February 2014 by Barbara McSpadden

february 2014

swm

YOUR EXCLUSIVE ON GO RED FOR WOMEN

platter chatter HERCULES CANDY COMPANY

miz match WHAT WOMEN WANT!

going red for women

Aminy Audi & Carolyn Fischi Audi w w w. s y r ac u s e wo m a n m ag . c o m

syracuseWomanMag.com :: february 2014

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February ETC 7

PLATTER CHATTER: HERCULES CANDY CO.

FASHION FORWARD: DARE TO WEAR RED

WISE WOMEN 12 FABULOUS FINDS: BE FAB, GO RED

SPECIAL FEATURE: CNY BRAIN ANEURYSM

WBOC LEADING WOMAN 20

FOR A GOOD CAUSE: GO RED FOR WOMEN

MIZ MATCH: VALENTINE’S DAY

COVER STORY: GOING RED TOGETHER

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the mission by purchasing the items you like. This month, of course, has that ever exciting (sometimes annoying) holiday — Valentine’s Day! Whether you love it or hate, we know what you really want. With that said, we also know that this month’s Miz Match column by Susan Dutch will most likely bring a smile to your face and give you some ideas on how to hint at what you want from your special someone. Turn to page 24 and drop the right hints.

“Only do what your heart tells you.” — Princess Diana Every day we’re faced with unexpected moments. Some are happy ones that bring us joy, while others can be of a trying nature. Syracuse Woman Magazine along with a strong community in the American Heart Association of Central New York is focused on raising heart health awareness for women. Like every year, we dedicate February to “Go Red For Women” and highlight our exclusive partnership with the Syracuse campaign. We are committed to raising awareness and to helping win the fight against the No. 1 killer of women — heart disease. On our cover you will meet two women with a well-known family name in CNY. Both Aminy Audi and her daughter Carolyn Fischi Audi are helping lead the fight against heart disease. While both women are a part of the Circle of Red, they are also focusing on the Go Red mission in their everyday lives and in their careers. Turn to page 26 and read about why each woman has decided to Go Red and their outlook for the mission in 2014. The GRFW Syracuse Campaign recently closed its 10th anniversary last year. You can read about what the campaign achieved in its first decade and what the community can expect in years to come. Also, we have an incredible “In Her Own Words” story from Kelsey Thomas who lobbied for an important bill’s passage. By turning to page 38, you will see why her hard work and determination is saving lives of babies across New York state. Also, our monthly Fabulous Finds are dedicated to National Heart Month. Check out page 14 and find some fabulous GRFW apparel and accessories. You will not only look and feel great, but you will be learning more about heart health awareness and supporting

Keeping with Feb. 14 traditions, we couldn’t resist visiting the East Syracuse gem, Hercules Candy Company. This mom and pop store has been going for more than 100 years and its “stay true to the customer and recipe” outlook has made them a Central New York favorite. Read the Platter Chatter feature on page 8 and decide if your sweetheart desires a treat from Hercules. With the new year well on its way, we already have an exciting edition planned for each month of 2014. We’re looking forward to covering Women’s History Month in March, as always, and to provide a special WISE edition in April, but we have a few new ideas this time around. In May, we will host a women’s health and wellness expo on May 4 at Destiny USA to coincide with the magazine’s theme and we will reveal our inaugural Bridal & Beauty Book in June. There is so much excitement, we can’t wait to share every moment with you! Lastly, our community work is always on the move and we are proud to raise more awareness with Hope for Heather Ovarian Cancer Awareness of CNY. Plus, the organization is changing up its annual run-walk in September, so stay tuned for that exciting news! We’re here to celebrate your ideas and your achievements, but most of all we’re here to talk about what matters most to you. Keep in touch with us online at facebook.com/ SyracuseWomanMagazine and on Twitter at @SyrWomanMag. You also can follow me on Twitter at @FarahJadran for behind-thescenes coverage of SWM and lots of tweets about running, food and fashion! Until next month, be beautiful and genuine. In other words — be you! Sincerely,

Farah ON OUR COVER... Aminy Audi and Carolyn Audi Fischi were photographed inside the Stickley, Audi & Co. Showroom in Fayetteville by Cindy Bell of Focus Studio at 920 N. Salina in Syracuse. Aminy Audi’s makeup by Teri Nichols. Carolyn Fischi Audi’s hair and makeup by Antonietta Moritz.

OUR TEAM Publishers

Kelly Breuer Barbara McSpadden

Editor-in-Chief

Barbara McSpadden

Editor

Farah F. Jadran

Creative DIRECTOR Kelly Breuer

graphic design Megan LeMay

Photography Cindy Bell Rick Needle Jussara Potter

Contributing Writers Lauren Boudreau Jasmon Brown Susan Dutch Diana Farneti Lauren Greutman Alison Grimes Kayla Isaacs Farah F. Jadran Alyssa LaFaro Erin Reimel Kristy Smorol Kelsey Thomas

advertising Sales Renee Moonan Linda Jabbour

Please contact Renee Moonan (315) 657-7690

AUnlike d vanye rother t i spublication e w i tinhthe Syracuse u s . . . area, our feature articles address major topics that interest local women.

Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Syracuse women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 315.434.8889 2501 James Street, Suite 100 Syracuse, NY 13206 info@syracusewomanmag.com Download our media kit at www.syracusewomanmag.com The magazine is published 12 times a year by InnovateHER Media Group, llc. and Eagle Publications, 2501 James Street, Suite 100, Syracuse, NY 13206. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Syracuse Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

etc

MOVIES

Monuments Men Feb. 7 Based on the true story of the greatest treasure hunt in history, The Monuments Men is an action-thriller focusing on an unlikely World War II platoon, tasked by FDR with an impossible mission: Rescue artistic masterpieces and return them to their rightful owners. How can these guys - seven museum directors, curators, and art historians, all more familiar with Michelangelo than the M-1 - possibly hope to succeed?

Winter’s Tale– Feb.14

OUT & ABOUT Wear Red Day — February 7 When you think of women’s health, you probably think of the color pink, for breast cancer. While breast cancer is most certainly a common issue among women, it is not the number one killer of women. As a partner of the Go Red For Women Syracuse Campaign, Syracuse Woman Magazine wants you to know that heart disease kills more women than every cancer combined and is the number one killer of women everywhere, according to the American Heart Association. Feb. 7 is National Wear Red Day. It was created to raise awareness and help build support for women with heart disease. You can show your support and help educate others about heart disease in women, especially because symptoms of heart disease in women can be drastically different from those in men. Wear red, share your stories, join the Facebook and Twitter community (@heartcny), donate, and most importantly, be healthy. The American Heart Association suggests knowing the signs of a heart attack, knowing your heart score, which you can find out on their website, start walking, and eat healthy. For more information, you can visit goredforwomen.org.

Gigi’s Playhouse Gala – March 1 If you truly want to be part of a revolutionary movement and help children with disabilities all over the world, Gigi’s Playhouse Gala on March 1 at the Double Tree Hotel in East Syracuse is the place to be. Gigi’s is a Down syndrome education center, which first developed in Chicago and quickly grew to become an international phenomenon by raising awareness and providing education programs to those who need it. The event promises fantastic food, entertainment, and conversation about issues that plague this community.

Winter’s Tale is a story of miracles, crossed destinies, and the age-old battle between good and evil. Set in 1916 and present-day Manhattan, follow the story of Peter Lake, a thief who falls in love with Beverly Penn a dying girl who occupies one of the houses he breaks into. Lake is saved from the insane gangster Pearly Soames and his gang of thugs by Athansor, a mysterious white horse who becomes his guardian angel.

Gigi’s programs are free and offer many different kinds of services depending on the child’s needs. Programs at Gigi’s involve language, social development, and fine and gross motor skills. Twelve Playhouses now exist worldwide and there are more in development.

Pompeii– Feb. 21

Shamrock’s Celebration – March 22

Set in 79 A.D., Pompeii tells the epic story of Milo, a slave turned invincible gladiator who finds himself in a race against time to save his true love Cassia. As Mount Vesuvius erupts in a torrent of blazing lava, Milo must fight his way out of the arena in order to save his beloved as the once magnificent Pompeii crumbles around him.

Non-Stop – Feb. 28 Follows a 13-year-old Henry Wheeler, Liam Neeson stars in Non-Stop, a suspense thriller played out at 40,000 feet in the air. During a transatlantic flight from New York City to London, U.S. Air Marshal Bill Marks (Neeson) receives a series of cryptic text messages demanding that he instruct the airline to transfer $150 million into an off-shore account. Until he secures the money, a passenger on his flight will be killed every 20 minutes.

Doors open at 6 p.m. to the reception where complimentary hors d’oeuvres will be served and a cash bar will be open. The program and dinner will begin at 7 p.m., followed by dessert and dancing at 9 p.m. Black tie optional. For information on the event and buying tickets, go to gigisplayhouse.org.

