szeyingwu_Portfolio2013 by SzeyingWu

FOR

DESIGNER POSITION/

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

ABOUT

关 / 于

-ME

SZEYING

诗莹伍氏。 WU

“”“”“”  



p 01 / Portfolio of Szeying Wu / 伍詩瑩作品

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

SKETCHING

基 / 础手绘

-0

× 00

> CATEGORIES: Basic Drawing > DESCRIPTION: I am not an art student when I was in high school, yet I love design and determined to learn it in the university. For years I treasure every chances to learn drawing and sketching. I ﬁrmly believe that engineering girls can also have a piece of delicacy as the art students do :)

1|Gouache 4|Marker Sketch

DATE : 2009-2012 / Portfolio of Szeying Wu / 伍詩瑩作品

2|Structure Sketch 5|Ink-Landscape

3|Product Sketch 6|Garden Design

p 02

FOR

DESIGNER POSITION/

-A × 01

ARTISTIC COMMUNICATION COMMERCIAL & SCHOOL WORKS

文化艺术传播

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: WansBrothers > CATEGORIES: Website Design > DESCRIPTION: Wans Brothers are the leader of the illusion of art in Guangzhou or maybe in China. It was my honor to have this chance to re-design their oﬃcial web. The utilization of the large areas of color yellow makes the website attractive and full of fun.

DATE : 2012/06 / Portfolio of Szeying Wu / 伍詩瑩作品

ARTISTIC COMMUNICATION

× 01

文 / 化艺术传播

-A

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/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2012/06 / Portfolio of Szeying Wu / 伍詩瑩作品

ARTISTIC COMMUNICATION

× 01

文 / 化艺术传播

-A

p 05

FOR

DESIGNER POSITION/

-A × 02/03

PROFESSIONAL SERVICES 专业服务领域

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: IN15 Quick Cut House > CATEGORIES: LOGO Design > DESCRIPTION: Quick Cut House is a new kind of barbershop with no water and high eﬃciency.IN15 is ready to be the ﬁrst quick cut house in Guangzhou and then all around in China. However, “IN15”is not so easy to be recognized so the project is to change it into a suitable name called 15minute极速剪坊.

DATE : 2012/08 / Portfolio of Szeying Wu / 伍詩瑩作品

PROFESSIONAL SERVICES

× 02

专 / 业服务

-A

p 07

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: IN15 Quick Cut House > CATEGORIES: LOGO Design > DESCRIPTION: Quick Cut House is a new kind of barbershop with no water and high eﬃciency.IN15 is ready to be the ﬁrst quick cut house in Guangzhou and then all around in China. However, “IN15”is not so easy to be recognized. So the second scheme is to change it into another suitable name called Speedbox极速盒子.

DATE : 2012/08 / Portfolio of Szeying Wu / 伍詩瑩作品

PROFESSIONAL SERVICES

× 02

专 / 业服务

-A

p 08

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: TaiGuCang Yacht Club > CATEGORIES: LOGO Design > DESCRIPTION: The logo design of TaiGuCang Yacht Club was the first real commercial project that I have totally participated in every process when I worked in the design company. Under great pressure for this oneweek-only project, I dug out all the things about TaiGuCang and every well-known yacht club, finding the similar elements among logos of luxury brands and finally came up with these images

DATE : 2012/07 / Portfolio of Szeying Wu / 伍詩瑩作品

PROFESSIONAL SERVICES

× 03

专 / 业服务

-A

p 09

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2012/07 / Portfolio of Szeying Wu / 伍詩瑩作品

PROFESSIONAL SERVICES

× 03

专 / 业服务

-A

p 10

FOR

DESIGNER POSITION/

-A × 04/05

CONSTRUCTION PROJECT 工程项目

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Guangzhou Orient Decoration Ltd. ,Co > CATEGORIES: Brand Albem Design > DESCRIPTION: How to make a conservative design to be a feast for eyes is not an easy job. Orient is such a huge company serving indoor decoration in Guangdong. I got touched when it was printed for the ﬁrst time as a trial with over 120P inside. Yes, I made a real book entirely by myself!

DATE : 2012/07 / Portfolio of Szeying Wu / 伍詩瑩作品

CONSTRUCTION PROJECT

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工 / 程项目

-A

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/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2012/07 / Portfolio of Szeying Wu / 伍詩瑩作品

CONSTRUCTION PROJECT

× 04

工 / 程项目

-A

p 13

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Zhuhai Jinshi Petrochemical Corporation > CATEGORIES: LOGO Design > DESCRIPTION: The Logo design of Zhuhai Jinshi Petrochemical Co. is the ﬁrst SOHO project of mine. The shape of the visual icon is a kind of combination of traditional ﬁeld and modern guardient color, making the consumers’ impression of this industrial company become more obvious and remarkable.

