TITLE OF SYSCO WORLD
Local Lime Salsas
Heights Taco & Tamale Pork ‘Delta’-Style Tamales
CUSTOMER PROFILE
Yellow Rocket Concepts Little Rock, Arkansas
Yellow Rocket is a juggernaut of five exceptionally popular restaurant concepts with nine locations in and around Little Rock, Arkansas. The group is run by four partners with different business, marketing and culinary strengths. We spoke with Executive Chef and Culinary Lead Scott McGehee to find out what’s propelling Yellow Rocket’s success.
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How did Yellow Rocket Concepts come about?
My partners [Russ McDonough, John Beachboard and Amber Brewer] and I had five different restaurant concepts going, and Yellow Rocket was a way to put them all into one basket. But the name is very meaningful for me. I was raised in Little Rock; in the early ’80s, there was a video arcade called Yellow Rocket that I practically lived in. For me, the name conjures up a feeling of joy—a magical experience that is everything a restaurant should be. Tell me about the five restaurant concepts under the Yellow Rocket umbrella.
Zaza is a salad-and-pizza concept with 10 salads on the menu and a build-your-own salad component. We serve great gelato, and it’s the perfect place to go for lunch and a glass of wine.
