MCVP MKT APPLICATION
NAME: Angelica Ayala NAME AND PLACE OF BIRTH: Apatzingan, Michoacán 18/07/1992 CURRENT ROLE: MCB MKT Global Talent Specialist NATIONALITY: Mexican PHONE: + 52 1 7221 4716 75 SKYPE ID: Frangguti EMAIL: angelica.ayala@aiesec.net LANGUAGES: Spanish is my mother tongue and I had been stuying English since 2010 in the CELE AUEMex, and right now I’m preparing for the FCE certiication, also I had studied French for over a year. ACADEMIC BACKGROUND: Civil Engineering. August 2010- May 2015, Universidad Autónoma del Estado del México. Toluca, Estado de México.
AIESEC EXPERIENCE ROLE VP MKT AIESEC IN UAEMex
DATE
KEY ACTIVITIES
RESULTS ACHIEVED
January 2013- December 2014
- First specific recruitment for TM and oGCDP - Implementation of Nacional strategies in the local committee - Carry out the recruitments for TM and oGCDP.
-100% membership growth -70% social media growth -70% implementation of nacional mkt strategies. - Most that the minimum of publication achieved. - 100% of the monthly reports delivered.
January 2014- June 2014
- made the campaign for membership “Developing you”. - Give support to the LCs in their local strategies for the recruitment. - Create a new branding for EPAs. - Create videos for developing you campaign. - Implementation of recruitment by vacancies. - implementation of “Developing your global citizen and Developing your global Talent” program.
- Create an identity, objective, and slogan for the campa “One year to…” creating a very successful recruitment. - New and better video material for AIESEC in México, lik videos “One Year to…”, “¿Qué opinan tus padres acerca AIESEC?” and “True friendship”.
-Create “Global citizen” and “Global talent” campaign. - Coaching to all LCs to help them with their local strategies for the recruitment. - Off peak recruitment implementation. - implementation of “Global citizen completition” - Matching campaign.
- Increase the number of interested in Global Citizen -The Global citizen competition as a GCP that we would implement in the future. - New social media channels for oGIP
December 2013
- Learn about how to deliver a conference, studding targets and your style as facilitator.
- Certification in Train the Trainers program.
VP DELEGATE SERVICE EVEREST 2014
July 2014
- In charge of logistics of delegates. - Deliver the information for the delegates. -Being the relation between the delegates and the conference team.
- Delivering one of the most biggest conference in AIESE Mexico (550 delegates + Conference team )
CCVP LOGISTICS APOLLO 2014 ITAM
October 2014
- In charge of logistics of delegates, conference team, venue, sessions and the externals partners
- Delivering the best APOLLO conference in AIESEC in Me
December 2014
- In charge of logistics of the elections and candidates.
- Delivering a good conference and a good process of the elections.
MCB MKT MEMBERSHIP SPECIALIST AIESEC IN MÉXICO
KT EXCHANGE SPECIALIST August 2014- December 2014 AIESEC IN MEXICO
TtT Mexico
CC TPM 2014
OUTSIDE AIESEC EXPERIENCE ORGANIZATION
EVENT
POSITION
DATE
KEY ACTIVITIES
RESULTS ACHIEVED
UAEMex
Engineering Week
Logistics
May 2013
- Logistics of the presenters, session and gifts for they.
- A successful delivering conference.
American Society of civil Engineering (ASCE)
Concrete Canoe Competition Texas Section
Technical Paper responsible
March 2013
- Elaboration of the design paper, technical paper - Design paper presentation.
- good results in design paper presentation - 7th general place un the competition.
American Society of civil Engineering (ASCE)
Concrete canoe competition Texas Section
Captain of the team April 2014
- Lead the 4 responsible of the stand, races, presentation, and process team. -Elaboration of the concrete canoe - elaboration of the design paper - elaboration of the technical paper - design paper presentation - Woman spring, co-ed spring and woman endurance races.
- 5th general place. - 3th, 3th and 4th places in races. - 1st place in the most inspiring team. - Positioning of the UAEMex in ASCE.
