AFRODISIAC The Best of Africa in one night
SPONSORSHIP PROPOSAL Presented by the sponsorship team Any enquiry please email: sponsors@afrodisiac.tv Proposal edited by SYS London
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STORYLINE About the company Grand Vaije (GV) Entertainment is an Event
We present to you AFRODISIAC Discover the best of Africa 2014
Management Company that offers luxury
23rd November 2014 At TROXY Theatre
experiences to a cross section of clientele. Our goal is to provide outstanding public relations and marketing management to organizations and corporate businesses through entertainment.
About the Event
We believe that a strategic partnership with your
Most recently, the young sound of Africa has
brand at Afrodisiac Showcase Event 2014 will be
managed to travel beyond boundaries:
mutually beneficial to both our companies.
just entertaining listeners, but also creating a
not
sense of pride about our continent. GV Entertainment would like to propose that you come in as a sponsor for our music and cultural
Now, it's time for us to inspire moments of
showcase Event.
greatness, by gathering a range of Artists, Talents and Entertainers from all over Africa, and actively involving them in contributing to the society through our AFRODISIAC Night Festival; giving them an opportunity to be an inspiration to others.
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ARTIST &TALENTS
We have invited some of the best Artists and Talent of our generation to represent the best that Africa has to offer. • • • • •
Comedians Famous DJs Dancers Entertainers And more
Afrodisiac Showcase Event will express African Culture and African food and drinks will be served.
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SPONSORSHIP Why Sponsoring AFRODISIAC is a Brilliant Marketing Strategy Create, Develop and Enhance Credibility Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important, but standing out of the crowd by being a sponsor will highlight you and your business with a captive audience. Leveraged Lead Generation The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well. Media Exposure When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the marketing process. This could provide extended exposure and visibility in markets they have not tapped into yet. Brand Awareness & Recognition Logo placement in a variety of places such as flyers, direct mail, brochures, websites, email marketing campaigns, signage, etc. will all increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.
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Generate NEW Sales & Form NEW Business Partnerships Create NEW professional relationships with other sponsors, vendors, speakers and attendees. AFRODISIAC will build upon your company’s existing marketing strategy to indirectly increase sales and increase competitiveness in the market. Also, broaden your company’s customer base and increase the number of potential customers, leading to a rise in sales and revenue. The Marketing Campaign We have teamed up with the visual content marketing company SYSLONDON Ltd. We have developed a marketing campaign strategy that will provide sponsors with the highest level of market visibility and exposure. We have scheduled an 8-weeks marketing campaign to commence on the 15th of September 2014. This will include: • Video Marketing • TV & Radio • Social Media Marketing • Email Marketing Campaign • Marketing Collaterals • Event Coverage • Press • Blog
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STRATEGY Target Market Based upon our market research, our marketing campaign is aimed directly at the following demographic and psychographic groups: We aim to appeal to a range of cultural backgrounds of people who enjoy music, dance and performance. We will mainly target the age group 18-35, because they are the largest population of music buyers and concert attendees. Within this age group we will target: Matured Students- We will be targeting university students because of their demographic buying power and their influence on setting trends that are adopted by other demographic members. Professionals - We will be targeting them as they have huge buying potential; thus we can guarantee sales and market co operate businesses to where the buying potential is.
Marketing Strategy We have developed a marketing strategy that will help to achieve our goal and promote the event. The marketing strategy is as follows: Starting from the 15th of September lasting 8 weeks. The event will take place on Sunday 23rd November. Our goal is to create a huge buzz around the event during these 8 weeks. We will use online social media, email marketing and direct marketing. The event is meant to promote the African culture and will feature all aspects of the culture; the best way to generate followers is to inform people with entertaining content. This is why we have created themes for the 8 week campaign where we will educate and entertain our audience on a weekly basis with videos, articles, competitions and newsletters.
AFRODANCE >Week 1
COMEDY >Week 2
AFROBEAT >Week 3
CULTURE >Week 4
AFROMUSIC >Week 5
AFROFOOD >Week 6
AFROCIRCUS >Week 7
EVERYTHING >Week 8 5
PACKAGES Sponsorship Package WHAT SPONSORSHIP WITH AFRODISIAC CAN DO FOR YOU As a featured sponsor, your brand will gain millions of favorable impressions for actively supporting an event that impacts and inspires the lives of thousands. In addition, the company or product will be prominently featured in front of a crowd of an estimated 3000 plus at the Showcase Event. Key Sponsorship Benefits:
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Your Brand or product will be the lead part of the 8 week campaign.
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Full inclusion in paid TV, radio, print advertising and promotional pieces, press releases, indoor event signage, social media and public service announcements.
•
Logo placement in promotional pieces for Brand Recognition.
