BRAND
MANUAL
MAKE YOUR OWN FURNITURE
TAB LE O F CONTENTS Int r o d u c t i o n
1 - 2
Vision and Mission
3
Valu e s
4
THE LOGO Lo g o O ver v i ew
6
Lo g o Gr i d
7
Lo g o C l e ar s p ac e
8
Lo g o S izi n g
9
In c or r e c t Lo g o A p p l i c at i o n
10
THE COLOUR Lo g o C o l o ur
12
Pr i m ar y C o l o ur
13
S e c o n d ar y C o l o ur
14
Lo g o o n B ac kg r o u n d s
15
T H E T Y P E FA C E Pr i m ar y Ty p efac e
17 - 18
S e c o n d ar y Ty p efac e
19 - 2 0
THE IMAGERY O ver al l Pr efer r e d Im ag e D ir e c t i o n
22
In c or r e c t Im ag e D ir e c t i o n
23
L O G O A P P L I C AT I O N N a m e Car d
23
L et ter H e ad
24
Enve l o p e
25
Pa p er b ag
26
Po s ter
27
M i n i atur e A s s e m b l y K i t
28
Wo o d wo r k A s s e m b l y In s t r u c t i o n
29
K i d s C o l o ur i n g K i t
30
Wal l S i g n ag e
31
A pr o n
32
T- s h ir t
33
Lo r r y
34
We b s i te
34
INTRODUCTION M u; Wo r ks h o p i s a p l ac e f i l l e d w i t h p a s s i o n a n d l ove to h e l p p e o p l e c r e ate t h e ir ow n f ur n i tur e s a n d g u i d e t h e m o n wo o d wo r k i n g. It i s c r e ate d to i n s p ir e p e o p l e to c r af t t h e ir ow n f ur n i tur e s a n d h o n e t h e ir c r af t s m a n s h i p a b i l i t i e s, t al e nt s a n d s k i l l s. It al s o pr ov i d e s a g o o d q u al i t y l e ar n i n g pr o c e s s o n c u s to m iz at i o n.
VISION AND MISION
Vision To i n s p ir e p e o p l e to m ake t h e ir ow n f ur n i tur e t hr o u g h t h e pr ov i d e n c e of a l e ar n i n g pr o c e s s a n d pr o d u c t s of q u al i t y a n d valu e.
Mission B r i n g i n g a s p ac i o u s a n d m o d er n d e s i g n ex p er i e n c e to l i v i n g s p ac e s.
3
VA LU ES
Values
Cr e at i v i t y
Pa s s i o n
L e ar n i n g
In s p ir at i o n
4
THE LOGO
SECTION 01
THE LOGO Lo g o O ver v i ew Lo g o Gr i d Lo g o C l e ar s p ac e Lo g o A p p l i c at i o n In c or r e c t Lo g o A p p l i c at i o n
5
THE LOGO
LOGO OVERVIEW
Logo Overview
“ M u;” i s a c o m b i n at i o n of t h e p i ny i n of c h i n e s e c h ar ac ter, “ 木 ” (wo o d) a n d a s e m i c o l o n “;”. A s e m i c o l o n i s u s e d w h e n a n au t h o r c o u l d h ave c h o s e n to e n d t h e ir s e nte n c e; b u t c h o s e n ot to. T h e l o g o i s c r e ate d w i t h a n i s o m etr i c g r i d to r e pr e s e nt a s p ac e w h i l e t h e c h air i s c r e ate d w i t h of f t h e c h ar ac ter s, M a n d U. T h i s br i n g s a b o u t t h e br a n d c o n c e pt w h i c h wo u l d b e to c r e ate yo ur ow n f ur n i tur e w i t h i n yo ur s p ac e to yo ur l i k i n g.