American Concrete Institute (ACI)
Mexico Chapter
President of the chapter
January 2013- December 2014
- Logistics of courses and Deliver courses and engineering certifications. certifications. - Deliver conferences - Logistics of conferences
ACI and ASCE
Low Density Concrete Competition
President of the Organizing committee 1st and 2nd edition.
First edition in October2013 and second edition in 2014
- organized the responsible of the teams, sponsors, logistics and technics.
- Delivered the first low concrete competition in MĂŠxico with the participation of many universities of the country.
CICEM
Civil Engineer courses and certifications
Member of CICEM youth Club
May 2013- August 2014
- Participant of courses - Presenter of conferences in CICEM
- AutoCad Certification - CiviCad certification - SAP 2000 certification.
RANK THE THREE AREAS WHICH HAVE THE MOST EXPERIENCE AND DESCRIBE YOUR EXPERIENCE IN EACH. PLEASE DESCRIBE ACTIVITIES PERFORMED AND RESULTS ACHIEVED. 1.TEAM MANAGEMENT As CCVP Delegate Service and Logistics I acquired experience with different teams, working in short and stressful periods of time for delivering a conference, so I think that working in a CC team is one of the most challenging experience. The irst time I learned the main important thing to create a team and this thing is synergy, you have to look for different personalities that could be complement it. And the second time what I learned is that you need to create a unique and speciic purpose of your team as “Deliver the best Apollo conference that AIESEC in Mexico ever had have.” And if that purpose is on the heart of your whole team you going to achieve it. 2.PRODUCT DEVELOPMENT During my year as MCB of MKT I learned to study the product I’m working at the same time it is connected with “leadership” which is our main product, as well as its relationship with all our products and their sub-products. Once we understand these relations we will know how connect a speciic client with
AIESEC successfully and also analyze our good cases by the impact they have had in order to implement and develop them again. 3.STRATEGIC THINKING The experience I gained by working with other teams, such ASCE and ACI, has let me have an out-of-AIESEC vision, where the strategic decisions have to be made in in order to achieve an excellent result and a good place within the competition, because at the end what matters is the strategy you planned for having the best place considering the variation of different factors, cost-beneit analysis, small execution rates, etc. Regarding AIESEC, strategies for a good positioning, brand development and ways of improving our results are made.
MOTIVATION, LEADERSHIP AND MANAGEMENT
1.WHY DO YOU WANT TO BE PART OF THE MC 15.16 IN AIESEC IN MEXICO? HOW DOES IT FIT YOUR CAREER PLAN? Because I’m completely committed with the mission of this organization, and I strongly believe that we can achieve it through our programs if we doing in the right way, this means understanding our product “leadership” and developing the results that
we can obtain and for whom, and I assure that I can achieve it as well as developing the way we do it now a days. Concerning my career plan I’ve actually decided that I not only need preparation as a civil engineer, I also need preparation for life, in order to become a proicient person, developing my leadership and my commitment with the world and the society. 2.WHAT IS LEADERSHIP TO YOU? BRIEFLY DESCRIBE YOUR LEADERSHIP STYLE. For me leadership is being the most committed member of a team, is the people that inspire others to do and achieve the same objective and at the same time to be in charge of providing an excellent experience of their team while they are learning. As a leader I always try think positively, to look for solutions and do it by example, I’m very proactive so I like to work with proactive people as me. I try to listen the ideas of the whole team in order to make the right decision. 3.DESCRIBE YOUR MAIN STRENGTH AND WEAKNESS IN TEAM MANAGEMENT. PROVIDE AN EXAMPLE OF HOW YOU DEMOSTRATED THAT STRENGTH AND HOW TO AVOID THE WEAKNESS NEGATIVELY IMPACT YOUR EXPERIENCE. My strength is commitment, whether I´m part of a team or I’m in charge of something, I always give my best until get my objective. As CCVP logistics my commitment with the Conference team as well as being in charge of having all on time and having the logistics team always with the best attitude, helped
us to deliver an excellent conference. My weakness is that I’m desperate in some cases and I can become a very worried person about something. To solve it, I always try to look for solutions and to work with my team about the priorities to solve.
e)PROJECT MANAGEMENT As MCB your work is all about project management create a campaign as a project and deliver it in a certain period of time, so I had to implement the strategic actions and always work for the objective.