Corporate Sponsor
£10,000.00
Associate Sponsor
£5,000.00
Affiliate Sponsor
£3,000.00
REACH MILLIONS OF PEOPLE OVER 8 WEEKS
SPONSORSHIP PACKAGES For full details on each package email us at: sponsors@afrodisiac.tv
Corporate Sponsors • • • • • • • • •
Video Marketing Campaign TV & Radio Advert Marketing Collaterals Event Coverage AFRODISIAC Licence Social Media Campaign Press Blog Email Marketing Campaign
Associate Sponsors • • • • • • •
Marketing Collaterals Event Coverage AFRODISIAC Licence Social Media Campaign Press Blog Email Marketing Campaign
Affiliate Sponsors • • •
Marketing Collaterals Event Coverage AFRODISIAC Licence
REACH: Millions of people Weekly WORTH: £82 500
REACH: 100 000 people Weekly WORTH: £46 000
REACH: over 100 000 people Monthly WORTH: £25 500
(12% of Total Cost)
(11% of Total Cost)
(11% of Total Cost)
GET IT FOR £10 000
GET IT FOR £5 000
GET IT FOR £3 000
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CORPORATE SPONSORS Limited to 10 companies
VIDEO MARKETING CAMPAIGN
MARKETING COLLATERALS
9 videos of Artist/Mentor promoting Afrodisiac
Details :
Details: Videos released on weekly basis in our
1000 T.shirt | Over 100000 leaflets distribute in
website blog, Afrodisiac & Artist Social Media
greater London | 3 Banners in Westfield Straff
Platform.
ord (Largest shopping in Europe)
Potential reach: 10K to 50k from the first-weeks
Over 1000 poster across night club, event, Hair
to reach over a 1000 000 by the end of the
salon, Barbershop, restaurant,
Campaign, thanks to the artist social platform
Worth →£11000 (people & collaterals)
Brand: Your Logo will feature at the beginning & the end of each videos. Worth → £20000
EVENT COVERAGE Red carpet signage
TV & RADIO Coverage [Advert]
Mention to the public by the host of the event
BBCXTRA
11 Plasma screens → Logo display / 15 sec
Details: Peak package ( 4-7pm / 8am 9am )
video advert |Leaflet Table
Potential reach: 4 000 000 listeners daily
(Possible to insert leaflet in event program).
Brand: Mention while promoting the concert (
Platinum sponsor feature on the mean Screen
5 Before & 5 After )
Worth → £15000
Worth → £7000 LICENCE OHTV
One year Licence to use our registered TM
Details: 30 sec TV advert with 10 sponsor logos
“Afrodisiacl”
at the end of the advert. Twice per week
Worth → £500
Potential reach: 25 Million viewers per month & 9 Million online streaming = 2 Million reach Worth → £6000
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SOCIAL MEDIA CAMPAIGN Facebook, lnstangram, Twitter Campaign with over 50 post per week within Community 1000 followers every 3 weeks. Reach: Over 10 000 people daily Worth → £ 5000 PRESS Details: CNBC Africa, Venture Africa, Hit mag azine, + 10 other magazine Reach: 100 000 people Worth → £5 000 BLOG
TOTAL WORTH: £82500 GET IT FOR £10000 (12% of the Total Price )
Details: 10 Top bloggers: Linda lkeji , 360 Mobs. com , Bellonaija, Not just ok. com , Ynaija , Techoy.com Afrodisiac to get feature in each blog on weekly basis Reach: e.g. Linda lkeji has 800000 daily Worth → £10 000 EMAIL MARKETING CAMPAIGN
For more details regarding the other package refer to page 7 or contact
Details: Weekly Newsletters to Followers with
our Sponsorship Team:
info & update [Newsletter update to sponsors]
sponsors@afrodisiac.tv
Reach: 1000 to 15000 Through Afrodisiac, TV Channels & Artist database) Work → £3000
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ROI Monitoring and Measuring Success To ensure that you are happy with the progress, we will stay in communication with you, keep you updated with the progress of the campaign and be at your disposal should you have any enquiry. We will send you Weekly Newsletters with an update on: • Total people reached the previous week • Marketing activities planned • Number of new followers Also, we will produce a report analysis for the Showcase Event which in effect will measure achievements made. A sponsorship role can help to Increase sales Drive traffic to a retail or online destination Entertain clients Stimulate product usage or trial Launch a new product Provide opportunities to attract or retain talent Showcase thought leadership Influence public opinion By sponsoring AFRODISIAC you can achieve a lot of mileage from what is typically a pretty small investment.
AFRODISIAC The Best of Africa in one night 10
Contact for further information: Samuel Azichoba |Sales Consultant Email: sam@afrodisiac.tv Or our sponsorship team at sponsors@afrodisiac.tv Georgina 07884318935 | Sam 07473554441
AFRODISIAC The Best of Africa in one night