http://www.tourism.tallinn.ee/static/files/085/april_2010_eng

Page 1

TOURISM IN TALLINN April 2010 In April 2010, 170,700 tourists stayed in Estonian accommodation establishments, 60% of whom stayed in Tallinn. Arrivals in Tallinn: 101,800 (+17%) * Bednights in Tallinn: 175,100 (+19%) •

Foreign tourists: 87,900 (+16%) Bednights of foreign tourists: 153,300 (+17%) Domestic tourists: 13,900 (+28%) Bednights of domestic tourists: 21,800 (+32%)

Growth in bednights continues in neighboring countries Finland: 86,800 nights (+34%) Russia: 9,900 nights (+45%) Sweden: 7,400 nights (+7%) Norway: 6,200 nights (-36%) Great Britain: 4,900 nights (-6%) Germany: 4,800 nights (-2%) Latvia: 4,200 nights (+3%)

Length of stay remains almost unchanged The average length of stay for tourists was 1.72 nights (+1%). Stays by domestic tourists: 1.56 nights (+3%), foreign tourists: 1.74 nights (+1%). Among primary markets, Norwegian tourists spent the longest time in Tallinn (2.49 nights), and Latvians spent the shortest time (1.53 nights).

Room occupancy rates up, but average price of bednights ** decreased 356 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 49%, 5 percentage points higher than in April of the previous year. The average cost of a bednight in an accommodation establishment was 478 kroons, which is 9% less expensive compared to April 2009.

Travelers by air decrease, but by sea increased

France: 3,100 nights (+55%) Italy: 2,100 nights (-2%) USA: 1,900 nights (-1%) Spain: 1,800 nights (+4%) Belgium: 1 200 nights (-1%) Japan: 600 nights (+22%) China: 400 nights (+20%)

88,579 passengers passed through Tallinn Airport in April 2010 (-20%).

Leisure travel continue to rise

Visits of Tallinn Tourist Information Centres decreased, Tallinn tourism portal increased

75% of foreign tourists stay in Tallinn for leisure purposes, 22% for business, and 3% for attending a conference. Visits for other purposes remain less than 1%. 46% of domestic tourists visit for business purposes and 5% for attending conferences, 45% for leisure, and 2% for other purposes.

*

comparison April 2009, %

Passengers in Tallinn Old Harbour totalled 610,230 (+11%), of whom 87% were on the Tallinn-Helsinki line and 13% were on the Tallinn-Stockholm line.

Altogether 9,400 visitors (-18%) visited Tallinn’s two tourism information centres. Tallinn tourism portal received 77,700 visits in April, i.e 10% more than in April 2009.

** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.

Tallinn City Tourist Office & Convention Bureau 21.06.2010 1


Tourists staying in Tallinn’s accommodation establishments A total of 101,800 tourists stayed in Tallinn’s accommodation establishments (17% more tourists compared with same month in 2009). Altogether a total of 87,900 foreign tourists used the services of accommodation establishments. The number of domestic tourists also increased, numbers accommodated grew 28%, for a total of 13,900. Bednights spent by tourists also rose, with a total of 175,900 bednights (+19%) spent in Tallinn’s accommodation establishments. Bednights by foreign tourists rose by 17% (totalling 153 300 bednights) and bednights by Estonian residents were also up by 32% (total 21,800 bednights). Bednights spent in Tallinn's accomodation establishments in April 2010 200000 18000 0 160000 14000 0

20404

21745

27750

12767

21659

16431

132289

131115

2008

2009

120000 10000 0 80000 60000

133845

145184

149633

2005

2006

2007

153326

40000 20000 0

Foreign tourists

2010

Domestic tourists

Accommodated visitors from Finland and Russia headed this list. The number of Russian tourist’s nights increased by 45% and Finish tourist’s nights by 34%. Also tourist’s from other neighbouring countries Sweden (+10%) and Latvia (+30%) spent more nights. Due to volcanic ash, which disrupted air traffic all other big markets were down: Germany (-2%), Great Britain (-6%), and Norway (-36%). Bednights from Tallinn’s primary target markets as share of all foreigners’ nights, April 2010

SwedenUnited Kingdom Norway Russia 3% 5% 4% 6% Germany 3% Latvia 3%

other 19%

Finland 57%

Source: Statistics Estonia Tallinn City Tourist Office & Convention Bureau 21.06.2010 2


Monthly bednights in Tallinn

300000

250000

200000

150000

100000

50000

0 January

February

March

April

May

2006

June

2007

July

August

2008

2009

September

October

November December

2010

Total bednights in Tallinn and market share of the bednights in Estonia

100%

2500000 2000000 1500000

1939364

47%

2113108

47%

2102222

45%

2096696

46%

1929300

47%

80% 60% 51% 40%

1000000 567495

20%

500000

0%

0 2005

2006

2007

2008

2009

2010 (JanuaryApril)