This March get in touch with your wild side. Your domesticated wild side, that is. The Shamrock Animal Fund is hosting a celebration from 6:30 to 10:30 p.m. on Saturday, March 22, to raise funds and awareness about animal welfare all while having fun with fellow supporters. Sometimes being a pet owner comes with unexpected expenses. The Shamrock Animal Fund is a not-for-profit organization dedicated to getting animals the proper vet care they need for people who can’t afford it. If you or someone you know has a pet and struggles with the bills, consider the Shamrock Animal Fund. The Fund runs primarily on the public’s donations and has worked with more than a dozen veterinary clinics and hospitals since its start in 2010. The celebration will take place at King and King Architects in downtown Syracuse and have a variety of fun activities. Past years have included a silent auction, speakers sharing personal stories, a live auction for a trip to NYC, live music, and, of course, great food and wine. All proceeds go to the Shamrock Animal Fund. For more information, visit shamrockanimalfund.com.

chatter ::platter

Family Tradition 8

Hercules Candy Co.

february 2014 :: syracuseWomanMag.com

BY FARAH F. JADRAN I PHOTOS BY RICK NEEDLE It’s filled with warmth and has the recipe to satisfy the candy-lover’s every desire. Nestled in the village of East Syracuse on West Heman Street, Hercules Candy Company has been doling out candied delights to those who have a sweet tooth in all of Central New York, but also across the country. The shop’s biggest national hit happens to be a more “classic” type of candy, according to Terry Andrianos, who now runs the business alongside her husband, Steven. The vanilla cream center is covered in dark chocolate and it hails from a recipe that was created by Steven’s grandfather, Robert Andrianos. “It’s not trendy,” Terry said. “People know it (chocolate drops) and it’s a classic…and a customer favorite.” Robert founded the business more than 113 years ago and Steven and Terry are now the third generation to run the family business. The family lives above the store and the candy-making magic happens in the basement of the village home. Valentine’s Day is, if you couldn’t guess, a “big deal” at Hercules. Terry and Steven are filling orders from two ounces to five pounds of chocolate, and everything in between. “The shelves will be full of candy,” Terry said. Customers can choose a decorative box and then choose 10 kinds of candy pieces. The decorations can be contemporary, sleek or as frilly as that Valentine might desire. And if this is your “first time” buying candy for a loved one, or your first Valentine’s Day with your significant other, Terry reassured me that someone will be available to help you make the best selection. “The guys are cute. They will step up and ask for a number and request a candy and then step aside….but others will agonize over what goes in that [heart-shaped] box.” Aside from Feb. 14, everyday favorites include the caramel and cashew clusters. After tasting one of the cashew clusters, Terry made me quite aware of something… “You probably didn’t realize that you have been eating stale nuts your whole life.” And so it would become known that she was right. “We roast our own cashews here.” I truly tasted a difference and now think back to every chocolate-covered almond, peanut or cashew, I have ever eaten — they were not as good as this one. Another tidbit I picked up in my Candy 101 session with Terry was that Hercules candies featured a 47 percent semi-sweet dark chocolate versus a higher percentage. Why? “You get more chocolate bang for your buck.” The less bitter the taste, the better…eureka! Plus, if that special someone loves Irish Crème and would like to enjoy it even during office hours, he or she can do so with the Irish Crème chocolates at Hercules because they contain no alcohol. Plus, they have a delightful butterscotch aftertaste. There are some Hercules classics like the chocolate drops or the peanut brittle that will never change, but there is always room for a few new favorites. Just this past summer, Terry came up with eight new candy items while running. “I run for business reasons,” she joked. “We like to go where the customer leads us,” Terry said. A few times in a row, she was receiving requests for chocolate-covered gummy bears, and now they’re a good seller. “It might seem off the wall, but you should never ignore children’s suggestions.” During one of the shop’s regular school tours, a kid asked if they ever made chocolate-covered Twizzlers. “I couldn’t find a reason not to make it… now we do.” After the annual 12,000 pounds of chocolate are used, and every heart-shaped box is filled, the humble-in-size Hercules Candy Company is holding true to the family tradition and of course, it’s adding a little bit of charm to a candy-lover’s day. For more information or to order your Valentine’s Day gift, visit www.herculescandy.com.

forward ::fashion

Dare to Wear Red! National Wear Red Day set for Feb. 7 BY JASMON BROWN I PHOTO BY CINDY BELL There isn’t any color that is off limits when you want to look stunning. You may not know this, but every color will look amazing on you if you style it properly and I have noticed that one of the most avoided colors is red. Red is such a bold and loud color that many women tend to shy away from it but I am here to give you two great reasons why you should incorporate red into your wardrobe starting today!

Reason 1: You should have variety in your wardrobe. Nothing is more

boring than having a closet full of clothing in only a few select colors. Even if your style is simple and casual, a little pop of red in a shoe or a shirt can take you to a whole new level. The color red can even make you feel more confident on those days when you feel inadequate. Think about the last dress you wore; now think about if that dress was red. Just the thought of wearing an amazing red dress to an event will even have you feeling like a brand new woman! Color selections are very important when you want to show your personality and confidence. Start off small with share of red lipstick or a red shoe and gradually add more as you become more comfortable. Red is so fun and vibrant that it is a “must have” for your wardrobe.

Reason 2:

Show your support for those affected by heart disease by wearing red. February and the color red is not only for Valentine’s Day. Heart disease is a simple term that sums up serious conditions of the heart. These conditions can lead to heart attacks, strokes and so much more; being the No. 1 killer of women and more deadly than all forms of cancer. Go Red For Women was created in 2004 by the American Heart Association to increase awareness of how severe women are being affected by heart disease. Since the birth of Go Red For Women, the organization has worked very hard to educate women on detecting early signs of heart complications and ways to decrease your risk of these heart conditions. They have raised an abundant amount of money to help women and even greater amounts of awareness and support to women and their families. Now is the time you can bring some red clothing and accessories into your life and support Go Red For Women at the same time. If you’re not sure what day to start, how about Feb. 7 which is National Wear Red Day. Syracuse Woman Magazine and I are encouraging all of you lovely ladies to show your support and rock your best red ensembles throughout the month of February, especially on the 7th. However, this doesn’t have to be a one-month adventure. I want you to keep incorporating red into your style and expand your wardrobe. Wearing more red goes far beyond just adding another color into your everyday flair, it is extending the possibilities of the outfits you can create and the support you provide without even knowing it. It’s not as hard as you think to pull off a great red look, so give it a try and have some fun with it. Also visit goredforwomen.org to get information on heart disease, lowering your own risk for it and also to find fabulous Go Red accessories and clothing to show your support. Wear red! Jasmon hosts body image coaching, image consultations and various workshops. Find more information on sizefabulous.com. Follow her on Twitter at @SizeFabulous.

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eing an entrepreneur is challenging on its own. Adding a move to a brand new city—Syracuse—and knowing only one other person, Eileen Collins knew she had her work cut out for her. After spending a long career working in the corporate world as an administrative assistant and living near her family in Virginia, Eileen began to think about entrepreneurship as a potential career. One day, Eileen helped a friend to organize her home office. Upon completion of the job, her friend insisted to pay her because she was so impressed with her work. She also made referrals to two other women who were running home-based businesses. Eileen obtained a business license and while keeping her day job, she would work evenings and weekends to help others get and stay organized. The turning point in Eileen’s entrepreneurial career came after she started helping her sister who ran a consignment shop. She found herself taking vacation days from work to help her sister with administrative tasks, always seeing the value that her sister’s time was best spent at trade shows and networking in the community. After five

years in business, she helplessly watched her sister’s business close. “I think it hurt me more than it hurt her,” Eileen says. Eileen knew then and there that she wanted to leave the corporate world and help those who needed her services most. After meeting her future husband during a trip to visit her family, Eileen eventually ended up in Syracuse. The passion to start her business in a new city still remained and Eileen obtained her DBA. “The biggest challenge I faced was going to my first networking event in Syracuse—the WISE Holiday Hello last December,” she says. “However, you need to step out of your comfort zone—sometimes we hold ourselves back.” After 18 months in a new city, Eileen has certainly stepped out of her comfort zone by attending WISE Women’s Business Center classes, workshops, roundtables and networking events and has successfully gained new clients. Eventually, her dream is to create a space where other on-call type of entrepreneurs and organizations partner together to provide services to new and growing business owners.

PAGE DESIGN BY ISCA DESIGN STUDIO // PHOTO BY CINDY BELL PHOTOGRAPHY

WISE HAPPENINGS: The Building Blocks For Starting a Business February 4, 12:00 - 1:00PM February 26, 5:30 - 7:00PM Free Online Tools For Business Growth February 11, 12:00 - 1:00PM

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Meet the Entrepreneur Series: Kelly Covert, Maggie Quinn, Strong Body/Whole Heart February 13, 12:00 - 1:00PM Check out wiseconference.com/events for a complete list of upcoming events!

A PROGRAM OF THE FALCONE CENTER FOR ENTREPRENEURSHIP AT SYRACUSE UNIVERSITY Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least 2 weeks in advance. Call (315) 443-8634.

finds ::fab

Be fabulous & Go R For almost three years, Syracuse Woman Magazine has been the proud exclusive women’s magazine for the Go Red For Women Campaign in Syracuse and the American Heart Association’s local movement. “Going Red” is not only important during National Heart Month, but every day. Heart disease is the No. 1 killer of women next to all cancer types. If you have not joined the social media movement to #GoRed, start offline by choosing your favorite Go Red gear at shopheart.org. SWM Editor Farah Jadran has chosen five great items to get you ready for National Wear Red Day on Feb. 7. Be sure to follow @SyrWomanMag and @HeartCNY on Twitter to keep up with the local Go Red campaign!