4.WHAT EXPERIENCE DO YOU HAVE THAT MAKES YOU GOOD AT ?
5.WHAT HAVE BEEN YOUR BIGGEST FAILURE AND YOUR BIGGEST ACHIEVEMENT AS AN AIESECer?
a)AIESEC CONFERENCE CREATION I believe that being part of EVEREST 2014 and APOLLO 2014 as CCVP and part of the CC of TPM 2014 gave me enough experience. b)FACILITATION Firstly with the Train the Trainers Certiication I truly believed that I learned a lot of how deliver an excellent session by studying your target, the venue etc… and I acquired experience as Facilitator of Functional Tracks in CONAL 2013, EVEREST 2014 and APOLLO 2014, and also in SMIs in my Local Committee. c)LIVING WITH OTHER PEOPLE I come from a very big family; I have lived in a house with 10 people so I don’t think that’s a problem for me. Also traveling many times with university mates inside and outside the country is something that I enjoy because I shared and learned from others. d)EMOTIONAL INTELLIGENCE Manage a team, being in the national support team and studying at the same time, gives me the capacity to order my priorities and made a balance between the personal and professional things and just maintaining a separation one of the other.
I can’t say that I had a failure because I think that everything happen for a reason, but I one situation that could change me was when I applied for being LCP and I didn’t get it, after that I learn a lot about me and my strengths. My biggest achievement has been Apollo 2014 I feel that was an achievement because I was able to deliver a conference giving my best and achieving my purpose, I accomplished all the things that were under my charge just as I’ve always dreamed. 6.DESCRIBE YOUR PERFECT MCP A completely committed person, who always have the attitude to challenge himself, and always challenge their team and their limits. Someone that always gives his best, and try to get their goals whit professionalism and passion, someone who knows his team, their strengths and weaknesses and know how to manage them in order to develop every aspect of them. Someone who drive their team to give the best of them, and never lost their vision and objectives. Someone who order his priorities, and commitments in order to rank it and purpose solutions as soon as it needs
7. HOW CAN YOU BOOST COLLABORATION FROM THE SHOES OF THE POSITION THAT YOU ARE APPLYING FOR? Having leadership as our main program, mkt can ind the way in which the different products have sinergy, for example where oGIP have sinergy with iGIP developing strategies to sell it together, thus the members of an area develop other skills and know of other areas. 8.HOW WILL YOU BUILD IDENTITY AMONGST THE MEMBERS OF YOUR TEAM? First of all looking for a purpose I mean we need a why before to apply a when, where, what, and how we going to act, talking about how to develop our organization implementing the MKT strategies, and make them feel the important they are. After that we can create a mission and vision of our team, and always put it in practice, and every time try to remember our area objective. Every session, every coaching, every reunion is going to do it in order to achieve our purpose.
2.WHAT’S OUR MAIN BOTTLENECK TO ACHIEVE RELEVANCE AS A NATIONAL ASSOCIATION?
STRATEGIC THINKING
Lack of professionalism, some people act like if AIESEC is just a game, and our customers realize that. Students, universities, and companies don’t trust in our organization because of the low performance and participation that we have, and this can result in lack of sales training, lack of development of our members or for lack of interest; we can solve those problems changing our mindset, always thinking that we do has a meaningful purpose. 3.MAKE A SWOT OF AIESEC IN MEXICO AND EXPLAIN HOW CAN WE BOOST THESE OPPORTUNITIES.
