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ANTI-CELLULITE, SLIMMING, TONING AND TANNING ALL-IN-ONE!
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Auto Spray The worlds most advanced! “85% of customers using Auto Spray are new customers, of these I would expect to see nine out of ten clients visit us again. The consistent performance of a great streak free tan, as well as the privacy and speed, ensures customers keep coming back. We are really looking forward to the upcoming media promotion with Madison” Anthony Ogg, Owner of Cyber Tan, NSW
• Private, even golden tan • Easy to install - no plumbing required • Superior patented nozzle and electrostatic technology • Stylish, sleek non claustrophobic design There’s no denying weddings are life-changing experiences, but for Sally Ruckwood, it wasn’t even hers that turned her future into a more fruitful and profitable one. It all began when Sally had a spray tan done before a friends wedding. She loved it so much she started investigating the machinations of the process and business. “The day I went to the salon it was booming! she recalls. “It was so busy that I had to wait and hour and just thought, “There’s a buzzing business here.”
Sally says that the range of products stocked at Lava Lounge generate many multiple sales, “especially The Summer Extender. I’d say at least 1 out of every 3 customers buys it. It makes a huge difference to prolonging and complimenting the tan.” Sally admits there is an untapped market for those who don’t want solariums that the Auto Bronzer is filling. “It’s safe for pregnancy, unlike a solarium, says the mother-to-be. “I checked with my doctor and have had it done during my pregnancy. Believe me, it’s the perfect guilt-free pep up whilst pregnant!”
Fast forward five months, and Sally and her long-term partner Kaine Aston, opened their own bronzing business, ‘Lava Lounge’, in Sydney’s Rozelle.
From a business perspective, Sally said she was amazed at how costeffective the Auto Bronzer was to run, as it eliminates the staff required for a handheld tanner.
Twelve months on, business savvy, a strong partnership and prime location, has complimented the key ingredient to their success, says Sally; The Auto Bronzer.
“And,” she adds, “maintenance is cheaper and power-wise it just runs off a basic power plug,” she says. “The solution is also a great price. You get about 300 – 400 tan sprays for only $1000.”
The couple decided from the start that they wanted an automated booth rather than a hand held one, so the research began.
For someone who was such a novice a year ago, Sally sure knows her stuff when it comes to tanning, but she credits much of it to Tanning Systems Australia.
“We tried all the others on the market over a few months. With a bit of trial and error we got it down to the Auto Bronzer for a number of reasons; it’s very private procedure and always provides a consistent tan, the atomized moisture mist solution is incredibly natural looking and the user only needs a minimum of positions to receive maximum coverage from four nozzles,” explains Sally. “Basically it’s the front position and the back – so the customer only has to turn once. Perfect!”
Incredibly, the process only takes 3.5 seconds then a minute of drying off. “The design is great too,” she continues. “It’s not claustrophobic and very open while remaining extremely private. It also has a really clever drying air vent within it that circulates air after the tan application to dry you off so you don’t leave with that soaked, saturated feeling. The clients really appreciate that – as do their clothes!” she laughs. This tan lasts roughly a week, but the product line, including the Summer Extender – works to prolong it for up to two weeks.
• Atomized solutions for deeper absorption of the skin
“This business was so new to us and their support has been excellent. They helped with the right place to lease and the design and layout for it all…even the training.”
Pro Spray I ntroducing the next generation of hand held gun • Uses twin-stage turbine technology for superior airflow • Twin sound-baffle system combined with sound proofing • Adjustable airflow cap to vary spray pattern for body sculpting • Compact, lightweight design with carry handles • Exclusive HVLP (High Volume, Low Pressure) technology
Although the wedding she got bronzed for is a distant memory, Sally is constantly reminded of why the Lava Lounge was fate for her. “Wedding season is huge!” she laughs, as is the lead-in to the Silly Season. “From the quieter periods to peak, we see an increase of up to 20 extra visits a day!” With promotions running in local newspapers, their website and at-counter, Sally insists the Auto Booth is just getting more popular. So much so that Sally and Kaine recently expanded on their business by adding a beauty division, incorporating max7 L.E.D light therapy and emerginC cosmeceutical skincare range! The future is certainly looking sunny for The Lava Lounge, Sally says. “Customers just love this little business,” she enthuses. “So do Kaine and I!” For treatment inquires phone Lava Lounge on 02 9555 9910.
Tanning Systems Australia (02) 9318 1555 Email: info@tanningsystems.com.au Website: www.tanningsystems.com.au Accredited member of the Australasian Solarium Association
For further information on these tanning products, Max7 or the emerginC range phone Cpl Group on (02) 9318 1555.
