Creative Execution

Creative Executions

website revamp The previous website was a bare, single page site that was not compatible with mobile de- vices and contained inaccurate information. We developed a new website consistent with the brand tone, color palette, font, and pat- terns. We optimized the site for mobile users, linked the site to the brand’s social channels, and included forms for users to easily contact Four Fat Cows about catering events and oth- er important information. Users can immerse themselves in Four Fat Cows’ various product offerings and learn about the brand’s mission.

MeNu Revamp

Four Fat Cow's old menu was off to a good start, but we were able to elevate it. We kept the same chalkboard look and pastel colors, but organized it so that it is sleeker, cleaner, and easier to read. It also now features their new typefaces and illustrations.

Old design

New Design

Aprons

Four Fat Cow's old aprons were black with their multi-colored logo. We set them up with two different options for apron de- signs that are much more colorful. These new aprons not only reinforce their brand identity, but also reflect the friendly and welcoming environment. Four Fat Cows takes pride in having friendly employees, why not look as friendly as they act?

Cup Design

We also redesigned the cups so that they match Four Fat Cow's new identity.

Athens Anniversary celebration

WHAT February 10th, 2018 was the grand opening of FFC Athens. To celebrate this, we decided to throw a carnival style birthday party for the shop and invite the rest of our Four Fat Cows Family- our customers- to celebrate with us.

WHEN? Saturday, February 16th from 1-4 pm

WHY? The purpose of this event is to celebrate one year of Four Fat Cows’ being open, along with celebrating the customers who made it happen. On this day, the shop was going to provide exclusive coupons and discounts on top of already having 25% off, and carnival games that people of all ages would enjoy.

HOW? We used social media to spread awareness of the event. Instagram- We scheduled days and times in a content calen- dar when we would post advertisements on Instagram. Facebook- We also created a Facebook Event for the cele- bration, and used Facebook Boosting to make out target audi- ence aware of this event. We used the boosting to ensure that the event would appear of the women and men who lived within distance to the restaurant and had children.

Campaign

The Sweet Debate

Friendly competition between cups and cones and other sweet opponent on the big stage - Instagram. In order to in- crease engagement and foster friendly competition we launched a fight for the ages. This was the first step in creating more engaging content for the future.

We also designed shirts that were sold in the Athens store so customers could represent their teams.

GUERRILLA MARKETING

Treat Wave

When there’s a heatwave there’s also a TreatWave. A temperature locked vending machine filled with Four Fat Cows ice cream unlocks when the temperature hits 95°F. The Four Fat Cows Instagram has the key to finding the traveling vending machine.

GUERRILLA MARKETING

Ice cream truck

Not your typical ice cream truck. Four Fat Cows has the potential to become a household name, but not enough people know it’s their favorite ice cream shop - yet. This truck would initially drive around serving wherever they stop. When the truck isn’t traveling it can be reserved for catering and other events Four Fat Cows participles in.