1.WHAT THINGS HAS AIESEC IN MEXICO DONE BEST AND WORST IN THE LAST YEARS? (MENTION ONLY ONE PER EACH). BEST Country partners and international cooperations and speciic projects such “Mexilombia” in order to aline expectations, products and create a GCP WORST Lack of synergy between MC and LC strategies, the differences between local strategies and MC strategies make it dificult to achieve national goals While everyone is focused just making numbers and achieving their own goals, we forget what “One Mexico, One Purpose really means. We also forget our values especially a very important one “Striving for excellence” and we do tasks only doing it as easy as we can.
Strengths - International relations with country partners - New costumer low - Positioning of GCDP - National conferences - Membership growth - Good MKT campaigns Weaknesses - Lack of attention to small committees - Few synergy between LCs - Lack of local MKT research. - Membership don’t have entire knowledge of internship process - matching process Opportunities -Developing social media strategies - Government relations - MKT development. - New costumer low, which is supposed to
make the process easier and the EPs inding a practice faster. Threats - Insecurity of our country - AIESEC is not a known among companies established in the country, that’s why gaining their trust can be really dificult most of times. 4.WHAT SHOULD BE THE FOCUS FOR AIESEC IN MEXICO 15.16 PLEASE EXPLAIN The focus must be iGIP programs, because is the best way to create a good positioning in our Country. A good MKT segmentation, and the sales trainings will help us to understand companies, their mission, vision and how connect it with AIESEC purpose, on this way we’ll sell telling what they need without asked it before, being professionals and responsible of this program, we going to develop our membership skills and our positioning in Mexico. 5.LIST ONE CONCRETE STRATEGY TO GROW, CONSOLIDATE OR MATURE oGIP, oGCDP, iGIP, iGCDP, TMP y TLP IN AIESEC IN MEXICO. oGIP. This program needs to focus our efforts on looking for speciic people, it doesn’t need a general recruitment as Global Citizen, “Global Talent” needs a recruitment where career managers give us a list of special people who accomplish the proiles that we are looking for, so we contact one per one and offer the program, or in special cases when that kind of information can’t be given to ask the managers to help us sending the opportunities information to
the best candidates, in that way we can increase the conversion rate of interest to match. oGCDP. Investing in social media branding like Facebook ads, giving positioning in digital mkt because this program could be focused by social media sharing. iGCDP. Improve local projects, in order to solve local problems taking advantage of the relation with government, doing a planning that content the way that we going to contribute to society. iGIP. Giving an identity to matching campaign, showing the powerful and commitment that Mexicans could be, this campaign includes international publications making treats with our country partners. TMP. Implementing short videos showing GCPs of members that in short periods of time are enjoying AIESEC, and making it part of recruitment campaign.
TLP. Implementing membership aware to the best performances in our country, also for TLPs as MCBs and NSTs in order to promote those kind of roles as relevant as they are. 6.HOW WOULD YOU LIKE TO SEE AIESEC IN MEXICO IN JULY 2016? Breaking our limits and achieving 2016 goals, implementing the AIESEC International vision, positioning our brand in social media, carry out exchanges by our digital promotion. Increasing the number of country partners, and doing internships with them by excellent quality. I see an incredible MC to LCs synergy and a full implementation of national strategies in order to achieve together the national goals.
7.WHERE DO YOU SEE AIESEC IN 2020? Being an incredible positioned organization, recognized by doing exchanges without forgetting our purpose and values, making AIESEC the most recognized youth leadership organization in the world with a lot of excellent partners that along with AIESEC provide life changing experience with quality. All together achieving the global vision, and doing from MĂŠxico and example for other countries.
MCVP MKT 1.WHICH THREE FOCUS POINTS DOES MARKETING NEED TO TAKE ADVANTAGE OF DURING THE TERM 15.16? -MARKETING FOR CONVERSION. I believe that the most important thing is that MKT needs a WHY, all of our actions have to be focused on the national goals and their conversion rates. For example, a PR activation must be planned according in irst place to just one program, as well as to the market, message, audience and place, with this information we can qualify the interested people, apply the conversion rate known for the program the activation was focused on and then we will be able to know how many realization can be made. After comparing the planned numbers with the real ones we are going to know whether the strategy worked as planned or not in order to decide if it is convenient to apply it again as well as how many times it can be repeated.