+ space
chair
6
THE LOGO
LOGO GRID
Logo Grid
A l o g o g r i d or c o n s tr u c t i o n g u i d e i s a p o p u l ar s t ar t i n g p o i nt fo r m a ny d e s i g n er s l o o k i n g to c r e ate a l o g o. T h e u s e of a g r i d sys te m, e s p e c i al l y fo r a d e s i g n t h at m i g ht of te n r e n d er at ex tr e m e s ize s w h i c h i s e i t h er ver y l ar g e or s m al l to h e l p yo u c r e ate s o m et h i n g t h at h a s v i su al h ar m o ny, a n or g a n ize d ae s t h et i c a n d p ur p o s ef u l d e s i g n.
00.5 . 5 xx
9 x
9x
xx 00.5 . 5 xx 00.25 .25 xx
7
THE LOGO
LO G O C L E A R S PAC E
Logo Clearspace
A l o g o s h o u l d al ways m ai nt ai n a s p e c i f i c a m o u nt of e m pt y s p ac e to pr ov i d e a g o o d v i su al s e p ar at i o n of e ac h e l e m e nt a n d to wo r k w i t h i n t h e l ayo u t . T h e i c o n h a s a c l e ar s p ac e of 1/6 t h e w i d t h of t h e i c o n ar o u n d i t to avo i d p l ac i n g g r a p h i c e l e m e nt s w i t h i n t h at ar e a .
xx 22 xx
8
THE LOGO
LOGO OVERVIEW
Logo Sizing
W h e n r e pr o d u c i n g t h e “ M u;” l o g o i n pr i nt , t h e m i n i mu m s ize of t h e l o g o i s 2 0 m m. Fo r o n l i n e u s e, t h e m i n i mu m s ize i s 6 4 p i xe l s at 72 d p i.
Logo Minimum Size Web
64px
20mm
9
THE LOGO
I N C O R R E C T L O G O A P P L I C AT I O N
Incorrect Logo Application
To m ai nt ai n t h e c o n s i s te n c y a n d i nte g r i t y of “ M u;� l o g o, h er e ar e s o m e g u i d e l i n e s to b e u s e d a s a r efer e n c e to avo i d i n c o r r e c t u s ag e of t h e l o g o. B e l ow ar e s o m e of t h e c r o s s o u t ways to avo i d t h e m i su s e of t h e l o g o.
X
Do not distort the logo.
X
Do not rotate the logo.
X
Do not change the element of the logo.
X
Do not add shadow to the logo.
X
Do not rearrange the element of the logo.
X
Do not remove the element of the logo.
10
THE COLOUR
SECTION 02
THE COLOUR Lo g o C o l o ur Pr i m ar y C o l o ur S e c o n d ar y C o l o ur Lo g o o n B ac kg r o u n d s
11
THE COLOUR
LOGO COLOURS
Logo Colours
Full Colour
Monotone Colour
12
THE COLOUR
PRIMARY COLOURS
Primary Colours
T h e pr i m ar y l o g o c o l o ur p al et te i s t h e s t r o n g e s t i m pr e s s i o n of t h e br a n d. CMYK C : 72
M : 65
Y : 65
G : 34
B : 33
K : 72
RGB
Black is the strongest of the neutral colours. It represents strength, seriousness, power, and authority.
White is often used to represents simplicity. White’s association with cleanliness and sterility.
Red, the universal of excitement and passion. This colour will be the main colour of the brand. It lead communications,being supported by the secondary and extended palettes.
R : 33
PANTONE 419C
CMYK C: 0
M: 0
R : 255 G : 255
0
K:
0
K:
0
B: 255
CMYK C: 5
M : 98
Y: 100
R : 226 G : 35
B: 26
RGB
PANTONE 485C
13
Y:
RGB
THE COLOUR
SECONDARY COLOURS
Secondary Colours
T h e s e c o n d ar y ver s i o n i s d e s i g n e d for s i tu at i o n s w h er e t h e l o g o n e e d s to s t a n d o u t v i su al l y a n d a s s er t m o r e d o m i n a n c e.
