2018, The year of Ultra Violet

COLOUR OF THE YEAR 2018

The Pantone ® influence on fashion

IF YOU’VE BEEN paying attention to the trends this year, you might already be aware of Pantone’s “Colour of the Year 2018.” It’s a shade that they’re calling Ultra Violet, or Pantone 18-3838 if you want to be really specific. What does this mean? Well, in terms of fashion, it means that you can expect to see a lot more violet on store shelves, including in the shops of downtown St. Albert.

DID YOU KNOW?

The Pantone ® Colour of the Year is chosen to reflect current trends and the cultural mood. Ultra Violet, according to Pantone, represents originality and visionary thinking that points towards the future.

Simply Soft Chakra Tunic, $155, from Ennoja Clothing