-EXPERIENCE, OPPORTUNITY AND PROMOTER MARKETING. Implementation of those three steps as the MKT low at national and local level it help us to being involve in each step of our programs in order to understand them and implement strategies in the steps within the costumer low where the EPs back down the most. Experience MKT is understanding our market and product, so we can provide the right experience to the right people. This assures a successful recruitment at local level and achieving their goal in interested people. Opportunity MKT is focused on supporting people who is looking for an opportunity in one of our programs, in this step we care about the content and information that we provide them, solving their doubts and help them to ind the opportunity that they are looking for. In that way we assure the quality of our service and in the other hand it could give us a lot of information about how to improve our costumer low. Promoter MKT is focused on connecting with our customers by giving them the inal servicing of their process, knowing the experience they had and involving them in our activities with the purpose of integrate them in a new program, and taking GCPs and give them to know to the network. -LOCAL MARKET ANALYSIS Each LC must analyze their market and the product that they can offer to this market, its mean being conscious of the purpose of the recruitment. How can they do it? Well irstly, establishing their local goals based on the national ones. They set their goal and then the new costumer low conversion rate is applied
so they can realize how many interested people they must have, after that they can divide them within the sub-products according to their career, age and skills with the potential universities that the program needs; at that time the digital strategy is applied, studying the social media performance. With both studies the LC will know the real number of people needed in every step of the costumer low. Therefore, the LC sets an approximated number of how many posters were seen, which people became interested because of the lyers given and informative sessions, as a result they can do an analysis cost-beneit assuring that inversion in the recruitments is returned as realizations, by these means the LC will be able to know if the recruitment was successful and sustainable.
2. SELECT ONE PRODUCT FROM EACH PROGRAM (iGIP, iGCDP, oGIP, oGCDP, TMP/ TLP) IN ORDER TO MAKE A PRODUCT AND CUSTOMER ANALYSIS AND COME UP WITH ONE STRATEGY TO INCREASE THE NUMBER OF EXPERIENCES (ONE PER EACH). PROGRAM
PRODUCT
PRODUCT ANALYSIS
CUSTOMER ANALYSIS
STRATEGY
iGCDP
Corporate Founding
Product Is unknown by LCs and it hasn’t have promotion with companies.
Companies could be benefited and take advantage of the deducibility AIESEC has, as well as accomplish the title of “empresa socialmente responsable”
Making relations with companies that needs the title, and agreeing that the money will be used for other programs like Impacting Orphanages.
oGCDP
Developing your Global Citizen
Youth initiative developed as a good strategy to do exchange and make the platform enjoy their own product, however it has bad positioning in Mexico.
Members are to busy making AIESEC work for doing an exchange, they are not sure of their next steps.
Implement a new campaing where this program means the way to complement their AIESEC career, because anybody knows more of aiesec as their members.
iGIP
iGIP Short term
Is a very potential product, but even youth, still missing establish the terms of the opportunities. This semester AIESEC in México begging to implement it.
Companies are interested on it, because they don’t have to pay as in other iGIP projects. EPs don’t want to take the opportunity.
Firstly giving a program identity, looking for a specific target that could be interested on it, and create and specific matching recruitment for the program.
oGIP
Information Technology
it’s a potential subproduct because we have a lot of available opportunities in the network, with different country partners.
People are not interested of it cause they could obtain similar jobs in Mexico, they couln’t see the advantage of taking the program.
I take advantage of the MCVP Digital MKT in order to discover the social media where they move, so in their places they could being interested on our program.
TMP/TLP
I’m a maker
Not developed program, this program means the next step of developing you, where members aim to being leaders.
Members didn’t understand the WHY of I’m a maker, and they don’t implement it in their local committees.
Implementation at MC level, as national recognition in conferences for the people who inspire others, and doing prices to the winners.
