2018 EVENT prospectus
Inside front cover
April 5-7, 2018
Los Angeles Convention Center The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
NEW DATES + CO-LOCATION In 2018, two of the fastest-growing design fairs collide. Dwell on Design shifts to April to co-locate with BDwest, the leading hospitality design event on the West Coast. Offering you an expanded and diverse audience with more reach than ever before.
reserve your space NOW.
Inside front cover dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
THE FAIR
Dwell on Design celebrates international design showcasing the latest trends and products, gathering architects and designers with industry tastemakers for a sensory experience in Los Angeles. As the largest design fair on the West Coast, Dwell on Design is a magnet for architecture and design professionals working in residential, contract, and hospitality design. The exhibition and conference features the best in modern furniture, lighting, accessories, kitchen and bath, home and office technology, outdoor, and design materials.
SHOW FLOOR FEATURES The Main Stage‌attracts sought-after speakers from around the world Dwell Outdoor The Reading Room Sensory Experiences Content Studios Architecture & Design Film Festival Professional Consultations ‌and more
THE FAIR
dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
70% Architects/ Designers 16% Builders/Developers 10% Retailers/Buyers 4% Real Estate Pros
targeted TRADE + design-SAVVY attendees
Dwell on Design attendees are professionals in the design community seeking inspiration, products, and resources for current and future projects. Consumers who attend are design-savvy enthusiasts and are often accompanied by their architect or designer. This audience is affluent and ready to spend.
62% Trade Professionals 38% Design-Savvy Enthusiasts expanding geographic attendance
The reach of Dwell on Design has expanded from a multistate regional event into a national event pulling attendance from around the country and internationally.
84%
California, Washington, Arizona, New Mexico, Nevada, Oregon & Colorado
10% INCREASE
Central US, Eastern US and International Attendance
dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
56%
72%
85%
92%
attendees are seeking design PRODUCTS AND SOLUTIONS Accessories 55% Art 53% Design Services 26% Design Materials 59% Flooring 34% Furniture 58% Kitchen & Bath 53% Lighting 58% Outdoor Living 47% Prefab Homes 33% Smart Home Tech 50% Sustainability 47%
DWELL ON DESIGN ATTENDEES 92% take action at or immediately following the show 85% make or influence sourcing or buying decisions 72% have an annual business volume $1M+ 56% are C-Suite executives or above
b ildi dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
t i
EXPOSURE POWERFUL EVENT EXPOSURE
Be seen by editors, writers, curators, and other tastemakers. Over 250 print and digital media cover the fair, creating more than 400 million media impressions each year. Dwell on Design is heavily marketed leading up to the show striving to keep the design dialogue going 365 days a year.
400 MILLION + 250 + 30 +
media impressions annually
print and digital media attendance
design, architecture and business media partners
dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
™
The DESIGN MAGAZINE for the Pacific Northwest
DWELL OUTDOOR
Dwell Outdoor transports attendees to an innovative outdoor setting. With contemporary outdoor furnishings and prefab homes, this has been a favorite stop on the show floor since its inception. Exhibitors in Dwell Outdoor are incorporated into a design experience that allows attendees to engage with products and be inspired.
dwell outdoor
dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
PRODUCT PLACEMENT OPPORTUNITIES
Opportunities abound at Dwell on Design to increase exhibitor’s visibility with product placement in key locations. The Main Stage, Dwell Outdoor, Reading Room, Bistros, and Registration are just a few of the many feature areas where the Dwell on Design event team can infuse your products.
product placement
CUSTOM BRAND OPPORTUNITIES
Choose to become a sponsor at Dwell on Design and join the elite sponsorship alumni alongside many other iconic and prestigious brands. The Dwell on Design event team can custom create an opportunity that is tailored to meet your specific brand goals and initiatives.
dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
SHOW HOMES
Full-scale prefab show homes feature an array of appliances, furnishings, and finishes, creating an exciting, real life, experience. Located within Dwell Outdoor, this unique opportunity allows attendees to see integrated products and design solutions implemented in full-scale living spaces. To have your company’s products included in the Show Home, contact Amie Gilmore.
