2014 Sponsorship Menu by Informa Architecture + Design Network

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

sponsorship menu

Maximize Your Participation with Premium Visibility The International Surface Event - SURFACES | StonExpo/Marmomacc Americas | TileExpo attracts thousands of qualified buyers with high-level purchasing power looking for the latest products, trends and ideas for the future success of their business. Sponsorships offer your company the opportunity to gain exposure, high visibility and name recognition to this targeted audience.

In 2014, TileExpo, a brand new show focused specifically on the tile industry will be launched at The International Surface Event. This show will attract new attendees and give you the chance to stand out among the hundreds of other exhibitors showcasing their products.

Benefit BEFORE the show through inclusion in pre-event marketing programs. Benefit DURING the event with onsite signage and traffic building campaigns. Benefit AFTER the event with the quality leads generated at the event or any of the other available targeted opportunities.

The International Surface Event - SURFACES | StonExpo/Marmomacc Americas | TileExpo offers a variety of ways to stand out from the competition and drive business to your company and your booth. With a mix of affordable, effective advertising and promotional opportunities, youâ&#x20AC;&#x2122;re guaranteed the right buyers will come looking for you!

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

Table of contents Pre-show promotions New Products and Trends Brochure...............................................3 Attendee Brochure Ad.....................................................................3 Trade Pub Co-op Ad.......................................................................4 Buyer List Rental.............................................................................4

Onsite Promotions Hotel Key Cards..............................................................................5 Business Enrichment Center...........................................................5 Shark Reef Wall...............................................................................6 Lanyards..........................................................................................6 Corridor Walkway Banner...............................................................6 Registration Sponsor.......................................................................7 Lobby Banner..................................................................................7 Lobby Entrance Banner...................................................................8 Distributor Lounge...........................................................................8 Escalator Banner.............................................................................8 The Event Main Stage Sponsor.......................................................9 Wi-Fi Sponsor..................................................................................9 Gobo..............................................................................................10 Wall Clings.....................................................................................10 Escalator Clings............................................................................10 Architect Day Platinum Sponsor...................................................11 Designer Day Platinum Sponsor...................................................12 Column Banner.............................................................................12 Charging Station............................................................................13 Elevator Door Graphics.................................................................13 Floor Plan Ad.................................................................................14 Hostess Brochure Handout...........................................................14 Show Floor Attraction Flooring Sponsor.......................................14 Press Breakfast/Lunch..................................................................15 Show Bags....................................................................................15 Booth Traffic Builder......................................................................15

CFI Carpet Installation Training Donor Sponsorship.....................16 The Event Main Stage Demo or Seminar......................................16 Rotating Kiosk Panel.....................................................................16 DIY Seating Bench........................................................................17 Floor Graphic.................................................................................17 Publication Bin..............................................................................17 “You Are Here” Package...............................................................18 New Product Marketplace - New Location!..................................18 Trends Hub Lounge.......................................................................19

Event Guide Promotions Event Guide Advertising................................................................20 Ultimate Listing..............................................................................20 DIY Product Demo Schedule Listing.............................................20

Digital Sponsorships Mobile App Gold Level..................................................................21 Mobile App Silver Level.................................................................22 Mobile App Multimedia Level........................................................22 Mobile App Rotating Banner Ad...................................................23 Custom Push Alert........................................................................23 Shared Attendee E-Blast...............................................................24 Upgraded Online Profile................................................................24 One Month Smart Ad Campaign...................................................25 Registration, Travel and Housing Sponsor....................................25 Premium 180 x 150 Web Ad..........................................................26 Targeted Attendee E-Blast............................................................26 Exclusive Search Engine Sponsor.................................................26

*Some sponsorships are date-sensitive. Speak to your Account Executive for deadlines and details.