3.HOW DOES THE ROLE OF MKT CHANGES WITH THE NEW CUSTOMER FLOW? Change in the way that MKT have to be present in everything, because MKT is responsible that the expectative of our customers have been fulilled, we ensure that during the process we are providing good service and beginning of the life changing experience. Also we ensure that those who had been living one of our programs are GCPs and we can use it as an example and we can do their voices be heard and their experience will share and We doing it implementing experience, opportunity and promoter marketing. 4.HOW WOULD YOU TAKE ADVANTAGE OF HAVING MCVP DIGITAL MARKETING AND MCVP PR AS A SUPPORT TO BOOST EXCHANGES? Having both like a support we can increase numbers, focusing on mkt analysis its mean that the MCVP Digital MKT will base his strategy in social media researches, like how many people have contact with our publications, and how to drive those people to be really interested in AIESEC, also exploring new areas on the web where we could acquire positioning, always making sure that we are aiming to the right target. And MCVP PR will be focused on getting positioning by relations, thinking that the most partners we have, the most positioning we acquired, and this positioning companies can trust in our organization and we strengthen programs as iGIP.
5. MENTION THE PLATFORMS THAT WE HAVE RIGTH NOW IN AIESEC, THEN SELECT THE 3 MAIN ONES AND DESCRIBE HOW CAN WE TAKE ADVANTAGE OF THEM. GIS as EXPA an OP is a new platform which is supposed help us to facilitating the EP process, AIESEC members needs to familiarizing with the platform as soon as possible, so we can being in charge that the whole experience of the people is the best delivered experience, and also we can studying where and when we have inlection points in our low. Website. AIESEC in México have a website that is not aligned at the global one, irstly we need to aligned it, and made a new one with blogs, GCPs, and being in charge of renovate the website continuously and adding a space when the people doubts could be solved, sharing the website in our media channels. Linked In. As an external platform, we can approach it because it is a Network full of business contacts, irst of all we must be sure to
be inside of the groups that share AIESEC objectives, always trying to inform constantly about AIESEC to the companies we want to be related. With just one national proile we can assure that the information is shared by all of our members, making more possible our brand positioning and impact within the network. 6. DESCRIBE THE CURRENT COMMUNICATION INSIDE AIESEC IN MEXICO AND CREATE SHORT INTERNAL COMMUNICATION STRATEGY TO MAKE SURE ALL MEMBERS GET RIGHT INFORMATION ON TIME. Nowadays, internal communication exists as a Group of Facebook of the members of AIESEC, but I think this is a very informal and incomplete way of communication because many members doesn’t know the group and people who isn’t still in AIESEC is in the group. Last year I was in charge of the national Newsletter and its work for that semester, however it was so dificult gather all the information. Therefore based on technology we can
create a national app for mobile phones, where all members of aiesec in Mexico could be informed of news and opportunities in the network, it will make possible the right information gets on time and that all members have access. 7. WHICH GLOBAL STRATEGIES ARE NOT BEING IMPLEMENTED IN THE NATIONAL LEVEL AND THAT WE NEED TO IMPLEMENT? Digital MKT is the only part of marketing that is not completely implemented in Mexico, beginning for our website, we are not aligned to the international template. Also we are not measuring our digital MKT capacity, but this is the plan, to make marketing for conversion, using digital positioning, with different strategies like Youth Speak as a global movement. Other strategy that we are not implement is our national web as a potential blog sharing videos and interesting information for people, in this way we need to be focus in content and feed constantly our web page.
8.
WHICH WILL BE YOUR MCB AND NST STRUCTURE?