I GO RED COFFEE MUG Support Go Red For Women with this coffee mug wrapped with inspirational words and enjoy your favorite hot beverage every morning. Drinking your tea or coffee from a Go Red mug could help get an important and much-needed dialogue started in your home or office.

RHINESTONE BURST LADIES T-SHIRT Go Red For Women and wear your red dress with you wherever you go with this sparkly T-Shirt! This red ladies tee is made from 100% cotton, outlined by silver rhinestone burst applique.

GO RED FOR WOMEN LAPEL PINS Make a point to stand up for heart health in women with our Go Red Dress Lapel Pin. Adorn any outfit with this pin so you make it your mission every day to fight heart disease in women. A symbol of empowerment and health for all women, this red dress pin makes the perfect gift for the women in your life. Each pin comes mounted on a card explaining its significance.

PERFORMANCE LADIES PULLOVER Go red in style with this Go Red For Women quarter Zip Performance Ladies Jacket. Ideal for year-round layering, it is a true performance piece for running, yoga or as a light jacket.

finds

Shop in style with this fashionable, quilted shopping tote. It has a large main compartment and generous gusset for maximum storage capacity — perfect for library books, groceries, or other supplies. With a Red Dress on the front pocket you will be Going Red, wherever you go.

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feature ::special

Ea st Syracuse teachers raise awareness for brain aneurysms BY FARAH F. JADRAN

However, she did wait. She waited almost three years. Like many women, we put our ailments aside and others’ first, or we associate our cycles or hormonal changes with many health issues. Despite having the “worst headaches of her life,” experiencing difficulty speaking and blurred vision in her right eye, Cook put off seeing a doctor with these concerns. “I couldn’t control it any more with over-the-counter medications,” Cook said. “I was glad I had a doctor who listened when I had this silent thing I didn’t know about.” Cook might have waited, but thankfully it wasn’t too late. “I was lucky because mine [brain aneurysm] was huge.” As Cook said, she was lucky it didn’t rupture. Cook was diagnosed by Syracuse area neurologist Dr. Nabil Aziz who informed her, after an MRI, that she in fact had a giant brain aneurysm on her right side. She had been going about her everyday life with an aneurysm that could have ruptured at any moment which would lead to death. After more testing and an angiogram, to closely look at the affected artery in her head, she was ready for a special procedure that would be performed by Upstate Medical University’s Dr. Eric Deshaies, a neurosurgeon. The artery was filled with Onyx HD, a glue-like liquid that solidifies to shut off the blood flood and act as an instant clot. The entire procedure took about seven hours. Her husband and three children were shocked, but Mary’s husband was her “rock” and helped her make decisions when she was unable to. “We explained to the kids what it was and what needed to happen for me to get better. They were scared and didn’t talk about it or ask many questions,” Cook sad. “Still to this day they do not like to talk about the aneurysm and what happened.” The kids were 16, 14 and 10 when it happened. Four years later, Cook is living proof that the procedure worked and that living with an aneurysm like hers is possible. Soon on, she realized that there was only online support on a national level for people like her. She wanted to do more and she wanted to meet more people that were going through the same thing.

When Albanese first learned of Cook’s diagnosis, she was in shock. “I was numb,” Albanese said. “I was more nervous after looking it up online.” However, she stayed positive and went to many healing masses for her close friend. “I asked everyone to pray that day [of her procedure].” Cook says she is grateful for Albanese’s prayers and her effort with the mission. “It was great of her…she didn’t experience it, but she stepped forward and encouraged me.”

feature

Cook, 42, thought that her headaches were caused by her menstrual cycle and hormonal changes. “I thought…I am getting older, I might be going through the change,” she said. “But there was so much pain, I couldn’t put it off and I can’t wait [to see a doctor].”

mission. “That’s how it started,” Albanese said. “A small group of women started fundraising and raising awareness.” Together they started the CNY Brain Aneurysm Awareness Campaign.

::special

Getting a headache can be painful and cause us much discomfort depending on the severity. However, when we’re getting them around the time of a monthly cycle, we might assume the two are related. This was exactly the case for Mary Cook, a secondgrade teacher at East Syracuse Elementary.

Now, as the two Marys and the campaign’s committee works on the third annual fundraiser, they’re continuing their mission in raising awareness for a lesser thought of ailment. “You have to listen to your body,” Cook said. “You can’t make any excuses.” While Cook was lucky even while putting off finding out more about her headaches, she does not want this to happen to someone else. The CNY Brain Aneurysm Awareness Campaign offers a monthly support group for people with aneurysms and also for their families. Also, the campaign raises funds to help families and patients that need financial support for meals or parking or anything that adds up when someone is in the hospital or ill at home. This year’s Melt Away The Mid-Winter Blues fundraiser will take place from 6 to 10 p.m. on Friday, Feb. 7, at Barbagallo’s Restaurant in East Syracuse. The event features dinner, a wine tasting by Merritt Winery, entertainment, door prizes and a bottle of wine from Verick Farm and Winery to take home for every attendee. Because Cook was given reassurance that she will “be OK,” she is now sharing her story with others who might be fearful of what happens after having an aneurysm diagnosis or procedure. Cook wants people to be aware of the symptoms: localized headaches, dilated pupils, blurred or double vision, pain above or behind eye, weakness or numbness, or difficulty speaking. “Don’t wait,” Cook said. “If you have any pain like this, you need to advocate for yourself and get it checked out.” Cook says that having an MRI is such a non-invasive procedure that “it can’t hurt” and thus, no one should be afraid to have one, if it means it can save your life…or a loved one’s life. For more information about the support groups or to buy a ticket to the Feb. 7 fundraiser, visit cnybrain.org. Pre-sale tickets are $40 and $45 at the door. Syracuse Woman Magazine Editor Farah F. Jadran will be the guest emcee for the evening.

Cook’s fellow East Syracuse Elementary teacher and close friend, Mary Albanese, immediately volunteered to help with the

syracuseWomanMag.com :: february 2014

leading woman ::wboc

NETWORKING MADE EASY WITH THE WBOC BY ALYSSA LAFARO

Women Business Opportunities Connections (WBOC) was an organization Stacey White wanted to be a part of from the moment she first met a handful of its members. “I first learned about WBOC in 2012 at the WISE Symposium,” she explained. “I saw a group of women laughing and having a great time at their booth in the trade show area. They invited me to attend their next happy hour — which I did. Everyone was so open and approachable, so I decided to join. My first impression was spot on. WBOC gatherings are extremely supportive of even the most timid networker.” The owner of Stacey White Solutions, an online marketing firm, admitted that being a solo-entrepreneur can feel isolating at times, and that her “9 to 5 friends” don’t always understand the challenges or successes she experiences. The members of WBOC, however, have this in common, and offer an array of experiences that she can relate to and learn from. “I appreciate being surrounded by people who understand my challenges, and possibly give me ideas and advice. It’s more than a networking group — WBOC provides excellent skill development for the community.” Just as WBOC helps Stacey in her business, Stacey helps business owners, professionals and entrepreneurs improve their business performance. She focuses on the marketing, training and development of business processes. “I help organizations improve their online presence so that their ideal customers find them and then line up to do business with them,” she explained. “I help business owners craft the right online marketing strategy, and select the right tools that will attract their ideal customers online and connect with them, so that these customers will contact them ready to do business. My specialty is using video as a lead generation tool. When used the right way, video gets more customers and grows your business.” Stacey applies this business knowledge to WBOC in her involvement with its marketing committee. She joined in 2013 because of Joanne DelBalso, chair of the marketing committee. “I knew that I could learn a lot about the organization and its events from Joanne,” she said. So far, Stacey has helped optimize the WBOC YouTube channel, and her regular duties include sharing social media posts, supporting marketing events, and creating videos for the organization as needed. The experience Stacey applies in her work and at WBOC comes from a master’s degree in instructional design, development and evaluation from Syracuse University. (She also has a bachelor’s degree in Chinese studies from the University of Pennsylvania and an MBA in marketing, international business and financial markets from Columbia.) “After spending 20-plus years doing product line management and business development for major corporations, I realized I wanted to do something else,” she said. “There are many similarities in the processes of marketing products, managing projects and designing instruction, and I knew that many of the new technologies that I was learning as part of my master’s program could easily be used to market products, services and ideas online.” Upon graduation, she made the decision to start her own business. Today, she focuses on using video to grow one’s business, “but I still offer standard online marketing services like websites, SEO, PPC, and social media marketing.” Stacey plans to continue offering this knowledge to WBOC, while also accepting the loads of valuable information from its many members in return. “Networking is scary, but not with WBOC,” she told me. “Everyone is so genuine and welcoming, and I enjoy learning from women who are at various points in their business-owning careers. Their stories of struggle and triumph give me hope and inspire me.” Women Business Opportunities Connections (WBOC) is a non-profit organization that has been supporting the Syracuse and CNY area for more than 20 years. To become a member, visit wboconnection.org or follow the organization on Twitter at @WBOConnection. Syracuse Woman Magazine is a signature sponsor of the WBOC. “Whether running our own business, working for an employer or launching a new endeavor, we are connected through our entrepreneurial mindset.”

