TOURISM IN TALLINN April 2010 In April 2010, 170,700 tourists stayed in Estonian accommodation establishments, 60% of whom stayed in Tallinn. Arrivals in Tallinn: 101,800 (+17%) * Bednights in Tallinn: 175,100 (+19%) •
•
Foreign tourists: 87,900 (+16%) Bednights of foreign tourists: 153,300 (+17%) Domestic tourists: 13,900 (+28%) Bednights of domestic tourists: 21,800 (+32%)
Growth in bednights continues in neighboring countries Finland: 86,800 nights (+34%) Russia: 9,900 nights (+45%) Sweden: 7,400 nights (+7%) Norway: 6,200 nights (-36%) Great Britain: 4,900 nights (-6%) Germany: 4,800 nights (-2%) Latvia: 4,200 nights (+3%)
Length of stay remains almost unchanged The average length of stay for tourists was 1.72 nights (+1%). Stays by domestic tourists: 1.56 nights (+3%), foreign tourists: 1.74 nights (+1%). Among primary markets, Norwegian tourists spent the longest time in Tallinn (2.49 nights), and Latvians spent the shortest time (1.53 nights).
Room occupancy rates up, but average price of bednights ** decreased 356 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 49%, 5 percentage points higher than in April of the previous year. The average cost of a bednight in an accommodation establishment was 478 kroons, which is 9% less expensive compared to April 2009.
Travelers by air decrease, but by sea increased
France: 3,100 nights (+55%) Italy: 2,100 nights (-2%) USA: 1,900 nights (-1%) Spain: 1,800 nights (+4%) Belgium: 1 200 nights (-1%) Japan: 600 nights (+22%) China: 400 nights (+20%)
88,579 passengers passed through Tallinn Airport in April 2010 (-20%).
Leisure travel continue to rise
Visits of Tallinn Tourist Information Centres decreased, Tallinn tourism portal increased
75% of foreign tourists stay in Tallinn for leisure purposes, 22% for business, and 3% for attending a conference. Visits for other purposes remain less than 1%. 46% of domestic tourists visit for business purposes and 5% for attending conferences, 45% for leisure, and 2% for other purposes.
*
comparison April 2009, %
Passengers in Tallinn Old Harbour totalled 610,230 (+11%), of whom 87% were on the Tallinn-Helsinki line and 13% were on the Tallinn-Stockholm line.
Altogether 9,400 visitors (-18%) visited Tallinn’s two tourism information centres. Tallinn tourism portal received 77,700 visits in April, i.e 10% more than in April 2009.
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 21.06.2010 1
Tourists staying in Tallinn’s accommodation establishments A total of 101,800 tourists stayed in Tallinn’s accommodation establishments (17% more tourists compared with same month in 2009). Altogether a total of 87,900 foreign tourists used the services of accommodation establishments. The number of domestic tourists also increased, numbers accommodated grew 28%, for a total of 13,900. Bednights spent by tourists also rose, with a total of 175,900 bednights (+19%) spent in Tallinn’s accommodation establishments. Bednights by foreign tourists rose by 17% (totalling 153 300 bednights) and bednights by Estonian residents were also up by 32% (total 21,800 bednights). Bednights spent in Tallinn's accomodation establishments in April 2010 200000 18000 0 160000 14000 0
20404
21745
27750
12767
21659
16431
132289
131115
2008
2009
120000 10000 0 80000 60000
133845
145184
149633
2005
2006
2007
153326
40000 20000 0
Foreign tourists
2010
Domestic tourists
Accommodated visitors from Finland and Russia headed this list. The number of Russian tourist’s nights increased by 45% and Finish tourist’s nights by 34%. Also tourist’s from other neighbouring countries Sweden (+10%) and Latvia (+30%) spent more nights. Due to volcanic ash, which disrupted air traffic all other big markets were down: Germany (-2%), Great Britain (-6%), and Norway (-36%). Bednights from Tallinn’s primary target markets as share of all foreigners’ nights, April 2010
SwedenUnited Kingdom Norway Russia 3% 5% 4% 6% Germany 3% Latvia 3%
other 19%
Finland 57%
Source: Statistics Estonia Tallinn City Tourist Office & Convention Bureau 21.06.2010 2
Monthly bednights in Tallinn
300000
250000
200000
150000
100000
50000
0 January
February
March
April
May
2006
June
2007
July
August
2008
2009
September
October
November December
2010
Total bednights in Tallinn and market share of the bednights in Estonia
100%
2500000 2000000 1500000
1939364
47%
2113108
47%
2102222
45%
2096696
46%
1929300
47%
80% 60% 51% 40%
1000000 567495
20%
500000
0%
0 2005
2006
2007
2008
2009
2010 (JanuaryApril)
Bednights in Tallinn Market share of the nights in whole country (%)
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 21.06.2010 3
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2 096 696
46 %
-5 526
0%
2009
1 929 300
47%
-167 396
-8%
2010 (January- April)
567 495
51%
+99 553
+22%
2008
Excluding day traveller, visitors spent an average of 1.72 nights in April. The number remained almost unchanged (1,70 nights). The average trip length among foreign tourists rose by 1%, from 1.72 to 1,74 nights. The length of stay for domestic tourists was 1.56 nights (+3%).
