Syracuse Woman Magazine January 2018 by Lorna Oppedisano

January 2017

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January C O N T E N T S

Letter from the Editor.............................................................. 6

Past SWM Events...................................................................... 7 Fashion Forward: Function and Style.................................... 8 Syracuse Eats: Cรณcaire.......................................................... 14

WISE Woman: Diana Jamamillo.......................................... 16 Special Feature: New Year, New Smile............................... 18 Special Feature: Seven Ways to Share............................... 22 Special Feature: What's Missing from New Year's

Resolutions....................................................................................24 Cover Story: Women United...................................................29

For a Good Cause: Hiscock Legal Aid Society..................36 Inspire: Sushila Shah.............................................................. 40 Inspire: Wendy Scinta................................................................44 Inspire: Margo Burgmeier.................................................... 48

Upcoming Events.................................................................. 52 Movers and Shakers.............................................................. 54

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LETTER from the Editor

appy New Year! As I often do, I’m going to start out this letter, and this year, by pondering some words. This time, it’s “New Year’s resolution.” Now, I’m all for working toward a healthier self. It’s not necessarily the concept behind a New Year’s resolution that bothers me. It’s the inherent baggage that often accompanies it. To put it simply, it’s the stress. Let me set a scene. The holiday season whizzes by in a flurry of shopping, traveling and baking. For a lot of people — myself included — it’s a time accompanied by at least some level of stress. Then, it’s all over, New Year’s Eve is here, the ball drops, you clink your champagne flute, kiss your sweetheart, hug your friends and then BAM. It’s time to tackle a whole list of things you resolve to do. Wait. Didn’t we just get through a pretty stressful couple months? My solution for resolution woes is all about wording. Rather than resolutions, I set goals — tasks no different than the goals I set for myself throughout the year. Sometimes, I continue to work toward achieving goals I’ve already set. To avoid more stress (if you haven’t been able to tell, I’m slightly prone to it from time to time), I keep the goals reasonable attainable, trying to keep my skill set and time in mind. I try to find someone I trust to hold me accountable, without nagging. Sometimes, just writing them down helps. So, here goes. Goals: 1) Exercise. Note: This doesn’t mean go to the gym every day, or attend to a workout class a certain number of times each week. I realize and accept the fact that sometimes life gets in the way. 2) Drink water — enough to balance out the inevitably large quantities of tea and coffee I end up consuming. 3) Stay connected. This extends to family, friends, networking groups, etc. Sometimes, stress can take over, and I forget how important simple conversation can be. 4) Remember to breathe. Here’s to an exciting, stress-free (well, at least not stressful) and safe new year!

Lorna On Our Cover: Evelyn Carter, Stephanie Crockett, Nancy Eaton and Laura Serway were photographed by Alice G. Patterson of Alice G. Patterson Photography at Eric Mower + Associates offices in downtown Syracuse. Special thanks to Rosanne Main for makeup styling.

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OUR TEAM Publisher

CONTRIBUTING WRITERS

Editor

Chris Allen Samantha Leader Carrie Luteran Lorna Oppedisano Jennifer Owens Carol Radin

David Tyler

Lorna Oppedisano

Design

Andrea Reeves

Photography Alexis Emm Enfoque Images HeartStrings Photography Mary Grace Johnson Steven J. Pallone Alice G. Patterson Solon Quinn

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Unlike any other publication in the Syracuse area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Syracuse women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge.

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PAST SWM Events

On Thursday, Dec. 7, Women Business Opportunities Connections held the 2017 Annual Holiday Auction & Party at the Genesee Grande Hotel. The event, themed “Sparkle in The Year of You!”, was presented by gold sponsor, Cathy J. Berry, M.D., & Associates. The evening included live music by Jess Novak and Mark Nanni of The Jess Novak Band and a photo booth by Alice G. Patterson. Photography by Alice G. Patterson and Enfoque Images. LeaAnn Fuller, founder of Fuller Life, LLC, and From the Heart

Events hosted the 2nd Annual Ladies’ Night at Colgate Inn on Giving Tuesday, Nov. 28, to support LeaAnn’s Adopt-A-Mom for Christmas program. Through this program and with the help of friends and family, LeaAnn has given gifts to hundreds of single and struggling moms throughout Central New York over the past six years. Photography by HeartStrings Photography.

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FASHION FORWARD Function and Style

Setting Up a Home Office that Works By Carrie Luteran

Photography by Alice G. Patterson

ore people are working from home than ever before. Sixty-nine percent of entrepreneurs start their businesses at home. Even once they’re established, a majority remain home-based. According to a recent Gallup survey, 43 percent of Americans who work in an office spend at least some of their weekly hours working from home. Whether you’re self-employed or working remotely from your job, it’s essential to have a space that fosters productivity and motivation to get stuff done. Here are some tips for setting up a home office that will help you stay on task and enjoy the time you spend there. 1. Function before form – When it comes to setting up a workspace, your top priority should be functionality. That antique writing desk might look lovely in your office, but if it doesn’t provide a big enough work area, it’s not going to cut it. What about that cute chair in the corner that’s constantly covered in papers? Swap it out for a file cabinet instead. Identify your requirements for a work area and storage space. Address them first, before you think about decorating.

2. Lighting – A well-lit space will reduce eye strain and allow you to work for longer stretches more comfortably. Multiple light sources allow for flexibility as the natural light changes; have a task light on your desk as well as an overhead light or other lamps. Another important consideration is the color temperature of the light in your office. Stick with neutral or cool light bulbs (look for a rating of 3,000 Kelvin or higher on the packaging) to help you stay alert. 3. The air you breathe – Plants in your office add color while improving air quality. A diffuser can be another welcome addition, especially in the winter months when the air in your home is especially dry. Certain essential oils, like citrus, rosemary and peppermint, are invigorating and can boost concentration while you work. 4. The question of messy desks – Einstein famously remarked, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?” His desk, like that of other famous creatives like Mark Twain and Steve Jobs, was a disaster. Some research has shown a messy space can actually boost creative thinking and willingness to try something new. So, should you embrace the mess on your desk? The answer depends on how it makes you feel: if it stresses you out or makes it impossible to find what you’re looking for,

take time to tidy up. But if it doesn’t have a negative impact on your productivity or state of mind, it’s probably not necessary. If you do want to keep your space neater, set limits on the papers and materials you collect with a desk tray; once it’s filled up, take the time to sort and file. Wall-hung file holders allow you to get papers off your desk but keep them close at hand. 5. Personalize it – Once you’ve taken care of the functional needs of your workspace, be sure to add some personal touches and décor. Family photos, objects from your travels and artwork you love will create a positive environment. An area rug and curtains on the windows can add a pop of color and pattern without creating clutter. A bulletin board is the perfect spot for inspirational messages and images to keep you motivated. But remember, over time, the things posted there become part of the scenery and you don’t attend to them as much; so, it’s not the place for important reminders of upcoming events. Keep those in your calendar, instead, and check it often. SWM Carrie Luteran makes spaces totally functional and fab. She provides professional organizing and interior design services to the Syracuse area through her company, Pretty Neat. Learn more at prettyneatsolutions.com or call 315-400-1966.