february 2014 :: syracuseWomanMag.com

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Together we can end heart disease…

Ten years of Going Red For Women

BY KRISTY SMOROL

This February is something special for Go Red For Women. We are closing out a year-long celebration of Go Red’s 10th birthday. Across the country there have been special events, expanded celebrations, and a heightened focus on our mission to elevate heart disease and heart health as a top-of-mind issue for women. We have created a movement by women, for women, focused on wiping out heart disease. The American Heart Association’s Go Red For Women is the world’s largest network standing together to end heart disease. We have led the fight to protect women’s hearts through research and education. We have been speaking out to raise awareness that heart disease isn’t just a man’s disease — it’s the number one killer of women. In the “Syracuse Women Inspire” section of this issue, you’ll read about Deb Brandimarte, who suffered a heart attack before the Go Red For Women movement began. Back then, she had no idea her symptoms pointed to a heart attack because her symptoms were so different from those a man typically experiences. Go Red For Women has been working to change that. Since the movement started, awareness that heart disease is women’s number one killer is up 23 percent. More than 650,000 women’s lives have been saved. About 300 fewer women are dying every day. Go Red For Women is making a difference But we aren’t done. Here in Central New York, two prominent women (both former Syracuse Woman Magazine cover ladies) have led the fight through this 10th year. Right now, Kathryn Ruscitto, president and CEO of St. Joseph’s Hospital Health Center, is serving as the chairwoman of the 2014 Go Red For Women Luncheon. As the head of a cardiac hospital, Ruscitto understands the importance of the Go Red message. “I decided to take on the role because cardiac care is the major service line at St. Joseph’s. My goals include advancing community understanding, particularly in underserved communities, of the signs of heart disease, and encouraging workplace wellness campaigns,” she says. Ruscitto will

february 2014 :: syracuseWomanMag.com

be heading up the campaign through National Wear Red Day on Feb. 7, American Heart Month in February, Handbags Helping Hearts in June, and the Go Red For Women Luncheon in October. During that time she will help promote the Go Red message in several ways, including her blog, “Advancing Excellence.” Before Ruscitto, there was Anne Messenger, president of Messenger Associates and the chairwoman of the 2013 Syracuse Go Red For Women Luncheon. She took the reins as the 10th anniversary was kicking off. For National Wear Red Day last February, she helped get Syracuse to light up city buildings red and raise awareness. “I drove around town that night,” she says, “jumping out of my car every other block to take a picture of the next and next and next building! What a kick!” Just a few months later, the Go Red For Women Luncheon saved the life of Messenger’s friend. A blood pressure screening at the luncheon showed numbers so high, the nurse thought something was wrong with the cuff. That night her friend began blood pressure medication regimen. “Thank you, Go Red. I still have my beautiful friend in my life,” Messenger said. The strength of mothers, sisters, daughters, and friends fighting side by side is more powerful than any killer. For 10 years we have fought and saved the lives of women. We have proudly worn red, shared our stories of survival, and begun to understand the truth about women’s hearts. The fight is not yet won. It’s time to shout louder, stand stronger and demand change. Together, we can end heart disease. Join us in the fight. Wear red and your red dress pin on Friday, Feb. 7, for National Wear Red Day. To get involved, log onto GoRedForWomen. org, or call our office at (315) 234-4700. Kristy Smorol is the Communications Director for the American Heart Association in Syracuse.

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Valentine’s Day What women REALLY want BY SUSAN DUTCH

If I were a man writing this column I’m fairly sure I would write about how much I despise Valentine’s Day. I base that assumption on various conversations with men who say they resent being told what they need to do, think, say, feel or buy to demonstrate the depth of their love for us on one specific day of the year — particularly by florists, candy, jewelry and card companies and restaurants. Most women concur that Valentine’s Day has become too commercialized and adds one more holiday that we have to deal with. We not only buy or do something special for our husbands or significant others but in some cases, for our kids and grandkids (and even our pets!). Lest we forget to mention the dozens of cupcakes we may have to bring to our kids’ elementary school, along with Valentine’s Day cards they can exchange with classmates. And for those with kids in high school, we may send money so they can buy a flower for their secret crush, and then console them when they don’t get one. (Ouch!) So therefore yes, we women agree with men that Valentine’s Day has definitely gotten a bit out of hand. And to address this, we remind our kids and husbands each year that it’s how we show our love on the other 364 days of the year that matters most. That said, if our husbands or significant others even so much as whisper under their breath that we should somehow boycott Valentine’s Day in protest of its commercialization, they know they would end up sleeping on the couch...for a year. So, like good little love soldiers, they go shopping and buy us delectable chocolates even when we’re dieting (and we LOVE them for forgetting that part). They may surprise us with a dozen red roses, or maybe even spoil us with little things that sparkle. Some may take us out for dinner, possibly followed by a romantic movie that they would not otherwise see. We might be pampered with a trip to the spa or be whisked away for a long romantic weekend. All these gifts are wonderful and truly appreciated, but at the end of the day, it isn’t what we “get” on Valentine’s Day that matters. In fact this is the one holiday where it’s truly — Girl Scout’s honor — the thought that counts more than anything else. Most women would probably be just as happy if their guy would take it upon himself to buy the groceries, make dinner, build a roaring fire, crack open a nice bottle of wine, turn off the TV and just talk. And if they go the extra mile and clean up the dishes afterward, Cupid will definitely be “in the house.” Have you ever had a guy write you a Valentine’s poem that was no doubt awful on Chaucer or Shakespeare standards, but it absolutely made you swoon? Has anyone ever made you a card using candy conversation hearts to create a sexy message? Just getting up early, walking the dog, making breakfast, getting the kids off to school and allowing us to sleep an extra hour or take a nice hot bath would be a divine way to show your love and no doubt would be the start of a great Valentine’s Day — or ANY of the other 364 days for that matter. So, to all the men out there who might read this column (and I know you’re out there): This is one holiday where just a little extra effort, along with a pinch of creativity and dose of thoughtfulness will stretch any dollar you might feel you need to spend on a Valentine gift. It’s really very simple: Make us feel lucky to have such a great guy in our life and chances are it will be your lucky day too. Susan Dutch is a freelance writer and blogger from Syracuse who enjoys sharing her spin on love and relationships. Send her your questions or dilemmas at mizmatch@mizmatch.com or join in the conversation on her blog at mizmatch. com or follow her on Twitter at @mizmatchblog.

story ::cover

Going Red For Womenâ&#x20AC;Ś 26

Together

february 2014 :: syracuseWomanMag.com

::SHIFT+CONTROL

Aminy Audi & Daughter Carolyn Talk Women’s Heart Health BY FARAH F. JADRAN I PHOTOGRAPHY BY CINDY BELL

“My dream will be to change the statistic that heart disease is the number one killer in women.” Every minute, another woman’s life is taken by heart disease. While much progress has been made in raising awareness in women, Circle of Red member Aminy Audi says there is still a long way to go. The Go Red For Women campaign in Syracuse is starting its 11th year of raising awareness in women for heart disease and stroke. “Throughout the community there are efforts to improve the overall health by addressing chronic disease prevention and promoting healthy behavior,” said Aminy, of Stickley, Audi & Co. “The major hospitals and the American Heart Association have played a key role in educating women about the importance of making the right choices for their hearts.” Going Red in the Audi Family is very important. Aminy’s mother had a stroke and her late husband, Alfred, battled heart disease for years. “I care deeply about the well being of my four sisters, my two daughters, and daughter-in-law, as well as my nieces, two granddaughters and all the wonderful women at our Stickley family.” It is because of the brushes of heart disease in her family that Aminy has “gone red,” but also it’s important for the future generations of her family and loved ones. “Go Red for Women raises awareness that heart disease is largely preventable — individuals cannot control their heredity, but they can choose a healthy lifestyle and reduce the risk of heart disease.”

The CIRCLE OF RED

The Circle of Red started about four years ago. The Circle is an influential group of women who have the ability and resources to significantly impact the community by providing a personal commitment to help find a cure for the number one killer of women. Aminy has been a member since the beginning and has served as the chair for two years. “As in any community effort the most memorable moments are those of friends coming together bound by a common cause,” Aminy said. “I enjoyed hosting the Circle of Red and other potential committee members at my house last May. There is a beautiful picture of them gathered in my garden. Though not surprised, I am always delighted to see how philanthropic the women in our community are.” That gathering in May reminded Aminy of the gathering she hosted one summer afternoon in 1999 for the founding of the Women’s Fund where 24 women responded immediately to the invitation to become charter members by contributing $1,000 each. Today the Women’s Fund has about a $1 million in assets. Last year as the Go Red For Women campaign chair, Aminy’s goal was to encourage several women to take a leadership position by contributing $1,000 each to this worthy cause. “I shared the mission of the Go Red For Women through an early mailing and then hosted an event in my home with guest speakers.” Aminy invited her son-in-law Dr. Michael Fischi, of St. Joseph’s cardiac group, and the 2013 General Chair of Go Red for Women, Anne Messenger, to speak to her invited guests. “We all share a common vision to help improve the health of our community by encouraging women to take time and care for their hearts,” Aminy said. “I am very grateful that we exceeded our goal last year and we hope to do likewise this year.” syracuseWomanMag.com :: february 2014

story

Aminy has found the C friends and people she mission of Go Red. Sh roles in the mission. Th Syracuse Woman Maga the 2014 General Cha

::cover

“Kathy is doing a gr Committee,” Aminy s to know them better.”

