How to Find Investors for Your Syndicate and Gain Their Trust

HOW TO FIND INVESTORS FOR YOUR SYNDICATE AND GAIN THEIR TRUST

The development of the crowdfunding space has been truly revolutionary. Since the introduction of digital crowdfunding roughly one year ago, an everincreasing portion of real estate projects are financed entirely online.

For sponsors (the people who are responsible for organizing the project), two of the most common challenges include finding investors and gaining their trust. Fortunately, there are many ways you can effectively find investors for your syndicate and, eventually, gain their trust.

Though many of the strategies we will discuss in this pdf might take some time before they come to fruition, they have certainly been proven to be effective.

1. Increase Your Social Media Presence

There are many different platforms that can help you build your brand and attract an active audience including Facebook, LinkedIn, Twitter, YouTube, Instagram, and more. Having a strong social media presence is key to establishing trust.

Posting regular, quality content (that is enriched with links to authoritative sites) will cause people to take your investment proposal more seriously.

2. Develop an E-Mail Marketing Campaign

If you want people to move from being “interested” investors to “active” investors, you will need to open a consistent, reliable line of communication. E-mail marketing can be very effective.

Newsletters, housing reports, investment pitches, and investor checkups can all be done entirely through email (and with tools like SyndicationPro, some of these emails can be automated).

3. Invest in Digital Marketing

Ranking highly on Google for terms and questions connected to your industry will help you attract an interested audience. Search Engine Optimization (SEO) will be one of the most important aspects of your digital marketing strategy.

By creating content that answers people’s questions, contains keywords, and is easy to read, you can improve your search engine page rankings (SERP). Over time, an SEO campaign will drive more people to your investment platform.

4. Build an Organic Network

In some cases, financing your first real estate project will be easier than financing future projects because you might have a reliable network of family and friends to turn to.

But eventually, your “personal well” will run dry, and—if you hope to continue accessing outside capital—you will need to look beyond this network for additional investors In time, you may be able to create a nearly selfsustaining referral cycle.

5. Utilize Real Estate Investment Websites

There are dozens of active real estate investment websites, many of which receive thousands of page visits per day. Listing the property that you are raising money for on these sites can help you gain significantly more attention.

Once you have defined the scope of the project, including the expected ROI, you can begin making a broad appeal across many different platforms.

6. Prioritize Previous Investors

People that were willing to invest in a project with you in the past, naturally, will be among the most likely willing to invest in the present—especially if the first project went well and you were able to achieve your desired ROI.

When communicating with these previous investors, be sure that they know how much you appreciate them and consider them to be an essential component of your real estate syndicate.

7. Find Real Estate Investment Clubs

Currently, there are at least 2,000 active investment clubs in the United States alone. For many of these clubs, real estate—a stable, highly appreciating asset—will present an extremely lucrative investment opportunity.

If you are looking for active investors willing to listen to a pitch, this could be a great place to get started.

8. Use Real Estate Syndication Software

Real estate syndication software, such as SyndicationPro, has transformed the ways that capital is raised within the broader real estate industry.

A good platform will help make it easy to control investor CRM, automate various processes, manage payments, and manage communications.

These platforms can help accelerate the entire fundraising process and help ensure it runs smoothly from start to finish.