CSR in real estate market
or how developers from Wroclaw are building relations with local government and community
facebook.com/publiconpr www.publicon.pl kontakt@publicon.pl
wtorek, 22 listopada 2011
Picture of
real estate market change of the political system (80/90) new beginning boom of mid 90s until about 2006 developers flourish stereotypes: bad quality, negligence, problems with contracts crisis affects developer market and people who struggle with problems wtorek, 22 listopada 2011
Polish Association of Developers
PZFD
established in
2002
as think tank and self-control mechanism for market
Code of Good Practices and Developer Contracts Rules created in 2007 the right of every family to have an own flat as basic social welfare 100 members today (developer companies), about 30% of primary market
information, education, lobbying, reacting to changes wtorek, 22 listopada 2011
AIMS AIMS
Local initiative
We are building Wroclaw
11
AIMS AIMS
city
AIMS wtorek, 22 listopada 2011
developer companies Wroclaw / Poland
brand enhancing of developers in a local market through PZFD membership building relations with local authorities
Switch! PAST
PROFIT
FUTURE
$$$ wtorek, 22 listopada 2011
RESPONSIBILITY
responsibility responsibility
Communication
We are building Wroclaw
dialogue with residents, common building and designing public space (including social consulting)
wtorek, 22 listopada 2011
Done
We are building Wroclaw
1
trainings for developer sales reps showing CSR benefits
2
meetings with local authorities and presidents of city companies
3
book of standards for green areas in the city (together with local authorities and Nature University)
4
event: Live in Wroclaw (showing positive aspects of the city)
5
We are building Eco Wroclaw: conference and events concerning responsible construction and the future of real estate market
6
information sessions, guide books
wtorek, 22 listopada 2011
Side activities
We are building Wroclaw visionary projects are created, including CSR elements: designing space for life, understanding the needs of different groups of stakeholders, increasing ecological standards
wtorek, 22 listopada 2011
To be done
We are building Wroclaw influence on urban space and aesthetics projects done together with the city, NGO and stakeholders, e.g. city yards, public space standards of planning green areas for city
benchmark the High Line (NYC the High Line (NYC) wtorek, 22 listopada 2011
Summary
think globally, act locally recognition of the association and statute aims in the area of Wroclaw rose from 4% to 20%
4% 4% wtorek, 22 listopada 2011
!! ! 20% 20%
Thank you
for your attention
facebook.com/publiconpr www.publicon.pl kontakt@publicon.pl
wtorek, 22 listopada 2011