New Age of Search Engineering : Insights on Social SEO
In this 15 years of SEO, webmasters have built a world around "keywords", "links" and "tags"; but now Google is in a spree of demolishing this world to bring-in a new regime here.
If so, what is the new thing that is coming - or should we say - has already arrive? Well, it's called "Social SEO".
Social SEO - Definition
While defining Social SEO we should mention that few parts of SEO was social for a long time now. But the newest thing is that the social signals are now been considered as one of the premium SEO signals. Why? Well, that's a tricky one to answer. The main reason is social platforms actually work as a graph that shows how popular you are. Now one may ask, "I have 50 friends, my be stie has 250 friends; how is it important for search engines?" The answer is simple - "It is important because friendships are based on trust, and search engines use trust as a signal for quality." Meaning optimizers have to adjust their strategy and incorporate ideas that would help them to cash on these relationship signals. Having said that, we have decided share a few insights on the phenomenon. Let's start:
1st Insight : Origin of the Signals Industry studies say that social shares are closely co-related with Google rankings. Facebook and Twitter effects were quite old, and ever since Google+ came into existence Google is manipulating users and businesses to be an active participator on the platform, and thus also tweaking its algorithm according to this.
2nd Insight : Video is the New Content Video is the new way to spread your content and help it reach the target group. Here by "video" we mean YouTube as it is one of the most loved Google products. Google uses Google+ to make their products more popular and YouTube leads the list with data like more than 800 million monthly unique visitors and more than 4 billion daily video views. Needless to mention, having an amazing video mounted on YouTube serves the purpose of almost 50 blogs.
3rd Insight - Incorporating New Rules Incorporate new roles in your optimization team and utilize your resources the best way possible. A technically sound SEO person may not be as good as a social media expert, while your relation manager can be bad for keyword analysis. So form a team that would put people at the best places according to their skill sets.
4th Insight - Define New KPIs
Defining new Key Performance Indicators (KPIs) is important when we are into the Social SEO zone. You can figure them out by doing a rigorous investigation of the data you can see on your Analytics.
5th Insight : Bring New Tools of Trade in the Play Being a successful socially engaged persona or business is not an easy as it seems. So you need should gear yourself up well with all the required armors. HootSuit, IFTTT, Triberr etc. are few among them. Since attention isn’t scalable, so we need these technologies to scale it for us.
Ending Note... Apart from tweaking the website, creating new content according to new rule sets, asking "big" website to engage with you in link exchanging, we should also now be into the sharing, connecting and commenting zone - period. Hope these insights were helpful; for everything else, contact us for our Social SEO Consulting Services.
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