CMYK C: 0
M : 65
Y: 66
G : 122
B: 90
M: 4
Y:
G : 76
B: 89
M: 9
Y:
G : 202
B: 230
K:
0
RGB R : 243
CMYK C : 33
0
K: 79
RGB R : 54
CMYK C : 27
0
K:
3
RGB R : 174
14
THE COLOUR
LOGO ON BACKGROUNDS
Logo on Backgrounds
15
Standard Full Colour
On Primary Colour
On Full Black
The logo must be displayed in full colours whenever possible. This is best displayed on full white background.
Full white logo can be used on secondary colour background as long as its visibility is not affected.
The tagline can also be whiten out which works in contrast with the main logo variation. This variation can only be used on a full black background.
On Background Image
On Light Colour
On Secondary Colour
Full white logo can be used on colourful background as long as its visibility is not affected.
The logo must be displayed in full colours whenever possible. This is best displayed on full white background.
Full white logo can be used on secondary colour background as long as its visibility is not affected.
T H E T YPEFACE
SECTION 03
THE TYPEFACE Pr i m ar y Ty p efac e S e c o n d ar y Ty p efac e
16
T H E T YPEFACE
Primary Typeface
Use For Print The signature typeface for “Mu;” is “Poppins”. We have different weights - Regular and Semi Bold. Poppins Semi Bold should be used in every version of “Mu;” logo and header Helvetica Bold are used for Subheadlines while Regular for body content text.
Po p p i n s Semi Bold A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
K X k x
L Y l y
M Z m z
K X k x
L Y l y
M Z m z
K X k x
L Y l y
M Z m z
1 2 3 4 5 6 7 8 9 0
H e l vet i c a Use For Digital Media Aside from traditional print usages, we also promote the Poppins and Helvetica font usage across all digital media whenever possible to ensure consistency.
Bold A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
1 2 3 4 5 6 7 8 9 0 Re g u l ar A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
1 2 3 4 5 6 7 8 9 0
17
PRI M ARY T YPEFACE
Main Headline: Poppins Helvetica Bold for Subheadlines
Helvetica Regular is used as body text or when there is a requirement for large amount of texts. This font weight is the most legible with sufficient leading, making it ideal for reading. Cramping the font decreases the legibility, hence, body copy should have an extra 30 to 40 percent leading from the point size. e.g. 30pt leading for a 20pt font.
18
T H E T YPEFACE
Secondary Typeface
Use For Powerpoint Template
A r i al
Arial is the common font which every devices have. Arial is used for powerpoint template to avoid any changes on the font while using different devices. Arial Bold will be use for main headline and subheadlines and Arial Regular will be use for the body content text.
Bold A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
K X k x
L Y l y
M Z m z
K X k x
L Y l y
M Z m z
1 2 3 4 5 6 7 8 9 0 Re g u l ar A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G T g t
H U h u
I V i v
J W j w
1 2 3 4 5 6 7 8 9 0
19
S EC O N DARY T YPEFACE
Main Headline: Arial Arial Bold for Subheadlines
A r i al Re g u l ar i s u s e d a s b o d y tex t o r w h e n t h er e i s a r e q u ir e m e nt for l ar g e a m o u nt of tex t s. T h i s fo nt we i g ht i s t h e m o s t l e g i b l e w i t h su f f i c i e nt l e ad i n g, m ak i n g i t i d e al fo r r e ad i n g. Cr a m p i n g t h e fo nt d e c r e a s e s t h e l e g i b i l i t y, h e n c e, b o d y c o py s h o u l d h ave a n ex tr a 3 0 to 4 0 p er c e nt l e ad i n g fr o m t h e p o i nt s ize. e.g. 3 0 pt l e ad i n g for a 2 0 pt fo nt .
