SPRING 2016 PRESS KIT
Synergy Organic Clothing creates fashion forward clothing and yoga apparel for women. Always striving to be mindful and conscious in every facet of our business, we produce sustainable and organic fair trade clothing that lets you look and feel your best. Radiate effortless style while treading gently on the earth.
LEARN MORE Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing. Fundraising--We also pride ourselves on our ability to contribute to efforts in line with the Synergy philosophy of remaining natural, sustainable and inspired by adventure.
OUR FABRICS ORGANIC, SUSTAINABLE, LOW IMPACT Organic cotton is grown using methods and materials that have a LOWER
IMPACT on the environment than conventionally grown cotton. The cotton is grown WITHOUT TOXIC PESTICIDES and synthetic fertilizers and without the use of genetically engineered seed. Organic cotton is ENVIRONMENTALLY
RESPONSIBLE, comfortable to wear, and a mindful alternative for the conscious consumer. All of our fabrics are also made with LOW IMPACT dyes. These dyes have a high absorption rate, which decreases the use of rinse water and produces less waste. These PURPOSEFUL CHOICES ensure environmentally and socially responsible production practices in every phase of our manufacturing process.
GOTS CERTIFIED ORGANIC GLOBAL COMMUNITIES WORKING TOGETHER Our clothing begins with GOTS certified ORGANIC COTTON grown and loomed in India. Each garment is then ETHICALLY SEWN in Nepal in a GOTS certified factory by men and women who are paid a LIVING WAGE for their work. Finally each piece ends with our customers having luxourious fabric and clothing they can feel COMFORTABLE wearing for years to come. We strive to make the process better and more sustainable from START TO FINISH.
COMPANY STATS SYNERGY ORGANIC CLOTHING AT-A-GLANCE •
Vertically integrated clothing company
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Contemporary/Better Brand pricepoint
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Benefit-oriented company setting standards of social and enviornmental responsibility
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Supports only fair labor and living wage manufacturing practices
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GOTS certified organic throughout the entire supply chain
BRANDING OVERVIEW
eco luxe
MISSION STATEMENT
Synergy Organic Clothing is a vertically integrated manufacturer, distributer and retailer of branded fashion and essentials apparel. Always striving to be mindful and conscious in every facet of our business, we produce sustainable and organic clothing using only fair labor practices. We believe that women can look and feel their best knowing that their clothing has been produced with the highest standards of social and environmental responsibility.
PRESS PRINT
The Wall Street Journal Tuesday, March 11, 2014
San Francisco Chronicle Sunday, April 21, 2013
Health & Wellness, D3
Lifestyle Section, L9 - Feature article
Newport Life Magazine September/October 2013 Cover, pg 13, pgs 36/37
Der Standard September 25, 2013 Pg 13 Feature article
Origin. September/October 2013
Organic Spa Magazine February 2014
FOX 13-Good Day Tampa Bay April 22, 2014
Pg 73
Pg 69
on air segment
DEMOGRAPHICS • SALES STATS THE SYNERGY RETAIL CUSTOMER •
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WOMEN AGE 25-60 •
Baby Boomers and Millenials
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Tech saavy shoppers -- nearly half of all web based traffic comes from a mobile device or tablet
AFFLUENT •
Household median annual income of 70k+
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Buys higher quality, higher priced items rather than price-driven purchases
CONSCIOUS CONSUMERS •
Environmentally focused
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Socially responsible consumers
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Aware of global issues and concerns in the fashion industry
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Buy into a brand rather than just buying individual pieces
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HEALTH CONSCIOUS
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WOULD ALSO BUY APPAREL FROM:
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Active, athletic, yoga lifestyle
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Splendid
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Groceries Apparel
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Anthropologie, Pure + Good
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Amour Vert
•
Prana
•
Patagonia
CITIES WITH THE MOST VISITS TO
CITIES WITH THE HIGHEST REVENUE
OUR WEBSITE (6 MONTHS)
WEB SALES (6 MONTHS)
San Francisco
San Francisco
Santa Cruz
Denver
New York City
Santa Cruz
Los Angeles
New York City
Denver
Los Angeles
Chicago
Portland
Portland
Seattle
Seattle
Chicago
Washington D.C.
