TALKING DOG
CLIENT CASE STUDIES
TASK FORCE
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TABLE OF CONTENTS
Introduction.......................................................4 Meet the Team.................................................6 Taziki’s Mediterranean Cafe........................10 Jamie Calkin......................................................18 Average Joe Repair.........................................24 Athens Bagel Co...............................................16 Tour Stop: Nashville........................................18 Zombie Donuts................................................20 UGA’s Office of Sustainability.....................22 Conclusion.........................................................54
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WHO ARE WE?
WE ARE TASK FORCE. The Task Force consists of a group of dynamic students dedicated to making an impact over a short amount of time. The Task Force consisted of 14 individuals spread over multiple accounts to accomplish each client’s personalized goals. Our team ranged from Digital Specialists revamping social media accounts to Art Directors designing tickets and menus, from Copywriters sharing client stories to PR Executives planning amazing events. Through our Project Managers directing our creative talents, and our Account Executive organzing everything in between—we created a stellar team that loves to create and execute— together.
MISSION STATEMENT
We are committed to utilizing the differences within our group to provide the best and most efficient advertising and public relations services. When handed the leash, we promise to devote our full attention to each client’s specific goals in order to ensure their needs are completely met.
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MEET THE TEAM Emily Bearden
Account Executive
David Feldman Project Manager
Jenna Verrone Senior Art Director TASK FORCE
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Sophie Ryland Project Manager
Spencer Linton Junior Art Director
Margo Hays
Senior Art Director
Jacqueline Prine Junior Art Director
Caitlyn Mackenzie PR Specialist
Tommy Boyd Copywriter
Katie Sikorski Digital Specialist
Ally Smith
Jordan Callaway Digital Specialist
Digital Specialist
Linda Nguyen
Digital Specialist
Alex Cha
Photographer TASK FORCE
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OUR CLIENTS
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OUR CLIENTS EXECUTIVE SUMMARY
WHO WHAT HOW TASK FORCE
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Taziki’s
is a franchise that has a single Athens installment located comfortably on the corner of Prince Ave. and Newton St. The restaurant is devoted to providing fresh mediterranean cuisine in a manner that feels both homey and authentic, highlighted by fresh salads and made-to-order gyros. While the building itself is conducive to warm dine-in experiences, Taziki’s also offers an extensive catering menu to local businesses and events. They have an emphasis on comfy, casual dining that’s rich in health and taste.
Taziki’s wanted to reach out to the overwhelming market of college-aged consumers in Athens while still maintaining and impressing its established client base. Taziki’s already had a social media presence; however, we took over with the idea that more content on various platforms would best reach the newer audience. We made the posts fun and engaging, evidenced by the posts that asked viewers to vote on a favorite item or tag some of their friends.
Task Force maintained previous Facebook effectiveness by using both organic and paid boosts. Paid boosts increased the amount of people reached several times over. Task Force was able to specifically target Taziki’s largest demographic, women age 18-35, with posts on special days, like International Women’s Day, and posts emphasizing Taziki’s call ahead pick-up options. In addition to this, Task Force tapped into Taziki’s college-aged demographic through #StudyWithTazikis posts, which were repeated throughout Task Force’s takeover to let consumers realize that Taziki’s is not just a restaurant that serves gyros, but also somewhere students can study. Finally, Task Force was able to create multiple campaigns which Taziki’s will be able to use for the future as a baseline to build more brand equity over time.
SOCIAL MEDIA
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SOCIAL MEDIA
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METRICS
December 1, 2017 – March 20, 2018
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EXECUTIVE SUMMARY
WHO
Jamie Calkin
WHAT
Jamie needed helped driving more traffic towards his website as the holidays quickly approached. The Task Force created graphics to feature on his social media accounts, which highlighted his local events, as well as a holiday discount code to use on his website. Tangible promotion cards were also created and distrubuted around stores in the Athens area.
HOW
Prior to Task Force, Jamie Calkin had an active presence on his Facebook and Instagram platforms, with 1,267 followers on Instagram and 977 likes on Facebook. Our Instagram posts spanned from November 7th, 2017 until December 11th, 2017, which helped garner a 60% increase in sales, 400% increase in unique website visitors, and 25 uses of a holiday promo code. For his Facebook, we created 6 events that reached 10,928 Facebook users and 281 responses.
is a local Athens artist. Jamie uses “giclée” style, a mix of watercolor and print, to portray the small town’s exciting and vivid lifestyle. He has dedicated his life to reflecting the image of Athens, the University of Georgia and his clients.