Bednights in Tallinn Market share of the nights in whole country (%)

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 21.06.2010 3


Bednights in Tallinn

Market share of the nights in whole country

Change absolute numbers from previous year

Change (%) from previous years

2004

1 688 857

45 %

409 679

32%

2005

1 939 364

47 %

250 507

15%

2006

2 113 108

47 %

173 744

9%

2007

2 102 222

45 %

-10 886

-1%

2 096 696

46 %

-5 526

0%

2009

1 929 300

47%

-167 396

-8%

2010 (January- April)

567 495

51%

+99 553

+22%

2008

Excluding day traveller, visitors spent an average of 1.72 nights in April. The number remained almost unchanged (1,70 nights). The average trip length among foreign tourists rose by 1%, from 1.72 to 1,74 nights. The length of stay for domestic tourists was 1.56 nights (+3%).

2,4 2,16

2,2 2

1,83

1,84

1,74

1,8 1,6

1,56

1,57

1,4

1,47

1,43

1,2

foreign tourists 2009

domestic tourists 2009

foreign tourists 2010

domestic tourists 2010

D

ec em

be r

be r

r

ov em N

O ct ob e

r

t

Se pt em be

Au gu s

ly Ju

Ju ne

ay M

il Ap r

M

ar

ch

y ru ar Fe b

Ja nu a

ry

1

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 21.06.2010 4


Arrivals, numbers of bednights and length of stay in April 2010

Country of residence

Change 2009/2010 Number

Arrivals

%

Change 2009/2010 Number

Bednights

%

Length of Stay

Albania

7

5 250

11

5

83

1,57

Austria

194

-30 -13

513

-45

-8

2,64

Belgium

581

93 19

1 225

-13

-1

2,11

Bulgaria

160

117 272

847

704

492

5,29

Croatia Czech Republic Cyprus Denmark Finland France Germany

24

3 14

46

-36

-44

1,92

376

91 32

686

114

20

1,82

33

14 74

99

44

80

3,00

536

-412 -43

1 136

-1 100

-49

2,12

54 898

9 907 22

86 772

21 822

34

1,58

842

91 12

3 111

1 109

55

3,69

4 831

-77

-2

2,26

2 134

132 7

Greece

155

31 25

354

92

35

2,28

Hungary

142

-9 -6

556

159

40

3,92

Iceland

49

19 63

165

93

129

3,37

Ireland

132

-16 -11

329

-31

-9

2,49

Italy

861

35 4

2 110

-44

-2

2,45

Latvia

2 717

-51 -2

4 162

120

3

1,53

Lithuania

1 742

105 6

3 020

-25

-1

1,73

Luxembourg

34

-7 -17

46

-20

-30

1,35

Malta

21

-25 -54

66

-71

-52

3,14

390

-247 -39

794

-921

-54

2,04

2 505

-1 285 -34

6 241

-3 478

-36

2,49

1 702

-66

-4

1,83

-29 -21

355

-105

-23

3,20

Netherlands Norway Poland

931

Portugal

111

Romania

81

28 53

147

35

31

1,81

5 481

1 749 47

9 916

3 066

45

1,81

Russia

48 5

Tallinn City Tourist Office & Convention Bureau 21.06.2010 5


Country of residence

Change 2009/2010 Arrivals

Slovakia

66

Slovenia Spain

Number

%

Change 2009/2010 Number

Bednights

Length of Stay

%

0 0

112

1

1

1,70

117

40 52

166

-47

-22

1,42

746

-16 -2

1 822

74

4

2,44

4 624

584 14

7 362

480

7

1,59

Switzerland

263

-49 -16

497

-69

-12

1,89

Turkey

114

40 54

230

60

35

2,02

Ukraine

260

46 21

536

79

17

2,06

4 946

-308

-6

2,29

Sweden

United Kingdom

2 156

28 1

Other European countries

1 532

269 21

2550

-210

-8

1,66

Total Africa

63

9 17

239

97

68

3,79

..South Africa

22

11 100

68

25

58

3,09

Total Asia

931

195 26

1 771

322

22

1,90

..China

236

67 40

377

62

20

1,60

..Japan

344

62 22

592

108

22

1,72

0 0

138

17

14

1,94

1 948

-27

-1

2,02

..South-Korea

71

United States

964

230 31

Canada

142

-45 -24

281

-141

-33

1,98

Total Central and South America

98

-17 -15

225

-35

-13

2,30

..Brasilia

42

-13 -24

69

-29

-30

1,64

Australia, Oceania

209

-43 -17

441

-124

-22

2,11

..Australia

181

-29 -14

372

-62

-14

2,06

Other countries

521

389 295

960

728

314

1,84

Total foreign tourists

87 943

12 017 16

153 326

22 211

17

1,74

Domestic tourists

13 900

3 057 28

21 745

53 14

32

1,56

101 843

15 074 17

175 071

27 525

19

1,72

Countries of residence total

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 21.06.2010 6