Boulder
Austin
Austin
DISTRIBUTION CHANNELS
• 3 branded retail locations • over 1,000 active wholesale accounts • growing social media presence: FB-30k; IG-13k • over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands, Floyd Fest and the High Sierra Music Festival • large web presence with an average of 91.5k unique users @www.synergyclothing.com • 2.14% websales conversion rate
SPRING 2016 COLLECTION
SELECT STOCKISTS ONLINE RETAILERS
Mod Cloth Evereve Ruche
BRICK & MORTAR U.S. :
CANADA :
Evereve 47 locations Nationwide
Change Boutique Madison, WI
Jeune Amerique Montreal QB
Whole Foods (see following page)
Yuba Blue Grass Valley, CA
Climate Clothing Whitehorse, YT
St. Regis Hotel Princeville Kauai, HI
Thoughtful Threads Naples, FL
Quest Shoes & Apparel Campbell River, BC
Outrigger Canoe Club Oahu, HI
Valley Girl Boutique 3 locations, CO
Vibe Apparel Nelson, BC
Foxglove Berkeley, CA
Kismet 4 locations, CO
Sure Thing Kenora, ON
Gaia Couture Portland, OR
Eureka Natural Foods Eureka, CA
Marilyn’s Drumheller, AB
Outdoor Gear Exchange Burlington, VT
Scarlett Begonia Nashville, TN
Milagro Baltimore, MD
The Root Kauai, HI
Gypsy Chic Portland, OR
The Root Helena, MT
Mountain High Outfitters Birmingham, AL
Bazaar Chicago, IL
Bittersweet Charlottesville, VA
Farmway Bradford, VT
AUSTRALIA (SYNERGY ORGANIC) : Sattva Yoga Centre Samford, QLD Essence of Organics & The Spice Girls Mareeba, QLD Greenroom Gallery Coffs Harbour, NSW
SELECT STOCKISTS WHOLE FOODS MARKET AT-A-GLANCE
BRICK & MORTAR REGIONS : HOLIDAY 2015 all locations nationwide
MIDWEST 37 locations SOUTH 15 locations (SPRING 16) NOR CAL 15+ locations (SPRING 16) ROCKY MOUNTAIN 13 locations (SPRING 16) SOUTHWEST 19 locations (SPRING 16) FLORIDA 5 locations
LOOKING AHEAD
• We are currently in 73 of 410 stores nationwide. The holiday 2015 collection paved the way for opportunities to expand into all WFM locations. • In 2016 ordering will shift from a by-store basis to a regional ordering system. This shift in ordering has already increased our distribution for Spring 2016 and will help us continue to grow across their network of stores.
EVERY STITCH TELLS A STORY
OUR STORY Synergy Organic Clothing was founded by Kate
eco-conscious clothing company. Together they
Fisher during her first trip to Nepal in the fall
formed a family operated business committed
of 1993. Inspired by the beautiful fabrics and
to producing clothing with the highest
textiles of South East Asia and by the friendships
environmental and ethical principles at the core—
she made there, Kate returned home and began
a company that also provides employment for
to design clothing based on this inspiration.
women in Nepal. Since those beginnings over 20
The roots of Synergy were born. In the fall of
years ago, Synergy has become a global brand
2006, she partnered with her husband Henry
that has won accolades in the press for fair trade
Schwab to grow and expand her vision of an
ethics and stylish, fashion forward clothing.
On April 25, 2015 there was a massive 7.8M earthquake in Kathmandu, Nepal followed by weeks of devastating aftershocks. We are very thankful that our friends and Synergy family in Nepal were accounted for as safe after this disaster. We thank you for your continued support of Synergy and the ripple effect that support has in the lives of so many in Nepal where our clothing is made.
Synergy is ever grateful to the beautiful country of Nepal and its people for being such an integral part of our company. Our hearts and prayers have been with them as they heal and rebuild. We are grateful to be a source of employment which is especially helpful during this time of recovery. We encourage anyone to join us in supporting positive rebuilding efforts in Nepal by making their own personal donations to a group of their choice that will benefit the ongoing efforts for recovery.
SANTA CRUZ FLAGSHIP STORE 1229 PACIFIC AVE SANTA CRUZ, CA 95060
SAN FRANCISCO STORE 969 VALENCIA ST SAN FRANCISCO, CA 94110
SOQUEL OUTLET STORE 1126 SOQUEL AVE SANTA CRUZ, CA 95062
PRESS@SYNERGYCLOTHING.COM SYNERGYCLOTHING.COM 888.466.0411, EXT. 9 831.469.0411, INTERNATIONAL 831.426.9163, FAX