ORLANDO EXHIBITS: November 3-5, 2015 EDUCATION: November 2-5, 2015 ORANGE COUNTY CONVENTION CENTER
2015 SPONSORSHIP MENU Partners: American Monument Assoc. | Canadian Stone Assoc. | Elberton Granite Assoc. | Indiana Limestone Institute Nat. Building Granite Quarries Assoc. | NW Granite Mfr. Assoc.
Business is done here. Products are found here.
Partnerships are made here.
DID YOU KNOW?
Exhibitors who purchased sponsorships had, on average, 60% MORE LEADS* at the show than those who did not. *Based on TISE 2015 CSI Lead Retrival Reports. Results not guaranteed.
CONTACT INFORMATION: STEPHEN BEHAR
Account Executive Accounts #, A-D stephen.behar@informa.com 972.536.6374
JONATHAN MCDONALD
Account Executive Accounts E-L, R jonathan.mcdonald@informa.com 972.536.6434
TINA KING
Account Executive Accounts M-P, S tina.king@informa.com 972.536.6394
KERRY CREE
Sales Manager Accounts Q, T-Z and House Accounts kerry.cree@informa.com 972.536.6356
KEVIN VAN KIRK
Sponsorship Sales Leader All Sponsorships kevin.vankirk@informa.com 972.536.6328
TABLE OF CONTENTS: PRE-SHOW PROMOTIONS
Buyer List Rental................................................................................................. 4 Trade Pub Co-op Ad.......................................................................................... 4
ON-SITE PROMOTIONS
Attendee Driver .................................................................................................. 9 Conference Caffeine Break.............................................................................. 6 Distributor | VIP Lounge ...................................................................................7 Door Clings..........................................................................................................10 Escalator Clings....................................................................................................5 Floor Graphic ...................................................................................................... 9 Floor Plan Ad ...................................................................................................... 9 Happy Hour Sponsor .........................................................................................7 Lanyards................................................................................................................ 6 Lobby Banners ....................................................................................................5 Outdoor Floor Graphic.......................................................................................8 Pick 4 Sponsorship Package........................................................................... 6 Press Breakfast/Lunch ......................................................................................8 Product Marketplace .......................................................................................10 Publication Bin ..................................................................................................10 Registration Party Sponsor .............................................................................5 Show Attraction Flooring Sponsor ................................................................8 Show Bags ............................................................................................................7 The Porch - Open Air Living Concept.......................................................... 11
DIGITAL EVENT GUIDE PROMOTIONS
Digital Event Guide .......................................................................................... 12 Ultimate Listing ................................................................................................. 12
DIGITAL SPONSORSHIPS
Custom Push Alert ........................................................................................... 17 Digital Promotion Pack ................................................................................... 16 Exclusive Search Engine Sponsor ................................................................14 Mobile App Gold Level..................................................................................... 13 Mobile App Multimedia Package ................................................................. 15 Mobile App Silver Level ..................................................................................14 Online Display Retargeting ............................................................................ 15 Premium Web Ad ............................................................................................. 15 Registration, Travel and Housing Sponsor ................................................14 Shared Attendee E-blast ................................................................................ 16 Shared Attendee E-blast Top Placement................................................... 16 Targeted Attendee E-blast ............................................................................. 13
PRE-SHOW PROMOTIONS TRADE PUB CO-OP AD Advertise with The International Surface Event East in premier industry publications. Take advantage of The International Surface Event East’s prime advertising space in top industry publications such as Floor Covering News, Floor Covering Weekly, Stone World, TILE Magazine, and more! Build your brand and drive traffic to your booth with these prominently featured ads. Call your Account Executive to find out the available publications and deadlines.
$500
BUYER LIST RENTAL Sending out a mail piece? We’ve got you covered. Target qualified buyers by using our attendee list from TISE 2015 in Las Vegas and TISE East 2015 in Orlando, FL. The list will go through a third party mailing house. Note: Production of print piece and postage are supplied by exhibitor.