DATE : 2012/08 / Portfolio of Szeying Wu / 伍詩瑩作品

CONSTRUCTION PROJECT

× 05

工 / 程项目

-A

p 14

FOR

DESIGNER POSITION/

-A × 06/07

CHILDREN EDUCATION

儿童教育

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Kindyroo International Early Childhood Educational Center > CATEGORIES: Visual Identity System Design > DESCRIPTION: Many people say that they won’t be graphic designers for they hate designing VI systems. After joining this project I get to know how troubling VI designing can be. However, it is just the complication that make a designer to be attentive, dedicated, and creative enough to get fun from the works.

DATE : 2012/06 / Portfolio of Szeying Wu / 伍詩瑩作品

CHILDREN EDUCATION

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儿 / 童教育

-A

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/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Markham International Education Center > CATEGORIES: Promotional Materials Design > DESCRIPTION: The Markham promotional project was a huge work that consist of over 30 skus of diﬀerent sizes and usage boards.With the help of two young assistants in four days, we ﬁnally got it and made it possible for the education center to carry on its opening ceremony.

DATE : 2013/06 / Portfolio of Szeying Wu / 伍詩瑩作品

CHILDREN EDUCATION

× 07

儿 / 童教育

-A

p 17

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2013/06 / Portfolio of Szeying Wu / 伍詩瑩作品

CHILDREN EDUCATION

× 07

儿 / 童教育

-A

p 18

FOR

DESIGNER POSITION/

-A × 08-11

PUBLISHING PRINTING 出版印刷

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Photographer ChenGang > CATEGORIES: Cover Design > DESCRIPTION: In order to change the original traditional dull cover of the book “Basic Photography Graphic Tutorials”, the project target was to give a brandnew look of the book cover and make it more interesting and easy to learn.

DATE : 2012/07 / Portfolio of Szeying Wu / 伍詩瑩作品

PUBLISHING PRINTING

× 08

出 / 版印刷

-A

p 20

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Jisia Academy Consulting (China) Co.,Ltd > CATEGORIES: Book Design > DESCRIPTION: A book mainly with only words but no photo.Huge colorblocks in VI red used repeatedly to emphasize the company image.

DATE : 2012/11 / Portfolio of Szeying Wu / 伍詩瑩作品

PUBLISHING PRINTING

× 09

出 / 版印刷

-A

p 21

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: Asian Olympic Games Special > CATEGORIES: Cover Design > DESCRIPTION: 《屋檐》“The Eaves” is one of the school magazines collecting articles that students written on one theme. It was my honored to design the cover of the Asian Games Special and had it become the most widely circulated magazine in school these years. The similar shape of the eaves, the rice and the horn exactly symbolized the city Guangzhou.

DATE : 2010/12 / Portfolio of Szeying Wu / 伍詩瑩作品

PUBLISHING PRINTING

× 10

出 / 版印刷

-A

p 22

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: SCAU 2006 Gradute > CATEGORIES: Souvenir Notebook Design > DESCRIPTION: Being Invited to design the souvenir of the Graduation Evening Party for the SCAU 2006 graduates, I choosed notebooks to be the presents that contant with various memory of the college and the school.

DATE : 2010/07 / Portfolio of Szeying Wu / 伍詩瑩作品

PUBLISHING PRINTING

× 11

出 / 版印刷

-A

p 23

FOR

DESIGNER POSITION/

-A × 12/13

FAST MOVING CONSUMER GOODS COMMERCIAL & SCHOOL WORKS

日化快速消费品

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLINET: P&G, Pringles, Nestle > CATEGORIES: Package Design / LOGO design > DESCRIPTION: LPK is the world’s largest employee-owned brand design agency serving for countless global leading brands. As the youngest junior designer of the global LPK team, I’m glad to have chances working in Guangzhou Rep. and cooperating with experienced senior directors in Cincinnati (USA) headquarters and Singapore. *As Conﬁdentiality Agreement is valid, here only presents existed products*

DATE : 2013/04-06 / Portfolio of Szeying Wu / 伍詩瑩作品

FAST MOVING CONSUMER GOODS

× 12

日 / 化快速消费品

-A

p 25

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLINET: South China Agriculture University Yoghourt > CATEGORIES: Package Design > DESCRIPTION: Three new packages for the new ﬂavors of Date & Medlar Milk, Papaya Milk, and Fresh Milk. Each package utilizes the fresh materials of the ﬂavor itself to make it attractive and energetic.