SHOW HOMES
SEITINUTROPPO DNARB MOTSUC nioj dna ngiseD no llewD ta rosnops a emoceb ot esoohC dna cinoci rehto ynam edisgnola inmula pihsrosnops etile eht na etaerc motsuc nac maet tneve ngiseD no llewD ehT .sdnarb suoigitserp .sevitaitini dna slaog dnarb cificeps ruoy teem ot deroliat si taht ytinutroppo
dwellondesign.com/apply The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
PRIME EDITION
Dwell on Design is committed to presenting the work of studio designers, especially the work of talents new to the field. Prime Edition is a market showcase to present and sell custom work and limited-edition collections of furniture, lighting, accessories, and fine art.
prime edition dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
The Shop is Dwell on Design’s popular shopping neighborhood featuring fresh collections of personal accessories and products for the home. The platform provides studio designers with booth displays to sell their work to discerning consumers and industry insiders.
THE SHOP
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dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
CUSTOM BRAND exposure OPPORTUNITIES
Become a sponsor at Dwell on Design and join elite alumni alongside many iconic and prestigious brands. The Dwell on Design event team will custom create an opportunity that is tailored to your specific goals and initiatives.
Inside front cover
sponsorships dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
The Main Stage at Dwell on Design presents acclaimed architects and designers as featured speakers right on the Dwell on Design show floor. This stage has hosted the likes of Sir David Adjaye, Martyn Lawrence Bullard, Bruce Mau, Marcel Wanders, Nate Berkus, David Bromstad, Sou Fujimoto, Chip Conley, Cary Bernstein, Gary Sinise, and Christopher Hawthorne. Have your brand associated with presenting these iconic and acclaimed professionals.
main stage revoc tnorf edisnI
dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
Two Studio Learning Areas are strategically placed on the Dwell on Design show floor. The Studios will host a suite of educational opportunities surrounding design and architecture. Many sessions offer continuing education credits from the Dwell on Design association partners including AIA, ASID, NKBA, and USGBC.
THE STUDIOS revoc tnorf edisnI
dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
READING ROOM
Hennessey + Ingalls Reading Room A comfy lounge area across from the Main Stage, the Hennessey + Ingalls Reading Room is home to the bookstore, book signings, publication bins, AIA LA photography entries, and more.
SEITINUTROPPO DNARB MOTSUC nioj dna ngiseD no llewD ta rosnops a emoceb ot esoohC dna cinoci rehto ynam edisgnola inmula pihsrosnops etile eht na etaerc motsuc nac maet tneve ngiseD no llewD ehT .sdnarb suoigitserp .sevitaitini dna slaog dnarb cificeps ruoy teem ot deroliat si taht ytinutroppo
reading room dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
The ever-popular Dwell on Design Los Angeles Home Tours take place over two days providing an exclusive behind-thecurtain look at some of the most sought-after homes. The Home Tours allow ticket-holders to immerse themselves in contemporary spaces. These unique homes are specially selected by the Dwell on Design team to reflect the rich diversity of innovative modern architecture and design found throughout L.A.
DWELL ON DESIGN
HOME TOURS revoc tnorf edisnI
dwellondesign.com/apply
The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
dwellondesign.com/apply
Dwell on Design’s promise is to be the place to discover the new and now of international design. Each year, Dwell on Design brings together top exhibiting brands and trade professionals who specify and purchase innovative products for their clients. As the largest design fair on the West Coast, Dwell on Design is a magnet for architecture and design professionals working in contract, hospitality, and residential design.
April 5-7, 2018
Los Angeles Convention Center The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.
connect with our brand team sales@dwellondesign.com 800.451.1196 | 972.536.6380