Marketing Plan
“Our Strategy is to sell your home for the highest possible price”
• Preparation • Positioning • Presentation • Promotion • Results
Cutting Edge Marketing for Idaho’s Finest Homes
Steve Lewis
Syringa Realty delivers extraordinary value to our clients. When you hire Syringa Realty it doesn't cost more to have a dedicated team of professionals working for you to get your home sold at the highest possible price Our marketing strategy is simple To sell your home for the highest possible price by Positioning your property to be better than the competition Presenting your property in a spectacular way & promoting your property to the largest audience possible. We are a leader in the luxury market for a reason. We get results! Please take a detailed look at how we will market your home.
PREPARE YOUR HOME FOR SALE To compete in today's real estate market your home must be priced better and look better than the competition.
Prepare
Marketing plays a huge part in everything we purchase. Think about this for a moment. When you look through a magazine, or watch a television commercial, you are probably drawn to a certain product simply because of the way it is presented to you. In the same way, when your house goes up for sale, it is important to think about how you want your house to be presented. Here are a few quick steps that you can use to help your create a great presentation in order to maximize your homes desirability and value.
1.....Make a list
7.....Determine the selling points of your The first thing to do as simple as it sounds, is to make home a list. Write things down, and check them off as you go, things will go a lot smoother.
Do you have a special view or a favorite room in your home? 2.....Curb Appeal Chances are there is something unique and special about your home that other people will enjoy as much The outside of your home is the first impression a as you. Figure out what these are, write them down potential buyer will have. Assess what needs to be done to make your home more attractive from the out- and share this information with your agent. side. You may need to buy a couple of new plants or Also Be sure to Accentuate the selling points of your home. flowers, or hire a reasonably priced landscaper. For example, if you have a great fireplace, make sure This can be a big help in speeding the home selling you add some framed pictures, pieces of art, or process along. flowers turned in towards the fireplace. 3.....Cleanliness is key Professional Cleaning is recommended to get that model home look. It is important that your house is spick and span. This can include carpet cleaning, upholstery cleaning etc. Money on this service is well spent, and will significantly increase your chances for a better offer. If you can't afford professional cleaning, do some of the cleaning yourself. A new coat of paint, patch up a hole with some putty, etc. Clean is key.
Get the repairs done If you are like most homeowners you have the infamous “to do list” now is the time to get those repairs done. Most home buyers will have a home inspection done and chances are your “to do list” items will come up there. Even the smallest items can cause doubt and insecurity with home buyers. Buyers often think “if that is wrong, what else could be wrong” and this insecurity will definitely reflect in the purchase price. It is cheaper to repair the items now rather then later “guaranteed”
8.....Try to look like a model
At some point you have looked in a magazine, or been to a model home. Try to think of your home like a model home, and act accordingly. Don't be afraid to buy a couple of lifestyle magazines to emulate what you see. You may even have some fun!.
Smelling Great Make sure your house is smelling its best. Invest in a few scented candles and set them around your kitchen, and bathrooms. Flowers are a great idea as well. Set flowers out on kitchen tables, and coffee tables. These are a great source of scent, and visually pleasing as well.
Soothing Sounds & Temperature Be sure to have soft soothing music on when showing your home. Make sure there is no outside noise to distract the home buyer from enjoying the experience. If you home is cool, make it warm, if your home is warm, make it cool. You want to create a cozy atmosphere so your potential buyers feel at home.
5.....De Clutter.
12..... Do Not List Until Ready
Get rid of any clutter in your home. Put away family pictures, and things unique to you. You want to have the potential buyer to be able to imagine themselves living there. You also want to make it look like you are ready to move. If you have tons of clutter and things throughout the home, it is a turn off to buyers wanting to get into a home quickly. Think positive, de clutter and be ready to move.
One of the biggest mistakes when selling a home is to list your home prior to having it ready to show. It is important to make a good first impression and homes that are in disrepair, cluttered and/or not prepared will not photograph well and will definitely not show well. Going on the market unprepared will certainly affect your homes market time and value. Being prepared should also include #12
6.....Professional Advise
13..Disconnect emotionally from your home
When it comes to selling your home, it is in your best interest to take the advice of the experts. Syringa Realty agents know how to price your home so it will sell quickly and for the best possible price. Syringa Realty surrounds itself with experienced professionals including home stagers, contractors and inspectors, so listening to our professional advice will not only get your home sold more quickly, it will increase your equity as well.
Your home is a place of comfort where memories have been made. Whether you have been living in your home for 1 year or for 30 years it is always emotional to leave your comfort zone. Planning your move emotionally is as important, if not more important, than planning your physical move.
MARKET POSITIONING
Positioning
Proper positioning is an important part of the selling formula. If you ask to much for your home it will stall out and loose interest from the market. If you price it to low you are giving up dollars.
Truth be told, having the best marketing on the planet wont get the job done without proper positioning of your property against the competition. All the research shows properties that are priced correctly from the outset sell for more and sell more quickly. Today its all about competitive positioning, aggressive marketing and having a partner you can rely on for solid advise. Pricing a home correctly includes the proper interpretation of statistical analysis and instinct guided by experience and market knowledge. The Syringa Realty pricing analysis includes a close examination of recent comparable home sales, pending sales, and a current evaluation of the overall market conditions, including comparable distressed properties impacting your neighborhood. We take into account all the aspects of your property that affect the marketability including location, demand and the overall condition of the home. Our agents know the market because they are engaged in the business of real estate every day and consistently view hundreds of homes. There is no substitute for hands on experience to provide accurate market knowledge.
