Jill Williams

From Online Cosmetics Line to Storefront Glamtique

Story by: Voleer Thomas

Jill Williams is the owner and founder of Jay-Jill Cosmetics and opened a glamtique on 2835 NW 41st Street, Suite 210 in Gainesville, Fl.

Williams was born in Gainesville to CJ and Florence James also known as Flo James and was raised in the city. She graduated from Gainesville High School and is married to Albert Williams.

Williams says she comes from a family of entrepreneurs. “My mother owned ‘Flo’s Beauty Salon’ on NW 5th avenue back in the day and my dad currently owns ‘James Janitorial Service,’” Williams said. “With both parents being entrepreneurs, it made me more business oriented.”

Williams sold products for cosmetic companies such as Avon and Mary Kay. As she was selling the products, she decided to create her own line and launched Jay-Jill Cosmetics in October 2012. Williams graduated from Florida State College in Jacksonville where she received her Skin Care Specialist License.

“I am in the business of bringing out the beauty in women,” Williams said. Williams is also the owner and founder of JSW Models & Productions LLC and is a model and actress who had speaking roles as background talent in Georgia and Florida.

The Jay-Jill Glamtique opened its doors in February 2018 and offers skin care, beauty products and supplies. The glamtique also provide facials, cavitation and lipo treatments, brow tinting, keratin lash lifts, microblading, spa parties, and a mobile spa.

Her participation in fashion shows drew a lot of attention to her makeup talent. She said her inspiration behind her success was her mother who told her to get her license as a esthetician.

“My top priorities include building and growing the Jay-Jill Cosmetics Brand and to introduce the Jay-Jill Cosmetics Glamtique to the Gainesville community,” Williams said. Williams went to manufacturers and tested the products herself to confirm that the products work. She sells a variety of cosmetics.

Williams also wants the glamtique to be a space for anyone who wants to showcase their passion as a beautician. She used social media outlets such as Instagram which she has landed product features in magazines such as Essence Beauty and Sheen Magazine for “Products You Should Know For Women Of Color”.

Williams makes sure to keep the faith whenever obstacles may arise. “My difficulties I have found have been due to not having capitol and the immediate funds to do what I want to do as fast as I’d like to do it,” Williams said. “ Williams said she is looking forward to growing both businesses locally and nationwide.