DODLA LA Home Tours: Fall Edition

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HOME TOURS The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


MORE HOME TOURS, NEW DATES + CO-LOCATION Coming soon in 2017! Dwell on Design will hold a stand alone Home Tour on October 21 in Brentwood, CA. You can be part of this popular program! In 2018, two of the fastest-growing design fairs collide. Dwell onDesign shifts to April to co-locate with BDwest, the leadinghospitalitydesignevent onthe WestCoast, offeringyou an expandedand diverseaudiencewith morereachthaneverbefore.

your space NOW. Inside front reserve cover

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc. TheDwell on Designtrademark isusedunderlicenseandwiththepermissionofDwell Life,Inc.


THE FAIR DwellonDesigncelebrates international design showcasingthelatesttrends and products, gathering architects and designerswithindustrytastemakersfor a sensoryexperience in LosAngeles. As the largest design fair on the West Coast, Dwell on Design is a magnet for architecture and design professionals working in residential, contract, and hospitality design. The exhibition and conference features the best in modern furniture, lighting, accessories, kitchen and bath, homeand officetechnology, outdoor, and design materials.

SHOW FLOOR FEATURES The Main Stage‌attractssought-after speakersfromaroundtheworld DwellOutdoor The Reading Room SensoryExperiences ContentStudios Architecture & DesignFilmFestival Professional Consultations ‌andmore

TheDwell on Designtrademark isusedunderlicenseandwiththepermissionofDwell Life,Inc.

THE FAIR


The ever-popular Dwell on Design Los Angeles Home Tours take place over two days providing an exclusive behind-the- curtain look at some of the most soughtafter homes. The Home Tours allow ticket-holders to immerse themselves in contemporary spaces. These unique homes are specially selected by the Dwell on Design team to reflect the rich diversity of innovative modern architecture and design found throughout L.A.

DWELL ON DESIGN

HOME TOURS dwellondesign.com/apply TheDwell on Designtrademark isusedunderlicenseandwiththepermissionofDwell Life,Inc.


DWELL ON DESIGN PARTNERSHIP Informa can create a complete integration of your brand into experiential areas of the world class design event, Dwell on Design. Dwell on Design will engage this elite audience in multiple experience areas to yield the greatest brand impact. As each execution seamlessly transitions from one to the other, each will play an integral part in pulling together your brand and experience throughout the show floor and beyond. Informa’s Dwell On Design Partnership Ideas: Home Tours Saturday, October 21, 2017 and Saturday, April 7 | Sunday, April 8, 2018 Meet the Architects Night Thursday, October 19, 2017 (at your showroom) and Thursday April 5, 2018 (at the Pacific Design Center)

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


HOME TOURS dwellondesign.com/apply Saturday, October 21, 2017 and Saturday, April 7 | Sunday, April 8, 2018. 400+ affluent consumers, media and design trade per tour Includes: • Sponsor recognition on all references of Dwell on Design Home Tours • Sponsor recognition | credit in all Dwell on Design Home Tours e-blasts • Logo recognition on home tour “maplets” • Full-page ad in home tour “maplets” • 10 complimentary 1-day passes to Dwell on Design Home Tours • Attendee leads from participants of home tours • List of featured brands in homes *Note – Informa will manage all home tour logistics (i.e., contracting and communication with homeowners, security guards and docents at each home, supplies, etc.)

TheDwell on Designtrademark isusedunderlicenseandwiththepermissionofDwell Life,Inc.


Meet the architects night Thursday, October 19, 2017 and Thursday, april 5, 2018 150+ affluent consumers, media and design trade per night Informa gathers the architects for an evening of presentation on the tour homes, focused on the ideas and inspiration behind their designs showcased on the Dwell on Design Home Tours.

Includes: • Sponsorship of Dwell on Design’s October 2017 Meet the Architects evening at your showroom • Co-sponsorship of Dwell on Design’s April 2018 Meet the Architects evening at the Pacific Design Center • Opportunity to offer welcoming remarks at Meet the Architects • Dwell editor as program moderator • Attendee leads from attendees of Meet the Architects • 10 complimentary passes to Meet the Architects each evening • Sponsor recognition on all references of Meet the Architects • Guest/press invitations and RSVP management by Informa • Light bites and beverages included in the April 2018 event at the Pacific Design Center • Securing of venue • Audio-visual equipment • On-site signage

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


Package promotion and deliverables Pre-show • Recognition as a partner with logo inclusion on all Dwell on Design 2018 editorial and promotion (in print and online) • Logo recognition on footer on dwellondesign.com • ROS banner on dwellondesign.com (logo included) • Two (2) co-branded, targeted emails (100% SOV) Informa retains editorial control • Recognition in one (1) pre-show press release (distribution includes: v2com, PRweb and media list)

On-Site • Logo recognition on signage surrounding the show; to include the floor plan and mobile app • On-site signage and touch points on show floor • Mobile push reminders •

Post-Show • Inclusion in one (1) 2018 event recap in Dwell (issue TBD) Dwell retains editorial control • Brand recognized in post-show press release (distribution includes: v2com, PRweb and media list) • Wrap-up promotional blog post on dwellondesign.com

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


Investment opportunities Below is a menu of the investment opportunities represented in this presentation. Other ideas can be incorporated and customized to meet your objectives and goals. If interested in the more than 1 of the opportunities as shown, we can develop a bundled value package. October 2017 and April 2018 Home Tours (exclusive product category) • $20,000 – October and April • $15,000 – April only October 2017 and April 2018 Meet the Architects Nights (exclusive product category) • $15,000 – October and April • $5,000 – April only Booth Space – prominent placement on the show floor • $45 per square foot

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


POWERFUL EVENT EXPOSURE Be seen by editors, writers, curators, and other tastemakers. Over 250 print and digital media cover the fair, creating more than 400 million media impressions each year. Dwell on Design is heavily marketed leading up to the show striving to keep the design dialogue going 365 days a year.

The Dwell on Design trademark is used under license and with the permission of Dwell Life, Inc.


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