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2017 MEDIA KIT
HOW DO YOU SEPARATE YOUR COMPANY FROM THE HERD? A
Service (All companies tout this)
B
Product (All companies offer this)
C
Price (margin compression)
D
Brand (No real consumer brand outside of wells fargo, bank of america,Chase and Quicken Loans)
# 1 WORLDWIDE AG EN T I N C E NTURY21 THE LAST 2 YEARS
# 1 L U X U RY AG E N T F O R PAC I F I C S OT H E BY ’ S
PRODUCTION & BRAND LOCALLy
In the absence of value, price becomes everything Create value in a compliant manner for your referral partners.
1
Local American Dream TV Show • Realtor introductions • Financial advisors • Recruit loan originators
2
Market by Market Real Estate Events • Denver • Portland • Salt Lake
3
Social Media Distribution • Distribute rich video content • Drive viewership and brand
A CASE STUDY: 2014
2015
• Total loan closings at $106 mm
• Engage American Dream /Ignite ($12K/month)
• 3 branches
• Total 2015 closings = $505 mm • 7 San Diego branches
SAn DIEGO & SYNERGY ONE LENDING 2016 • Total closings: $900 mm • 63% of San Diego production tied to American Dream • Volume closed: $335 mm in San Diego
CASE STUDY CONTinued
ANALYSIS San Diego = $30 million a month fRom the american dream Synergy One 2017 Commitments/New Production Expectations • Denver + $20 mm/month • Portland + $15 mm/month • Salt Lake City + $15 mm/month Opportunity • Recruit LO (Biggest production opportunity) • Drive realtor business to existing Loan Officers • Monetize investment by month 4
CREATION TV Turn Key Solutions • TV show format built
• Social media distribution expertise
• “Studio in a Box” created
• Impactful real estate events
• Detailed roll-out schedule/10 weeks
Last event had 2,000 local real estate agents
• Staff from Ignite Now Media hired for scale/execution
4 hour event with well known speakers
• TV and networking + distribution = value
CRAIG SPEAKS WITH CITY COUNCIL MEMBER TODD GLORIA
Craig interviewing Seth O’Byrne at the UNIVERSTIY CLUB
Interview featuring KYLE WHISSEL
CRAIG INTERVIEWS MAYOR FAULCONER AND MEMBERS OF CITY COUNCIL
NETWORKING & BUSINESS DEVelopment OPPORTUNITIES ENGAGE/INTERACT AT THE ANNUAL REAL ESTATE SUMMIT • 2,500+ real estate and financial professionals, annual event • ELITE featured on stage • Major influence on the market • B2B
Create QUARTERLY MIXERS • 25-100 Elite Partners and Real Estate and Financial Professionals • Frequent Mastermind Get Togethers • Regular Coaching and Strategy Sessions with Craig’s Team • Webinars Strategy to Promote your Business
WITH MEDIA PLATFORM & THE NETWORK Ignite Now Media is a multi-media platform designed to create high quality content in the development of unique shows, with an emmy award winning production team. Our model invites the elite of their profession to be seen as not just a voice, but the voice of expertise for their profession. Produced “in house,� the shows are seen daily on cable, and with innovative strategy on digital redistribution. All content is provided to the partner for repurposing (newsletter, social media, website, blog, youtube, etc).
SOCIAL MEDIA CONTENT INTEGRATION ON SOCIAL MEDIA Facebok Fans Twitter Followers Instagram Followers YouTube Followers • • • •
Blog feature article 2X per month on AmericanDream.TV Search engine optimization with cross links back to your site Bran Recognition 1X per month with Craig Sewing E-newsletter to multiple data bases: • Real Estate and Financial Industry Professionals = 15,000+ • Consumers = 2,000+
• Quarterly e-blast inclusion to Craig Sewing • Elite and annual partners and special guests promotional offers
ABOUT CRAIG SEWING Craig Sewing is a San Diego Based television and radio personality, and positioned as a consumer activist who goes to bat for his audience. He confronts polarizing issues head-on, forever focused on cutting through the media clutter, he states his views bluntly, making friends and enemies along the way. Born and raised in the Mid-West, with a background in Real Estate, Finance, and a successful entrepreneur, he not only offers a great opinion of current events, politics, and the financial markets, he is rare in that he extends a helping hand to all of his listeners to empower them to WIN in any marketplace.
COMING IN 2017 S E AT T L E
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S A LT L A K E C I T Y
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PORTLAND
WWW.AMERICANDREAMTV.COM
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DENVER