20
THE IMAGERY
SECTION 04
THE IMAGERY O ver al l Pr efer r e d Im ag e D ir e c t i o n In c or r e c t Im ag e D ir e c t i o n
21
THE IMAGERY
OVERALL PREFERRED IMAGE DIRECTION
Overall Preferred Image Direction
“ M u;” pr o m ote s t h at i t ’s u s er s c r e ate f ur n i tur e w i t h p a s s i o n a n d c r e at i v i t y. M i n i m al i s m i s t h e m ai n fo c u s of t h i s br a n d. B e s i d e s, i t al s o pr o m ote s u s er s to c o m mu n i c ate w i t h t h e ir fa m i l y a n d fr i e n d s t hr o u g h t h e t i m e s p e nt to g et h er w h i l e c r af t i n g t h e f ur n i tur e s. T h er efo r e, i m ag e s ac c o m p a ny i n g t h e br a n d s h o u l d b e n atur al, c o mfo r t a b l e a n d c l e a n. We d o n ot e n c o ur ag e t h e u s ag e of i m ag e s w i t h a n o bv i o u s m ar ket i n g p u s h.
22
THE IMAGERY
INCORRECT IMAGE DIRECTION
Incorrect Image Direction
Avo i d u s i n g p i c tur e s t h at d o n’ t d e c i s i ve, a n d ar e g e n er i c i n n atur e.
21
a p p e ar
X
X
X
X
X
X
L O G O A P P L I C AT I O N
SECTION 05
LOGO APPLI CATI O N N a m e Car d L et ter H e ad Enve l o p e Pa p er b ag Po s ter M i n i atur e A s s e m b l y K i t Wo o d wo r k A s s e m b l y In s t r u c t i o n K i d s C o l o ur i n g K i t Wal l S i g n ag e A pr o n T- s h ir t Lo r r y We b s i te
22
L O G O A P P L I C AT I O N
POSTER
Name Card
B u s i n e s s c ar d s ar e a c r i t i c al b u s i n e s s c o m mu n i c at i o n to o l s. T h ey pr ov i d e a fo r m al i ntr o d u c t i o n of w h o we ar e a n d w h at we d o. M o r e over, t h ey pr ov i d e c o m pr e h e n s i ve c o nt ac t i nfo r m at i o n.
Size 90mm (H) x 54mm (W) 23 mm
23 mm
16 mm
48 mm
16 mm
Designer
Neoh Szie Yoong
36 mm
tel
016-9374388
szieyoong@muworkshop.com
web
www.muworkshop.com
6 mm 2 mm 4 mm 8 mm
MAKE YOUR OWN FURNITURE
4 mm
6 mm
In
23
Out
L O G O A P P L I C AT I O N
NAME CARD
Letterhead
T h e b a s i c M u; Wo r ks h o p l et ter h e ad pr ov i d e s a br a n d e d fo r m at fo r a w i d e var i et y of n e e d s. A r i g ht g r i d s tr u c tur e h e l p s u s or g a n ize v i t al i nfo r a mt i o n r e m ai n i n g f l ex i b l e e n o u g h of d i f fer e nt t y p e s of c o nte nt r e q u ir e m e nt s.
20 mm MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji Ahmad, 25300 Kuantan, Pahang. E: info@muworkshop.com w:www.muworkshop.com.my
8 mm
CR8 CONSULTANCY SDN BHD 5-3, Jalan Kenari 19a, Bandar Puchong Jaya, 47100 Puchong. Selangor, Malaysia.
1 March 2018
Dear sir, Dnunc eget felis ďŹ nibus, vel lobortis urna lobortis. Integer ultricies molestie leo, at porta metus. Donec in justo odio. Sed sit amet nisi sit amet dui eleifend iaculis. Praesent dui elit, luctus id rhoncus eu, tempus ac ligula. In sit amet hendrerit orci, quis sodales urna. Nam scelerisque enim vel sapien scelerisque scelerisque. Quisque et ipsum tristique, euismod velit at, ornare ante. Donec eu elit vitae ipsum feugiat efďŹ citur. Donec porttitor pulvinar scelerisque. In eu imperdiet urna. Nulla vel ullamcorper dui. Vestibulum et sagittis enim. Morbi fermentum rhoncus sem, sit amet ultricies risus imperdiet sed. Sed pretium rutrum sem hendrerit cursus. Aenean ullamcorper nec odio ac vulputate. Morbi aliquet, erat ac ultricies dapibus, felis lorem eleifend neque, eu sollicitudin dui leo in nibh. Vestibulum cursus tortor ante, non tristique dolor convallis sed. Integer imperdiet convallis lorem, non tempus orci dapibus ut.