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PROMO CODE
In order to promote Jamie’s work and drive up his sales during the holiday season, Task Force created a promotion code for him. We promoted this code on Jamie’s social media accounts.
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STICKERS
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METRICS
Novemer 7, 2017 – December 11, 2017
INCREASE IN UNIQUE WEBSITE TRAFFIC
INCREASE IN SALES
PRINT2 0
10,928
TOTAL FACEBOOK EVENT REACH COMM I S ION
281
TOTAL FACEBOOK RESPONSES
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EXECUTIVE SUMMARY
WHO WHAT HOW
Average Joe Repair
is a mobile phone repair service that was started by Joe and Amber Wingate while they were students at the University of Georgia. After they graduated, their business blossomed from a team duo to a team of 8. Average Joe Repair’s service is friendly, efficient, and safe because he meets clients at coffee shops for quick, on-the-go repairs.
Before Average Joe Repair met Task Force, their website was just average. There was a lack of brand personality and was not optimized for mobile. With the help of the digital specialists and Wix, the newly renovated website underwent an engaging and user-friendly transformation that clearly represents Joe’s brand. Our focus was to make the website more user-friendly and emphasize booking options throughout each page.
The team produced a new, vibrant homepage featuring Average Joe’s iconic red toolbox and even Bud, the furry team mascot. Keeping the entirety of the website simple, yet visually appealing, created a more guided experience for users visiting Average Joe Repair’s website. To see more, visit https://www.avgjoerepair.com.
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WEBSITE REDESIGN
This is the homepage of the site on desktop. We relied heavily on Average Joe’s image on brand when creating this site.
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We updated their web presence with a streamlined, modern theme that reflects the work of Joe. The new site displays easy to find features, videos of repairs in action and a link to make a Facebook Appointment, Joe’s preferred way of booking repairs.
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WEB DESIGN: MOBILE
Moving forward, we also recognized that we needed to create a highly mobile-friendly website design, so we handcrafted each page to be as mobile-optimized as possible in order to reach a larger clientele.
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METRICS METRICS
December 1, 2017 – March 20, 2018
9%
INCREASE IN REACH
INCREASE IN LOGGED IN PAGE VIEWS
10%
INCREASE IN IMPRESSIONS
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EXECUTIVE SUMMARY
WHO
Athens Bagel Company
is a relatively new addition to Athens’ historic downtown. It serves creatively crafted bagel sandwiches for both breakfast and lunch, but it’s also known for its extensive selection of cream cheese. Athens Bagel Co. has immersed itself in the downtown Athens coffee scene, as well.
WHAT
Athens Bagel Co. needed to keep things as fresh as the bagels they serve on a daily basis. We were tasked with introducing new T-shirt designs, new menu boards to display to walk-in customers, and new seasonal menu boards.
HOW
The Task Force team followed the branding that Talking Dog created for Athens Bagel Co. in 2016. From this branding, we rearranged the information on the chalkboard menus featured around the store in a clean, easily legible way. We also created two different t-shirt designs to be worn on game days and for casual wear as a soft marketing tactic.
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MENU REDESIGN
With so many offerings, Athens Bagel Co. was in need of chalkboard menus that would communicate their food selection clearly without losing the playfulness of their style. We designed these menus with that in mind, adding bright colors and a structured layout that’s easy to read.
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MENU REDESIGN
This is the design for the lunch menu board. We stuck with the traditional brand elements, while also managing to keep the layout simple and easily readable.
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T-SHIRT DESIGN
Following what Talking Dog was able to do for ABC last semester, we created a t-shirt that not only fit their current brand image, but also appealed to college students and Athens locals’ styles.
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T-SHIRT DESIGN
We also created a unique game day shirt that can be worn by University of Georgia students, staff and fans, alike.
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EXECUTIVE SUMMARY
WHO WHAT HOW
Tour Stop: Nashville
is a collaborative project brought about by three different schools at the University of Georgia: the Hugh Hodgson School of Music, the Terry College of Business, and the Grady College of Journalism and Mass Communication. With the help of all three, ticket holders were able to participate in UGA’s first ever music networking event that featured representatives from Nashville’s established music business scene. Tour Stop housed career advice, informative discussions, and, of course, live music.