Tourists by purpose of visit

Foreign tourists by purpose of visit, April 2010

conference 3%

Domestic tourists by purpose of visit, April 2010

other 0%

business 22%

Share, %

leisure 45%

business 48%

leisure 75%

Leisure

other 2%

conference 5%

Business

Share, %

Conference

Share, %

Other purpose

Share, %

2005

793 361

70

245 758

22

50 652

4

41 441

4

2006

843 771

73

235 511

20

48 158

4

33 673

3

2007

806 749

71

245 133

21

43 822

4

45 060

4

2008

869 301

73

225 261

19

64 462

5

29 501

2

2009

836 860

74

226 666

20

55 107

5

16 831

1

2010 (JanuaryApril)

222 812

72

73 726

24

9 343

3

5 119

2

Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels

Total

Rooms Hotels

Beds

Total

Hotels

Total

2005

46

301

4 865

5 668

9 188

10 945

2006

48

364

5 024

6 049

9 688

12 130

2007

52

395

6 035

7 076

11 709

14 456

2008

53

412

6 110

7 172

11 884

14 884

2009

57

342

6 495

7 540

12 699

15 250

2010 (April)

58

356

6 533

7 592

12 787

15 385

Source: Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 21.06.2010 7


The average price of accommodation and room occupancy rate in Tallinn (in April 2005-2010)

700 600

598

586

599

100

629

90 523

80 478

500 58

57

59

400

47

49

44

300

70 60 50 40 30

200

20

100

10

0

0 2005

2006

2007

2008

2009

2010

Average cost of a guest night, kroons (April) Room occupancy rate, % (April)

Room occupancy rate, %

Average cost of a guest night, kroons

2005

60

582

2006

58

598

2007

55

604

2008

50

601

2009

44

529

2010 (January-April)

40

471

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 21.06.2010 8


Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2010)

1200000 1000000 800000 600000 400000 200000

2006

2006

2007

2007

2008

2008

N ov em be r D ec em be r

O ct ob er

em be r

Au gu st

Ju ly

e Ju n

Se pt

2005

2005

M ay

Ap ril

M ar ch

y Fe br ua r

Ja nu ar y

0

2009

2010

2009

2010

Change % (2009/2010)

January

335 542

317 906

319 553

356 507

439 487

412 711

-6

February

397 081

344 921

358 564

478 666

448 896

434 032

-3

March

477 031

384 313

420 027

491 421

476 198

600 859

+26

April

499 676

484 488

502 471

495 746

547 671

610 230

+11

May

650 616

643 331

568 050

705 944

663 183

690 092

+4

June

713 230

728 524

682 167

770 423

764 941

July

940 806

902 446

867 053

1 000 901

963 521

August

769 703

765 062

758 731

832 229

816 245

September

544 459

550 915

531 333

537 336

532 226

October

574 767

534 187

490 097

542 484

577 465

November

475 588

464 972

457 763

490 214

486 677

December

476 450

466 503

502 435

512 471

518 976

6 854 949

6 587 568

6 458 244

7 214 342

7 235 486

TOTAL

2 747 924

Source: Port of Tallinn

Tallinn City Tourist Office & Convention Bureau 21.06.2010 9


Passenger air traffic at Tallinn Airport (2005-2010)

200000

150000

100000

50000

2005

2006

2007

2008

International 2009

2010

2009

2009

2010

be r

be r

2010

Domestic change (%)

De ce m

No ve m

O ct ob er

be r

t

Se pt em

Au gu s

Ju ly

Ju ne

ay M

Ap ril

ar ch M

ry Ja nu a

Fe br ua ry

0

Total change (%)

2009

2010

change (%)

January

97 675

86 693

-11

1 666

1 835

+10

99 341

88 530

-11

February

90 295

82 599

-8

1 415

1 340

-5

91 710

83 945

-9

March

111 982

107 689

-4

1 645

1 591

-3

113 629

109 208

-4

April

109 859

87 422

-21

1 525

1 157

-24

113 627

88 579

-21

May

113 410

122 749

+8

1 866

1 956

+5

115 276

124 705

+8

June

124 801

2 257

127 058

July

125 580

2 754

128 334

August

128 283

2 367

130 650

September

116 964

1 723

118 687

October

116 175

1 733

117 908

November

98 001

1 754

99 755

December

90 882

1624

92 506

TOTAL

1 323 907

487 378

22 329

7 879

1 346 236

495 257

Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 21.06.2010 10


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