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Consumers & Customers – Difference between consumer & customer – CBSE Class 9 / Class 11
takshilalearning.com/consumers-customers-difference-between-consumer-customer-cbse-class-10-class11/
September 11, 2021
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Customer and Consumer
Who is a consumer and who is a customer?
In our day-to-day lives, we tend to use the terms ‘customer’ and ‘consumer’ interchangeably. However, they represent two different sections of the market in commerce.
Moreover, it becomes integral to understand the difference between the two terms to decide the marketing strategy of the product or service.
Let’s understand what these terms mean and then draw a comparison between the two.
Who is a consumer?
The word Consumer comes from the word Consume, which means to use. As such, the end-user of a commodity is called a consumer.
Therefore, a consumer is the end-user of the purchase.
Who is a customer?
A customer is any individual or business entity that pay monetary compensation in
exchange for goods or services. Customers are also called buyers or clients.