$500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS ESCALATOR CLINGS Lead the way with your brand as attendees head to the show floor. Includes: •Y our brand will be featured on the escalators leading attendees directly to and from the show floor •Y ou provide the graphic and Show Management will produce and install the clings •S pecs available upon purchase
$7,000
REGISTRATION PARTY SPONSOR Greet everyone in registration with your message. Everyone has to go to registration – stand out before they even walk into the exhibit hall! Includes: •C ompany graphics in each section of registration: on-site, scan & print, and exhibitor • Recognition everywhere registration is promoted • Recognition on floor plan where registration is indicated • Two 5’x 5’ floor graphics in registration area • Banner ad on online registration page •B anner ad on registration acknowledgement and confirmation e-mails •U pgraded online booth profile
$5,000
LOBBY BANNERS Welcome attendees to the exhibit hall. Stand out with your brand front and center, where all are sure to see! Includes: • 7’ x 10’ or 8’ x 10’, single-sided, 4-color banner •L imited locations available, locations determined on a first-come, firstserved basis
$4,500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS CONFERENCE CAFFEINE BREAK Give them a break, give them a break... Get your brand in front of the conference attendees by sponsoring their caffeine breaks! Sponsorship includes signage and the option to display brochures in the conference area.
$3,000 one day - Only 3 available
$5,000 all three days - Exclusive
PICK 4 SPONSORSHIP PACKAGE Why not have the best of four worlds? You choose four of the following sponsorships: • Floor Plan Ad • Shared E-mail Blast • Floor Graphic (3’ x 3’) • Product Marketplace • Happy Hour (1 day session only)
$2,700
LANYARDS Put your name around the neck of every potential buyer at The International Surface Event East. Distributed to attendees and exhibitors at registration. Every person must go to registration to pick up their badge and all badges must have a lanyard! Includes: • Distribution of lanyards • Sponsor provides 5,000 lanyards for distribution by Show Management
$2,500 exhibitor-produced $5,000 Show Management produced
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS DISTRIBUTOR | VIP LOUNGE
FLOOR COVERING WEEKLY The Industry’s Business News & Information Resource
Looking to promote to distributors and VIP attendees? Sponsor the area that caters to them. This lounge serves as a getaway place for distributors and VIP attendees to meet, rest and regroup between meetings. We’ll provide an area near the show floor with comfortable seating and refreshments. Be a part of their refresh-zone. Includes: • Recognition on all on-site signage •R ecognition in the attendee brochure distributed to over 80,000 prospective attendees •R ecognition everywhere, including online, the Distributor | VIP Lounge is promoted •O pportunity to place sales collateral/company information in the lounge throughout the show
$2,000
HAPPY HOUR SPONSOR Serve beer in your booth from 2pm - 4pm Tuesday or Wednesday... or both - for maximum exposure. Includes: • ( 1) Keg provided by Show Management •N otation on floor plan and website of happy hour sponsors
$1,500 one day $2,500 both days
SHOW BAGS Let the buyers take your brand home... Make sure your company name gets into the hands of every attendee via a show bag distributed at the entrance. Includes: •D istribution and restocking of 5,000 sponsor provided bags at the entrance of choice and registration
$1,500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS OUTDOOR FLOOR GRAPHIC Tips of toes, top of minds. Make a lasting impression by placing your brand on the floor as attendees enter the Orange County Convention Center. • 5’x5’ floor graphic • You provide the graphics and Show Management will produce the image •E xact placement determined by Show Management
$1,500
SHOW ATTRACTION FLOORING SPONSOR Your flooring installed in a high-traffic, high profile area where attendees are sure to be. Includes: • Your flooring in a selected area • Installation coordinated by sponsor • Signage noting sponsor and booth number Choices include: - Social Learning Lab (10’x20’) - Product Marketplace (20’x30’) - The Porch (10’x30’ - 3 sponsors or 30’x30’ - exclusive)
$1,000
PRESS BREAKFAST/LUNCH Sponsor breakfast or lunch for press members while they plan their busy days of writing articles and conducting interviews. Give them a reason to stop by your booth! Includes: •Y our name on all on-site signage and marketing materials referencing Press Room • Prominent placement of press kits •R oom to hold a brief press conference during sponsored breakfast or lunch • Recognition in the Press Room • Recognition on website and mobile app •B reakfast and lunch available Tuesday and Wednesday, Show Management responsible for catering
$1,000 The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS ATTENDEE DRIVER Perfect for booth giveaways! Targeting a certain audience? Target a particular demographic or all attendees by distributing a ticket to them at registration. They’ll be instructed to come to your booth for a raffle, giveaway or show special. (Does not include giveaway or prize.) Deadline: October 16, 2015
$1,000/demographic
FLOOR PLAN AD Display your ad on the floor plan used by attendees to navigate the show floor. It will point out your booth, making it stand out from the rest! • Business card size • Limited to 10 advertisers