Both Aminy’s daughte are part of the Circle o they work to lead heal

“Naturally I am very p support.”

GOING RED EVERY DAY

No matter where she is true-to-character way,

“I try to participate in lead by example,” Ami tests that help detect co never smoked but I ha controlling my weight

Three years ago, the H both awareness and fu Family is committed t here 40 years ago. “Thi since we first arrived i and consider it both a help create a sustainab York home.”

KEEPING GO RED IN THE F

Carolyn Audi Fischi a Alfred, was one of her always passionate abou active. “ Also, Carolyn Hospital and with th cardiovascular health. disease and stroke very

This year is Carolyn’s t because it is an impor risk for heart disease,” collective wisdom of w

Carolyn has long bee growing business. Now vice president of GiGi giving back to the com

“My dream will be to change the statistic that heart disease is the number one killer in women.” — Aminy Audi

february 2014 :: syracuseWomanMag.com

“I feel blessed that my community and of me However, she says she but, working hard com in this community to a and intervention of he

In Carolyn’s view, the i disease and what prev all heard that eating ri go deeper, we only hav

Circle of Red to be a blessing. The Circle is filled with her e enjoys spending time with and carrying out their shared he continues to see her close friends taking on leadership This year another good friend of hers, Kathy Ruscitto, past azine cover woman and CEO of St. Joseph’s Hospital, is air for Go Red For Women.

The only way to strengthen our hearts and make the most of the one life that we have is to focus on becoming more active.

reat job attracting new participants to the Executive said. “I look forward to working with them and getting ”

While we are focusing on implementing healthy (or healthier) living, Carolyn says it is important to not be overcommitted. “Know that it is OK to say, ‘no,’” Carolyn advised. While she admitted that she is “preaching” to herself, too, she wants women to be mindful of their busy lives and to avoid becoming overextended. “Remember, your inbox is always going to be full,” she said. “Make time for healthy meals. Make time for friendships and make time for dark chocolate and red wine!”

er Carolyn and her daughter-in-law, Laila Kobrossy Audi, of Red. She admires their passion for the mission and how lthy lives.

pleased and proud of both of them for their continued

s, Aminy has a kind and genuine presence. Because of this Aminy is able to share her Go Red message every day.

n the year-long awareness event and also, do my best to iny said. “I have regular screenings which include blood onditions that may lead to a heart attack or stroke. I have ave to do a better job at getting more physical activity and t.”

Handbags Helping Hearts event was created to help raise unds for the Go Red For Women campaign. The Audi to giving back to the community since it was welcomed is community has embraced us and supported our efforts in Syracuse,” Aminy said. “We have been richly blessed a privilege and a responsibility to share our blessings to ble healthy community for all of us who call Central New

FAMILY

also knows the importance of heart health. Her father, r first inspirations in continuing the mission. “He was ut researching the latest advances and staying physically n’s husband is an interventional cardiologist at St. Joseph’s hat, she has become especially interested in the area of . As for the women in her family, they each take heart y seriously.

third year participating in the Circle of Red. “I Go Red rtant message to be heard. It is not just men that are at ” she said. “Also, I think the friendship, fellowship, and women in the Circle of Red is energizing and empowering.

en immersed in the community thanks to her family’s w, Carolyn is a partner of L. & J.G. Stickley Furniture and i’s playhouse in Syracuse. Like her mother has expressed, mmunity is a top priority.

mother has set a wonderful example of giving back to the entoring a younger generation of women,” Carolyn said. is constantly nagging her mother not to work so hard… mes with the family name. “It is a privilege to have a voice address this growing need for information on prevention eart disease.”

importance of educating women about the causes of heart ventative steps can be taken is only growing. “We have ight, exercising and reducing stress are important, but to ve one chance to take care of the bodies we were given.”

“Instead of thinking that exercise has to take place at a gym, try to find ways to be active doing things you love,” Carolyn said. “Be accountable to someone — bring your sister, mother or friend for regular walks.”

Like Carolyn’s experience, mothers set the tone for their family and now, she is doing the same for her children. “Younger generations are looking to us for example and inspiration. My hope for the next generation is to learn the importance of positive self-care from the women that they look up to today.” Carolyn’s humble advice… “To live life intentionally.” Our careers are important and in many cases, women are the main bread-winner or the sole bread-winner, so it is not something we can ignore. “Finding meaning in what you do is paramount,” said Carolyn, but at the same time, “It’s important to ‘check in’ with yourself and make corrections in your lifestyle if stress is overarching everything else. By making your line of work align with your personal mission statement, you will find yourself with less stress and a healthier heart.” For the past few years, Carolyn’s primary focus and passion has been, together with a team of wonderful people, the founding and running of a 4,200-square-foot Down syndrome achievement center called GiGi’s Playhouse in Cicero. GiGi’s Playhouse - Syracuse is one of 15 centers in North America providing support for infants to adults with Down syndrome and their families. GiGi’s Playhouse offers more than 25 therapeutic and educational programs that advance literacy, motor skills and more, all of which are free of charge to families. “I am currently immersed in chairing our second annual ‘I have a voice’ gala on March 1,” Carolyn said. “It promises to be a very exciting and inspiring evening!” Since Carolyn has recently been asked to be a part of the Executive Leadership Team for Go Red, she is looking forward to continuing the awareness mission. And of course, as Carolyn previously stated, it is important to not overextend one’s self — which means she will put even more effort into the executive team role after the GiGi’s Playhouse gala.

THE HOPE

“I want women to take time and get themselves checked regularly — to know their numbers,” said Aminy Audi. By numbers, she means that women should know their cholesterol and lipid levels, and triglyceride level. Plus, she hopes women will focus on leading active lives and (if they are) to quit smoking or to never start. At Stickley, there has been a smoking cessation program since 1985. “We pay people to quit smoking,” Aminy said. “We also have many healthy living initiatives from biggest loser contests where as a company the participants lost 2,200 pounds, and we have a ‘walk at work’ program. ‘Fit for life’ is our motto.” Go Red For Women’s mission is life-saving. There is ongoing medical research and there is hope that we will soon see a breakthrough in prevention and treatment. What is Aminy’s hope? “That all women will be well informed about the life choices they make to lower their risk of heart disease.” Her personal mission is to lead a balanced life and a grateful life. “My life has always been a balancing act among family, demanding professional career and meaningful community service inspired by my faith that ‘to whom much is given, much is expected.’”

syracuseWomanMag.com :: february 2014

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woman

BY DIANA FARNETI

rt healt

::healthy

Get to the core of your hea h As a nursing director of cardiac services at St. Joseph’s Hospital Health Center and a member of the Syracuse region advisory board of the American Heart Association you can understand why I am very passionate about cardiac health, especially in women. When I am at work I see the results of the negative impact untreated heart disease will have on people and their loved ones. What was once a vibrant energetic person can be crippled to the point he or she can barely walk from the bed to the kitchen or living areas. I believe that awareness and education is instrumental in stopping

people from this fate. Did you know that every 34 seconds someone suffers a heart attack? What’s more is that it’s the number one killer of women. Why do I focus on women? Most women do not recognize they are actually having a heart attack. The majority of women experience a much different set of heart attack warnings and symptoms than men. You will hear women describe extreme fatigue, severe shortness of breath, strong chest pressure or pain in the lower chest or upper abdominal region. They will also frequently complain of severe nausea, dizziness and lightheadedness. These are very difficult to distinguish from other ailments such as the flu or heart burn. Please do not ignore these symptoms. If you are experiencing these symptoms please do not hesitate to call 911. You can be proactive about your cardiac health so you never have to walk down the path to experiencing a heart attack. Know your risks of developing cardiac disease and that starts by knowing your numbers! Your baseline blood pressure (< 120/80), your cholesterol levels as compared to normal levels (LDL<100, HDL> 60, triglycerides< 100, total cholesterol< 200), blood sugar levels (< 100 mg/dl fasting), and knowing your ideal weight to your body size (BMI measurement). Do you exercise and is your diet low in fat and do you eat the right portions of fruits and vegetables? Ask your physician or health care provider what you can do to reduce your risk. They can work with you to formulate a plan that can help you reduce these numbers. You can also use the American Heart Association online tools and information (available at heart.org and goredforwomen.org) to guide you in how you can achieve your goal of reducing your risk for heart disease and heart attack. On the Go Red For Women site, you also will find that there is a whole community of women who have experienced heart attacks, what they endured and how they came through their ordeal. It is very inspiring and does make you feel as though you are part of the Go Red for Women community. I am thrilled to represent St. Joseph’s as a Syracuse American Heart Association Board member and be a member of the Go Red For Women campaign committee. St. Joseph’s goals, the American Heart Association’s goals and my goals align well so I look forward to this upcoming year as a board member. There is a great deal of work to do to help the community become more heart healthy and it starts with us — women.