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

Pre-show Promotions New Products and Trends Lookbook - Front Cover: $5,750 | Inside Front Cover: $3,800 Give them a sneak peek of your products The New Products and Trends Lookbook offers you an opportunity to make sure attendees see your newest product front and center in a printed mail piece mailed to over 120,000 qualified buyers prior to the show. The printed brochure will additionally be converted to an interactive online brochure bringing your new product to life. The online version will be featured on the The International Surface Event - SURFACES | StonExpo/Marmomacc Americas | TileExpo websites. Includes: • • • • • •

Full-page, 4-color ad in the Event Guide New Product information in the Event Guide New Product icon next to online company listing and in the Event Guide 3’ x 3’ tabletop display area in the New Product Marketplace in Bayside Level One Lobby Your company’s logo on the New Products column banner in lobby Chance to win Best New Product of SURFACES, StonExpo/Marmomacc Americas or TileExpo

Attendee Brochure Ad - $5,250 Your name on our highly anticipated attendee mail piece Bring all of the details of the show as well as your company or product message directly to your audience with this printed attendee comprehensive direct mail piece, mailed to over 170,000 prospective attendees. Additionally, this brochure is converted into a virtual online brochure. Includes: •

Your ad on the front cover of this printed and online brochure distributed to more than 170,000 past and prospective attendees

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

Pre-show Promotions continued Trade Pub Co-op Ad - $1,200 Advertise with The International Surface Event in their premier industry publications Take advantage of The International Surface Event’s premier advertising space in top industry publications. Build your brand and drive traffic to your booth with these prominently featured ads.

Buyer List Rental - $500 A must for cost-effective direct mail promotions Use the The International Surface Event’s pre-registered attendee list to target qualified buyers. These comprehensive lists can be tailored to the attendees you are looking to promote to! Includes: •

One-time list rental tailored to your need (does not include production or mailing costs)

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

Onsite Promotions Hotel Key Cards - $50,000 Get in the hands of every attendee and exhibitor staying in Mandalay Bay and TheHotel Your message will be featured on thousands of hotel keys distributed to The International Surface Event attendees and exhibitors. Sold to Dreamweaver

Business Enrichment Center - $25,000 Be in the center of learning, networking and technology The Business Enrichment Center will return to the show floor in 2014 featuring an on-floor education stage with seating, Social Lounge, an Attendee Lounge and a sponsor area. In addition, the WFCA’s (World Floor Covering Association) member lounge is close by, drawing their members and prospective members to the area. The BEC area is broken up into three main sections: (1) The education stage with ample seating (2) WFCA’s booth space and membership lounge (3) Social Lounge with non-stop capabilities for Facebook, Twitter, blogging, tweeting, etc., free Wi-Fi and a charging station. These features will make this a popular spot for attendees Includes: • • • • • • • • • • •

• •

Naming rights Customized kiosk Promotion wherever The BEC is listed Three (3) on-floor stage demo slots, one (1) per show day Promotion in the Event Guide One (1) Full-Page , 4 color ad in Event Guide Enhanced Listing in Event Guide: 50-word company description, logo, highlight Promotion on website Promotion on all print material Promotion in the Attendee Comprehensive Brochure Attendee Comprehensive Brochure is a printed direct mail piece that includes class schedules, show activities, new show features and where the pavilion is listed, your logo will be provided. It is distributed to over 170,000 prospective attendees Attendee Comprehensive Brochure is converted into a virtual online brochure Push alert on Mobile App, one (1) per day at time of your on-floor stage demo

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

Onsite Promotions continued Shark Reef Wall - $25,000 I N T E RAC T I V E M E D I A WA L L

Entrance to South Convention Center - Level One

Make sure you’re what everyone is talking about Display your graphic on an interactive graphic wall in the Mandalay Bay Convention Center Lobby for all to see. Includes:

Only one (1) available!

