Executive Summary CHALLENGE A large majority of students at UGA were unaware of Marti’s at Midday. In addition, Marti’s was not top of mind for those students who were familiar with the restaurant when choosing a dining option. Marti’s was also not very present on social media so our main challenge was to boost her social media reach and frequency to bring her business into a more competitive level and increase awareness.
STRATEGY Increasing awareness to all student by boosting her social media reach and frequency to pull in more and more customers from the younger population. We did this through youthful, creative, and unique social posts and giveaways.
RESULTS We increased Marti’s following by 105.88% and engagement by 250% on social media, got Marti’s on UberEats and created a new menu and new website. UberEats has been doing increasingly well at Marti’s since we got her on the App and continues to bring in a large amount of revenue 9