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Capturing the Moment

ngagement photos may be part of a package offered by your wedding photographer. Some couples choose to enlist the help of a friend or budding photographer to capture an engagement shot. The average cost of engagement photos can range from $200 to $500. Some couples opt to use a photographer who specializes in other areas but may want to break into the wedding business because of how lucrative it can be. Costs could be negotiated as a result. When shopping around for a photographer, there are certain things couples should keep in mind: • Select a photographer you can relate to. If you don’t feel a connection with the photographer, they will have trouble coaxing the best shots. They should also be a professional and have some experience working with posing couples. This way, the photos don’t look stiff or contrived. • Find a photographer who fits your style. If you’re a quirky couple, go with a quirky photographer. If you’re reserved and a follow-the-book type of couple, then select a more traditional photographer. Some photographers forget this is your moment and want to impart their idea of what you want. Make sure they take your ideas into consideration. • Select someone who is open to different shoot locations and brainstorming. Some of the best photos occur in natural settings, where things aren’t entirely planned. • Choose your location(s) wisely. Certain locations will stand out in your minds because they are visually stunning or are special places where you’ve spent moments as a couple. By choosing a place that offers a personal connection, there’s a good chance you’ll appreciate the photos in the long run. Also, remember that unplanned stops may offer a great background for the image. Be open to the unexpected.

• Try random poses and some candid shots. Although you might have a vision of the perfect photo in your mind, experimenting with different ideas can sometimes lead to a great photo you really love. Expect to take your share of kissing, nose touching and portrait shots. But some fun poses, like running or jumping, can produce candid shots that are truly masterpieces. Remember, sometimes photographers will pose you in positions that seem a bit awkward, but this is to get the best lines of the body and flattering images. • Choose clothing that fits the mood. If time and budget allows, have several different wardrobe changes, so you can see which outfits work and which ones don’t. A formal outfit, comfortable street clothes, something beachy or clothing that fits with your interests can make for interesting engagement photos. Avoid clothing that’s too trendy or busy; it may take away from the actual images in the long run. Plus, you don’t want to look back at these photos in the future and say, “What was I thinking?” Avoid matchymatchy, though. If you’re dressed alike, you may appear to be trying too hard. It’s the individual personalities you want to shine through. SWM

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SYRACUSE EATS Cócaire

A New Twist on an Old Favorite By Lorna Oppedisano

hen we last checked in with local entrepreneur and chef DeAnna Germano, owner and founder of the catering, home meal delivery and food truck business Chef4Rent, and SWM’s July cover woman, she mentioned she might eventually want a brick-and-mortar location. “Right now, I’m just kind of seeing where it takes me,” she had said. Well, it took her to eventually a bit sooner than she’d originally anticipated. Along with her husband, executive chef and co-owner Mark Germano, and their friends and business partners, Keri and Jake Fey, DeAnna recently opened a brick-andmortar restaurant, Cócaire, at the Wayside Irish Pub in Elbridge. Having known the current owners of the Wayside through Chef4Rent — DeAnna uses the pub’s kitchen as a commissary space — DeAnna and the team jumped at the chance to take over and expand the menu. “Leasing out the kitchen gives us the opportunity to learn the clientele, be here, learn the bar, learn the ins and outs, the history and all of that, with an option to buy,” DeAnna said. The team entered the space in early October to clean, organize and work on menu creation. On Oct. 14, they opened Cócaire. Before the addition of the new eatery, the pub offered a small selection of typical bar food. When DeAnna and the team

stepped in, it was important to them that the new menus featured homemade dishes. The goal was to keep a pub-style menu and traditional Irish dishes, but put their own homemade spin on the food. “We wanted to keep their best-sellers, revamp some of their not-best-sellers and then put on some of our strengths,” DeAnna explained.

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For example, the team reimagined the bar favorite, a pretzel, into the Bavarian pretzel, one of the largest pretzels you’ve ever seen, served with choice of beer cheese or spicy mustard. For a traditional Irish dish, DeAnna urged new customers to try the shepherd’s pie, adding that her husband’s shepherd’s pie is “out of this world.”

With a new menu debuting this month, and a recently revamped bar menu, the team has been trying out nightly specials to see what the customers — newcomers and Wayside regulars alike — enjoy most. “The regulars love [Cócaire],” she said. “The regulars are very happy because now there’s new food. They are great with giving us their feedback on the food, too, and helping us create the best balance.” Along with the regulars, the team is working to bring in new clientele from Camillus, Marcellus, Skaneateles and Syracuse. Throughout the opening process, DeAnna’s balanced Chef4Rent with the new establishment. For her and Mark, both of whom have worked in a number of kitchens around the region, the frontof-house responsibilities are a new endeavor. “But at the same time, for three years, I had to learn how to sell myself and sell my business [Chef4Rent],” DeAnna said, “so I know customer service.” She and Mark plan to purchase the establishment within the next year or so. The four partners — DeAnna, Mark, Keri and Jake — will have equal say in decisions. DeAnna expects she will eventually step back from Cócaire and focus solely on Chef4Rent again. For now, it’s “still a lot of caffeine,” she said. “I know I said that in the last article,” DeAnna laughed, “but it’s still a lot of caffeine. Raising two kids. Two businesses. Mark, Keri and Jake are indispensable. They have been the reason we’ve been able to do this. I could not do this on my own.” SWM Cócaire is located inside the Wayside Irish Pub in Elbridge, at 101 W. Main St. The dinner menu is available daily from 5 to 10 p.m. Children eat free on Tuesdays. The bar menu is available until 2 a.m. For more information, visit facebook.com/cocairerestaurant. From left: Executive chef and co-owner, Mark Germano; co-owner, DeAnna Germano; business partners, Keri and Jake Fey

January 2017

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WISE woman Diana Jaramillo

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SPECIAL FEATURE New Year, New Smile

What Happens When Women Work Together

ast year, Revercomb Dental Group put out a call for members of the community to nominate a deserving mother in need of a smile makeover. Local mother of four, Michelle Martuscello, was picked as the winner of the Mother's Day Smile Makeover. In the following months, Michelle was given a smile makeover, and treated to a professional photo shoot, complete with professional makeup. The photos were then transformed into holiday cards. To kick off 2018, we took a look back at this project, and talked with the women involved.

Michelle Broeker Kielbasinski Director of Marketing, Revercomb Dental Group SWM: Give us the basic details of the Mother’s Day Smile Makeover nomination process. Michelle K.: We published a post on Facebook asking for the public to nominate a deserving mother for a smile makeover. We read through the submissions and chose the story we felt the most connected with. SWM: What about Michelle’s nomination stood out the most? Michelle K.: She had made such incredible sacrifices for her children. Like most mothers, she was selfless in the pursuit of a better life for her daughters. We were inspired by her journey and knew we wanted to be a part of it.

