9 minute read
Ones To Watch
Ones to watch A selection of key products that will deliver for you in-store
Backin’ Jack’s
WHAT? NEW JACK’S FRESH RANGE
WHEN? 14 LINES AVAILABLE NOW
WHY? Booker has launched 14 new fresh lines under the Jack’s own brand, off ering Premier retailers and shoppers a great range of high quality and fantastic value lines in the important fresh produce category.
WHO? With fresh continuing to grow in signifi cance in independent retail, the new Jack’s range features 14 of the most popular and biggest selling produce lines including everything from onions and mushrooms to apples and kiwi fruit.
Available to order as single units, the new Jack’s range features high quality, eye-catching packaging that will quickly become familiar to shoppers and will become a by-word for the fantastic quality and great value products that they have come to expect from their local Premier store.
WHERE TO STOCK? Stock the lines prominently within the relevant fi xture to help shoppers become familiar with the Jack’s brand and encourage your team to introduce the new range to shoppers.
20.1%
Minimum POR
JACK’S BUTTERNUT SQUASH Case size: 14S WSP: £13.30 RSP: £1.29 POR: 26.4% JACK’S MILD ONIONS Case size: 20 X 3PK WSP: £19.80 RSP: £1.29 POR: 23.3% JACK’S COOKING ONION Case size: 1KG WSP: £11.84 RSP: £0.99 POR: 25.3% JACK’S RED ONIONS Case size: 20 X 3PK WSP: £19.80 RSP: £1.29 POR: 23.3% JACK’S KIWI FRUIT Case size: 10 X 4PK WSP: £11.92 RSP: £1.59 POR: 25.0% JACK’S CLOSED CUP MUSHROOMS Case size: 8 X 250G WSP: £5.92 RSP: £0.99 POR: 25.3% JACK’S AVOCADO Case size: 10 X 2PK WSP: £19.90 RSP: £2.49 POR: 20.1% JACK’S FINE BEANS Case size: 8 X 200G WSP: £8.00 RSP: £1.39 POR: 28.1% JACK’S SALAD CRESS Case size: 12 X 100G WSP: £2.88 RSP: £0.39 POR: 38.5% JACK’S RED APPLES Case size: 8 X 4PK WSP: £10.32 RSP: £1.79 POR: 27.9% JACK’S GREEN APPLES Case size: 8 X 4PK WSP: £10.32 RSP: £1.79 POR: 27.9% JACK’S PINK LADY APPLES Case size: 6 X 4PK WSP: £11.94 RSP: £2.75 POR: 27.6%
Take a bite
WHAT? KIT KAT BITES MILK BAG PM100 – GROUP EXCLUSIVE
WHEN? AVAILABLE NOW
WHY? Kit Kat Bites Milk Bag is among confectionery giant Nestlé’s most important launches of 2022 – and the product will be a Group Kit Kat Bites Milk Bag is among confectionery giant Nestlé’s most important launches of 2022 – and the product will be a Group Exclusive for 11 weeks. This gives Premier retailers a fantastic opportunity to steal a march on Exclusive for 11 weeks. This gives Premier retailers a fantastic opportunity to steal a march on the competition and cash in on a product that Nestlé has very high hopes for. WHO? Kit Kat is the number three confectionery brand in the UK and is a hugely popular brand, Kit Kat is the number three confectionery brand in the UK and is a hugely popular brand, so the launch of new Kit Kat Bites Milk Bag off ers the chance to appeal to existing Kit Kat loyalists and other shoppers attracted by the exciting new form loyalists and other shoppers attracted by the exciting new format. It’s an ideal product for sharing at. It’s an ideal product for sharing the £1 price mark will help catch the shopper’s eye. WHERE TO STOCK? Stock on the main confectionery fi xture but also on any sharing format section you may have or within a £1 section, if you have one in your store.
KIT KAT BITES MILK BAG PM100 Case size: 10 WSP: £6.65 RSP: £1PM POR: 20.2%
GROUP EXCLUSIVE
Orange growth
WHAT? KIT KAT ORANGE PM60
Bag some sales
WHAT? AERO MELTS MILK BAG PM100
WHEN? AVAILABLE NOW
WHY? The Kit Kat brand enjoys a very large and very loyal following so any new products are likely to drive footfall, sales and profi ts for Premier retailers. This new line capitalises on the fact that orange fl avoured products are currently growing at 37% in the market and orange now the second most popular confectionery fl avour in the UK [Kantar].
WHO? All Kit Kat fans are likely to be keen to try the new fl avour but Kit Kat Orange is also sure to bring new shoppers into both the brand and the chocolate confectionery category. The 60p price mark will also help attract attention and drive trial and repeat purchase.
WHERE TO STOCK? Stock on the main confectionery fi xture and in higher traffi c areas such as promotional ends to drive impulse sales.
KIT KAT ORANGE PM60 Case size: 24 WSP: £8.99 RSP: £0.60PM POR: 25.1%
WHEN? AVAILABLE NOW
WHY? Aero is a hugely popular brand with shoppers and is Nestlé’s second biggest brand – which means the launch of a brand new product under the Aero banner is sure to create some excitement in-store and on social media.
