In the Region for Sales
Greater Than $1 Million #1
In Sales at Mountainside at Northstar, Northstar Village, Old Greenwood, Gray’s Crossing #1
Outside Referring and Listing Brokerage in Martis Camp #1
For Quality Professionals practicing cutting edge real estate in the community they love #1
Having participated in the creation, launch and evolution of every major resort community, TMR’s institutional knowledge and insights are unparalleled.
All of our agents have genuine in-depth knowledge of the North Lake Tahoe market, including the constantly evolving regulations, business practices, and consumer trends.
We provide industry leading insight (current and historical) and local market trends that are influencing the current Tahoe real estate market, as well as important insider information and comparisons to price your property.
We take the time to understand the unique selling points of both your community and home, which helps us leverage our marketing efforts.
We live, play, and work in the area. This gives us a rich, hands-on perspective regarding the Tahoe lifestyle
As founding member of Forbes Global Properties, we give our clients access to a platform backed by Forbes, one of thee world’s most trusted media brands, a brand with multi-generational appeal that luxury home buyers respect
Our team goes above and beyond for our clients, as well as for each other — it’s just second nature.
Tahoe Mountain Realty is the finest collection of real estate professionals practicing in the Tahoe Truckee region. Every person, from our peerless group of agents and trailblazing marketing team to our diligent transaction staff stand head and shoulders above the crowd for their unique and tireless brand of professionalism.
Tahoe Mountain Realty has broken the mold on what a brokerage should look like by employing the highest quality individuals whose passion for the region and the profession know no bounds. TMR, collectively and through its individuals, continually strive to reinvent the way resort real estate is marketed by understanding the unique culture of our feeder market and positioning ourselves to perfectly match every-changing consumer trends.
Fancy’s passion for working with people and creating unique experiences has brought her to the real estate industry. Her ambition, high energy, and professional work ethic assures stress-free, seamless transactions for her clients. Fancy’s number one priority is to listen to clients and to create a trustworthy relationship that exceeds expectations.
Fancy was raised on the southern California coast and Tahoe-Truckee has been her home for the past fifteen years. Fancy has a passion for the mountains and for the lifestyle this region has to offer. She believes in a life balanced between work, family, and adventure.
In her free time, Fancy can be found adventuring in the Sierra Nevada Mountains with her husband and their two dogs. Snowboarding and community are at the core of her life. Providing education on avalanche safety and empowering women by coaching women’s snowboard camps are two ways Fancy has given back to the community. Whether you are buying or selling a home, or need advice on your next Tahoe adventure, Fancy is here to help you.
TMR has your best interests at heart, we’re committed to meeting your goals and getting your property sold. We have 3 proprietary avenues for the optimal marketing of your property. Having launched nearly every premium resort community, TMR has cultivated a unique collection of assets for you to leverage in the marketing of your home.
• 3 premium high-visibility office locations at Northstar, Gray’s Crossing and Downtown Truckee.
• Showcase current listings and relevant real estate market updates.
• Featuring relevant information for consumers new to the region.
• Prominently display your listing before the eyes of thousands of qualified prospects.
• Over the years, TMR has curated a rich opt-in database of over 17,000 people.
• Partnerships with high profile brands that leverage a global reach for high qualified leads
• Weekly engagement with our database including updates on new listings, generates tremendous lead activity.
• Frequent targeted email and social media campaigns sent to a following of thousands between Facebook, Twitter, Instagram and LinkedIn, as well as a group of over 6,000 high-end California brokers through our affiliate partnership.
Our in-depth market studies allow us to create specific programs of outreach for targeted consumer groups, accordingly maximizing the effectiveness of our marketing efforts for your listing.
Because we know the preferences and behaviors driving our consumers, we market your property in the most suitable and appealing way to these primary demographics:
Millennials
< 40 years
Driven by Action and Adventure
Generation X
40 – 55 years
Driven by Connection
Key
Desires
A variety of unique activities and opportunities for adventure, and easy access to these experiences
Effortless, turnkey ownership
Behaviors
Will do a majority of research online and have many in-depth questions before forming a decision
Spacious, efficiently designed home to accommodate extended family
Ease of lifestyle including physical amenities, high level service options and access to open space
Will lean on personal referrals and networking in order to make an informed decision
Prime-Time Mavens
Baby Boomers
> 55 years
Driven by Fulfillment
A highly customizable product in a private community with a smalltown feel
A wide variety of amenities within walking distance
Will base purchase decision on peer group consensus and personal experience
Our Focus
Easily indexed, responsive websites with concise information and bright, vibrant imagery
High-tech visual models and graphics in showrooms designed to provide high-level orientation
Must provide digital and tactile sources of information to account for a blend of tech-savvy and traditional consumers
A tactile approach including brochures and branded items
An enhanced desktop version of the website with thoughtful imagery and video
TMR understands the critical role the internet plays in real estate and that most prospective buyers begin their property search on the internet. This is we why we focus much of our marketing efforts at this medium, including:
Our high-traffic brokerage website and blog appeal to luxury, Tahoe buyers and feature all current TMR listings by community location
Customized Social Media communications to regularly advertise new listings, open houses, and property updates via TMR’s engaging blog, and social media platforms.
@tahoemtnrealty
Provides immediate and comprehensive access to inventory and information on the Tahoe Truckee region’s premiere resort communities.