Holly Piselli Owner, A-List Makeup Artistry SWM: What did you contribute to the project? Holly: I was the makeup artist for the winner Michelle [Martuscello], for her photo session with Alice G. Patterson Photography. Most people think a makeup artist’s job is just applying makeup, but it is so much more. A makeup artist is usually the first person on a photo shoot who interacts with the client prior to her photos being taken. Part of the job is getting her to feel comfortable and confident, so when she gets in front of Alice’s camera, her personality shows, instead of her nerves. Alice understands that and doesn’t rush me in my process. It’s always a great collaboration working with her. SWM: Talk about the importance of women supporting women in our area. Holly: I’ve lived in Jamesville since starting my business, and I think it’s that small-town feeling of community that has led me to seek out other women in business and build on that community feeling with other businesses. I’m part of a small group of businesswomen who meet monthly for a variety of topics on building our businesses and conquering challenges we each have. It is so empowering. I love seeing the successes these women are having, and I really think having the support of other women contributes to those successes.

SWM: How did being part of this project impact you? Michelle K.: Giving back to our community is an important element in our practice’s mission. Whether it’s time, money or talent, we just want to offer support where we can. We appreciate that every day, we have an opportunity to connect with our amazing patients in a meaningful way. The professional and personal reward is immense. Sometimes, when you give, you receive far more. Michelle’s smile makeover is the perfect example of that. That type of gratitude is contagious and it has made an impact on our entire team.

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SWM: How did being a part of this project impact you? Holly: Being a part of this project was a reminder that taking the time to do something for someone else can have a ripple effect that extends further than we all realize. Itâ&#x20AC;&#x2122;s a great reminder to show kindness and to support other women, and let them know how fantastic they are!

Annie Taylor Owner, Annie Taylor Design SWM: How did you get involved with this project? Annie: I do design work for Revercomb Dental (and Michelle Kielbasinski) and was approached about donating something to the winner of the Smile Makeover. Naturally, I said "Of course!" I was honored to be asked, and proud to have the chance to do something positive for someone else in my community.

SWM: What did you contribute to the project? Annie: I designed holiday cards for the winner, using her new photos taken by Alice G. Patterson. From the moment I opened the first photo on my laptop, I felt her happiness coming through. I donâ&#x20AC;&#x2122;t know the winner personally, but, all of the sudden, I felt as though I did. She has such a warm, kind and heartfelt smile. I am so excited for her to receive the cards, and to send them out with brand new confidence! SWM: Talk about the importance of women supporting women in our area. Annie: I would not have a business today if it was not for the women in my life, and the support system I have here in Syracuse. That is a fact. I am so grateful and I want to pay that forward in any way I can.

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SPECIAL FEATURE New Year, New Smile

What Happens When Women Work Together from page 19 Alice G. Patterson Owner, Alice G. Patterson Photography SWM: How did you get involved with this project? Alice: Michelle Kielbasinski of Revercomb Dental Group asked me. Michelle is so nice and has such a beautiful vision — it is impossible to say no to her! SWM: What did you contribute to the project? Alice: I was honored to photograph Michelle individually, as well with her lovely daughters, in my studio. Michelle is beautiful, and it was so much fun to see her daughters admiring the makeup process by Holly, and then pairing up for some one-on-one images with their mom, as well as all of them together! In addition to being gorgeous, the whole family has amazing voices, and were kind enough to indulge me in singing a song! SWM: Talk about the importance of women supporting women in our area. Alice: When I first started my photography career, more than 25 years ago, it was still very much a male-dominated industry. I experienced discrimination based on my gender alone, and knew I would always want to support other professional women. So, for most of my adult life, I’ve most often chosen to work with women, whether it is my doctor, veterinarian, shop keeper, etc. In most recent years, creative women entrepreneurs have become my niche market for my photography business. I love to collaborate with women, creating portraits, interiors and product photography that will help elevate their business’ online presence.

Michelle Martuscello Mother’s Day Smile Makeover recipient SWM: What was your first thought when Revercomb Dental Group contacted you? Michelle M.: I had resolved myself to the fact that I would always have a missing tooth in the front of my mouth, that I would forever be embarrassed about it (especially at work). If I was ever in a photograph, it would have to be on my “tooth side.” 20

SWM: Talk about the experience of the Smile Makeover. Michelle M.: From the nomination by my friend, Allison Schad, to winning the Smile Makeover, it’s been an amazing experience! The staff at Revercomb is wonderful. Dr. Jake and Michelle, as well as everyone else in the office, have been absolutely amazing. Then, I had the pleasure of meeting Holly and Alice. These women were so wonderful to me and my girls. And I just saw a copy of the holiday cards Annie Taylor created for us — so beautiful! SWM: Talk about the impact this experience had on you and your family. Michelle M.: Before this experience, I had never met any of these women. From the moment I met Michelle, I knew I was in special hands. She is one-of-a-kind, and the type of woman who makes things happen! I am a recently divorced mom of four amazing daughters. I’ve been working diligently at getting back to a level of peace — living my truth, and building my selfesteem. I’ve always worked in the field of empowering others, and it is quite something when it comes back to you! With the amazing support of my therapist at Vera House, I’m getting closer to realizing my own worth, and that I should believe all the positive feedback I receive, especially from all of these women. SWM: Talk about the importance of women supporting women in our area. Michelle M.: In today’s climate, I cannot speak loudly enough about the importance of women helping women, from all socioeconomic backgrounds. I have been fortunate enough to be in the field of home-visiting, and have worked with families who have loved ones with developmental disabilities. I’ve had the privilege of being in homes with dirt floors and no running water, to the largest of homes in the most affluent neighborhoods in Onondaga County, and every kind in between. The common denominator in every home has been a strong woman. At the end of the day, we all have something to contribute. My hope is that women would recognize the power of helping each other in someone else’s time of need, just like I’ve been helped. Each day, I sign on to Facebook with a picture of my coffee cup, and my thought of the day. It is my way of speaking my truth to help others. I share my story, and I am grateful to those who listen and take some of my thoughts, love and support, to help with their own journey. SWM Answers have been edited for length and clarity.

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Special feature Seven Ways to Share

Finding New Year’s Joy by Sharing Your Story By Jennifer Owens

“There is no greater agony than bearing an untold story inside you.”

or many, this quote by Maya Angelou provides inspiration to share personal stories. When I read it, though, it sounds overwhelming — and discourages me from putting pen to paper or fingertips to keypad. I prefer a more positive spin on this quote: there is no greater joy than sharing the stories inside you. With the new year upon us, now might be just the time to get started writing your own untold story. Storytelling, especially about your own life, gives the freedom to bring values and experiences alive. It can leave a record of your journey to be shared with friends and family, now and after you are gone. And let’s be honest – if someone is going to tell your story, wouldn’t you rather that someone be you? I’ve spent years in my role at the Central New York Community Foundation helping people document their personal stories and preserve their legacies. Inherent in this job is the most fundamental and difficult hurdle to clear: getting people to appreciate the value of their life experiences. But once we agree the story matters, it’s time to get around to telling it!