syracuseWomanMag.com :: february 2014

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My sweet Valentine, my $weet budget BY LAUREN GREUTMAN

In 2014, men plan to spend an average of $175 on Valentine’s Day for their loved one. If you are on a budget, this just doesn’t seem like a smart use of your money, does it? There is nothing wrong with being pampered on Valentine’s Day (I actually expect it from my husband), but I think they are under so much pressure! Men are made to feel cheap for not being able to spend money on diamonds and freshly cut roses, but there are ways that we can help those special men in our lives save money this year. There is one thing I want you to focus on before we get started… Just because he doesn’t spend money doesn’t mean he doesn’t love you. Let’s let our men off the hook this year, and by that I mean give them “hints” that we don’t care about how much money he spends. Give him permission to save money on Valentine’s Day this year! Tips to ‘help’ our loved ones save: First, you want to communicate your desires. Tell him that you don’t want him to spend much money. You could also communicate with him a specific budget to stay under and then give him some hints to stay under that budget. My husband always tells me to give him lots of hints of what I expect on Valentine’s Day, and it has been very helpful for him (and me too)! But, most importantly, make sure he knows that you’re being completely honest. Some men might think that if his wife tells him not to spend too much money, that she actually means the exact opposite. Second, give him ideas on where he can find great deals. Great places to look are daily deal sites. CNY Central has local deals on their website featuring local restaurants, spa treatments, and floral deals. You can also look for national deals on Groupon. com and Living Social.com for deals on flowers, chocolates and spa treatments. When you find one of these deals, forward it to him with a note about what you would like about it. This can help him make a mental note or purchase the deal without you knowing about it.

Talking about dinner plans ahead of time will help you save more money. You can decide to dine in at home with a homemade surf and turf, or use a daily deal voucher to pay for your meal out. Whatever your plans may be, at least you will know ahead of time what to budget and expect on that day. And lastly, if you still want to be surprised on Valentine’s Day, why not set a small budget and make the rule that it has to be handmade? Some of the best gifts I’ve received are the ones that you cannot buy. Here are some fun ideas on homemade gifts: • Write a journal for each other. Write a letter a day in a journal about what you love about each other. On Valentine’s Day you can wrap it up and present it to each other. • Dig out your old love letters and make a small book out of them. If you have a laminator, you could even laminate them and make it an even sturdier book. • Have the kids make something special for each member of the family. Watch their creativity come alive and encourage your children to show each other love. • Get a deck of cards — and write “52 Reasons why I love you” on the top of the deck. Put a reason why you love them on each card and wrap it up for them to open on Valentine’s Day. Whatever you choose to do on Valentine’s Day is obviously up to you, but don’t be pressured into diamonds and expensive dinners when the money just isn’t there. Instead, be intentional about telling that person how much you love them and exactly why. Those types of memories are ones that won’t wilt away in a few days; they last a lifetime. For more about Lauren, follow her blog at iamthatlady.com, or follow her on Facebook at facebook.com/iamthatlady and on Twitter at @iamthatlady.

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Challenge your heart: Increase your activity! ::fitness

BY RENEÉ BENDA

An active lifestyle is one key to heart health. In a month dedicated to hearts and love, keeping your heart healthy is a great way to practice self-love. Your heart is a muscle, and just like any other muscle of the body it needs to be used and challenged to grow and be powerful. Your heart is responsible for some VERY important body functions. It feeds blood rich with oxygen to your brain, lungs and muscles. Oxygen is essential for life. The heart is also the center of your body circulatory system. Keeping your heart in top working condition should be on every woman’s daily to-do list. One way of keeping your heart in peak condition is through leading an active lifestyle. The American Heart Association recommends at least 150 minutes of moderate exercise per week or 75 minutes of vigorous exercise along with muscle strengthening activities (weight-lifting) two times a week. A good rule of thumb is to move your feet for 30 minutes every day. Aerobic exercise helps strengthen the heart and lungs, while pushing oxygen filled blood throughout the body. It elevates your heart rate, gets your blood pumping and burns additional calories. As we continue to lead more and more sedentary lifestyles it is becoming imperative to move more during the day. If you don’t know where to start, creating an active lifestyle can be challenging. My advice is to find activities you enjoy with times that work for you and your schedule. Before beginning any new exercise routine it’s important to consult with your physician. Take the time to talk with your doctor about your goals, and current physical condition. Once you have consulted with a professional, begin to think about your plan for more motion. Get those feet moving. For people without mobility issues, walking is one easy way to increase your amount of moderate activity minutes. Take a lunch time walk, an extra trip or two to the community water fountain or printer. If you sit at the computer all day, set up a reminder to get up and stretch your legs. Increasing the amount of steps you take each day will help you strengthen your heart. A simple pedometer can be worn to track the amount of steps you take in a day. Find your base number of steps, and then set a daily number goal. I try to take a minimum of 5,000 steps per day (roughly 2.5 miles). If you have an active job such as a nurse or teacher you may find you easily reach this number. Find a number that offers you a challenge each day. You can also break up those 30 minutes into smaller increments throughout the day. Try a quick morning routine like a light jog in place with arm circles for 10 minutes. Three of these quick workouts will ensure that you are getting 30 minutes of heart pumping activity each day. Looking for more heart-pumping workouts? Try out a new group class at the gym. Look for classes that have a cardio component including, cycling, walking, running, skating and even water aerobics. Be sure to track your progress. As you continue on your path to heart heath you will notice an increase in endurance. As with any physical activity your body will get used to the challenge. So after a few months add in new activities to continue challenging the heart muscles. Muscles grow when they are used. Just like any other muscle workout, you should exercise your heart daily for the best results. “If you’re bored, then you’re boring,” has long been Renee Benda’s favorite quote and her blog Bendifulblog.com proves there is a lot you can enjoy in one life. With spirit, spunk and spurts of seriousness this busy mom of two boys gives her readers tips and tricks for healthy living and fitting in fitness. Follow her on Twitter at @cusecomm.

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words ::in her own

Lobbying for the hearts of babies across NYS

##################################

BY KELSEY THOMAS I PHOTO BY JUSSARA POTTER

I am the proud parent of a congenital heart disease survivor. I am also proud to say my work is helping to save more babies like my son. Along with the American Heart Association and dedicated volunteers from around the state, I was able to help pass a law requiring all babies in New York state to be tested for critical congenital heart disease. Our son, Jacob William Thomas, was born on April 10, 2012. He appeared to be completely healthy. Two days later, Jacob’s skin appeared bluish. At that point, the nurses performed a pulse oximetry test. Pulse oximetry, or pulse ox, is a simple bedside test that measures the amount of oxygen in the blood, an indicator of a critical heart defect. Jacob’s was dangerously low. The nurse said there might be something wrong with Jacob’s heart. It didn’t seem real. Six days later, Jacob underwent open heart surgery to repair a rare congenital heart defect. If this defect goes undetected and is not repaired early on, 75 percent of patients die in infancy. Today, Jacob is a healthy, happy and amazing 21-month-old, who is stronger than he will ever know. This whole experience was like a vivid dream from which we couldn’t wake up. Focus on the word dream. If this simple, inexpensive test hadn’t been performed on our son, we would have brought him home and I could be the parent of a deceased child: our worst nightmare. I can’t imagine what my life would be like if this test had not been performed. From the first time I was contacted by the American Heart Association, it took nine months to pass the Pulse Oximetry bill. It started with a TV interview about the test Jacob received. I went on to do four more TV interviews and wrote several letters to the editor in local newspapers asking for support. I even traveled to Albany twice with Jacob and my husband to lobby for the bill. After our first trip, the Assembly passed it. On our second trip, we met with senators John DeFrancisco and David Valesky. Both of them met Jacob and heard his story. Senator Valesky took us into the Senate Chambers, where Jacob sat with him in his Senate seat! It was a memorable experience, to say the least. The Senate passed the bill a few days later and Senator Valesky even mentioned Jacob when this bill was discussed. I knew in my heart this was going to pass. On Aug. 1, 2013, Gov. Andrew Cuomo signed the bill into law, ensuring all newborns in NYS receive a pulse oximetry screening prior to discharge from the hospital or birthing facility. When I received word from Senator Valesky’s office, my first reaction had me in tears. All the tears I cried when Jacob was first diagnosed with this life-threatening heart condition had turned to tears of overwhelming joy and pride. I couldn’t believe that something I thought was the “worst time of my entire life” had turned into something so good. I know this law will save the lives of so many babies born with congenital heart defects who may show little or no warning signs. This will give parents peace of mind before leaving the hospital with their new baby. Sometimes I don’t think I grasp the magnitude of this. After Jacob was diagnosed, I kept saying, “Why God? Why is this happening to our baby?” Now I know. It was so I could advocate for these babies and give them the chance at early detection and intervention, so they can lead long, healthy, happy lives. I played a key role in this law being passed and I can’t tell you what that means to my family and me. Jacob will never remember those first two weeks, what he went through, and the strength he had, but for my family and me, it’s something we will never forget.