Since Tour Stop isn’t a typical networking event, it couldn’t possibly have ordinary merchandise. Creators of the event wanted to have tickets and t-shirts that captured the laid-back and hip atmosphere of a rock concert and a cool snapchat filter that attendees would be excited to use.
Our creative team designed three types of tickets that differentiated each type of seating availibility: general admission, reserved seating, and VIP. Event information, such as date and time, was positioned in the center of the ticket to direct the ticket holder’s eye to the most important details. The Snapchat filter featured a guitar and the event date in a way that still allowed users to capture pictures of the ongoing action.
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T-SHIRT DESIGN
This is the t-shirt design chosen for the event. The picture on the left is an actual picture from Tour Stop, with the event hosts wearing the t-shirt.
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SNAPCHAT FILTER
We created Snapchat filters for the day of the Tour Stop event. The filters were available to use for the duration of the event on March 23, 2018.
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TICKET STUBS
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METRICS March 23, 2018
Snapchat Filter Views
GE N E R AL
ERVED SEA RES TI
NG
VIP
Snapchat Filter Uses
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SION MIS AD
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EXECUTIVE SUMMARY
WHO WHAT HOW
Zombie Coffee & Donuts
is a locally owned donut and coffee shop in the downtown area, started by a former UGA student with an emphasis on giving back to the Athens community. This shop features a build-your-own style of donut as well as customizable coffee options that allow the customer to order exactly what they want. In addition to the premium coffee and donuts, Zombie gives the customer a token to vote on three charities that change every month. The winner receives 5% of the month’s gross profits, allowing Zombie to give back to the community while educating customers on local charities.
Zombie needed a tentpole event that would draw in more customers and create social media buzz. We knew we had to create something that drew in consumers from all parts of town in an interactive way. We also wanted to make it a priority to incorporate Zombie’s philanthropic efforts.
The Task Force team produced an event that mirrors “Free Art Fridays,” a social media scavenger hunt that allows users to search for a pre-placed item that is hinted about on Instagram. The scavenger hunt took place over a week with three prize levels: 100 stickers, 25 magnets, and 5 t-shirts. It also features a grand prize where the winner is allowed to choose the charity of the month to recieve the 5% of profits.
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T-SHIRT DESIGN
This t-shirt design captures Zombie’s eclectic, funky vibes. It portrays Zombie as more than just a coffee and donuts cafe; it’s a cool, fun t-shirt that locals and college students, alike, would love to support.
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STICKERS
We also chose to hide the iconic Zombie eye stickers around town. These vinyl stickers can be placed on laptops and water bottles, used as bumper stickers on the backs of cars, or incorporated as any other means of personalization.
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MAGNENTS
This magnet design features Zombie’s delicious, creamy donut, dripping in glaze. Magnents can be placed on cars, refrigerators, erase boards, etc.
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METRICS April 2, 2018 – April 6, 2018
*
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* *anticipated
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EXECUTIVE SUMMARY
WHO WHAT HOW
The OďŹƒce of Sustainability
is a section within the University of Georgia with a focus on sustainable processes, recycling, greener day-to-day operations of the university and educating the Athens community on how they can live a more sustainable and eco-friendly lifestyle. They have a broad network of interns from the school that are working to take initiative within their immediate environment and leave behind a better community than the one they entered.
The Office of Sustainability wanted to highlight its numerous, passionate interns as individuals who have a strong desire to exhibit and influence sustainable lifestyles. Additionally, they wanted to incorporate the holiday season into the feature.
We produced a full-page ad in the Red & Black to showcase some of the work and accomplishments the interns have garnered along the way, with the Office of Sustainability’s logo featured prominently at the top. In the spirit of being sustainable, we designed the back side of the page as wrapping paper for readers to reuse since the advertisement ran during the holiday season.
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NEWSPAPER SPREAD
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WRAPPING PAPER
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WRAPPING PAPER
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METRICS
December 9th, 2017
Pick up rate off campus
Pick up rate on campus TASK FORCE
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The first ever Task Force of Talking Dog laid the groundwork for Task Forces yet to come. Over the course of one year, we had the opportunity to work with a diverse client base and create cool swag, write eloquent copy, plan engaging events and execute interactive social campaigns. Task Force completed what we set out to do: arm our already outstanding clients with the tools they need to succeed in advertising, public relations and branding. We can’t wait to see what the future Task Forces will accomplish.
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TASK COMPLETE
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