Here are seven tips for sharing your story: 1. There is no time like the present. Time waits for no one, so start writing today. While it’s helpful to have some distance between events and your reflections on them, putting the first words down on paper is the most important step. 2. Write like you speak. The words you use and the tone with

which you write can be as important as what you say. Let your true personality shine through.

3. Don’t worry about what others will think. Stories without

conflict or adversity are a major snooze. Life is full of complexity and difficulty, and describing how you worked through trying times is what makes life stories captivating. Give someone the chance to learn from your mistakes and see the real you.

4. Be truthful. It might seem like truth is going

out of style, but I suggest you help bring it back. Of course, every story you tell about your life is from the only perspective you know – yours. Giving readers a look into your version of events can give them a glimpse through your eyes.

5. Consider working with a partner. It’s often said

accountability is the key to any New Year’s resolution. Finding someone else who wants to document their own story can provide motivation, and give you a chance to get feedback in the process.

6. Start with great questions. Don’t let

inability to figure out what to write stop you from doing it at all. There are several helpful resources available to prompt your work. One of my favorites is StoryCorps’ Great Questions: storycorps.org/participate/great-questions. Spend a few minutes with this list of questions and you’ll be inspired to write in no time.

7. If you go digital, be diligent. Realizing you’ve lost something meaningful can be terrible. If you’re working on the computer, save and backup your files. Handwritten work should be copied and stored somewhere safe.

Remember, this writing can be done just for you – like journaling – or to eventually share with others. Many people even find this process helpful prior to deciding on the focus of their charitable giving or legacies. Often, the recording process uncovers passions for causes they hadn’t yet considered. And we know capturing stories makes our community stronger, builds pride in our region and keeps the memories of generous people alive forever. SWM

Jennifer Owens is the senior vice president and chief development officer at the Central New York Community Foundation. To learn about options for sharing your story and preserving your charitable legacy, contact Jennifer at jowens@cnycf.org or visit 5forCNY.org.

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special feature What's Missing from New Year's Resolutions

A Better Path to Change than Resolutions By Chris Allen

I’

m sure some years you’ve made resolutions, while other years, you may have thought “Why bother?” You might have even thought, “I don’t make New Year’s resolutions!” The new year seems like a time to push the reset button and begin anew with goals — lose weight, stop smoking, write that novel or start a business. However, often our efforts to change may be doomed from the start. This can perpetuate a vicious cycle. We become reluctant to initiate change or set new goals, and ever more entrenched in habits that steal our energy, joy and capacity to grow.

keep us stuck, but it also keeps us balanced. We’re wired to stay the same because it helps us survive. Our brains are wired to overvalue negative information. We remember mistakes and failures better than successes to protect us from making the same mistakes again. All of this makes change more difficult than we may realize.

A better beginning to change

How we usually approach goals Often, the desire for change stems from being unhappy with something. Let’s use a weight loss goal for example. We resolve to lose weight in the new year, perhaps setting a target weight or number of pounds to lose. Then, we choose a strategy, typically adding in more exercise. We buy healthier foods and plan snacks and meals. We put our workout times on our calendar. These are all excellent strategies for losing weight. So, why do we so often fail to sustain the behavioral changes we initiate?

Why we fail to change One reason we give up is that under stress, we tend to fall back on tried-and-true strategies for self-soothing. We have automatic neural connections in the brain, akin to a well-traveled highway. Beginning a new habit is like blazing a new trail in the woods with a scythe. So, instead of meditating or going to the gym when stressed, we have that bowl of ice cream, bag of popcorn or extra glass of wine. A more profound reason we don’t tend to stick with new behaviors is related to fear. Despite the fact that we’re wired for growth, we’re also wired neurologically for safety. When it comes to change, it’s like we simultaneously have one foot on the gas pedal and one foot on the brakes. This tendency may

So, ask yourself the following question: “If I were wildly successful at weight loss (or whatever the goal may be), what would be the worst thing that could happen?” Often, the BBA — “Big Bad Awful” — is something like: • “If I lost weight, then I might start dating again, and I could be rejected.” • “If I finished my book, I might be called out as a phony or viewed as a terrible writer.” • “If I had better work-life balance, I would fail at work and be passed over for promotions.”

When we can successfully identify the BBA, it stops unconsciously working against us and we can examine whether the feared outcome is even partially or wholly accurate. Maybe we’ll get rejected a couple of times, but perhaps we could also find a life partner. Our first manuscript could possibly get rejected, but we could become a better writer and eventually successfully publish something. Our tendency to stay the same, despite our best efforts to change, is wholly rational; it’s not in the least bit crazy. It doesn’t mean we want to stay stuck. It doesn’t imply we can’t change. Understanding the mechanisms that lead to unsuccessful New Year’s resolutions can help us to design a change process that truly works. SWM Chris Allen, a workplace psychologist and executive coach, is the president of Insight Business Works. For more information, visit insightbusinessworks.com. Contact Chris at chris@insightbusinessworks.com.

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COVER STORY Women United

united women for a united way

Photography by Alice G. Patterson

We wanted to ensure our scope included professional women, entrepreneurs, women that work in all sectors [and] women of all ages.” — Evelyn Carter, Wegmans Food Markets director of community relations and United Way’s board of directors member Women United collaborators, from left: Evelyn Carter, Wegmans Food Markets director of community relations; Nancy Eaton, president of United Way of Central New York; Stephanie Crockett, Eric Mower + Associates senior vice president; and Laura Serway, Laci’s Tapas Bar co-owner. The photo shoot was done at Eric Mower + Associates downtown Syracuse office. Makeup styling by Rosanne Main. January 2017

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COVER STORY Women United

United Women for a United Way By Lorna Oppedisano

“D

oes $250 by itself make a difference?” queried Nancy Eaton, president of United Way of Central New York. “Well, not as much as if it’s invested with 100 other people, right? Then, all of the sudden, you actually have some money that you can make a difference with.” United Way of CNY recently announced the launch of Women United, a group of local women across for-profit and not-for-profit sectors who want to connect virtually and in person, all while supporting United Way with a yearly contribution of $250 or more. Among those helping United Way in these efforts are Eric Mower + Associates senior vice president and managing director, Stephanie Crockett, who serves on United Way’s board of directors as co-chair of resource development; Wegmans Food Markets director of community relations, Evelyn Carter, who also serves on United Way’s board of directors; and Laci’s Tapas Bar co-owner and Women United collaborator, Laura Serway. “This is a way to invite people to invest $250 a year or more into United Way’s work addressing poverty,” Nancy explained. “We’re working together with others in the community. The private sector, the public sector — we’re all coming together to say, ‘We can only build this puzzle if we’re building it on the same table.’”