•

Branding message displayed on interactive wall

Lanyards - $10,000 if exhibitor-supplied* | $20,000 if show management produces lanyards Put your name around the neck of every potential buyer at The International Surface Event Distributed to attendees and exhibitors at registration. Every person must go to registration to pick up their badge and all badges must have a lanyard! Includes: • •

Distribution of exhibitor supplied lanyards Recognition in Event Guide

* Sponsor provides 25,000 lanyards for distribution by show management

Corridor Walkway Banner - $15,000 Be the first sponsor to welcome attendees to The International Surface Event Your message will be seen by all who travel to Mandalay Bay Convention Center Includes: •

Only two (2) available!

•

4’x16’ double-sided banner hung in the corridor between the Mandalay Bay Hotel and Mandalay Bay Convention Center You provide the graphics and show management will produce and install the banner

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Registration Sponsor - $13,000 Greet everyone in registration with your message Every attendee and exhibitor must go through registration to retrieve their badge and lanyard. This area is sure to be seen by all! Includes: •

Company logo on alternate kick panels on the counters in the The International Surface Event registration area • Recognition in Event Guide where registration is mentioned • Recognition on floor plan where registration is indicated • Two 3’x 3’ floor graphics in registration area • Banner ad on online registration page • Banner ad on registration acknowledgement and confirmation emails Add the lanyards to the registration sponsorship for an additional $5,000!

Lobby Banner - $12,000 Your message throughout the Bayside Level One or Shorelines Level Two Lobbies Place your branding in one of the most traveled areas of the Mandalay Bay Convention Center, the Bayside Level One Lobby. Includes: • • •

4’x 20’ double-sided banner in Bayside Level One Lobby You provide the graphics and show management produces and installs banner Location of banner secured on a first-come, first-served basis

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Lobby Entrance Banner - $12,000 Your name is one of the first to be seen when attendees enter the Bayside Level One Lobby Display your branding front and center in the Bayside Level One Lobby. Includes: • • •

SOLD OUT One (1) sold to Custom Building Products. One (1) sold to Mapei.

10’x 20’ single-sided banner in Bayside Level One Lobby You provide the graphics and show management produces and installs banner Location of banner secured on a first-come, first-served basis

Distributor Lounge - $10,000

Official Publication Sponsor:

FLOOR COVERING WEEKLY The Industry’s Business News & Information Resource

Looking to promote to distributors? Sponsor the area that caters to them! This exclusive Distributor Lounge serves as a getaway place for distributors to meet, rest and regroup between meetings with exhibitors and attendees. We’ll provide a private area on the show floor with comfortable seating, free Wi-Fi and refreshments. Make sure you’re on their agenda! Includes: • • • • • •

E RS - C O N V E N T I O N C E N T E R

Recognition on all onsite signage Recognition in the attendee brochure distributed to over 170,000 prospective attendees Recognition in the Event Guide and floor plan where Distributor Lounge is promoted Recognition on website where Distributor Lounge is promoted Opportunity to place sales collateral/company information in Distributor Lounge 3’x3’ main aisle floor graphic located at entrance of Distributor Lounge

ention Center - Level Two

Escalator Banner - $10,000 Make sure everyone sees your message when they travel down the escalator Hang your graphic for all to see when traveling between floors. Includes: • •

Looking down from level two

Only one (1) available!

12’x15’ single-sided banner in front of escalator You provide the graphics and show management will produce and install the banner

Ad Banner Size: Approximately 12’ wide x 15’ high single-sided banner Speciﬁcations: Mounted from interior hang points • type *Please see above

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued The Event Main Stage Sponsor - $10,000 Stay in front of attendees with education! Use our theater to educate attendees Education is very important to your customers. Do you have demos or a seminar you would like to present to The International Surface Event attendees? This is the perfect opportunity for your company to present them! Includes: • • • • •

Three (3) one-hour demo/seminar slots Recognition on all onsite signage, including overhead banner Recognition on website where The Event Main Stage is promoted 3’x3’ main aisle floor graphic One (1) full page, 4-color ad in Event Guide

