New Recruits Target Audience

Instagram Information Card

Since the current customer demographic tends to be middle aged adults, 50 and over, not many PTX customers will be familiar and comfortable using social media. With this clear and concise guide to posting on Instagram, our PTX clients will be much more comfortable maintaining a relationship with PTX on social.

Press Release

Eliminating Single–Use Plastics

This press release discusses the first phase of PTX’s new environmentally conscious initiative, which is eliminating plastic water bottles used at the Birmingham facility. The eventual goal is to make changes that will positively impact the health of the environment, while also providing a luxury, high–class experience.

Media outlets to target: Atlanta Magazine, TheDrive.com, TopSpeed.com, Autobahn Adventures

Press Release

Heritage Gallery

This press release announces the 20th anniversary exhibit, which is an expansion of the typical museum. The Heritage Gallery is located in Porsche Experience Center in Atlanta. The exhibit will run from late February to August (6 months total).

This press release will speak to the perserverance of Porsche and PTX and highlight relationships and connections to the community.

Media outlets to target: Atlanta Magazine, TheDrive.com, TopSpeed.com, Autobahn Adventures

The Road Ahead

Future Recommendations

PTX Facebook Page: We believe that an active presence on Facebook could help guarantee top-of-mind awareness amongst the Drive Now audience. It would also be a great way to provide more information in length, such as the Meet the Crew Mon- day posts. A Facebook would only further the interaction PTX could have with their customers and potential audiences.

PTX Youtube Channel: A Youtube channel would be a great way to illustrate the experiential essence of PTX that the driven youth potential values. Some advantages to creating and maintaining a Youtube channel include: a more personal feel and con- nection, ability to showcase much more than an Instagram post, better communication

how the experience works, able to showcase an in-depth look at the facility, oppor- tunity for customer testimonials and perspectives, ability to follow the perseverance story, subscribers will be notified about new content, and viewers can share the video on other platforms.

Ideal Social Media Posting Schedule: We are recommending that PTX posts on multiple platforms at least twice a week, and ideally three to four times a week. By posting more content consistently, PTX will generate a more balanced algorithm and be exposed to more users. We are also recommending that PTX posts in order of one shot of customer interaction, then one beauty shot, then one action shot to create a more cohesive feed on Instagram, while incorporating some video footage and posting stories regularly. We are also recommending utilizing the tool Hootsuite to easily schedule posts.

Instagram Location Tag: Utilizing location tags on Instagram drives more engagement and interaction. Changing the location tag to specifically say “Porsche Track Experience” would also eliminate any unnecessary confusion about where the track is located and what PTX really is.