The work of United Way The mission of United Way is simple: “to improve lives by mobilizing the caring power of our community.” The organization currently does that by providing funding for 88 programs offered by 33 partner agencies. Money from donors supports various organizations across the region fighting Syracuse’s poverty epidemic. According to the Census Bureau, the city’s 2016 poverty rate was the 13th worst in the country, up from 29th a year prior. “Not the right direction, clearly,” Nancy said. “Much of the work United Way is doing in the community is to think about, ‘How do we help people rise out of poverty?’ And most of the people living in poverty in our community are women, and most of the women have children.” United Way is the fiscal agent for and supports collaborative initiatives like Work Train, Early Childhood Alliance, Literacy Coalition of Onondaga County, Greater Syracuse H.O.P.E. and 2-1-1, all of which help to give women a pathway out of poverty, Nancy explained. When you change the life of a mother, you change the lives of her family, she added.

Upcoming Women United Educational Programming

The Role of Women in Philanthropy and the Economy Tuesday, Feb. 6 | 5:30 to 7:30 p.m. Eric Mower + Associates, 211 W. Jefferson St., Syracuse Want to check it out before becoming a member? Women United invites guests to visit sessions for $25. If you decide to join that evening, the entrance cost is credited toward the yearly contribution of $250 to United Way.

Women, we work better in numbers. And if we can collaborate on this underneath the guidance and the umbrella of the United Way portfolio, we’re golden.” — Laura Serway, Laci’s Tapas Bar co-owner and Women United collaborator 30

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live united. In terms of partner agencies and programs supported by United Way, the organization vets each of them. They do “the homework,” Stephanie explained. “I don’t have time to research all these organizations,” she said. “I want to know that I can trust a source like United Way, that they are addressing the real specific needs in our community. I have confidence that the money I’m giving is going to the most critical areas.”

Uniting women This will not be the first Women United program in the country, but could be the archetype going forward, due to the business resource directory component.

“This will be the new model for all Women United chapters across the country,” Laura said, explaining that the collaboration between female-led for-profit and not-for-profit organizations that support women is meant to explore opportunities for collective impact. The goal of United Way of CNY’s Women United is two-fold: to support United Way, and to develop an online directory of women in the area, so registered members might connect with each other virtually, as well as in person at quarterly educational networking opportunities. “The goal was to identify a mechanism to be a resource to women,” Evelyn explained. “We wanted to ensure our scope included professional women, entrepreneurs, women that work in all sectors [and] women of all ages.”

Photography by Alice G. Patterson

$4.80 a week. We selected that for a reason. We really want Women United to be representative of our community.” — Stephanie Crockett, Eric Mower + Associates senior vice president and managing director and United Way’s board of directors co-chair of resource development

January 2017

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COVER STORY Women United

United Women for a United Way from page 31 The idea for Women United began with a discussion about women coming together through United Way to make a difference in the area. The group was searching for the “why” — what would drive women from different industries and sectors of the community to get involved with this particular Women United? Around the country, many Women United groups tend to focus on certain “women’s issues,” Stephanie said. The team behind United Way of CNY’s Women United aim to take a more broad approach. Stephanie explained that women’s issues are everybody’s issues, and the group wanted to focus on those fundamental issues. Evelyn explained it simply. “Women play a key and critical role in society,” she said. “We always have and we always will.” In the brainstorming process for Women United, Laura brought up the fact that the Central New York area is home to many women’s networks and organizations — Women Business Opportunities Connections, WISE Women’s Business Center, Women TIES and Women Presidents’ Organization, just to name a few.

“Women, we work better in numbers,” Laura said. “And if we can collaborate on this underneath the guidance and the umbrella of the United Way portfolio, we’re golden.” The goal of Women United is to bring together women from across these groups and others, just as United Way does with various not-for-profits in the area already. This is just another example of that, Stephanie said. “There are so many amazing organizations that are providing services for women, and we don’t want to do anything that’s going to cannibalize their efforts,” she said. “It’s, ‘How can we come together, bring this together and all sort of rise together?’ It’s very exciting.”

Growing connections

As Evelyn stated, one of the main goals for Women United is to offer accessibility to women across the board. “It was really important to us that we were looking at an opportunity that wasn’t going to be super cost-prohibitive for

people,” Stephanie said. “$4.80 a week. We selected that for a reason. We really want Women United to be representative of our community.” With their investment, members are added to the online directory, as well as to the guest list for quarterly educational networking programs. The directory — a “clearing house for women in business,” Nancy described — is aimed to connect women across sectors and fields with others they might not cross paths with. When she’s searching for a new person to do business with, Laura typically seeks out a woman. “But does every female think that way? Probably not,” she said. “And as most things in life, my guess is at least 80 percent of the female entrepreneurs will want to do business with another woman.” With the option of a catch-all directory, more women will think about doing business with another woman, she said. Along with virtual connections, the group is planning quarterly meetings for members, featuring networking opportunities and educational programming. The events’ locations will vary from meeting to meeting, Nancy said. They’re still in planning stages, but hope to offer topics ranging from financial and legal planning to health to marketing, she said. Nancy added that at each educational session, members will have the opportunity to connect with women helped by United Way. “A single mom on public assistance [who] starts working at Loretto as an aid, studies to become an LPN with [United Way] support, gets the LPN and is now studying to be an RN,” she said. “That’s a pathway to a future, right?” Members will also be able to “have direct access to some of the most influential women in this area,” Evelyn said, adding that that opportunity is priceless. In striving to include the millennial generation in Women United, and give them the opportunity to connect with established, successful women in the area, organically-grown mentorship is inherent in the structure of Women United, the group agreed. The mission is congruent with that generation’s values of living lives of purpose, Stephanie said. “When they’re taking jobs, when they’re buying products, when they’re doing what they’re doing, they’re thinking about the aspect of impact that that company has,” she explained. Along with the organic mentor relationships Women United could foster, the group is considering asking women when they sign up if they would be willing to be a resource and mentor to others just beginning their careers. “The things [members of the millennial generation] will have access to and be able to learn at such an early stage in their careers will provide great benefits for their future success,” Evelyn said.

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How United Way Helps Here are just a few of the programs United Way supports: Work Train — Providing supports to people and then connecting them to employment. Health Train is a component of Work Train. Pro Train is also a component of Work Train, aiming to train and place people in manufacturing jobs. Great Syracuse HOPE — Healing, Opportunity, Prosperity and Empowerment: our community’s anti-poverty initiative funded through Governor Cuomo's Empire State Poverty Reduction Initiative. 211 — A 24/7 online and phone referral service for health and human service needs.

Photography by Alice G. Patterson

Early Childhood Alliance — Coalition developing strategies to help every child reach age 5 ready to succeed in school and in life. Literacy Coalition of Onondaga County — Build upon our heritage and collectively support community initiatives to raise literacy levels across the lifespan in Onondaga County. Information provided by United Way of CNY.