Wi-Fi Sponsor - $10,000 Connect with every attendee who uses Wi-Fi throughout the exhibit halls, lobbies and conference rooms Attendees like to stay connected. When they log into Mandalay Bay free W-Fi to sign in, they’ll see your logo and enter their email address. Email addresses from Wi-Fi users will be provided to each sponsor following the show. Includes: · Eight Wi-Fi sponsorships available · Exclusive Wi-Fi sponsorship available for $70,000

• • • •

Logo on main log in page Report of all email addresses provided Recognition in Event Guide One (1) full page, 4-color ad in Event Guide

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

onsite Promotions continued Gobo - $7,500 Project your message for attendees to see as they travel between floors Display your brand or product as a projection on a very visible wall for all to see. Includes: •

One (1) gobo area for your graphic

Only two (2) available!

Wall Clings - $8,500 Your campaign on the walls alongside the escalator – they won’t miss it Your message is produced and installed on 4-color clings on the sides of the escalator banks. Includes: Only four (4) available!

• • •

One (1) graphic installed on either side of a bank of escalators going between the 1st and 2nd levels of Mandalay Bay Convention Center You provide the graphics and show management produces and installs clings Location of clings secured on a first-come, first-served basis

Escalator Clings - $7,500 / escalator bank Showcase your message front and center and drive more traffic to your booth Your message is produced and installed on 4-color clings in the center of the escalator banks. Includes: •

Ten (10) graphics, each 2’x 5’ installed in the center portion of a bank of escalators going between the 1st and 2nd levels of Mandalay Bay Convention Center

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Architect Day Platinum Sponsor - $5,000 If you’re looking to speak to architects, this is the perfect sponsorship for you This day of education offers continuing education credits, an offsite tour, a guided tour of the StonExpo/Marmomacc Americas show floor and educational courses centered around stone, as well as a networking reception and dinner. Highlight your company in front of this captive audience throughout this day-long event! Includes: • • • • • • • •

One (1) ticket to attend all Architect Day activities Recognition at all Architect Day activities Sponsor-provided company/product collateral distributed on seats at lunch Sponsor-provided bag for architects with company/product information inside for guided show floor tour Recognition on all onsite signage for Architect Day Recognition on in-booth signage as the Architect Day sponsor Recognition on website for Architect Day One (1) full page, 4-color ad in Event Guide

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Designer Day Platinum Sponsor - $5,000 Targeting Designers? Get in front of this captive audience

Sold to Eternity Flooring

Shine the spotlight on your company in front of designers through The International Surface Event’s full-day design-focused education program, Designer Day. Designer Day offers interior designers accredited education, a behind the scenes tour of some of the most extravagant properties in Las Vegas as well as many other exciting activities planned specifically with designers in mind. Includes: • • • • • • • •

Two (2) tickets to attend all Designer Day activities Recognition at all activities: tour of Las Vegas property, educational seminars, designer luncheon and guided tour of show floor Sponsor-provided company/product collateral distributed on seats at lunch Sponsor-provided bag for designers with company/product information inside for guided show floor tour Recognition on all onsite signage for Designer Day Recognition on in-booth signage as the Designer Day sponsor Recognition on website where Designer Day is promoted One (1) full page, 4-color ad in Event Guide

Column Banner - $5,000 Broadcast your message for all to see on 12’ or 19’ lobby column banners While traveling to the exhibit halls, attendees won’t miss these banners in the Shorelines or Bayside Lobbies of Mandalay Bay Convention Center! Includes: • • •

12’ or 19’ banner installed on a column in the lobby of the Mandalay Bay Convention Center You provide the graphics and show management will produces and install the banner Location of banner secured on a first-come, first-served basis

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Charging Station - $5,000 What’s one thing everyone is looking for these days? A place to recharge their batteries Sponsor one of the charging stations where attendees can stop and charge their phones, tablets, iPads, etc. They’ll thank you for allowing them to spend more time on the show floor while still staying connected to their business. Attendees will spend 15 minutes on average at a station while their devices charge, creating a fantastic opportunity to deliver targeted brand messages! Each station can provide charge for up to 13 devices at once. Locations available in registration, Mandalay Bay Convention Center lobbies, StoneLIVE Stadium, The Event Main Stage, seating areas or in your booth. Includes: • • • •