Be part of our national marketing campaign to drive customers to YOUR salon
Maximising Your Sales?
Maximising Your Sales?
Maximising Y e It
Maximising Your Sales?
Max
o
It’s All About Bronze
It’s All About Bronze It’s All About Bro
It’s All About Bronze It’s All It’s All About Bronze It
It’s All About Bronze It’s All About Bronz
It’s All About Bronze It
It’s All Abo
Selling a complimentary range of retail products should be a high priority for you and your staff. It’s a great way of generating additional income for your salon. You can be assured that if you don’t sell lotions, tanning accelerators, sunless lotions, SPF’s to your customers, your competitors will! Talk to your customers on the benefits of using a lotion: • Tan
up to 60% faster with our tan accelerators. Your skin naturally reflects UV rays, our lotions help your skin absorb UV light.
• Tan
accelerators help you tan faster, and darker, by encouraging your body to produce and draw Melanin to the surface of your skin.
Emerald Bay - Mojo darkening sauce NEW packaging on the way! A skin stimulating technology that induces good tanning mojo for healthy golden glow.
• Tan
accelerators protect and nourish the skin by feeding it proteins, minerals and vitamins.
Helpful tips when merchandising and selling retail lotions… do not sell expensive or cheap products you sell only QUALITY and Value.
• You
• Stock
your quality products at eye level. Merchandise from right to left (start with your quality products leading to your value products).
• Sell
the benefits, not the features! i.e. `This product will reduce fine lines and wrinkles`, not `This product contains Aloe extract.
Emerald Bay - Toasted Twister NEW packaging on the way! A delicious bronzing cocktail enriched with premium skincare concentrates and coconut milk to provide tanners with supply skin and a burst of golden colour.
Corrector NEW! For post tanning Corrector and exfoliator kit aid in the removal of unwanted sunless stains. Sea salts and neutralises help lift the DHA from the skin to reduce the appearance of staining.
• Merchandise
products in `families`, it illustrates to the customer the natural progression from a step 1 (new tanner), to a step 2 (advanced tanner), with moisturiser to enhance and prolong the tan.
CT SEVEN™ For deep dark tanning results beyond the plateau Californian Tan also brings you the balance and intelligence of Seven, a tanning lotion with a high IQ that targets the skins even key components to an exceptional tan.
• Introduce
a `Product of the Month` feature and provide your staff with information on the product, give them incentive - ‘whoever sells over 5 bottles each month will be entitled to a free bottle of XXX.
• Sell
courses and lotions as packages. New customers are more likely to buy lotions in packages if they are told of the benefits of a lotion, and if there is a saving to be made. Get new customers into the ‘habit’.
• Ensure
you have a complementary range of products to suit all needs. Think about the list below, do you cater for the following?
Customer Type
Product
New Tanners
Step 1
Advanced Tanners
Step 2 or Tingle
Holiday Tanners
Outdoor Protection
Event Tanners (business / wedding)
Self Tan Products
Male’s
Male orientated packaging
Under 18’s
Self Tan Products
Sensitive Skin Tanners
Moisturiser
• Set
your business goals! Find out what your lotion sales per session currently are.
Dark Sexy Tan™ & Dark Sexy Shimmer™ NEW packaging!
After Glow NEW!
Arouse your immediate colour with tan-enhancing triple bronzers while exotic ingredients charm your skin into a dramatic dark sexy tan.
Tan enhancing shimmer spray. Silky oil-free spray that glides on without feeling heavy or greasy. This shimmering tint accentuates golden brown skin with a bronze sexy glow.
Lotion sales per session ($) = total value of lotions sales $ ÷ total number of tanning sessions. This can be done on a daily or weekly basis and should be used to drive your staff to achieve higher sales, $1.50 a session is achievable! For full list and product details of all tanning accelerators available, visit www.tanningsystems.com.au or phone Tanning Systems Australia, Australia wide on (02) 9318 1555
Don’t Be Left Behind!
Don’t Be Left Behind! Don’t Bet
Don’t Be Left Behind!
Don’t Be Left Behind! Don’t Be Left B Don’t Be Left B
Want to grow your business and attract new clients?
3 Easy Steps
3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps
3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy S 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps
3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Steps 3 Easy Ste
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3 easy steps to a complete beauty salon ..................
