L IFESTYLE M A R KE TI NG
BRANDING GUIDE 2017
FRAME YOUR STORY
CONNECT YOU R BRAND P R I M AR Y AU D I EN C E : Sports Minded Teenage Girls Active Adults (All Ages) Millennials & Gen Y (Ages 21-36)
WHY BRAND WITH TEAM
FIRE AND ICE? YOUNGEST AVP CHAMPS EVER Kelley and Betsi are the youngest AVP Major Tournament Winner in the 33 Years of AVP history. This includes the following AVP Stars:
· · · · · · ·
K A R C H K IR A Y M IS TY MA Y K ER R I W A LS H S IN J IN S MIT H R A N DY S TO K LOS M IK E D O D D H O LLY M C P EAK
MEET YOUR NEW 2015
(Rookie Year):
AVP CINCINATTI
1ST PLACE/CHAMPION
PAN AMERICAN GAMES
5TH PLACE
AVP HUNTINGTON BEACH
5TH PLACE
AVP MANHATTAN BEACH
5TH PLACE
2016 INTERNATIONAL/GRAND CAYMAN
1ST PLACE/GOLD MEDAL
INTERNATIONAL/CUBA
2ND PLACE/SILVER MEDAL
INTERNATIONAL/DOMINICAN REP.
2ND PLACE/SILVER MEDAL
AVP/CHICAGO
2ND PLACE (LOST IN FINALS TO OLYMPIC TEAM)
TEAMMATES
MEET YOUR NEW 2017 - MID YEAR REVIEW FIVB WORLD TOUR EVENT IN CHINA
GOLD MEDAL
AVP/SAN FRANCISCO
1ST PLACE
AVP/HUNTINGTON BEACH
RUNNER UP
AVP/SEATTLE
RUNNER UP
LEADS ALL AVP PLAYERS IN TOTAL POINTS THROUGH JULY 12, 2017
TEAMMATES
GET TO KNOW AVP’S YOUNG GUNS
BEFORE THE PROS:
KELLEY LARSEN COLLEGE:
Pepperdine University, Malibu CA
2 Time Beach Volleyball All-American (2014/2015) 2 Time National Champion (2012/2014) Geico Player of the Match (2014 National Championship Match) Coached by Marcio Sicoli (Misty May/Kerri Walsh Olympic Coach) Finished as Pepperdine’s All Time Win Leader
GET TO KNOW AVP’S YOUNG GUNS
BEFORE THE PROS:
BETSI FLINT COLLEGE:
Loyola Marymount University, Los Angeles, CA
2 Time Beach Volleyball All American (2014/2015) WCC Defensive Player of the Year 3 consecutive years (Indoor 2012-1014) Left LMU with Career School Record for Digs & Service Aces Coached by Women’s Indoor Olympic Coach Tom Black “AVP Newcomer of the Year” for 2015
LET’S GROW YOUR BRAND TOGETHER
MEDIA SAVVY Interviews with (Samples available upon request) Social Media Distribution
RELIABILITY & RETENTION DATA
BRANDS THAT SPONSORED IN 2016 LULULEMON, ADVOCARE, IGNITE NOW MEDIA, SEKITS CAPITAL, JLAB AUDIO, LIVEWELL FINANCIAL
88%
OF SPONSORS RETURNED IN YEAR 2
SECURE YOUR 2017 SPONSORSHIP NOW...
BEFORE THE 2020 OLYMPIC GAMES!
Gold Sponsor (All Events) Call For Pricing Includes: Social Media messaging weekly April-September, daily Social Media week of events, visit to speak with your company, Prime Coverage for Logo tattoo, recognition in interviews.
Silver Sponsor (Single Event/Tourney) $4,800 for 2017 Includes: Exposure week of Event, mention in that Event’s Media Interviews, Logo tattoo, specific message to all employees/staff and Tourney Video Updates.
Bronze Sponsor (international event) $3,500 for 2017 Includes: Social Media exposure for week of the event, Logo tattoo, interview “shout out” on the Fire and Ice Network through Periscope.
GETTING PERSONAL WITH:
KELLEY LARSEN & BETSI FLINT
Q & A WITH:
KELLEY LARSEN 1
WHAT IS YOUR FAVORITE MOVIE? Remember the Titans
2
WHAT IS YOUR FAVORITE VOLLEYBALL MEMORY? Winning Cinci!
3
WHAT PROFESSION WOULD YOU DO IF YOU WEREN’T PLAYING VOLLEYBALL? Physician Assistant (PA)
4
WHAT HAS BEEN YOUR FAVORITE BEACH VOLLEYBALL LOCATION? Klagenfurt, Austria
5
WHAT IS YOUR FAVORITE FOOD? Salmon!
6
WHAT IS YOUR FAVORITE SPORTS TEAM? LA Clippers
7
WHAT IS THE BEST ADVICE YOUR PARENTS HAVE GIVEN YOU? I can do anything I set my mind to.
Q & A WITH:
BETSI FLINT 1
WHAT IS YOUR FAVORITE MOVIE? Captain America 2
2
WHAT IS YOUR FAVORITE VOLLEYBALL MEMORY? Winning AVP Cincinatti!
3
WHAT PROFESSION WOULD YOU DO IF YOU WEREN’T PLAYING VOLLEYBALL? Athlete counselor or coach (actually using my degrees, hah)
4
WHAT HAS BEEN YOUR FAVORITE BEACH VOLLEYBALL LOCATION? Costa Rica for the location but Klagenfurt, Austria for the volleyball atmosphere.
5
WHAT IS YOUR FAVORITE FOOD? Mexican food
6
WHAT IS YOUR FAVORITE SPORTS TEAM? Dallas Cowboys
7
WHAT IS THE BEST ADVICE YOUR PARENTS HAVE GIVEN YOU? Work hard.