This is a way to invite people to invest $250 a year or more into United Way’s work addressing poverty. We’re working together with others in the community. The private sector, the public sector — we’re all coming together to say, ’We can only build this puzzle if we’re building it on the same table.'"— Nancy Eaton, president of United Way of Central New York

The future While the team is still putting the finishing touches on the plan for Women United, they do have the framework for the directory and first year of programming set. In terms of membership dues, women have the option of either a one-time $250 investment or a monthly recurring gift to United Way.

The first meeting is set for Tuesday, Feb. 6, from 5:30 to 7:30 p.m. at Eric Mower + Associates, 211 W. Jefferson St., Syracuse. The slated topic is The Role of Women in Philanthropy and the Economy. “I don’t see any reason why a woman wouldn’t want to join,” Evelyn said. “To be part of a network of accomplished and high potential women. Join. Today.” SWM

January 2017

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January 2017

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From left: Nancy Farrell, Hiscock Legal Aid Societyâ&#x20AC;&#x2122;s supervising attorney, family court program; Earnestine Williams, HLAS board member and former client; Linda Gehron, HLAS president and CEO; Virginia Hoveman, HLAS board chairperson. This photo was taken on the roof of Warren Parking Garage.

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Photography by Mary Grace Johnson

For a good cause Hiscock Legal Aid Society

The Health & Wellness Edition

Justice For All

his month, we talked with four members of the Hiscock Legal Aid Society, an organization that strives to provide high quality legal aid to individuals and families in need in the Central New York area.

Linda Gehron, president and CEO SWM: Talk about the role Hiscock Legal Aid Society plays in our community.

Linda: The Hiscock Legal Aid Society has promoted the fundamental right of every person to equal justice under the law since it was established in 1943. We work to ensure no one in our community is denied justice due to lack of means. We strive to provide high quality representation for our clients, while helping as many people as possible. Every year, we handle thousands of cases, including domestic violence, family court, foreclosure, immigration, landlord/tenant, matrimonial, unemployment and criminal and family appeals matters. Every day, people come to HLAS for assistance that no other agency in CNY can provide. Every day, we work hard to help them all. SWM: How and why did you get involved with HLAS?

Linda: Ever since I began my small law practice as an assigned counsel lawyer and law guardian representing low-income adults and children, I was a great admirer of HLAS and its mission. Once my children had grown and graduated from college, I jumped at the chance to join HLAS’ zealous and collaborative team of lawyers. SWM: You’ve been with HLAS since 2012. How have you seen the organization grow and evolve?

Linda: HLAS’ size and scope of its services have grown. We now have expanded foreclosure prevention and immigration projects, in addition to our other programs. HLAS has become broadly recognized locally and statewide for its civil, family court, appeals and parole work, and contributions to the legal community. Our appeals program attorneys have had many successes in the New York State Court of Appeals and provide regional support to other attorneys through its 4th Department Appeals Blog by Piotr Banasiak and CLE presentations by Phillip Rothschild. Our civil program attorneys have significantly increased their community outreach and have provided CLE presentations in foreclosure and domestic violence. Family court program attorneys have presented CLEs for the National Legal Aid and Defenders Association, the New York State Bar Association, the New York State Defenders Association and the Onondaga County Bar Association. Our parole program gets involved in our clients’ cases earlier in the process, leading to better outcomes.

SWM: It’s been about a year since you began as president and CEO. What’s been the most challenging aspect of the job?

Linda: There are thousands of low-income people in our community whose essential legal needs still go unmet every year. Our challenge is to serve as many of these clients as possible, while still providing the high quality representation that our clients need and deserve, and taking the best care of our talented, dedicated and hard-working staff. Through reorganization and the use of technology, we continue to look for ways to be more efficient so that we can serve more people.

Virginia Hoveman, board chairperson SWM: How did you get involved with HLAS?

Virginia: I was recruited by Susan Horn, who I know well. Susan and I had served together on other NFP service boards. Because there is a long tradition at Bousquet Holstein supporting board participation in legal services organizations and other community NFPs, it was a natural fit. SWM: What is your responsibility as chair?

Virginia: As board chair, my primary responsibility is to facilitate and lead the board in the execution of its role to determine the organization’s overall direction and oversight of its finances. Board members are ambassadors of HLAS in the community. It’s my job to provide the support and information requested and needed by the board members to facilitate this role. The board and its members seek to establish connections in the community with constituencies that both support HLAS with funding and partnership efforts, and also with those agencies and communities serving the same clients we serve. SWM: Being chair of the board and a partner at Bousquet Holstein, how do you balance your time and energy?

Virginia: Timing. With the support of my partners at Bousquet Holstein, I was able to reduce my work with clients by about 20 percent to allow time to work as HLAS board chair. Ordinarily, the work as a board chair wouldn’t have been so time consuming, but 2017 was a year of change for HLAS. HLAS had planned for most of that change, but there were several opportunities and challenges that simply required more time than would be the usual case. I am looking forward to a less eventful 2018, but we shall see. We have been tapped to create a Model Appeals Office for the state, so there will be facility and staff challenges with that effort – which is the good news.

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For a good cause Hiscock Legal Aid Society

Justice For All from page 37 SWM: Talk about the role HLAS plays in the CNY community.

SWM: What’s the most rewarding aspect of your job?

Virginia: HLAS is one of the backbone organizations of this community. Syracuse offers great opportunities for family and growth, but access to those opportunities is not universal. An all-too-large number of folks here face legal challenges that block access to the good offered. HLAS provides a legal support system for families and individuals struggling with legal challenges that might limit their ability to support and keep their families together. We provide legal assistance at critical times in the lives of our neighbors. We offer access to the opportunities in Syracuse that would otherwise be denied.

Nancy: I work with some pretty incredible people, who continuously find that extra bit of energy and drive to go one step further. The work we do isn’t necessarily fun. We’re helping people put their lives and families back together, or helping them hold on to what they have — sometimes by a thread. Talking about someone’s child and their own parenting style is an emotional discussion. The most rewarding aspect of my job is when I’ve given a client every ounce of kindness, compassion and zealous advocacy I have, and because of that, they have one less concern weighing on their shoulders. They can focus on substance abuse recovery, mental health stability and, most importantly, their children.

Nancy Farrell, supervising attorney, family court

Earnestine Williams, board member and former client

SWM: How and why did you get involved with HLAS?

SWM: Talk about your experience as a client of the HLAS.

Nancy: I was living and working in Portland, Maine, doing commercial real estate work and feeling unfulfilled. I wanted to be back in Syracuse and helping people help themselves. Jason Torreano and I had met years ago interning in Washington D.C., and I saw through Facebook that he worked at HLAS. So, I started looking into the organization and saw all the ways HLAS strives to provide quality legal representation to a community that otherwise would go underrepresented. I knew I wanted to be a part of it.

SWM: What are your responsibilities as supervising attorney for the family court program?