Your name on all graphics located on charging station You provide the graphics and show management will produce and install them Recognition in the Event Guide and floor plan where charging stations are promoted Locations secured on a first-come, first-served basis

Elevator Door Graphics - $5,000 per Elevator Grab their attention as they travel between the lobbies of Mandalay Bay Convention Center Attendees will travel between the lobbies, exhibit halls and education classrooms via elevators prominently located throughout Mandalay Bay Convention Center. Be sure they come to your booth by sponsoring the elevator doors. Includes: • • •

Your graphic on the outside of the elevator doors You provide the graphics and show management will produce and install the clings Elevator locations secured on a first-come, first-served basis

Only five (5) elevators available!

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.StonExpo.com

Taking you forward

www.TileExpo.com

onsite Promotions continued Floor Plan Ad - $5,000 Make your booth stand out as the one to see Display your ad/graphic on the floor plan used by attendees to navigate the show floor. It will point out your booth making it stand out from the rest! Includes: •

Graphic on floor plan with arrow to your booth space

Hostess Brochure Handout - $5,000 Take advantage of busy areas to drive more traffic to your booth Place one of your company’s representatives in registration or at an entrance to hand out information and drive traffic to your booth. Includes: • Only five (5) locations available!

•

Sponsor’s staff or hostess located in one additional area other than the booth to hand out information Location secured on a first-come, first-served basis

Show Floor Attraction Flooring Sponsor - $3,000 Showcase your floor in a prominent area! Your flooring installed in a high traffic, high profile area where attendees are sure to be. Includes:

Only six (6) locations available!

• • •

Your flooring in selected area (see below for choices) Installation coordinated by sponsor Signage noting sponsor and booth number

Choices include: • • • • • • •

The Event Loyalty Lounge (20’x30’) Social Lounge (20’x30’) Contractor’s Lounge (20’x30’) Business Enrichment Center New Product Marketplace (10’x30’) Main Information Counter Lounge (20’x30’) Trends Hub (20’x40’) Sold to QuickStep

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued Press Breakfast/Lunch - $3,000 Get the day started right with the press Sponsor breakfast or lunch for press members while they plan their busy days of writing stories, and conducting interview. Make sure you’re on their list of must-see exhibitors! Includes: Only six (6) locations available!

• • • • • • •

Your name on all onsite signage and marketing materials referencing press room Prominent placement of press kits Room to hold a press conference during sponsored breakfast or lunch Breakfast and lunch available Tuesday, Wednesday and Thursday Show management responsible for catering Recognition in the Event Guide Recognition on website

Show Bags - $3,000/entrance Let the buyers take your brand with them Make sure your company name gets into the hands of every attendee via a show bag distributed at an entrance on one (1) of the levels. Includes: • •

Distribution and restocking of 5,000 sponsor provided bags at the entrance of choice Bag giveaway locations secured on a first-come, first-served basis

Booth Traffic Builder - $3,000 Perfect for booth giveaways Targeting a certain audience? Use this avenue to target a particular demographic or all attendees by distributing a ticket to them via their badge. They’ll be instructed to come to your booth for a raffle, giveaway or show special. Includes: •

Distribution of ticket to pre-identified attendee group (does not include giveaway or prize)

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued CFI Carpet Installation Training Donor Sponsorship - $3,000 Gain exposure by having your product used in the certifications Includes: • • • • • •

Exhibitor donated products for CFI Carpet Certification (needs determined by CFI) Recognition as a sponsor anywhere the CFI Certification is promoted Onsite promotion in CFI Carpet Certification area Logo on website where CFI Carpet Certification is promoted Event guide and floor plan promotion Exhibitor is responsible for transporting products to CFI booth