PRICING YOUR HOME CORRECTLY FROM THE START WILL INCREASE YOUR PROFITS
Presentation
PRESENTATION •We present your home in a spectacular way in print and on-line •Professional photography with high definition photos •Engaging home tours and enhanced HD videos •Full suite of high quality print material •On line digital magazine •Mobile and Ipad friendly formats •QR code technology for immediate information access •Professional and visually appealing Web Site
High Definition
Photography
High Definition Photography is a relative term, but it basically is achieved by using great camera gear with a professional behind the lens. Professional Real Estate Photography ~That Stands Way above the Rest~
Applications for Low Altitude Aerial Real Estate Photography Our state of the art, low altitude photography combines cutting edge photographic hardware and software along with the ability to hoist our imaging equipment to new heights! From the air, we can capture a single subject or an entire 360 degree panorama. At street level your property is partially hidden due to its elevation above the street or is hidden by fences, brush etc. We will show show off your property's special attributes, such as views, golf courses, water frontage, acreage or special adjacent features. is hidden by fences, brush etc. We will show show off your property's special attributes, such as views, golf courses, water frontage, acreage or special adjacent features.
WALL STREET JOURNAL REPORT In Real Estate, A Picture Is Worth $1,000 or More By Emily Peck Attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos. Real-estate listings that use photographs taken by the higher-end SLR cameras favored by photographers and photography enthusiasts, tend to do better than those that use photos from cheaper point-and-shoot cameras, according to a new analysis done by Redfin Corp., a Seattlebased brokerage. Not surprisingly, listings with better photos command higher asking prices: If you believe your home is worth the investment of good photography, you’ll probably ask more money for it. The surprising part is that the tactic works. At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras. SLR or single-lens-reflex cameras give users more control over what they capture and tend to produce high-quality images. They cost more than point-and-shoot cameras, but considering the data may be worth the investment for a home seller. Even better, ask your broker to bring in a professional photographer. Redfin only looked at listings in Boston and Long Island, where there was enough metadata incorporated into photos to do a complete analysis. The data also showed that listings with nicer photos get more online attention. And yet, for all this, only 15% of listings incorporate higher-end photography. This is even true at the high-end. Redfin found that more than half of $1 million-plus listings were shot with low-end cameras. One exception: The low end of the market. Listings priced below $300,000 were less likely to sell with nicer photos, possibly reflecting unrealistic expectations on the sellers behalf. At the low-end, price cuts would seem to be more important than photography. See Original Article Here http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/
PROMOTION
Promotion
Today, home buyers shop for real estate online and start searching long before they even speak to a Realtor Syringa Realty listings reach the largest on line audience possible with our listing syndication network.
Most agents don't pay the thousands of dollars it takes to enhance their listings on sites like Realtor.com, Zillow and Trulia. We think it is important for your property to be seen everywhere and for it to be seen often. Your listing is syndicated to the busiest online real estate market places in the world making it visible to millions of potential home buyers from all over the Globe. Your listing will benefit by receiving more exposure, higher search rankings and more HD pictures with our paid listing placements and preferred listings status on these top real estate sites.
It is our opinion that Video is by far the most desirable way of delivering content on the web today. Videos allows us to show your property in way that is engaging to potential buyers.
Syringa Realty maintains two INTERNET video channels for all of our media. This content is indexed by major search engines and is just another way people can find your listing.
Local Knowledge - Nation Reach •=Syringa Realty Marketing Targets
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Your home is visible in the areas that matter. Syringa Realty promotes the Idaho lifestyle to influential real estate markets all over the country, we target areas that statistically have shown to be a source of new home buyers to Idaho.
Print Promotion The Internet has replaced print as the most effective way to market properties. Surveys show that home buyers rank real estate print ads from somewhat useful to not useful at all. The vast majority of home buyers use the Internet to search for homes and will spend 40 hours on average looking at homes online. Newspapers across the country have dropped their real estate classified sections because they cannot compete with the vast online marketplace. So why even use print advertising? The honest truth is our clients like it and there is still a group buyers out there who prefer to read the paper or collect flyers to find real estate. We want to make sure your property is advertised in every media possible because you never know where the next buyer will come from.
Colorful property flyers and brochures leave a good impression and provide the information necessary to help buyers make a decision Our on-site marketing efforts include the creation of custom property flyers featuring key photos of your property. Mobile users are much more likely to retrieve information anonymously rather than to have to share their information by a QR Code or Text message. Syringa Realty now uses Permanent flyers that allow Mobile users to snap a picture from their phone, remain anonymous and get the information they need to make a quick decision on your property.
Your Extraordinary Home Deserves Extraordinary Service Private Client Services from Syringa Realty offers the service and special attention needed to give your property a clear advantage over the competition. Please review my Private Client Service’s information attached in my e-mail and see why my service is different.