MCVP MKT
MCVP Digital MKT
MCVP PR
MCB GT Specialist MCB GC Specialist MCB Project Specialist MCB Coorporate Specialist MCB Membership Specialist
Designer CEEDer NST Designer NST Designer NST Designer
Video CEEDer
LCVP MKT APPLICATION
the most goals we
18-07-1992 / Mexican/ MCB MKT Global Talent Specialist AIESEC in Mexico/Civil Engineer UAEMex My Passion is doing what I love, and I’m moving in life just to accomplish my goals: do everything that is in my hands benefit society, make happy the people how is around me, and learn everyday something new, but never forget who I am and living a happier life. Living in Mexico and enjoying every corner I’ve discover made me realize how much it needs us, with the help of AIESEC we can make of Mexico a better place and share all the beauty it has. I’m completely committed with the mission of this organization, and I strongly believe that we can achieve it through our programs if we doing in the right way, this means understanding our product “leadership” and developing the results that we can obtain and for whom, and I assure that I can achieve it as well as developing the way we do it now a days.
360° of Marketing -MARKETING FOR CONVERSION. I believe that the most important thing is that MKT needs a WHY, all of our actions have to be focused on the national goals and their conversion rates. -EXPERIENCE, OPPORTUNITY AND PROMOTER MARKETING. Implementation of those three steps as the MKT flow at national and local level it help us to being involve in each step of our programs in order to understand them and implement strategies in the steps within the costumer flow where the EPs back down the most. -LOCAL MARKET ANALYSIS Each LC must analyze their market and the product that they can offer to this market, its mean being conscious of the purpose of the recruitment.
Together we can grow as professional and strategic area as a main important factor of our organization.
Alfonso Salazar National President of AIESEC in Mexico 15.16 I, Maria de la Paz Cano Herrera, MCVP Marketing of AIESEC in Italy, hereby recommend Angelica Ayala for the position of MC VP Marketing of AIESEC in Mexico. I’m glad to have the opportunity to write an endorsement to her, because I have known and worked with Angelica during our term as NST in AIESEC in Mexico (Q1/Q2 2014) and I can say that she is a reliable person, challenger and always looking further, committed and proactive. Angelica is always working and looking for new knowledge. Angelica has an strong character and natural leadership skills, furthermore she has the ability to bond easily with people, which make of her the right person to lead the marketing commission in AIESEC in Mexico. She understands understands perfectly the marketing contribution to exchange areas being aware of conversion rate and expectations setting, since she has worked with different operational areas. I am sure that Angelica has the knowledge, skills and passion to the position that she is apply for. Please contact me if you have any question,
Maria de la Paz Cano Herrera MCVP Marketing AIESEC in Italy maripaz.cano@aiesec.it +39 340 957 76 51
Saturday, December 27th. 2014 Alonso Salazar, National President of AIESEC in Mexico 15.16 In the next letter I am happy to endorse Angelica Ayala “Tacha” during her application process to get the National Vice President of Marketing position of AIESEC in Mexico during the term 15.16. I am happy to endorse her because of the next characteristics: ‐Honesty ‐Humbleness ‐Listener and Observer ‐Hard worker ‐Challenger I met Angelica during her term as VP MKT of AIESEC in UAMEX. Since I met her I like the ability that she has to connect with the people and communicate with them; that was a reason why I select her as part of my NST when I was MCVP MKT of AIESEC in Mexico. During her time as part of my NST I discovered that she is capable to take decisions very consciously and fast, she is a very good listener, but also she will make her voice being listened. Angelica was a good support on my decisions too, she will be calm no matter how difficult the decision is and she will take a fast and conscious decision. In the other hand she was open for all the new challenges and feedback. She is a very fast learner and committed person. She is a person that through the observation, she learns how to work with people and how to connect with them, so that’s quite amazing about her. I love to have “Tacha” as part of my friends. Her honesty in all the ways makes her very reliable. She is a super team player and a super team leader. She is a person that is not afraid to fail, she know how it feels so now she just see it as a stage and preparation to make a bigger step in her life. She cares about the people that are next to her, that makes her special. I believe “Tacha” still needs to improve many skills, but with her humbleness, strong mindset, strong character, easy connection with people she will face any challenge she has and she will push any goal she needs to reach.
Anything regarding the endorsement, please feel free to contact me.
Javier Hernández Morales National Vice President of Marketing AIESEC in Germany 14.15