KEY PRINCIPLES OF EFFECTIVE
WEB DESIGN
CONTENT COMES FIRST
KNOW YOUR AUDIENCE
Don't put the cart before the horse.
Consider the needs and expectations
Define your content before you
of your ideal visitor and appeal to
decide how the website should look.
those users on a more intuitive level.
USE APPROPRIATE MEDIA
BE INTUITIVE
Use the most relevant and user-
A clear structure, visual clues and
friendly media available to convey
easily recognizable links help users
information.
to find the path to their aim.
DON'T FEAR WHITESPACE
REMOVE BARRIERS
Whitespace reduces cognitive
Let users explore your site and
overload and makes it easier to digest
discover your services without forcing
the information presented on screen.
them into sharing private data first.
STRIVE FOR SIMPLICITY
DON'T REINVENT WHEEL
Users rarely visit a site just to enjoy
Standard design conventions reduce
the design - they are looking for
the need for your users to figure out
information.
how your site works.
BE CONSISTENT
CALL TO ACTION
Keep the layout and branding
Guide and ecourage users to perform
consistent between the pages of your
useful actions and increase sales or
website.
lead generation.
www.taazaa.com