8 minute read
NPD
New Products
A selection of key products that will deliver for you in-store
Lost Mary - 6 variants
NZO E-Liquid - 10 variants
IVG Bar - 4 variants
ELF Bar - 6 variants
Vuse Go - 6 variants
NZO Starter Kit
NZO Pod - 2 variants
Vuse ePod - 6 variants
Barossa INK Red
70cl
Wise Wolf Chardonnay
Campo Reserva Yellow Tail Malbec
Wise Wolf Cabernet Sauvignon
Jam Shed Chardonnay Chardonnay
25.26%
POR
PricesDown
Premier Tobacco Club extended with
new lines Premier has added new lines to its popular Tobacco Club range offering retailers even more opportunities to add an extra 2% POR to their sales.
NOW
CHEAPEST ON DISPLAY
Premier Tobacco Club
l Increase footfall l Competitive RSPs l Lower WSPs l Improved PORs
Premier has further increased the appeal of its already very popular Tobacco Club with the addition of fi ve new lines, off ering Premier retailers even more opportunities to add an extra 2% POR to their tobacco sales.
The new Chesterfi eld and Marlboro Gold Rolling Tobacco lines benefi t from signifi cantly reduced WSPs which help deliver POR increases of 2% on every pack sold.
To take advantage of the Premier Tobacco Club and benefi t from reduced WSPs, all that retailers have to do is sign up and agree to sell the qualifying lines at RSP or below.
The lower WSPs are charged on invoice so there are no credits required. It couldn’t be simpler.
To fi nd out more about the Premier Tobacco Club or to sign up, speak to your RDM today.
New Tobacco Club lines
CHESTERFIELD
Case size: 10 x 20s WSP: £74.18 £72.59 RSP: £9.50 POR: 6.3% 8.3%
MARLBORO GOLD ROLLING TOBACCO
Case size: 5x30g WSP: £47.30 £46.22 RSP: £12.90 POR: 12.0% 14%
BetterService
IDEAS TO GIVE YOUR BUSINESS THE EDGE
Social media has never been more important for Premier retailers and is an extremely powerful way of connecting with existing shoppers and attracting news ones to your door. Our beginners’ guide to social media helps you take those important first steps into the digital world.
Unleashing the power of social
Social and digital media have long been two of the most eff ective means of communicating with your existing shoppers, as well as grabbing the attention of new potential shoppers in your locality. If anything, the importance of these channels has grown over the last 18 months so it’s the perfect time to embrace the opportunities that social and digital off ers to retailers.
Social media is easy to access, is widely used by the general public and, in its simplest forms, is completely free. Many Premier retailers have already enjoyed great success with their social and digital media presence, boosting footfall and basket spend and increasing awareness of their stores and their value to the communities they serve.
One multi-award winning business that very quickly understood the huge power of
WHAT TO INCLUDE ON YOUR FACEBOOK PAGE
l A picture or video of your store – or something branded l Your logo – ideally as it appears above your store l Your address details
WIIINGS FOR YOUR SALES.
RED BULL ENERGY AND SUGARFREE 250ML. SEE SALES FLY. STOCK UP TODAY.
To create a page:
l Go to facebook.com/pages/create l Click to choose a page category (choose local business or place) l Select a more specific category from the dropdown menu and fill out the required information (choose supermarket/convenience store) l Click ‘Get Started’ and follow the on-screen instructions
social media is Premier Singh’s in Sheffi eld. With almost 29,000 followers on Facebook, the family business views social media as “mission critical” and devotes a lot of time and eff ort to it
Mandeep Singh comments: “We’ve been taking social media really seriously for years. We saw the potential it had a long, long time ago and we still see it as a mission-critical part of how we run the stores and the business.
“Social media is just so versatile and it can be entirely free. We post lots of times every day and one of the reasons why we’ve been so successful on social media and have so many followers is that we try to keep a sense of humour. We try to produce our content in a way that replicates how we communicate with our shoppers in real life. That means a little bit of fun, a little bit of a laugh, but always respectful and polite. That’s how we treat shoppers in-store so that’s how we treat them in social media too.”
Mandeep’s other top tip is: don’t be boring! He explains: “People use social media for all sorts of reasons but a lot of the time they’re going on there for a laugh and for entertainment. Even when we’re doing ‘like and share’ competitions or new product launches or home delivery posts or whatever, we try to keep it entertaining and personal and real. Whatever you do on