DATE : 2011/03 / Portfolio of Szeying Wu / 伍詩瑩作品

FAST MOVING CONSUMER GOODS

× 13

日 / 化快速消费品

-A

p 26

FOR

DESIGNER POSITION/

-A × 14

FASHION CLOTHING COMMERCIAL & SCHOOL WORKS

时尚服饰行业

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: Levyna > CATEGORIES: Photography | Album Design > DESCRIPTION: From clothing products photography scheming, pros planning, to album typesetting, all steps follow the only one rule that to present the stylish elegance character of the Levyna branding.

DATE : 2012/09 / Portfolio of Szeying Wu / 伍詩瑩作品

FASHION CLOTHING

× 14

时 / 尚服饰行业

-A

p 28

FOR

DESIGNER POSITION/

-A × 15

ONLINE EVENT BUSINESS 电商线上活动

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: 163.net > CATEGORIES: Thematic Homepage Design > DESCRIPTION: A homepage about getting a free trail for the new eletronic-fax function of 163.net. The point of the design is to divide the information into proper grounp and protude the key words, enhance the percentage of the new user.

DATE : 2012/12 / Portfolio of Szeying Wu / 伍詩瑩作品

ONLINE EVENT BUSINESS

× 15

电 / 商线上活动

-B

p 30

FOR

DESIGNER POSITION/

-A × 16

ACTIVITIES EXHIBITION

活动展览

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> CLIENT: College Of Engineering, SCAU > CATEGORIES: Promotional Materials Design > DESCRIPTION: For years I have been active in sereral diﬀerent kinds of student associations, which gave me a lot of chances to promotional design of diﬀerent activities.

DATE : 2009 / 2012 / Portfolio of Szeying Wu / 伍詩瑩作品

ACTIVITIES EXHIBITION

× 16

活 / 动展览

-A

p 31

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2013/05 / Portfolio of Szeying Wu / 伍詩瑩作品

ACTIVITIES EXHIBITION

× 16

活 / 动展览

-A

p 32

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2013/05 / Portfolio of Szeying Wu / 伍詩瑩作品

ACTIVITIES EXHIBITION

× 16

活 / 动展览

-A

p 33

FOR

DESIGNER POSITION/

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CONCEPT PRODUCTS DESIGN 概念产品设计

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

× 01

> THEME: Curriculum Design > CATEGORIES: Concept Product Design > DESCRIPTION: As I major in Industrial Design, designing products is one of my biggest missions. Though most of them stuck on concept designs, these projects helped open my creative mind and lead me to the road forwards “design” but not “art”. 1|Collecting Sofa 4|Bucket for Disinfectant

DATE : 2012-2013 / Portfolio of Szeying Wu / 伍詩瑩作品

2|Unit Furniture 5|Tableware Set

3|Future E-Paper Textbook 6|Hanging Green Chairs

CONCEPT PRODUCTS DESIGN

概 / 念产品设计

-B

p 35

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: IF Concept Award > CATEGORIES: Concept Product Design > DESCRIPTION: IF AWARD means a lot to a product and even more to an industrial designer. We had never thought of participating in such a competition and were soon in high spirit to outline our designs. The result of the IF is not so important, for we treasure the experience to come into contact with the national design activities more.

DATE : 2012/01 / Portfolio of Szeying Wu / 伍詩瑩作品

CONCEPT PRODUCTS DESIGN

× 02

概 / 念产品设计

-B

p 36

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

DATE : 2012/01 / Portfolio of Szeying Wu / 伍詩瑩作品

CONCEPT PRODUCTS DESIGN

× 02

概 / 念产品设计

-B

p 37

FOR

DESIGNER POSITION/

-B × 03/04 SOUVENIR DESIGN 纪念品设计

COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: The Golden Award of the Third Session of National Souvenir Design Competition > CATEGORIES: Stationary Design > DESCRIPTION: The design of a souvenir for one place should be, accepted for years, by someone natively who knows the place well and about something beautiful there. Yet I made a diﬀerent choice. I have been to Anhui for only ten days, but I found the ancient walls there were getting ruined bit by bit as the tourism developed but no one seem to realize it. I want let people know that as they keep using this memo, time ﬂy and wall might getting dilapidated from white to yellow and to black in the end.