Nancy: We’re contracted with the county to represent individuals assigned by the courts after it’s determined they cannot afford representation. FCP represents individuals accused of neglecting or abusing their children, in custody/parenting time matters, family offense matters and child support matters. As supervising attorney, I oversee a team of nine hardworking and zealous attorneys and eight dedicated and collaborative support staff. SWM: You joined HLAS in 2014. How have you seen the organization evolve in those years?

Nancy: I think the most noticeable evolution has been this last year, with a change in leadership. Linda has hired or promoted several other people within the organization into supervisory positions and created a management team. The management team meets regularly and is in daily communication. Linda has worked tirelessly this last year to raise the bar with the quality and quantity of our representation. She has aggressively sought out new funding sources to allow HLAS to grow and meet the high demand for legal representation in so many areas, including but not limited to housing and immigration. Additionally, the management team has recognized the importance of assisting staff in growing in their careers here at HLAS and we have continuously brainstormed and implemented trainings and new leadership positions. 38

Earnestine: HLAS represented me twice, once in 2012 and again in 2014. Both cases were for custody of my grandchildren. In 2012, it was a fight for my grandson, who had just lost his mother. It was a fight with a father who wasn’t active in his life. I was represented through the CLASP program, being faced with this at the same time I was going through treatment for breast cancer. The attorney and staff at HLAS made everything easier for me. She took that fear away. The second time around, I went in not as afraid. I was afraid of the outcome, but not afraid of the fight, because I knew I had a great team on my side. SWM: How did HLAS affected your life?

Earnestine: If I had lost my grandsons, I don’t know what their lives would have been like. HLAS has blessed me with two beautiful grandchildren, and I’m now able to watch them grow up into young men. SWM: How did you get involved as a HLAS board member?

Earnestine: A couple board members approached me. I thought it was a good opportunity to see more of what the organization did, and to be part of that was a great opportunity. It was a chance for me to give back to the organization and community, and hopefully to give someone else a better chance at life if they need help getting out of bad situation. SWM: Talk about the role HLAS plays in the CNY community.

Earnestine: HLAS provides legal aid for individuals and families who find themselves in bad situations and need legal help they cannot afford. HLAS is there to help those have the same chance at a better life, and the same justice as those who can afford attorneys. They are a blessing to the community. SWM For more information on Hiscock Legal Aid Society, visit hlalaw.org. Answers have been edited for length and clarity. For a longer version of this story, visit us online at syracusewomanmag.com.

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Inspire Sushila Shah

Sushila Shah

Photography by Alexis Emm

REIKI MASTER

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A Second Career of Healing By Carol Radin

eiki healing came to Sushila Shah as a gift — literally. While visiting her sister in her native home of India, her sister arranged for Sushila to take Reiki training sessions. In other less literal ways, though, Reiki turned out to be a gift of profound satisfaction for Sushila, a feeling she receives from helping others find relief from pain and stress. “[Reiki is] easy to give, easy to learn [and] easy to receive,” the softspoken Reiki master remarked of the holistic healing therapy she’s practiced for the past 10 years. Reiki hadn’t always been a calling for Sushila. After studying at Maharaja Sayajirao University of Baroda, Iowa University and Syracuse University, Sushila spent the majority of her professional life as a civil engineer. She designed bridges, dams and canals for irrigation in India, and pipe supports for nuclear power plants in Oswego and Limerick, Pa., drawing on a scientific background, a field with no connection to Reiki healing. Then, after entering retirement from the engineering field, Sushila made the fateful visit to her sister in India. Even though Sushila was skeptical about Reiki training at first, her sister coaxed her into it, and something profound happened. “You don’t believe it until you feel it,” she said of the practice that’s made such an impact on her. She started practicing Reiki to help a small group of friends and relatives. Soon, she began to think more seriously about Reiki as a second career, and opened her own professional practice in 2007. Since then, she’s built up a client base, some of whom have gone on to become Reiki masters themselves, thanks to Sushila’s training. Sushila describes story after story of clients who were elated after a few treatment sessions for conditions such as anxiety, sleep disturbances, emotional pain, back and joint pain and other ailments. She shared stories of several clients undergoing professional medical treatment for diseases like cancer, who found that Sushila could offer them supplemental relief from stress and

side effects from medication. Positive changes in lifestyle and a new perspective on daily life are other important outcomes Sushila sees in people she treats. For Sushila, being receptive to treatment is a key element of the process. “Reiki is more effective when the recipient has a desire to receive Reiki,” she said. “The client must put their faith in the healer.” Her technique seems straightforward; she gently applies her hands to energy points on a person’s body, she said. According to the theory behind Reiki, this relays a life force energy, called “qi,” from the practitioner to the client. Though it may seem simple in practice, it’s a complex interaction, Sushila said, involving the healer’s sensitivity and skill, the client’s openness to treatment and the “energy body” which she describes as the foundation of wellness. The process, she explained, is based on a principle that pain, stress, anger and even faulty diets cause blockages in the sufferer’s body. With her hands, Sushila attempts to open up those blockages and restore the energy flow essential to making the body well, she said. After an initial consultation, in which Sushila discusses goals and particular health issues with the client, the first treatment session can last 90 minutes. “This is primarily required to work on all energy centers of the body — [it’s] also called detoxifying,” Sushila explained. Subsequent treatment sessions last an hour, with the frequency of treatments based on the client’s needs. Depending on a person’s health issues, she might focus on different parts of the body, such as head or face, the abdominal area or the limbs or joints. “Some people just cry because it’s working!” she said. SWM Sushila Shah practices at the Long Branch Wellness Center, 4225 Long Branch Road, Liverpool. To connect, call 315-638-8807 or visit facebook. com/LongBranchWellnessCenter.

You don’t believe it until you feel it.” — Sushila Shah, Reiki master

January 2017

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INSPIRE Dr. Wendy Scinta

Dr. WENDY SCINTA

Photography by Mary Grace Johnson

MEDICAL WEIGHT LOSS OF NEW YORK FOUNDER

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A Lifestyle of Health By Lorna Oppedisano