• Do you have 2.5m x 3m in your salon which is not generating you profit? • Are you experiencing a decline in sessions year on year? FACT - 4 out of every 5 salons are! • Do you want to become part of one the most profitable and fastest sectors in the world, Beauty! - FACT!
the latest breakthrough in skin rejuvenation, no operator necessary - it is in fact a stand alone employee, that offers the most intense skin rejuvenation available now to the beauty industry. “In our recent VIP night we took more than $28,000 – paying off more than 84% of Max7 already”
an advanced, high tech, high strength serious skincare solution that offers unique in-salon treatments and skin changing homecare options. This range provides 100% mark up with training provided to your staff in only 6 hours. Your staff can confidently retail emerginC and perform the three main facials, giving your clients the most advanced treatment results.
Melissa Mikhaeil – Total Bliss Beauty, VIC
“After 10 years in tanning I realized that the best way to increase my profits was to add beauty services. My new spa has Max7 light therapy it has been a huge revenue boost to my business”
Gabe Ormondo, Planet Beach Spa, QLD
“As part owner and Aesthetician, I believe now is the right time to add another dimension to our tanning business. Our new Skin Clinic will offer the best in skin rejuvenation using the internationally recognized Max7, alongside emerginC, a result driven cosmeceutical line. We are confident that adding this remarkable feature to our existing tanning salon will complement and benefit our clientele and introduce light therapy as the vital key to the future in skin care.” Barbara Kyriazidis, Electric Beach Bronzing & Beauty Clinic NSW
“Adding beauty to my tanning business allowed me to add not only new services but also new clientele. Max7, SKINN for men and emerginC have added important revenues to my business. The last New Woman campaign for Max7 sent me 35 new clients!”
Paul Hem, Sundaze, VIC
www.max7.com.au
is a serious, male specific skincare range made in Australia, formulated by dermatologists. This doubles up as a gorgeous gift collection, already boosting international awards and 100% mark-up.
Add beauty to your business to grow and attract new clients. The exciting part of this development is that you do not have to forgo any of your current business to make room for expansion.
•
Age Management Skin Rejuvenation
• •
For further information on expanding your business contact Cpl Group on (02) 318 1555 or visit www.cplgroup.com.au
The “fluffy stuff” is taking a back seat. Massages are being offered by specialist masseuses, specialised nails and pedicure bars are everywhere and they do it faster and cheaper. Clients pay for the service not the experience!!!!!
FREE electric treatment table valued at $3000!*
These products reflect international trends and in line with serious skincare results. The products Cpl Group offer will change your business and profitability!
Fine Lines and Wrinkle Reduction Non Surgical Facial Procedures
In the serious skin market the tanning industry is better accepted as bronzing. Salons are overlooked for clinics and Medispa’s are taking over the industry. The good news is that by integrating your services with a slight name change, to incorporate the words “skin” and “clinic”, a fresh coat of paint and a “clinical” looking reception desk, you too could be on the way to enjoying the serious skincare market in no time!
To complete your beauty salon, for a limited time only, introduce the above packages and receive a:
Cpl Group prides itself on growing your business with you and supporting you every step of the way from training, to presenting at your VIP night to driving customers to your salon through a $500,000 national PR and marketing campaign.
Current and expanding trends in the salon market: •
www.emerginc.net.au
To find out just how easy it is to convert to a beauty salon and receive a personalised business plan, call Cpl Group (02) 9318 1555. www.skinn.com.au
In order to provide potential clients with the above products or treatments, you must have a dedicated beauty section.
High Performance The most exciting opportunity that has hit the tanning industry! For the first time EVER, tanning and slimming have come together!
goals Reached
Tanning, Anti-cellulite, Slimming, Toning: 4 Goals Reached Anti-cellulite BodyWave combats the stagnation of liquids by mobilising them and acting on the cellulite. Thanks to the effect of low frequency vibrations it also has a relaxing effect induced by massaging the spine and the bigger muscle groups combined with the drainage action. The well-being goal is reached right away: the ray’s warm up, tan and pamper the body giving it an unforgettable feeling of comfort, harmony and beauty.
Slimming BodyWave contrasts the accumulation of fat and stagnation of liquids by mobilising and acting on localised imperfections effectively, quickly and giving immediate visible results. Everybody, even the laziest, can reach their ambitious ‘slimming goal’ in a very short time. Thanks to the heat, liquids are drained quickly, calories are burned and incredibly it increases the metabolism.
Gym/Toning BodyWave obtains extraordinary results in performance, strength and energy. Its action stimulates all the chemical functions inside the muscle making it more toned and defined. In only 10 minutes, muscle strength increases by 30%.
For further information regarding this exciting new product contact Tanning Systems Australia on (02) 9318 1555 Australia Wide
Tanning Systems Australia Supplier of: www.tanningsystems.com.au