HOW TO MARKET
YOUR BOOTH
ADVERTISING
• Floor Plan Ad – Purchase an ad space on the on-site event Floor Plan that promotes your booth. Ask your Account Executive about this opportunity. • Advertisement – Purchase an ad in a trade publication that promotes your booth. • Digital Advertisement - Contact your Account Executive about advertising on our website, mobile app, and emails.
DIRECT MAIL
• VIP Invitation – Send a personal invitation to your customers and prospects about your booth. Include your booth number and why it would benefit them to come see you at the show. • Postcard – Create a postcard to mail to your customers and prospects about your booth. • Envelopes – Print or stamp a message about your booth on your company envelopes. • Invoices – Include booth number and information in communications you are already sending, such as invoices, to customers.
E-COMMUNICATIONS
• E-blast – Email your customers and prospects your booth number, a floor plan link, products and services you will be showing, and/or any show specials or new product announcements. • Email Signature – Add your booth number under your email signature with a link to The International Surface Event registration page. • E-blast Contests – Send an email that contains an offer for a contest that awards the winners with various prizes – gift cards, iPad, discounts on your product, etc. • Brochure – Email a link to the show brochure to your customers and prospects. • Faxes – Add a blurb about your participation to your fax cover.
MEDIA RELATIONS
• Press Release – Write a press release about exhibiting at the show and distribute to the industry media registered to attend The International Surface Event. Contact the show Marketing Department for the most current Press List. • Press Conference – Introduce your company’s products to the industry media in person by holding a press conference at the show; offer editors exclusive interviews with your company’s top executives. Contact the show Operations Department for more details. • Press Kits – Bring your press kits to display in the Press Room during the show. Contact the show Marketing Department for more details. • Press Clips – Monitor the trade media to see if your company received any press coverage; if so, email the articles to your customers and prospects.
MISCELLANEOUS
• Coupon – Provide attendees with a coupon that can be turned in at your booth for a free gift/ promotional giveaway. • Discounts – For those who attend the show, provide special show pricing that will not be available at your business after the event. • Lead Retrieval – Send all the attendees who stopped by your booth an email and a personal letter after the show to thank them for visiting your booth.
SOCIAL MEDIA
• Facebook – Post status updates on your company’s Facebook page promoting your booth and tag The International Surface Event (facebook.com/TISEofficial). • Twitter – Promote your booth by tweeting on your company’s Twitter page using the show handle (@TISEeast) and the hashtag #TISEeast2015. • LinkedIn – Add a discussion on your company LinkedIn page that promotes your booth. • Blog – Start a blog for your company and write about exhibiting at the show. • Pinterest - Follow and re-pin on the official TISE East Pinterest board (www.pinterest.com/ TISEofficial).
SPECIAL EVENTS • Special Events – Generate on-site buzz by hosting a special event in your booth at the show. • Sponsored Events - Contact your Account Executive to find out what on-site events are available for sponsorship.
SPONSORSHIP OPPORTUNITIES
• Contact your Account Executive to learn about all the sponsorship opportunities available to help boost your brand awareness and exposure at the show. • View the Sponsorship Opportunities catalog at www.TISEeast.com/Exhibitor.
TELEMARKETING • Hold Message – Mention exhibiting at the show and your booth number in your telephone onhold message. • Phone Calls – Call your clients and prospects to personally invite them to the show and your booth.
WEBSITE
• Website Page – Create a special page on your website dedicated to your participation in the show. Include your booth number, products and services you will be showing, any show specials or new product announcements. • Web Banner – Place The International Surface Event web banner on your website and social media pages. Free downloadable web banners and show logos can be found at www.TISEeast.com.
Marketing Department
Operations Department
Sales Department
marketing@TISEeast.com
operations@TISEeast.com
sales@TISEeast.com