$750
FLOOR GRAPHIC Lead the way to your booth with your branding... Make sure attendees see your company brand throughout the show in various locations. Includes: •3 ’x3’ floor graphic •Y ou provide the artwork and Show Management will produce and install them •E xact floor graphic placement to be determined by Show Management
$500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS PUBLICATION BIN Place your brochure or catalog in a publication bin located amongst highly sought after industry magazines. Includes: •O ne (1) publication bin slot located in the lobby; includes restocking throughout the show •P ublication bin locations secured on a first-come, first-served basis
$500
DOOR CLINGS Door clings are a premium location for promoting your brand at TISE East 2015. Be the first company seen as attendees enter the building. Includes: • 1 1” x 17” cling •Y ou provide the artwork and Show Management will produce and install the door clings • Available on the main lobby entrance doors • Quantity is limited and first-come, first-served basis
$450/door cling
PRODUCT MARKETPLACE Highlight your products in the Product Marketplace. Attendees will come searching for these products at your booth! Includes: •4 ’ tabletop ($200), 6’ tabletop ($350) or 4’x4’ floor display ($500) • C hance to win Best Product of TISE East 2015 • I nclusion on floor plan highlighting all Product Marketplace participants
$200 - $500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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ON-SITE PROMOTIONS THE PORCH – OPEN AIR LIVING CONCEPT Meeting needs of the current design community, The International Surface Event debuts The Porch, an open-air living concept, at TISE East in Orlando, November 3-5. This new show feature will display products designed to bring the indoors to the outside living space, the Porch and beyond. The idea is to have outdoor-friendly surface products (flooring, stone, tile and/or outdoor counters space) displayed in a high traffic area of the show floor – along with a lively cash bar to heighten the enjoyment. These products will be showcased within the 1,500 square foot display as either samples, featured display surfaces, and/or a unique concept that incorporates the sponsor’s designer to work closely with Show Management on the layout and design. Three tiers of sponsorship opportunities are outlined below, but we’re open to negotiating, expanding and/or adding options! What a perfect way to bring attention to your “outdoor -friendly” products and educate attendees on this valuable segment of your company’s portfolio?
Surface Sponsorship Includes: •E xhibitor-provided product featured as an integrated portion of The Porch display (one of three key areas, approx. 330 sq ft. each) •C ompany logo recognized on all available promotions regarding The Porch (website, printed, electronic, on-site, etc.)
$1,000 exhibitor $3,000 non-exhibitor Accessory Sponsorship (or non-endemic) Includes: •Y our accessory product featured as an integrated portion of The Porch: furniture, umbrellas, tables, etc. •C ompany logo recognized on all available promotions regarding The Porch (website, printed, electronic, on-site, etc.)
$1,500 large feature + $500 table-top presentation
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL EVENT GUIDE PROMOTIONS DIGITAL EVENT GUIDE Attendees can access your brand at their fingertips. The Digital Event Guide will be available on the mobile app, TISEeast.com, or they can text a dedicated number and scan a QR code to download an interactive PDF version of the Digital Event Guide. Inside Front Cover Ad........................................................................................$1,100 Inside Back Cover Ad.........................................................................................$1,100 Full Page Color Spread (2 ads) ......................................................................$900 Full Page Color Ad .............................................................................................$500 2nd Listing................................................................................................................$150
ULTIMATE LISTING Be seen in the Digital Event Guide, TISE East Mobile App, website and the floor plan. Includes: •5 0-word description included with your Digital Event Guide company listing • 4-color logo next to your Digital Event Guide company listing • Color highlighted Digital Event Guide company listing and description •H ighlighted company listing in TISE East Mobile App •E nhanced profile online consisting of: company logo, profile video, keyword sponsorship, product previews (up to five), show specials (up to three), press releases (up to five) and a floor plan logo •H ighlighted listing on the on-site floor plan