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The love for her ::CNY Latina

community makes it worthwhile… Luz Encarnación BY ALISON GRIMES I PHOTO BY CNY LATINO

Imagine a woman, young and beautiful…but tired. This woman, as young and as beautiful as she is, gleams exhaustion. As thin and as hopeful as she is, she is hungry, borderline ill. She struggles and then decides that it would be best to put her unborn child up for adoption. This woman, on Oct. 10, 1964, in Ceiba, a small northeastern town in Puerto Rico, gave birth to a strong beautiful baby girl, Luz Encarnación. Quickly adopted by the town minister and his wife, Luz is surrounded and raised in an environment of service. It was not until finishing college that Luz decided to move to Syracuse with her then, six-month-old daughter. Luz struggled and persevered through difficult times, including being homeless, all the while helping others whenever she could. Luz always knew she worked hard to serve others, but once former Mayor Matt Driscoll appointed her as chair of the Women’s Commission from 2006-08. She was surprised as much as she was honored. Luz connected with hundreds of Central New York women as chair of the commission and was able to report to Mayor Driscoll exactly what women needed in Syracuse. After chairing the Women’s Commission, Luz began to focus on her political awareness. She became a major supporter of current University College Dean Bea Gonzalez’s mayoral campaign. “Gaining political knowledge of my community has been very motivating,” Luz said. “I have been able to guide and motivate the Latino community to become politically aware, to vote, and have presence.” Today, Luz invests her time mentoring Syracuse city high school students and their families, connecting them with the resources they need to stay on the right path. “I want to see each of them go onto college and succeed… and if I die tomorrow, I can honestly say that I am happy with what I am doing.” The passion and love Luz feels for her community keeps her motivated and encouraged when things go wrong or don’t happen as she expects it. Mentoring of course is not enough for Luz, as she also invests her

time as the Community Liaison of Syracuse University’s Cultural Center, La Casita. Luz coordinates programs that adhere with the center’s mission of creating a strong bridge to connect the direct Latino and Hispanic community of CNY with the university and remaining Syracuse community. The space showcases an important and vibrant piece of the culture, history, and richness that resides in the community. “I cannot think of anyone else, not myself or anyone else that would be better suited for the position of Community Liaison at the Cultural Center,” said Tere Paniagua, Syracuse University’s Executive Director of Cultural Engagement. “Luz knows the entire Latino community, from one’s grandmother, to their daughter, to their husband, how many marriages they’ve had, even their family milestones, and this is what makes the Casita Cultural Center project so successful. Luz holds personal relationships within the community that have established a deep sense of mutual trust and support, making the project worthwhile and considerably effective.” Last year alone, Luz launched a six-week program at La Casita, among many other projects, which housed more than 200 diverse community members for a cultural display of one of La Casita’s most vibrant cultural student dance groups. Well into 2014’s program plans at La Casita Cultural Center, Luz looks forward to unveiling the community’s hidden talents, which she is sure will develop into a shared economic development. Luz also is looking forward to graduating from Syracuse University at University College. The Latina feature was brought to you by the CNY Latino newspaper, where you can find this article in Spanish, in this month’s edition. CNY Latino is the only Hispanic oriented newspaper in Central New York and the most direct and effective way to reach the Hispanic population locally. For more information, visit cnylatino.com or call (315) 415-8593.

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Inspire syracuse women

DENISE MCGRAW

Heart Disease & Stroke Survivor

BY KAYLA ISAACS I PHOTO BYJUSSARA POTTER

Two years ago, Denise McGraw was given a second chance. After waking up one morning feeling dizzy and nauseated, and her head feeling like it was about to explode, she sat on her bathroom floor thinking her life was over. At 47 years old, Denise was having a stroke.

“It was the scariest day of my life,” says Denise. “I’ve always lived my life to the fullest…but now, every day is just more precious to me. Knowing that I have been given this opportunity to continue…my purpose is now to help educate other women and men to recognize what this awful disease can do.” Denise is a survivor of heart disease and stroke, the number one and number four killers of women today. Denise’s mother was a victim of heart disease, yet Denise had no noticeable symptoms and never considered herself to be susceptible to a stroke. Heart disease takes the life of nearly one woman every minute, according to the American Heart Association, yet so many are uninformed about it. Its symptoms, such as headaches or dizziness can be easily attributed to other causes and easily brushed aside. This was the case for Denise, who credited her neck and head pain to activities from a recent vacation. Though she made excuses at the time, she now realizes these symptoms were clear warning signs of the impending stroke. “The biggest take away is really knowing your body,” she says. “For women, knowing their bodies and really listening to warning signs, listening to things that don’t seem right to them. Don’t pass it off and make excuses.” Now, Denise is able to spread this message to others and has been able to turn her negative experience into a positive one. Denise speaks to about 50 to 100 women every month, sharing her story and helping people to recognize what they can do to not only be aware of the disease, but to also take a more proactive approach to their lives. Though health was always a factor, after recovering from her stroke Denise placed more focus on physical training and set her goals on the Syracuse Athleta Iron Girl, a women’s-only triathlon. She completed the race, and her fitness and health has now become a major priority in her life. “Instead of me being afraid to exercise I took on the challenge of the Iron Girl,” says Denise. “To say, you know what, I want to be in the best shape that I can be in.” Now, Denise wants to show other women that they can have control of these factors, too.” “I know what I did more than anything else,” says Denise’s husband, Owen, of the impact her stroke had on his life, “I’ve slowed down the hectic pace that it seems we are always running at, I smile more, I truly enjoy life to the fullest.” This past year, Denise was also able to serve as the Passion Speaker at the Go Red For Women Luncheon, where she shared her story to a large group of women. “I think for me it’s just helping to empower them, to empower women to take control,” says Denise. “To say two years ago I was sitting on (continued on page 46)

inspire

“It is important to put your energy where you can make a difference.”

::sw

KATHY GAROFALO

Chairman, American Heart Association of Greater Syracuse BY ERIN REIMEL I PHOTO BY RICK NEEDLE

Not only is February a time to look into our hearts and be thankful for those whom we love, it is a reminder to take care of our hearts and to keep our bodies healthy for ourselves and for the people we care about. February is American Heart Month and Kathy Garofalo, a chairman of the American Heart Association for the Greater Syracuse area, is committed to ensuring that both men and women take care of their hearts and acquire the skills and knowledge to care for themselves and others. According to the American Heart Association, heart disease accounts for one in six deaths in the U.S. Kathy works with the association to prevent heart disease and to try to cut down on these statistics. Some members of Kathy’s family have been directly affected by heart disease, and so when an opportunity to get involved with the American Heart Association found her, she jumped at it. “You only have a limited amount of time to volunteer and help those around you,” Kathy said. “It is important to put your energy where you can make a difference.” Kathy is a nurse practitioner and focuses on educating employees in heart health. She hopes this training will spread throughout the area to prevent heart disease and cut down on the tremendous number of people facing heart-related illnesses. Kathy says that a skill like Hands-Only CPR, which can double a cardiac arrest victim’s chance of survival, is simple to teach and to easy remember, so learning something so small can potentially save many lives. These skills are taught at many events like the Heart Walk and sign-ups for courses conducted by the American Heart Association can be accessed on its website, www.heart.org. This year’s Syracuse Heart Walk will take place on March 22 at Onondaga Community College and has already raised more than $110,000 in donations. The event planning began with the start of the new year and will provide families with a fun-filled day of walking, eating, and health education. “It’s a real family day,” Kathy says when she mentions the parents and children who show up to walk. “It is important to get kids moving early on.” Kathy believes that not only do children need to be taught about heart health, but women need to be reminded to take special care and to keep their hearts healthy. “We take every chance we get to remind women to take care of themselves,” she says, as many women tend to focus on others before themselves. However, women’s symptoms can be different than men’s and it is essential to take time to ensure their own health not only for their families but also for themselves. The American Heart Association appears on TV, in the news, and online to make themselves available to women to reinforce the need for them to take action. The Go Red For Women campaign is one method of providing women with the information to be their healthiest. Go Red For Women is an American Heart Association initiative founded to encourage heart health awareness in women and empower them to take charge of their own health, especially since heart disease is the number one killer of women. The initiative provides education,

february 2014 :: syracuseWomanMag.com october 2013

(continued on page 46)

::sw

“The symptoms (for men and women) are very different.”