Director Neoh Szie Yoong t: 60169374388 e:szieyoong@muworkshop.com
10 mm MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji
E: info@muworkshop.com
Ahmad, 25300 Kuantan, Pahang.
w:www.muworkshop.com.my
MAKE YOUR OWN FURNITURE
20 mm
20 mm
20 mm
20 mm
24
L O G O A P P L I C AT I O N
ENVELOPE
Envelope
A d e s i g n te m p l ate fo r e nve l o p e s h a s b e e n c r e ate d to e n sur e t h e c o n s i s te n c y i n h ow we i nt r o d u c e o ur s e l ve s i n t h i s m e d i u m. Size 220mm (W) x 110mm (H)
20 mm
MAKE YOUR OWN FURNITURE
10 mm 20 mm
10 mm
Front
MU; WORKSHOP 13, Lorong Seri Setali 2, Jalan Haji
E: info@muworkshop.com
Ahmad, 25300 Kuantan, Pahang.
w:www.muworkshop.com.my
10 mm 15 mm
10 mm
Back 25
L O G O A P P L I C AT I O N
PA PER B AG
Paper Bag
T h e h a n d l e h a s m ad e s p e c i f i c al l y to al i g n al o n g w i t h t h e i l lu s tr at i o n of t h e c h air to p otr ay t h e c o n c e pt of t h e h o l d er t ak i n g b ac k t h e f ur n i tur e fr o m o ur wor ks h o p. Size 310mm (W) x 120mm (L)x 410mm (H) Material Kraft Paper
410 mm MAKE YOUR OWN FURNITURE
120 mm
50 mm 120 mm
310 mm
26
POSTER
L O G O A P P L I C AT I O N
Poster T h i s p o s ter i s fo r pr o m ot i o n al u s e. It d e s c r i b e s t h e wo o d wor k ’s p l a n a n d m e a sur e m e nt s.
Size A3 297mm (W) x 420mm (H)
27
L O G O A P P L I C AT I O N
M I N I AT U R E A S S E M B LY K I T
Miniature Assembly Kit
M i n i atur e a s s e m b l y k i t i s c r e ate d to l et t h e p u b l i c ex p er i e n c e t h e pr o c e s s of b u i l d i n g a f ur n i tur e. T h i s i s al s o for pr o m ot i o n al u s e. Size A4 210mm (W) x 297mm (H)
28
L O G O A P P L I C AT I O N
W O O D W O R K A S S E M B LY I N S T R U C T I O N
Woodwork Assembly Instruction
T h i s wo o d wor k a s s e m b l y i n s tr u c t i o n i s o n e of t h e c l a s s m ater i al s w h i c h g u i d e t h e p ar t i c i p a nt s o n h ow to b u i l d t h e f ur n i tur e.
Size A3 297mm (W) x 420mm (H)
29
L O G O A P P L I C AT I O N
KIDS COLOURING KIT
Kids Colouring Kit
T h i s c o l o ur i n g k i t i s c r e ate d fo r t h e ju n i o r c l a s s e s w h i c h ar e u n d er h o b by c l a s s e s. It i s a g o o d s te p p i n g s to n e fo r b e g i n n er s to s t ar t w i t h.
Size A4 210mm (W) x 297mm (H)
30
L O G O A P P L I C AT I O N
WALL SIGNAGE
Wall Signage
31
L O G O A P P L I C AT I O N
APRON
Apron
32
L O G O A P P L I C AT I O N
T- S H I R T
T-shirt
Paperbag
33
& PA PER B AG
L O G O A P P L I C AT I O N
LORRY & WEBSITE
Lorry
Website
34
Copyright © 2018 by Neoh Szie Yoong. All rights reser ved.