Hemas Consumer Brands International Business 07th January 2014
Index •
Hemas Group – Profile
•
Sector wise Performances
•
FMCG Sector
•
Our Brands
•
International Business Operations
The Hemas Group
About Hemas Hemas Holdings Ltd is one of Sri Lanka’s top 10 listed conglomerates A Leading publicly quoted company with 3,500 employees Consolidated Revenue LKR. 26 billion in 2012/13 Growth Rate @ 21% Operating Profit LKR. 2 ½ billion Key Sectors FMCG, Health Care, Transportation, Leisure & Strategic Investment
Company History – Key Events
Sector wise Performances 2012/13 FMCG business sector : Revenue Rs. 7.7Bn and Profit Rs 745Mn respectively. Revenues growing by 14.5% and Profits by 24.6% Our Healthcare sector : Revenue growth of 20.0% and profit growth of 23.2% to close at Rs 9.0Bn and Rs 493Mn respectively. Our Leisure sector : Revenue growth of 38.6% and a profit growth of 275.4% for the year under review. The sector closed the year with revenues of Rs 1.6Bn and a profit of Rs 464Mn. Transportation sector : Revenues grew by 52.5% to reach Rs 1.1Bn, whilst profits increased to Rs 328Mn reflecting a 4.7% growth. Power sector : Revenues have increased 23.2% to Rs 5.5Bn, whilst sector profits have grown 12.8% to Rs 286Mn.
FMCG Sector Largest sector at Hemas and the second largest Personal Care player in the country. Develop, manufacture, market and distribute a vast range of products. Well known household names –recognized and trusted Combine modern technology with traditional know-how Within FMCG, Hemas manufactures and markets Personal Care brands with a market share of 25%. Baby Cheramy is the Number one baby care brand with 48% value share and Clogard is the number 2 toothpaste brand in Sri Lanka with 30% value share Hemas successfully competes with major MNCs (UL, P&G, J&J) with an increasing market share. Second largest player in Personal Care and 7th largest FMCG Business in Sri Lanka Exports to 12 countries.
Brand Development
Use of consumer research and tracking studies for insightful product, brand & communications development • LMRB, AC Nielsen & Quantum • Working with the best in the communications business • O&M & Bates Asia
Research & Development o In-house facilities available for formulation & process development for a wide range of FMCG products. o Affiliated with R&D facilities in local universities for on going innovation & development o Work very closely with leading suppliers (ie. Givaudan – Velvet soap, Symrise Clogard) in fine tuning product development o A fully qualified R&D division competent in developing formulations from scratch o On-going tests & trials on developing local raw materials o Use of a CORD (Consumer Oriented Research & Development) panel for quick inuse testing prior to large scale product placement tests o Micro biology lab facility
Manufacturing Facilities
Sales & Distribution Channels
General Trade (GT) – Island divided in to 03 Zones Moder Trade – Keells, Cargils, Arpico, Laugfs, Sathosa S.M.M.T One of the best distribution systems in Sri Lanka
Hemas Products
Hemas Brands
Hemas Brands – Baby Cheramy
Hemas Brands – Clogard
Hemas Brands – Dandex
Hemas Brands – Pro Sports
Hemas Brands – Kumarika
Hemas Brands – Gold
Hemas Brands – Goya
Hemas Brands – Paris
Hemas Brands – Fems
Hemas Brands – Capri
Hemas Brands – Nimex
International Business
At present we are exporting our products to 12 countries across the globe Accessing Europe through indirect exports Bangladesh Business