Results
INSTAGRAM Marti’s at Midday saw great success from September through March by tapping into the platform where our target market’s eyeballs are most often; Instagram. We optimized our use of the platform by utilizing new features like Instagram Stories, and engaging in relevant hashtags and local “foodie” influencer accounts. These best practices can be easily maintained after our campaign to continue the growth trajectory. Without using any paid advertising across social accounts, we garnered an audience of 106% overall impressions, based off of our page’s followers. Of this audience, 82% was with our primary targeted audience of 18-24 year old college students. Impressions (followers): 105.88% increase in followers Engagement (likes/comments): 933.33 increase in comments 250% increase in likes Audience: 82% female followers Ages 25-34 Athens residents 35