The Event Main Stage Demo or Seminar - $2,500 No room in your booth for education? Use our theater and we’ll get the word out Education is very important to your customers. Teach them how your company can help them! Includes: • • • • •

One (1) hour demo/seminar slot, can be broken up into two (2) 30 minute sessions Onsite promotion of education schedule Pre-show and website promotion of education schedule Recognition in Event Guide Timeslots available on a first-come, first-served basis

Rotating Kiosk Panel - $2,000 Let them see your message over and over Use these three-sided, full color, back lit moving billboards to capture the attention of thousands of customers. Placed in the Mandalay Bay Convention Center Lobbies of the show and guaranteed to be seen! Includes: • • •

One (1) 3’x8’ panel on the three-sided kiosk You provide the graphics and show management produces and installs the panel Kiosk panel locations secured on a first-come, first-served basis

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued DIY Seating Bench - $1,000 Place your product on a bench so that attendees see your product while taking a load off at the show. Company name and booth number will be on display and attendees can vote for their favorite bench! Includes: • • • • •

Frame for exhibitors to cover with their product (can be done in your booth or a specified area if needed) Text voting for attendees to pick their favorite bench Recognition on signage on each bench Recognition in the Event Guide and floor plan where benches are promoted Recognition on website where benches are promoted

Floor Graphic - $1,000 Lead the way to your booth with your branding Make sure attendees see your company brand throughout the show in various locations. Includes: • • •

3’x3’ floor graphic located in main entrance, inside entrance or outside booth You provide the graphics and show management will produce and install them Exact floor graphic placement to be determined by show management

Publication Bin - $1,000 Make your catalog available for grabs in high traffic areas Place your brochure or catalog in a publication bin located amongst highly sought after industry magazines. Includes: • •

One (1) publication bin located in the lobby within the existing publication bins. Includes restocking throughout the show Publication bin locations secured on a first-come, first-served basis

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

onsite Promotions continued “You Are Here” Package - $800 Be noticed on the map all attendees use to navigate the show floor Your company name and booth highlighted on the floor plans handed out throughout the show, in bins and free standing on the show floor. Available for 20’x20’ booths and larger only. Includes: • •

Company name and booth highlighted on printed floor plan and “You Are Here” units located throughout the Bayside Level One and Shorelines Level Two Exhibit Halls Company logo in booth on online floor plan

New Product Marketplace - New Location! - $750 Attendees browse through this dedicated area for a glimpse of what’s new and drive them back to your booth for more information Highlight your newest products in the Bayside Level One Lobby before the show even opens. Attendees will come searching for these products at your booth! Includes: Official Publication Sponsors:

FCI

Floor Covering Installer

• • • • • • • • •

3’x3’ tabletop display area in the New Product Marketplace in Bayside Level One Lobby Listing in the printed New Product and Trends Lookbook (deadlines apply) New Product information in the Event Guide New Product icon next to online company listing and in the Event Guide New Product information in the online New Products and Trends Lookbook Your company’s logo on the New Products column banner in lobby Chance to win Best New Product of SURFACES, StonExpo/Marmomacc Americas or TileExpo Enhanced New Products and Trends Brochure listing Inclusion on Floor Map highlighting all New Product Marketplace participants

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

onsite Promotions continued Trends Hub Lounge - $250 The trends start here The Trends Hub Lounge is visited by thousands of attendees and is a featured area for the Designer Day tour. Showcase your product as an up-and-coming trend for 2014! Includes: • •

12”x12” product sample featured within the Trends Hub Lounge Company name listed on the SURFACES, StonExpo/Marmomacc Americas and TileExpo websites and in the Event Guide

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

Event Guide Promotions Event Guide Advertising Inside Front Cover..................................... $5,000