A captivating 3D walk-through that incorporates photos, floor plans and video. With this platform every room can be explored from any angle — on your desktop, or at your fingertips. Upon completion of this tour, we can support its viewership with a targeted postcard campaign, as well as digital outreach to the greater TMR Database and Global Networks. Through our partnership with O’Dette Mortgage Group, we are able to bring you this innovative technology.
Easily search Tahoe-Truckee listings at your fingertips.
Interactive regional map search capability.
Award winning listing alert platform
Listings based on location, price, features, and address.
Talk to a knowledgeable agent instantly.
New listing push notifications sent to interested consumers
Sign up to get current regional market updates
RealScout, like Tahoe Mountain Realty, is dedicated to the future of real estate and furthering the connections between agents and clients. The cutting edge platform allows agents to share relevant and real-time listings with their clients in a personalized format leading to higher conversions
Our sophisticated marketing software is integrated across our digital marketing platforms - provides us with valuable data and insights about engaged consumers. These web analytics are an asset to your listing because they support our efforts to:
Create effective and efficient marketing strategies for your property and engage with prospective buyers on various web platforms.
Target actual consumers and track their interest in real time.
Measure the performance of marketing strategies and adapt as needed to maximize efficiency.
As Tahoe’s Leading Real Estate Team, Tahoe Mountain Realty is well-known for our Luxury Home Preview Tours.
These tours are designed to showcase select collections of our listings throughout the top resort communities in Truckee, in an appealing tour format strategically scheduled over periods most active with visitors in our area.
Through more than a decade of client engagement, TMR has established a uniquely qualified database of over 20,000 interested consumers. The presence of a centralized database is distinct from the traditional brokerage model unto itself, however, the composition of TMR’s database — created over years of inquiries on luxury real estate — make this collection uniquely well-qualified.
Your listing will be positioned as a primary offering before this crowd. We use real time analytics to view consumers who engage with your property for a hyper-efficient marketing process.
Understanding that most buyers have an existing relationship with a community, TMR will mail Just Listed postcards to each owner featuring professional imagery of your property. Understanding different consumer archetypes engage with different media sources, TMR runs specific print campaigns in the Sierra Sun, Tahoe Quarterly as well as Bay Area publications.
Connecting with discerning buyers. Wherever they are.
Tahoe Mountain Realty continues to amplify their global reach by partnering with the world’s most elite brands, cutting edge technology platforms, and the fastest growing real estate networks. Tahoe Mountain Realty was carefully selected to be invited for each exclusive membership for being the elite brokerage for the Reno-Tahoe region.
TMR is a founding member of Forbes Global Properties for the Truckee, Reno and Lake Tahoe area. Connecting with 100 of the world’s most elite luxury brokers, bringing your property to an international market.
Established in 2020 as a showcase of luxury homes and an invitation-only association of international real estate experts, Forbes Global Properties is a natural extension of the time-honored Forbes brand. Forbes Global Properties leverages the audience and worldwide reach of Forbes, one of the most trusted media companies for the last 100 years, to engage, inform, and delight buyers and sellers of luxury properties.
No other luxury real estate platform has the same global reach or media power as Forbes. A broker-owned, brokerled organization, membership in Forbes Global Properties is reserved for only the most distinguished firms.
Exclusive members from across the globe collaborate and transact in an environment guided by the founding principles of transparency, information, and trust.
These charts demonstrate the unparalleled reach and penetration of the Forbes brand. This analysis illustrates that Forbes and Forbes Global Properties combined have the greatest share of voice of any brand in the luxury real estate industry globally. To help you explain this powerful metric, we’ve created suggested captions you can use in social media posts and in talking points in listing presentations.
Highlighting your property’s strengths and unique attributes
We take the time to identify your property’s distinctive selling points and design a customized marketing plan to achieve positive results.
Core Listing Services
» Professional Photo Shoot
» Complete MLS Listing Management: Photos, maps, virtual tours and updates
» Prominent TMR “For Sale” Signage
» Property Brochure
» Property Virtual Tour
» Featured Property on TMR’s High Traffic Website
» Featured Listing on Realtor, Trulia, Zillow, and many other real estate websites
» Featured on RealScout including relevant push notifications and home page listing feature
Feature on our Leverage profile | Forbes Global Properties
Three inviting Sales Galleries located in The Village at Northstar, Downtown Truckee and Gray’s Crossing.
The Unique Positioning of Your Property: Your home is not a cookie-cutter tract home, nor should its marketing fit into a standard template. TMR understands that your property has a distinct position within the Tahoe-Truckee real estate market. As such, we will create a customized marketing plan highlighting its distinct selling points in a language optimally crafted to appeal to our consumer archetypes.
We take the time to identify your property’s distinctive selling points and design a customized marketing plan to achieve positive results.
» Targeted Digital Marketing: We identify the best prospects for your listing and organize effective communication plans based on each individual’s actions, preferences, needs and interests
» Email Campaigns:
• Inclusion in TMR agents’ personal e-newsletters to an extensive database
• Tahoe Sierra MLS Member News
» Social Media Campaigns: Facebook, Twitter, Instagram, and TMR Blog Posts
» Informative Communication on Your Listing: Updates on market trends, relevant transactions, property tour feedback, and industry insights
» Forbes Global Properties. With a presence in 70 countries, 50 million social touch points, and 5.8 million U.S. magazine readers, no other luxury real estate platform has the global reach or media power of Forbes
To consistently exceed client expectations by providing the highest level of service and insight to our clients.
We work hard and take pride in negotiating the best deal for you; we want to be your life-long real estate partner in Tahoe. The relationship we’ve built with our clients is more important than any single transaction.