WHO? With the big growth we’ve seen in recent times around larger format and sharing packs, the launch of Aero Melts Milk Bag gives Premier retailers another great chance to grow the category, drive sales and cash in on PORs in excess of 20%. Aero is Nestlé’s top selling sharing brand and this new £1 price marked line will appeal to a wide range of shoppers.
WHERE TO STOCK? Feature within a sharing or larger format ‘big night in’ section, if you have one, to drive impulse sales and grow basket spend.
AERO MELTS MILK BAG PM100 Case size: 12 WSP: £7.99 RSP: £1PM POR: 20.1%
Shed loads of profit
WHAT? JAM SHED CALIFORNIAN ROSÉ
WHEN? AVAILABLE NOW
WHY? Now worth £57.5m and reporting 90% growth year-on-year, following three years of triple digit growth, Jam Shed has been a huge success since its first Shiraz SKU launched in 2017. The brand offers something fresh and innovative, recently making the top 20 wines in the UK. The rich and juicy Jam Shed Californian Rosé taps into the rosé category worth over £809M and growing at a rate of 25.7% [Nielsen, Apr 2021].
WHO? The Jam Shed range sources grapes across the globe to create simple, delicious, jammy wines for those that simply enjoy great taste. The new rosé varietal will continue to excite loyal fans and win over new shopper with flavours of fresh red summer berries and cream.
WHERE TO STOCK? The new line should be stocked prominently in the chiller with other rosé wines where the eye-catching label will drive sales.
JAM SHED CALIFORNIAN ROSÉ Case size: 6 x 75cl WSP: £25.95 RSP: £6.49 POR: 20.0%
Zero hero
WHAT? CORONA CERO
WHEN? FEBRUARY
WHY? Corona Cero – that’s zero in English – is Corona’s new alcohol-free beer which taps into the continued growth in interest and sales in the low and no alcohol category. Sales of zero alcohol beer in particular have grown enormously, up 113.2% since 2019 [Nielsen]. Available next month, Corona Cero offers shoppers looking for a zero alcohol beer a fresh and great-tasting alternative.
WHO? The new beer is predominantly aimed at the 18-34 age bracket which drives the majority of zero alcohol beer sales but is expected to appeal to a wider audience thanks to the eye-catching packaging, the big brand name and the great taste.
WHERE TO STOCK? Corona Cero should be stocked in the chiller to make it ready for instant consumption and should be merchandised prominently within the low and no alcohol section of the beer fixture.
CORONA CERO Case size: 6x4x330ml WSP: £12.79 RSP: £3.50 POR: 26.9%
PricesDown
FANTASTIC OPPORTUNITIES TO SAVE ON COSTS AND BOOST YOUR PROFITS
Spend & Save to grow profi ts grow profi ts
Booker’s Spend & Save scheme lets Premier retailers earn up to 5% rebate on their spend with Booker, helping improve their profitability.
FOUR WEEKLY SPEND DISCOUNT
£10,000 to £14,999 0.5% £15,000 to £24,999 1% £25,000 to £34,999 2% £35,000 to £44,999 3% £45,000 to £ 54,999 4% £55,000+ 5%
RETAILER VIEW
DENNIS WILLIAMS Premier Broadway, Edinburgh
“Spend & Save is a great scheme for Premier retailers, particularly since the upper banding was increased to 5%. The scheme is a fantastic way to seriously boost our profi ts every year and it’s good to be rewarded for our loyalty to Booker. Given the value of tobacco sales, it’s also brilliant that our tobacco spend is included in our four-weekly spend totals. Spend & Save defi nitely helps us run a successful, profi table business.” Booker’s extremely popular Spend & Save scheme is a fantastic way to quickly and eff ortlessly grow your profi ts by earning up to 5% rebate on everything you spend with Booker. It’s that simple.
The scheme operates across six separate spending bands, calculated based on your four-weekly spend – and don’t forget that this includes tobacco spend.
The discount level achieved is then paid every four weeks on the nontobacco element of your spend.
So, as highlighted in the example on this page, if your four-weekly spend is £22k on tobacco products and £33k on non-tobacco products, your total fourweekly spend would be £55k, qualifying you for the 5% rebate. This would then be applied to the £33k non-tobacco spend and you would receive a voucher for £1,650 for that period. Over a year, that would amount to over £21k in rebate – and a big boost to your bottom line.
The bands begin at just £10k of fourweekly spend, which earns 0.5% rebate and rises steadily to the top band of 5% for four-weekly spend of £55k or over.
Martyn Parkinson, Brand Director - Premier, commented: “The Spend & Save scheme has been extremely popular with retailers, and grew even more popular when we added a new top tier off ering a 5% rebate.
“This is just one way we’d like to say thank you for choosing Booker. Spend & Save directly helps your profi tability and forms part of our continued commitment to improve choice, price and service.
If you have any further questions about Spend & Save, or about growing your sales, please contact your RDM.