Full Page 4-Color Ad ................................ $2,000

Virtual Cover Note .................................... $5,000

½ Page 4-Color Ad................................... $1,250

Bookmark (SOLD OUT)............................. $4,000

2nd Listing.................................................... $250

Full Page 4-Color Spread (2 ads) ............. $3,000

Ultimate Listing - $1,000 Be seen in the Event Guide, Mobile App and website Includes: • • • • •

50-word description included with your Event Guide company listing 4-color logo next to your Event Guide company listing Color highlighted Event Guide company listing and description Highlighted company listing in The International Surface Event Mobile App Enhanced profile online consisting of: Company Logo Profile Video Keyword Sponsorship Product Previews (up to five) Show Specials (up to three) Press Releases (up to five) Floor Plan Logo

DIY Product Demo Schedule Listing - $500 Demo in your booth? Let us print your schedule for all to see Do-it-yourself product demos are an economical and smart option for those exhibitors offering education in their booth. Includes: • • •

Demo schedules set by you Schedule included in your show Event Guide listing Exhibitors with demos denoted on the printed floor plan

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

mobile app sponsorships Mobile App Gold Level - $20,000 The Gold Sponsorship affords your company with maximum exposure on The International Surface Event’s Mobile App before, during and after the event. As the sponsor you will receive:

Sold to FCA Network

• • • • • • • • • • • • • • • • • • •

Company logo featured in app store Opening splash page/launch screen ad Rotating banner ad located on app dashboard Full-screen landing page Includes URL link to redirect user to company website/mobile app exhibitor booth profile Highlighted listing within app exhibitor search Company logo within mobile app exhibitor booth profile Video within mobile app exhibitor booth profile Exhibitor listing page enhancements PDF documents, etc. Company logo located on app interactive floor plan Watermark logo located on my schedule page App dashboard custom features Company branding on all mobile app promotion On-site signage, show website, social media, attendee e-blasts, print Exclusive Online Floor Plan Sponsor Company logo located on floor plan loading page and floor plan page First right of refusal for the following year Detailed metrics provided

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

mobile app sponsorships Mobile App Silver Level - $7,000 Includes:

Sold to Dreamweaver

• • • • • • • • • • •

Rotating banner ad located on app dashboard Full-screen landing page Includes URL link to redirect user to company website/mobile app exhibitor booth profile Highlighted listing within app exhibitor search Company logo within mobile app exhibitor booth profile Video within mobile app exhibitor booth profile Exhibitor listing page enhancements PDF documents, etc. Company logo located on app interactive floor plan First right of refusal for the following year Detailed metrics provided

Mobile App Multimedia Level - $2,250 Engage attendees with a rotating banner ad and a video in your exhibitor listing within the Mobile App. As the sponsor you will receive: • • • • • •

Rotating Banner Ad located on the App Dashboard Full-screen Landing Page Video within Mobile App Exhibitor Profile Exhibitor Listing Page Enhancement (PDF Documents) URL Link to Redirect to Company Website/Mobile App Exhibitor Profile Detailed Metrics Provided

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

Taking you forward

www.TileExpo.com

mobile app sponsorships Mobile App Rotating Banner Ad - $2,000 Engage attendees with a rotating banner ad and a video in your exhibitor listing within the Mobile App. As the sponsor you will receive: • • • • •

Rotating Banner Ad located on the App Dashboard Full-screen Landing Page Exhibitor Listing Page Enhancement (PDF Documents) URL Link to Redirect to Company Website/Mobile App Exhibitor Profile Detailed Metrics Provided

Custom Push Alert - $750 per alert Engage show attendees and drive on-site booth traffic with a custom push alert! Let attendees know about current promotions, product demos, drawings or just to stop by your booth. As the sponsor you will receive: • • • •

(1) Custom Push Alert Includes Booth Number and URL Link to Company Website/Mobile App Exhibitor Profile The (3) most recent alerts are shown on the app dashboard Detailed Metrics Provided

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

digital sponsorships Shared Attendee E-blast - $500 per Spot Reach all registered attendees pre-show and/or post-show Delivered directly to registrants email inbox Includes: • • • • • •