$500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL SPONSORSHIPS MOBILE APP GOLD LEVEL The Gold Sponsorship affords your company with maximum exposure on the TISE East Mobile App. Includes: • Company logo featured in app store • Opening splash page/launch screen ad • Rotating banner ad located on app dashboard • Full-screen landing page • I ncludes URL link to redirect user to company website and mobile app exhibitor booth profile • Highlighted listing within app exhibitor search • Company logo within mobile app exhibitor booth profile •V ideo within mobile app exhibitor booth profile • Exhibitor listing page enhancements • Company logo located on app interactive floor plan • Watermark logo located on my schedule page • App dashboard custom features • Company branding on all mobile app promotion • On-site signage, show website, social media, attendee e-blasts, print • Exclusive online floor plan sponsor • Company logo located on floor plan loading page • Right of first refusal for the following year • Detailed metrics provided
$5,000
TARGETED ATTENDEE E-BLAST Reach up to 5,000 highly targeted registrants pre-show and/or post-show. • 34% average open rate! • ( 1) Email is sent per day and delivered directly to all registered attendees • E-blast dates are first come, first serve •O ption to create your own e-blast message or use one of our two predesigned templates •P rovide us with your html code or we will assist you before we send on your behalf • Unlimited content with detailed metrics provided
$2,750
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL SPONSORSHIPS MOBILE APP SILVER LEVEL Includes: • Rotating banner ad located on app dashboard • Full-screen landing page - Video within exhibitor mobile profile - Exhibitor listing page enhancement • Logo and PDF documents • Upgraded online booth profile • Company logo on interactive floor plan • Highlighted listing within exhibitor search • Company logo within exhibitor mobile profile
$2,000
REGISTRATION, TRAVEL AND HOUSING SPONSOR Maximize your company’s brand and feature a web banner ad across all registration and confirmation pages for show registration, housing and travel. 87% of show attendee’s pre-register online and 100% of registrants receive a confirmation email…that’s exposure! Includes: • (1) Web banner ad on every page of online registration site • (1) Web banner ad on the travel and housing site • ( 1) Web banner ad on the attendee confirmation e-mail at sign-up and (1) on the second confirmation email, a week before the show • URL link to redirect to your company website
$750 each (only 6 available) $2,000 exclusive ownership of registration (block your competition)
EXCLUSIVE SEARCH ENGINE SPONSOR Receive prime logo recognition on every search results page of the TISEeast.com website. • Logo on top header on show website under ‘Search’ • Logo on EVERY search results page of the show website • URL link to redirect to your company website or online booth profile • An excellent branding opportunity
$1,500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL SPONSORSHIPS ONLINE DISPLAY RETARGETING When prospects leave the TISE East website and browse the Internet, exhibitor ads will display on other sites they visit. •W ith these reminders, the lost prospect will return to your site and take action.
$1,500 for 50,000 impressions
PREMIUM WEB AD Maximize your brand and feature a web banner ad in front of thousands of industry professionals on TISE attendee home page the MOST prominent page of the show website. Metrics report available that states ad impressions and clicks. Limited availability. Includes: • 180x150 web banner ad •L ocated above the fold on the right rail of the attendee homepage • URL link to redirect to your company website/online booth profile • Detailed metrics provided
$1,500
MOBILE APP MULTI-MEDIA PACKAGE Engage attendees with a rotating banner ad and a video in your exhibitor listing within the TISE Mobile App. Includes: • Rotating banner ad located on the app dashboard • Full-screen landing page • Video within mobile app exhibitor profile • Exhibitor listing page enhancement - Logo and PDF documents - Upgraded online booth profile
$1,500
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL SPONSORSHIPS DIGITAL PROMOTION PACK Deliver discounts and giveaways to all registered attendees. • Invitations to the digital promo pack e-mailed pre and post-show •A ttendees print or save offers to redeem during the show or receive special coupon codes or discounts •O ffers can be created by the exhibitor or by the Show Management Digital Team and include website and social media information
$900
SHARED ATTENDEE E-BLAST TOP PLACEMENT 3 spots available for pre & post-show- first come, first served. • Exhibitor’s company to be listed at the top space on the shared e-blast • 1 in 3 clicks occur on the top three slots • The remaining 7 exhibitors are listed in alphabetical order
$750
SHARED ATTENDEE E-BLAST Pre and post-show opportunities to reach all registered attendees. • 10 spots available • Exhibitors listed in alphabetical order • E-blasts promote: - Company logo - Booth # - Product announcements
$550
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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DIGITAL SPONSORSHIPS CUSTOM PUSH ALERT Engage show attendees and drive on-site booth traffic with a custom push alert! Let attendees know about current promotions, product demos, drawings or just to stop by your booth. Includes: • ( 1) Custom push alert - Includes booth number and URL link to your company website/online booth profile •T he (3) most recent alerts are shown on the app dashboard • Detailed metrics provided
$500 per alert
The International Surface Event East: Orange County Convention Center, Orlando, FL EXHIBITS: November 3-5, 2015 | EDUCATION: November 2-5, 2015 | www.TISEeast.com
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