Insights
RESEARCH APPROACH Our approach was to create a survey in order to gain insights on the Athens population in regards to their habits eating out, as well as their awareness of Marti’s offerings such as breakfast items, gluten-free, dairy free, and social platforms
SURVEY RESULTS
90% of respondents heard about Marti’s through word of mouth
62% of respondents eat out 1-4 times a week 81% of respondents said they go to Marti’s a few times a year or less
63% of respondents aren’t aware that Marti’s is open for breakfast
46% of respondents don’t know about Marti’s GF and vegan options
Through surveying 195 Athens residents, 187 of which being college students, we were able to identify specific opportunities to expand Marti’s awareness
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