Company logo Booth # Description of product featured Link to your website to redirect registrant Limited to (10) exhibitors / placed in alpha order Detailed metrics provided

Upgraded Online Profile - $595 SURFACES, StonExpo/Marmomacc Americas and TileExpo are each launching new websites. New features allow for more exhibitor and attendee online interaction and research that will be pre and post-show. Online profiles with visual content are 40% more likely to be viewed than text only profiles. Increase your exposure and feature your company’s brand year round with an upgraded online booth profile! As the sponsor you will receive: • • • • • •

Company Logo Five Press Releases Five Product Previews Three Show Specials Profile Video (up to three minutes in length) Online Floor Plan Logo

•

URL Link to Redirect to Company Website

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

digital sponsorships One Month Smart Ad Campaign - $1,000 per Month When prospects leave the SURFACES, StonExpo/Marmomacc Americas or TileExpo show website and browse the Internet, your ads will display on other sites they visit, keeping your website in their peripheral vision and top of mind. With these gentle ad reminders, the lost prospect will return to your site and convert - often at a higher rate and many times with an increased average order value. As the sponsor you will receive: • • • • •

(1) Month targeted campaign Up to 50,000 impressions (4) Customized creative ads reflecting your campaign URL link to redirect to company website Detailed metrics provided

Registration, Travel and Housing Sponsor - $2,500 Each / $16,000 Exclusive ownership of Registration (block your competition) Maximize your company’s brand and feature a web banner ad across all registration and confirmation pages for show registration, housing and travel. 87% of show attendee’s pre-register online and 100% of registrants receive a confirmation email… that’s exposure! As the sponsor you will receive: • • • • • • • • •

(1) Web Banner Ad on Every Page of Online Registration Site (1) Web Banner Ad on the Travel and Housing Site (1) Web Banner Ad on the Attendee Confirmation Email at Sign-up and (1) Week Before Show URL Link to Redirect to Company Website Additional BONUS component for the first (3) sponsors: Buyer Connect Attendee Email *Received by every show attendee post-show (1) Web Banner Ad on Every Page of the Buyer Connect Dashboard (1) Web Banner Ad within the Buyer Connect Email URL Link to Redirect to Company Website

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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www.SURFACES.com

www.StonExpo.com

www.TileExpo.com

Taking you forward

digital sponsorships Premium 180x150 Web Ad - $2,500 Maximize your brand and feature a web banner ad in front of thousands of industry professionals on The International Surface Event attendee home page - the MOST prominent page of the show website! Metrics report available that states ad impressions and clicks. Limited Availability. As the sponsor you will receive: • • • •

180x150 web banner ad Located above the fold on the right rail of the attendee homepage URL link to redirect to company website/online booth profile Detailed metrics provided

Targeted Attendee E-blast - $2,750 • • • • • • • •

Reach up to 5,000 highly targeted registrants pre-show and/or post-show 30% average open rate! (1) Email is sent one per day and delivered directly to registrants email inbox E-blast dates are first come, first serve Option to create your own e-blast message Provide us with your html code or we will assist you before we send on your behalf Unlimited content Detailed metrics provided

Exclusive Search Engine Sponsor - $4,500 Receive prime logo recognition on every search result page of the SURFACES, StonExpo/ Marmomacc Americas and TileExpo websites! Logo on EVERY Search Results Page of the Show Website URL Link to Redirect to Company Website/Online Booth Profile

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Kerry Cree | SURFACES & TileExpo House Accounts Accounts P - Z kcree@hanleywood.com | 972.536.6356 Margaret Watt | StonExpo Accounts A - Z mwatt@hanleywood.com | 972.536.6434

Michelle Rohmer | Show Coordinator mrohmer@hanleywood.com | 972.536.6305 Bob Martin | Digital & Mobile App rmartin@hanleywood.com | 972.536.6418

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