inspire

DEB BRANDIMARTE 12-Year Heart Attack Survivor

BY FARAH F. JADRAN I PHOTO BY JUSSARA POTTER

She wasn’t a smoker, she didn’t have diabetes, she never had high blood pressure and she was not overweight. But for more than three months she was experiencing heart attack symptoms that she is now very aware of. Deb Brandimarete, a former executive assistant at National Grid and now retired, did not know that the shortness of breath she had been enduring for months was a part of her eventual heart attack. There was no tie to the medical condition. “It felt like an elephant was standing on my chest,” Deb described as she looked back on her experience. “Every time I went to my primary care doctor, I was diagnosed with an upper-respiratory infection and prescribed an asthma inhaler and antibiotics.” Deb was 45 years old when she had a heart attack. On the morning of June 11, 2002, Deb went to her primary care doctor…again. “Something is going on in here,” she remembered saying to herself that morning. She left the doctor’s office with the same diagnosis and medications. Her shortness of breath continued as she went on with her day. After finishing a stressful phone call at work around 3:30 in the afternoon, Deb’s symptoms worsened. “I was feeling the sickest I have every felt in my life.” Deb is allergic to raisins and that same afternoon, by accident, she ate a few chocolate-covered raisins thinking they were chocolatecovered peanuts because of how they looked. “I thought I was having an allergic reaction.” She began sweating so much that she sweat through her work clothes. “I was nauseous and thought I was going to vomit.” Her throat felt like it was being squeezed and she noted that she didn’t have any pain anywhere — like what she thought a “stereotypical heart attack” should feel like. She asked one of her co-workers to help her get to a couch so she could lie down, but after looking at Deb, the co-worker hung up the phone call she was on and said, “We need to call you an ambulance.” Although Deb argued and said she didn’t want an ambulance to be called, the call was made and one was on its way. Her co-worker told her she was very pale and that her skin looked grey. When the EMTs arrived, they knew what Deb’s symptoms meant. “They started giving me nitroglycerin,” Deb said. While she knew that this medication was given for heart attacks, she said she was still telling herself that this was, “just an allergic reaction.” Finally, the EMT told her… “You’re having a heart attack.” She didn’t remember much more of the ambulance ride, but she remembers waking up inside St. Joseph’s Hospital. Her family was being called to the hospital and she was signing paperwork because of the severity of her condition. (continued on page 46)

syracuseWomanMag.com :: february 2014 october 2013

DENISE MCGRAW

KATHY GAROFALO

DEB BRANDIMARTE

the bathroom floor thinking it was my last day, and since then I’ve had this opportunity now to help others because of my experience. An unfortunate experience, but I never thought this would happen, that I would have the opportunity to share my story, to stand up in front of people and possibly help them.”

events, and testing for women to ensure they are living healthy lives and keeping their hearts strong.

“You’re not going to live to see tomorrow, unless you get into that cath lab to see what’s going on,” said a cardiologist at Deb’s bedside. The “cath lab” or a “catheterization lab” is an area where a hospital can use diagnostic equipment to visualize the arteries of the heart and the chamber.

::sw

inspire

(cont)

Through telling her story, supporting and empowering women is really what Denise does. Suffering a stroke so young has allowed Denise’s story to be more relatable to women. They can acknowledge that if it happened to her, it could happen to them, driving women to think about the disease in a new way, and motivating and inspiring them to take control of their wellbeing. “Who I am is about helping others,” she says. “I love helping to educate others and getting them excited about taking care of their health. So that just fires me up…that I can share my story and that it’s going to help them work better or feel better for themselves.” Denise hopes to touch somebody’s heart or have educated them to take a more proactive approach to her health and her life with heart disease. “I haven’t saved anybody’s life that I’m aware of, but it doesn’t mean that I won’t.”

Uzma Iqbal, the President of Syracuse’s American Heart Association board and past Syracuse Woman Magazine cover woman, is a cardiologist who dedicated herself to growing the Go Red For Women movement in Syracuse. She has made it her mission to provide women with the information they need to take care of themselves. Kathy, herself, takes measures to keep her body active and moving on a daily basis. This past holiday season she purchased an exercise tracker to calculate her daily activity. During the holidays, it can be difficult to encourage yourself to get up and moving, but according to Kathy, activity can be easy to fit into an average day. “You can get up and have a walking meeting or hit the gym,” she says. As the American Heart Association in the Syracuse area prepares for its Heart Walk and other upcoming events throughout the year, it aims to improve its already high standing as a Bronze Level board and move its way up to Gold Level. Kathy mentioned that the board is honored to receive such high accolades, but is continually working toward the highest standard. Kathy is looking forward to the rest of the year’s events and is honored to be a part of a movement to improve the heart health of the people in the Syracuse area.

su athletics

(cont)

Deb’s daughter Jill, 26, who was 15 years old at the time, was in shock. “The first news I heard was that she was having open heart surgery with almost no warning,” said Jill, who arrived to the hospital after rushing to leave a riding lesson in progress. “I remember crying and screaming out loud when I heard the news.” She has always been close with her mom. Jill, who turns 27 later this month, says she couldn’t help but ask, “Why her? Why didn’t anyone see this coming? Why were there no warning or risk factors present?” The recovery time was hard on the pair, but there was a positive — “It definitely made me more aware of my own health.” Since her survival, Deb has been either volunteering or participating in the annual Syracuse Heart Walk. And this year, Deb is the 2014 Syracuse Heart Walk Inspirational Honoree, which will be held on March 22 at Onondaga Community College’s SRC Event Center. This year she will be sharing her story to help raise even more awareness.

Syracuse Woman Magazine

events

SWM’s Events CUSE PIT CREW CELEBRATES 2ND ANNIVERSARY Syracuse Woman Magazine was proud to be on scene for the Cuse Pit Crew’s two-year celebration on Jan. 17 at Atillio’s in Syracuse. Members of the community gathered to celebrate the milestone but also to raise funds for the organization through raffles, bidding on silent auction items and a 50-50 raffle. Stefanie Heath Higgins, founder of the Cuse Pit Crew, thanked all the supporters and expressed the Crew’s excitement for 2014. Congratulations to the Crew and all the animal advocacy and education they provide to the community. For information on the Cuse Pit Crew, visit cusepitcrew.org. TURN THE CRUNCH TEAL The War Memorial in Syracuse turned TEAL on Jan. 11 for Hope for Heather Ovarian Cancer Awareness of CNY. The Syracuse Crunch defeated the Providence Bruins 1-0 while helping raise awareness. The Crunch game featured Hope for Heather and gave fans the chance to donate $10 for an autographed puck, plus a lucky winner took home an autographed jersey! It’s great to see our local hockey team take charge and join the fight against ovarian cancer. For more information on Hope for Heather, visit hopeforheather.org. DESTINA ITLALIA FASHION SHOWCASE To welcome its latest fashion residents, Destiny USA hosted a fashion show on Jan. 11 to showcase stores such as Salvatore Ferragamo, Tod’s, Saks Fifth Avenue OFF 5th, Lord & Taylor and Macy’s. The Destina Italia Fashion Showcase was held in the Canton Area and featured international fashion trends available at the mall’s new luxury outlets.

EVENTS CALENDAR

february 2014 MELT AWAY THE MIDWINTER BLUES

7 4TH ANNUAL BLOWIN’ RED EVENT

7 SWEET CABARET

8 VALENTINE’S COUPLE’S YOGA

WHEN: 6 to 10 p.m. WHAT: Enjoy dinner, wine, desserts, raffles, and different entertainment every hour to help support and raise awareness for the CNY Brain Aneurysm Awareness Campaign. Every guest goes home with a bottle of wine! WHERE: Barbagallo’s Restaurant, 6433 E. Malloy Road, East Syracuse INFO: Tickets are $40 in advance and $45 at the door; braincny.org WHEN: 5 to 9 p.m. WHAT: From Snake Oil Glassworks comes the 4th annual Blowin’ Red Event in support of the American Heart Association’s Wear Red for Women Day. WHERE: 4251 Jordan Road, Skaneateles INFO: A $10 donation is requested. Call (315) 685-5091 with any questions or visit snakeoilglassworks.com WHEN: 7 to 11:30 p.m. WHAT: It’s the 13th annual Guardian Angel Society’s largest fundraising event for children in need. Enjoy dinner accompanied by two bottles of complimentary wine on each table, music, and dessert. WHERE: The Oncenter Convention Center, 800 S. State St., Syracuse INFO: $90 per person; guardianangelsoc.org WHEN: 1 to 2 p.m. WHAT: Running out of romantic date ideas for Valentine’s Day? Why not try something a little different, like couple’s yoga? It’s healthy, fun, and a great way to bond with your significant other. WHERE: Fitness & Dance of CNY 5620 Business Ave., Cicero INFO: $20 per couple advance sale; $25 per couple day of the event; 480-9727

Check it out!

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* APR

= Annual Percentage Rate. Special promotional rate effective 01/01/14; rates and terms vary by individualâ&#x20AC;&#x2122;s overall credit history and underwriting factors and are subject to change. Estimated monthly payment of $17.93 per $1,000.00 based on a maximum 60 month term. Equal Housing Lender. Membership restrictions apply.

JOIN US! LILLY PATRICK

LACEY LEE

JULI BOEHEIM

MELANIE LITTLEJOHN

AMINY AUDI

THE WOMEN’S HEALTH NETWORK INVITES YOU TO TAKE CHARGE OF YOUR HEALTH Sign up to receive: ● Alerts to Upstate health education events ● Access

to support groups and seminars

● Small group Q&A sessions with doctors and other care providers ● The ﬁrst opportunity to attend special events throughout the year ● Nurse-guided access to services and providers ● Call or sign up on line–it’s free!

HAVE A HEALTH-RELATED QUESTION NOW?

Call our Upstate Women’s Health Network Nurse at 315-464-2756

or 855-890-UWHN (8946)

www.upstate.edu/women

STRENGTHEN THE HEART OF CENTRAL NEW YORK. Stickley Furniture and Stickley, Audi & Co. are proud to support the American Heart Association and Go Red for Women.

Towne Center at Fayetteville, 315.637.7770 â&#x20AC;˘ stickleyaudi.com