Role of Voice Search in Resurgence of Long-Tail Keywords Few years ago, long tail keywords proved helpful in gaining effective search traffic. Its almost six years now that these keywords have remained to be a hot favorite for internet marketers. Indeed the long tail concept has given a new form of life to the companies offering search engine optimization in India and abroad as these keywords provide a reliable, powerful way to take advantage of the search traffic. However, one should have the basic understanding of the long tail concept so as to use it for SEO purposes better.
Where this Long Tail Leads to Finally... Being focused on user intent, long tail keywords are becoming the natural key to improved conversions. Having a clear understanding of the user's intent definitely facilitates conversions besides influencing ROI. Long tail keywords yield high-value, accurate results for the users; another point favoring conversions. Targeting long tail keywords is highly recommended as it boosts your conversion strategy to a far extent. Most importantly, these offer less competition due to their nature; following Google search example will give you a better idea of the competitive landscape.
How Voice Search Plays it Role in the Long Tail Keywords Game..
Due to lower search volume and lesser competition to rank for, long tail keywords are generally the less popular ones. As Google is constantly working on improving the ways users get answers to their queries, the long tail keywords have a special role to play in the scene. People look into Google with a specific search query and they need answer for the same rather than being provided with a list of sources that may yield the answer. Google has now headed precisely in that direction where users will get specific response to their search query. One of the practical implementation of this is visible in Google's focus on Google Now, an innovative system that allows users get answers via voice commands. Now users simply need to say their query on Google to get relevant response. Surely it has boosted the long tail keywords concept as users will prefer to speak out the complete query rather than a single word or phrase related to their query. Its based on a simple logic that focuses on lengthy, voice-based, specific queries on diverse domains like weather, currency, math, definitions etc., and generation of relevant results based on such queries. Definitely the future of modern search now lies with natural language based on voice.