/ˈNetˌWərk/

Story by: Jasmine T. Jones

Imagine you are mixing, mingling and taking business cards from everyone during a networking event. Then, a week later, you find these business cards and cannot remember the face, reason or why you needed that person or their services. Unfortunately, this is a well known practice of networking. Fear no more, I am here to ensure you know how to network with purpose. First, the art of networking is about knowing what you need. If you need a photographer, do not spend 30-minutes talking with someone about branding. Of course, be polite but move on and make your way around the room. So what should you do if you catch yourself in a 30-minute conversation? At this moment I would deploy the “business card swap” method. If you have not done so, give this business owner or professional your business card and take theirs. Let them know that you valued the conversation, but you have a few more people you would like to meet. Shake hands and depart. This tactic will act as a gentle reminder of why everyone is at the event - to network.

Second, when you get a business card, write down where you met the person and a describing feature. Example, XYZ professional mix & mingle - navy blue glasses with baby sharks around the rim. Taking the time to write down these facts will help you remember why you kept this card. As much as we try to rely on our memories, it can be the enemy of progress. Write it down! This hint will change you networking life, trust me. Lastly, networking is supposed to be productive work and fun. If you find yourself getting overwhelmed by it all, take a break. If you miss one or a few opportunities to network, your professional network will not collapse. Just like life, balance is key. You could take that time fostering

Building a network is the first step to success

your existing network. All too often we can get into a networking frenzy and continually search for the next best person to add to our network. By doing this, we neglect the same network that helped bring you to the success you have today. Maintaining your network could be a simple check in email or customized holiday cards. No matter the communication form, keep in contact. Business is about relationships. This means your network consists of real people. The fundamentals of networking are the same as life. Treat people as you want to be treated, be honest and open, create a sense of transparency and most importantly, have a little fun. Networking does not have to be a chore if you use these mentioned “net-hacks.”