CSR in Real Estate in Poland Madrid 2011

Page 1

CSR in real estate market

or how developers from Wroclaw are building relations with local government and community

facebook.com/publiconpr www.publicon.pl kontakt@publicon.pl

wtorek, 22 listopada 2011


Picture of

real estate market change of the political system (80/90) new beginning boom of mid 90s until about 2006 developers flourish stereotypes: bad quality, negligence, problems with contracts crisis affects developer market and people who struggle with problems wtorek, 22 listopada 2011


Polish Association of Developers

PZFD

established in

2002

as think tank and self-control mechanism for market

Code of Good Practices and Developer Contracts Rules created in 2007 the right of every family to have an own flat as basic social welfare 100 members today (developer companies), about 30% of primary market

information, education, lobbying, reacting to changes wtorek, 22 listopada 2011

AIMS AIMS


Local initiative

We are building Wroclaw

11

AIMS AIMS

city

AIMS wtorek, 22 listopada 2011

developer companies Wroclaw / Poland

brand enhancing of developers in a local market through PZFD membership building relations with local authorities


Switch! PAST

PROFIT

FUTURE

$$$ wtorek, 22 listopada 2011

RESPONSIBILITY

responsibility responsibility


Communication

We are building Wroclaw

dialogue with residents, common building and designing public space (including social consulting)

wtorek, 22 listopada 2011


Done

We are building Wroclaw

1

trainings for developer sales reps showing CSR benefits

2

meetings with local authorities and presidents of city companies

3

book of standards for green areas in the city (together with local authorities and Nature University)

4

event: Live in Wroclaw (showing positive aspects of the city)

5

We are building Eco Wroclaw: conference and events concerning responsible construction and the future of real estate market

6

information sessions, guide books

wtorek, 22 listopada 2011


Side activities

We are building Wroclaw visionary projects are created, including CSR elements: designing space for life, understanding the needs of different groups of stakeholders, increasing ecological standards

wtorek, 22 listopada 2011


To be done

We are building Wroclaw influence on urban space and aesthetics projects done together with the city, NGO and stakeholders, e.g. city yards, public space standards of planning green areas for city

benchmark the High Line (NYC the High Line (NYC) wtorek, 22 listopada 2011


Summary

think globally, act locally recognition of the association and statute aims in the area of Wroclaw rose from 4% to 20%

4% 4% wtorek, 22 listopada 2011

!! ! 20% 20%


Thank you

for your attention

facebook.com/publiconpr www.publicon.pl kontakt@publicon.pl

wtorek, 22 listopada 2011


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