Google Analytics Reports that Can Enhance Your SEO Strategy So many SEO plans and strategies to formulate and a number of essential tasks lined up in the queue; all of these may make your life as a marketer full of panic and chaos. However, there are ways in which you can ensure better results and improvised SEO strategy without causing pain to yourself. Google Analytics offers one effective way to do that. Strengthening SEO Strategy with Google Analytics Reports.. Google Analytics is a powerful tool that provides you the answers & insights necessary to improve your business. It also helps reduce your customer acquisition costs, thus causing your spends to go to the best-performing channels. Leveraging on this efficient tool, you can build your audience, sell and convert and act on your insights. You get a complete customer picture across videos, ads, websites, social tools and devices to serve your customers better. Here, we bring to you some useful Google Analytics reports that can drive better results for your SEO strategy. Long Tail Convertors – It will provide you a quick access to all the important stats of your long-tail keywords, thus providing you a nice idea of the keywords that didn't work in your favor. It may seem complex to many but the information you can fetch from this will definitely boost your SEO strategy.
Unique Visitors By Page - It is a custom report that allows you know the unique visitors per page. By clicking on any URL displayed gives you a fair view of the page's source; and at this stage, you would be able to segment it by medium (Bing CPC, Google organic etc.). You can choose a medium and then click on the associated source to view the keywords that routed users to each page. It will thus enable you have a clear picture of the keywords that are crucial to your business.
Top Converting Landing Pages – Using this report, you can know your top landing pages and how these pages are performing according to your goal completions. Based on the data received, you get a better chance to formulate & implement a strategy to fix the underperforming pages. No doubt, it informs you to set goal values.
Conversions By Date & Time – It is a useful Analytics report that allows community managers have a fair picture of the time when engagement will actually occur. However, for attaining your goals better, you can also go for modifying this report. Following is a sample for the same.
In the above report sample, you will notice that following are collectively displayed in form of a numeric string • • • •
Year Month Day of Month Hour of the Day