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Volvo Color Theory YELLOW The color of the sun conveys optimism and chearfulness but yellow also symbolizes negitive assocations deceit, anger, envy, disease- especially when combine with black. This imperial color is Asia it also carries poisitive connotations of wisdom and dignity. Its the car color of choice for the bold owner of a small vehical who wants to attract attention.
RED The only color that counts among the 100 most important words in nearly all of the worlds languages. Symbolizing energy and passion, it increased the heart rate and breathing. It is also a univeral warning signal. In China, it is also the color of good luck. This was a very popular car color in the 1990’s before it almost disappeared, it is making an historic comback. Conveys athleticism and impulsiveness.
GREEN Represents health and nature, and also symbolizes envy orexperience. The evergreen chrismas tree symbolizes eternal life. A safe haven between energetic red and passive blue. A green light signals that everything is OK, that the right solution has been found. Not currently a widespread car color.
BLUE
The Volvo Institute usually crash tests 4-door models cars. To evaluate the extent of which automakers are extending crashworthiness improvements to 2-door modles, the Institute recently introduced and conducted front, side, and rear tests of 2009 coupes including the Chevrolet Cobalt, Ford Focus, Honda Civic, and Scion TC and the Volvo C30. The Volvo C30 and the Ford Focus are the two best in crash test ratings: Earning great ratings in all 3 of the instatutions tests and equipped with optional electronic stability control, the Ford Focus highly qualifies as a 2010 Top Safety Pick among all small cars modles. Also earning this award is the midsize Volvo C30. More than seven small cars and 10 midsize reasonably priced models now earn this prestigous award, the Instatutions top safety designation. The list of winners makes it easier for the consumer to zone in on vehicles in each class that afford the best overall crash protection ratings.
Johnothen Odell has been appointed as Fredrik Arp’s replacement as CEO of Volvo. Arp, who is leaving the automaker for other oppertunities, had been loyaly serving as Volvo CEO since his appointment in July of 2005. Starting in October of this year, Odell will be responsible for leading Volvo towards “sustained profitability”, something not accomplished by the Swedish automaker in quite some time. According to the newly-appointed CEO, the Volvo brand will continue to stand for “safety durability and lugsury, environmental concern and its Scandinavian design.”
Used in uniforms, it communicates allegiance to the state and symbolizes loyalty, order and rationality considered to be a masculine color, it conveys distance, coldness and also melancholy (blue). In southern countries, blue window shutters and doors are thought to attract good spirits. Blue (specificly dark blue) is the third most popular car color. Revitalized by metallic colors with turquise hues.
BLACK Conservative, but always in fassion. Functional not flashy: that’s the message communicated by this classic color. Though the color radiates respectability and strength, it also symbolizes death and mourning. That is, with the exeption of China, where black is associated with power and money. Black is the color of the Government vehicles. Dark cars appear more serious and distinguished than light colored cars.
WHITE White standard for techniqual progress, immaculant innocence and pure nature. In Asia, it is the color of sorrow and symbolizes the tradition into a new state; rebirth. More popular as a car color in North America and Asia than it is in Europe, where it is on the rise. White cars come across as light and airy. White offers a wide range of hues and shades.
Steven Anderson is the President of Volvo Car Corporation, a position he has obtained since July 27, 2004. He is also a vice president of the Ford Motor Company. Volvo Car Corporation, a subsidiary of Ford Motor Company, develops and manufactures and produces cars which are sold in roughly 100 markets around the world. Prior to his current position, Anderson was chief operating officer for Ford of Europe from April 1999 to June 2003. Anderson joined Ford Motor Company in 1980 as a graduate trainee. In January 2000, Anderson joined the Mazda Motor North America group as a vice president of marketing and sales.
Innovation In Mid-August of 1974, Volvo intoduced an all-new generation of cars called the 240 and 260 Series. These new models have been developed from the 140 series and were extremely similar to their counterparts. The improvments included a new front, large bumpers and also developed chassis, featuring an all-new front-wheel suspension system of the McPherson type. Connected with the introduction of the 240 series, a new 4-cylinder engine family with an overhead camshaft was starting to be used. The previous 4-cylinder was still used for a time. For a short period of time, the Volvo 244 could also be specified with a V6 engine. A popular alternative on some markets made its appearance in 1978 - it marketed the first 6-cylinder diesel in a passenger car. The new 240/260 car family had been developed with rigorous safety requirements. They were, in fact, so strict that the car was used as the standard car for safety developments by the United States Government. Volvo’s 240 model almost became a classic in its own lifetime as it was produced and distributed for nearly 20 years. On two occasions, the car was given upgrades, for the 1981 and 1986 model years. In all, more than 2.8 million cars in the 240/260 series were built and distributed.