DATE : 2012/06 / Portfolio of Szeying Wu / 伍詩瑩作品

SOUVENIR DESIGN

× 03

纪 / 念品设计

-B

p 38

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: SCAU 2011 Graduate| > CATEGORIES: Hand-Made Book Design > DESCRIPTION: This DIY souvenir case is a set of note book made by folded vintage paper with traditional Chinese seal written in key words about the college and the school. With diﬀerent stickers on the cover, the book can be given to 4 kinds of students.

DATE : 2011/07 / Portfolio of Szeying Wu / 伍詩瑩作品

SOUVENIR DESIGN

× 04

纪 / 念品设计

-B

p 39

FOR

DESIGNER POSITION/

-B × 05/06

SCULPTURE & CLAY MODEL COMMERCIAL & SCHOOL WORKS

雕塑|油泥模型

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

× 05

> THEME: 1:8 MODEL OF LAMBORGHINI GALLARDO

[PREPARATION] [PROCESS]

> CATEGORIES: Clay Model > DESCRIPTION: Every product need a chance to “grow up” from a piece of paper work to a real object. It’s also delighting to see a pile of mud turned into a shining Lamborghini. Though it toke a long time and sometime even seem to be a labor work, it deserved.

DATE : 2012/03-05 / Portfolio of Szeying Wu / 伍詩瑩作品

[ROUGHLY] [SHAPE]

[DETAIL] [PROCESS]

SCULPTURE | CLAY MODEL

雕 / 塑油 | 泥模型

-B

p 41

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: R. Tagore > CATEGORIES: Sculpture Model > DESCRIPTION: R. Tagore is one of the most classical ﬁgures of sculpture model making. Here I learned how to dig out the character of the facial features of a person.

DATE : 2012/03 / Portfolio of Szeying Wu / 伍詩瑩作品

SCULPTURE | CLAY MODEL

× 06

雕 / 塑油 | 泥模型

-B

p 42

FOR

DESIGNER POSITION/

-C × 01/02

INTERESTS AND HOBBIES COMMERCIAL & SCHOOL WORKS

兴趣爱好

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

× 00

> THEME: Besides Design... > CATEGORIES: Interests & Hobbies > DESCRIPTION:

ACTUALLY,

DESIGN IS NOT EVERYTHING FOR ME.

DATE : Throughout My Life / Portfolio of Szeying Wu / 伍詩瑩作品

I like Photography! I Plan Evening Parties ! I Play The Classical Guitar!

INTERESTS & HOBBIES

兴 / 趣爱好

-C

I Get Hooked On Ancient Egypt!

p 44

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: Xiamen, Hongcun, Guangzhou

[OUTLINE] 2012.01.06 Xiamen University

> CATEGORIES: PHOTOGRAPHY ON TRIP > DESCRIPTION: I like taking photo, yet I am not a enthusiast for DSLR, which may seen to be more professional nowadays. I enjoy grabbing memories into pictures no matter by using my DC or the old type of my Dad’s Canon 350D .

[REMBRANDT] 2012.03.12 Dark Room Portrait

[LOW VIEW] 2012.01.05 Gulangyu , Xiamen

INTERESTS & HOBBIES

× 01

兴 / 趣爱好

-C

[SHINING] 2011.09.13 Hongcun, Anhui

[HK street] 2011.08.06 Uncle Cafe DATE : 2011-2012 / Portfolio of Szeying Wu / 伍詩瑩作品

p 45

/ the EIGHTEEN & A HALF TO TWENTY-TWO of mine

> THEME: Evening Parties Planning > CATEGORIES: Script/Audio&Video/LightingPattern > DESCRIPTION: Planning evening parties is the most enriching part of my college days. We are a team called “The Dreamer“, creating the two-hour party from “0” to an unforgettable memory of over thousands of audience. Started from a concrete proposal, we made scripts, posters, props, audio and video media ﬁles, lighting pattern, stage design, and followed up the performers. It takes months to fulﬁll our “dreams” but the continuous applause make it up for everything.

DATE : 2009-2012 / Portfolio of Szeying Wu / 伍詩瑩作品

INTERESTS & HOBBIES

× 02

兴 / 趣爱好

-C

p 46

PLEASE CONTACT

Tel: +86 134 1615 9530 Mail: lychee540@qq.com

THANKS for reding COMMERCIAL & SCHOOL WORKS

PORTFOLIO Shiying Wu / Szeying Wu / 伍诗莹