taking into account all four pillars of obesity medicine. eight loss can be an intimidating concept. Facing the There’s no magic pill or magic bullet, she stressed. She recommends challenge of navigating fad diets and the potential for lifepeople stay away from unregulated diet pills, adding that even altering diseases are just a couple overwhelming regulated pills alone aren’t a good solution. In terms of trendy diets, factors involved. With a combination of science and compassion, obesity medicine she’s seen some prove successful, but said there’s no “master diet” that works for everyone. expert Dr. Wendy Scinta, founder of Medical Weight Loss of New “It has to be a lifestyle change, and it has to be something you York, has developed a successful approach to helping her patients can stick to for the rest of your life,” she said. “And you have to establish and maintain healthier lifestyles. take into account your finances. You have to take into account Wendy began her career as an electrical and computer engineer, what it is you like and what you think you can do long term before eventually switching gears and choosing family medicine. that’s healthy.” While completing her residency at Duke University, she noticed Wendy’s advice is simple and straightforward: eat five times a many diseases were treated with “bandaids,” she said, explaining day — three meals with snacks in between; always have a healthy that people diagnosed with high blood pressure were given blood breakfast; stick with lean proteins, fruits, vegetables and ancient pressure medication; those with high cholesterol were prescribed grains; stay away from processed foods; drink water; and if you’re cholesterol medication; and so on. stuck at a desk all day, try to move every Through the Rice House Healthcare 30 minutes. Program, she became familiar with a It has to be a lifestyle change, While she’s a nationally recognized new approach — lifestyle management. weight loss expert — Wendy is the The concept just clicked. and it has to be something president of the Obesity Medicine “Go after the core issue, and the rest you can stick to for the rest Association — her roots still run deep will follow,” Wendy explained. “Get people in the tech world. Two years ago, of your life.” — Dr. Wendy off their medicines. Reverse diseases, she cofounded software company don’t treat diseases. They don’t have to Scinta, founder of Medical One Stone Technology, and recently last a lifetime. Reverse the diseases by Weight Loss of New York began piloting text message-based getting them healthier through software aimed at patient engagement. lifestyle management.” The team’s goal is to develop the tool After beginning her medical career in into a commercially viable product, family medicine, Wendy eventually realized Wendy said. obesity medicine was her calling and took the leap, devoting Patients do well the day after they visit Wendy’s office, herself to the niche practice full time. A number of her family she said, but healthy habits can be more difficult to maintain medicine patients were interested, as well. She found success as time goes on. “right away, because it fed itself,” she said. “If we can keep them engaged and keep them interested in Obesity medicine is defined by four pillars, Wendy explained. the journey throughout the time they’re connected to the clinic, They are nutrition, what and how you eat; behavior, the why it really helps with the weight loss,” she said. behind eating habits; exercise, how much you move; and medical In everything she does, Wendy’s spirituality inspires her. management, probably the most important piece of what she This extends from Medical Weight Loss of New York to personally does, Wendy said. One Stone Technology and beyond, to Dora’s Dream, “And that is: what is contributing to this from a medical the foundation she recently established. standpoint that I can potentially reverse?” she said. Shortly before Wendy’s lifelong friend passed away of chronic Though Wendy’s practice offers treatment to people of all ages, myelogenous leukemia three years ago, she connected Wendy she is a nationally recognized expert on childhood obesity. with local pastor Carl Clark. From that connection grew the Along with programs for adults, Medical Weight Loss of New foundation, which aims “to prevent and reverse childhood obesity York offers the BOUNCE program, an acronym for behavior, and related conditions in minority communities through food, optimizing metabolism, united as a family, notation of food, fitness, family and faith,” according to Wendy’s website. counting steps and elimination diet. Wendy’s recently published “I really would like to make Syracuse the mecca of how private book, “BOUNCE: A Weight-Loss Doctor’s Plan for a Happier, and public sectors can work together to improve the health of a Healthier, and Slimmer Child,” outlines the program in detail community,” Wendy said. “I would like to get that message out at for those parents who can’t make it to Wendy’s office. some point.” SWM Her approach to helping adults is similar to that of helping children; with each patient, she considers the whole person, For more information on Wendy, visit drwendy.com.

January 2017

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INspire Margo Burgmeier

margo burgmeier

Photography by Alexis Emm

ESSENTIAL BALANCE MASSAGE THERAPY & WELLNESS OWNER

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Finding Your Balance By Samantha Leader

argo Burgmeier is one of those few lucky people who discovered her calling, and is now living it. When Margo opened Essential Balance Massage Therapy & Wellness in East Syracuse, her lifelong dream was realized. Even during the 25 years she worked in the finance industry, Margo had aspirations of opening her own massage therapy practice. “I did a lot of research, including the growth, salaries [and] job duties, and called around to other massage therapists to ask questions,” Margo recalled. Once she made the decision, she enrolled in the Onondaga School of Therapeutic Massage, while continuing to work part time in finance. In March 2011, she rented out space in Manlius, which eventually grew into Essential Balance Massage Therapy & Wellness. When she began, she had no regular clients, and was one of many people renting the space. “When starting out, I did on-call [work] in spas and volunteer work to network and get clients,” she said. A few years passed, and in June 2015, she began to practice massage therapy full time. It took a lot of time, experience and connections to build up a large client base, Margo said. Now, she typically books clients three to six weeks out. Caregivers are some of her favorite people to work with. Having children herself helped Margo appreciate the sacrifice parents make by putting themselves on the back burner and concentrating on their children’s needs, she explained. “My main focus is on caregivers,” she said, “because raising a child on the autism spectrum has given me a first-hand understanding of the challenges that caregivers face, greatly influencing my work.” A wide variety of clients seek out Margo, depending on their medical and surgical history. Two of the most common reasons people connect with her is the search for pain relief and stress management. “Often, people wait until they are in urgent need before contacting me,” Margo said, explaining that sometimes people tend to not acknowledge the impact pain and stress may have on their life and everyday duties. “There are many benefits to massages, such as reducing [and] managing chronic pain, anxiety, rehabilitation ability [and] reducing painful scar tissue.”

Margo offers a variety of different services. Integrated therapeutic massage is one of the most common, in which the therapist consults and crafts treatment based on the client’s needs. This type of therapy includes different approaches, such as bodywork techniques, somatic therapy, movement re-patterning and touch therapy. Hot stone massage is also common, as it is post-surgical and releases scar tissue, Margo said. “Massage therapy is one of the highest regulated professions in the state,” she said, “because you have to make sure you are providing appropriate therapy, not causing damage.” When Margo meets a client for the first time, she determines their needs and what sections of their body need attention. Then, she usually tells people to come back a couple of times, even if they feel relief after one session, to make sure the chosen approach actually works, Margo said. Looking to the future, Margo explained she hopes to expand her skills and knowledge through more schooling. “I will stay a solo practitioner while doing this and [keep] taking care of clients, not expand,” she said. “I am very client-centered and I do not want to lose that.” The journey from finance to massage therapy taught Margo the importance of having a mentor. Life gets busy and finding the best path takes time, Margo said, and having a good support system can help you find your way. Once you do, don’t hold back, she said. “Proceed as if success is inevitable,” Margo said. SWM Essential Balance Massage Therapy & Wellness is open Monday through Saturday by appointment only. Daytime and evening times are available. Call Margo at 315-727-3279 to book a session. For more information, visit myessentialbalance.com.

Proceed as if success is inevitable.” — Margo Burgmeier, Essential Balance Massage Therapy & Wellness owner

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UPCOMING SWM Events Wednesday, Jan. 3 1 Million Cups When: What: Cost: Where: Info:

9 to 10 a.m. Presentations by local early-stage startup companies aim to draw feedback from peers, mentors, educators and advisors. Open to the public. Free admission. Syracuse CoWorks, 201 E. Jefferson St., Syracuse. 1millioncups.com/syracuse.