2,4 2,16
2,2 2
1,83
1,84
1,74
1,8 1,6
1,56
1,57
1,4
1,47
1,43
1,2
foreign tourists 2009
domestic tourists 2009
foreign tourists 2010
domestic tourists 2010
D
ec em
be r
be r
r
ov em N
O ct ob e
r
t
Se pt em be
Au gu s
ly Ju
Ju ne
ay M
il Ap r
M
ar
ch
y ru ar Fe b
Ja nu a
ry
1
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 21.06.2010 4
Arrivals, numbers of bednights and length of stay in April 2010
Country of residence
Change 2009/2010 Number
Arrivals
%
Change 2009/2010 Number
Bednights
%
Length of Stay
Albania
7
5 250
11
5
83
1,57
Austria
194
-30 -13
513
-45
-8
2,64
Belgium
581
93 19
1 225
-13
-1
2,11
Bulgaria
160
117 272
847
704
492
5,29
Croatia Czech Republic Cyprus Denmark Finland France Germany
24
3 14
46
-36
-44
1,92
376
91 32
686
114
20
1,82
33
14 74
99
44
80
3,00
536
-412 -43
1 136
-1 100
-49
2,12
54 898
9 907 22
86 772
21 822
34
1,58
842
91 12
3 111
1 109
55
3,69
4 831
-77
-2
2,26
2 134
132 7
Greece
155
31 25
354
92
35
2,28
Hungary
142
-9 -6
556
159
40
3,92
Iceland
49
19 63
165
93
129
3,37
Ireland
132
-16 -11
329
-31
-9
2,49
Italy
861
35 4
2 110
-44
-2
2,45
Latvia
2 717
-51 -2
4 162
120
3
1,53
Lithuania
1 742
105 6
3 020
-25
-1
1,73
Luxembourg
34
-7 -17
46
-20
-30
1,35
Malta
21
-25 -54
66
-71
-52
3,14
390
-247 -39
794
-921
-54
2,04
2 505
-1 285 -34
6 241
-3 478
-36
2,49
1 702
-66
-4
1,83
-29 -21
355
-105
-23
3,20
Netherlands Norway Poland
931
Portugal
111
Romania
81
28 53
147
35
31
1,81
5 481
1 749 47
9 916
3 066
45
1,81
Russia
48 5
Tallinn City Tourist Office & Convention Bureau 21.06.2010 5
Country of residence
Change 2009/2010 Arrivals
Slovakia
66
Slovenia Spain
Number
%
Change 2009/2010 Number
Bednights
Length of Stay
%
0 0
112
1
1
1,70
117
40 52
166
-47
-22
1,42
746
-16 -2
1 822
74
4
2,44
4 624
584 14
7 362
480
7
1,59
Switzerland
263
-49 -16
497
-69
-12
1,89
Turkey
114
40 54
230
60
35
2,02
Ukraine
260
46 21
536
79
17
2,06
4 946
-308
-6
2,29
Sweden
United Kingdom
2 156
28 1
Other European countries
1 532
269 21
2550
-210
-8
1,66
Total Africa
63
9 17
239
97
68
3,79
..South Africa
22
11 100
68
25
58
3,09
Total Asia
931
195 26
1 771
322
22
1,90
..China
236
67 40
377
62
20
1,60
..Japan
344
62 22
592
108
22
1,72
0 0
138
17
14
1,94
1 948
-27
-1
2,02
..South-Korea
71
United States
964
230 31
Canada
142
-45 -24
281
-141
-33
1,98
Total Central and South America
98
-17 -15
225
-35
-13
2,30
..Brasilia
42
-13 -24
69
-29
-30
1,64
Australia, Oceania
209
-43 -17
441
-124
-22
2,11
..Australia
181
-29 -14
372
-62
-14
2,06
Other countries
521
389 295
960
728
314
1,84
Total foreign tourists
87 943
12 017 16
153 326
22 211
17
1,74
Domestic tourists
13 900
3 057 28
21 745
53 14
32
1,56
101 843
15 074 17
175 071
27 525
19
1,72
Countries of residence total
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 21.06.2010 6
Tourists by purpose of visit
Foreign tourists by purpose of visit, April 2010
conference 3%
Domestic tourists by purpose of visit, April 2010
other 0%
business 22%
Share, %
leisure 45%
business 48%
leisure 75%
Leisure
other 2%
conference 5%
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
2009
836 860
74
226 666
20
55 107
5
16 831
1
2010 (JanuaryApril)
222 812
72
73 726
24
9 343
3
5 119
2
Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009
57
342
6 495
7 540
12 699
15 250
2010 (April)
58
356
6 533
7 592
12 787
15 385
Source: Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 21.06.2010 7
The average price of accommodation and room occupancy rate in Tallinn (in April 2005-2010)
700 600
598
586
599
100
629
90 523
80 478
500 58
57
59
400
47
49
44
300
70 60 50 40 30
200
20
100
10
0
0 2005
2006
2007
2008
2009
2010
Average cost of a guest night, kroons (April) Room occupancy rate, % (April)
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009
44
529
2010 (January-April)
40
471
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 21.06.2010 8
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2010)
1200000 1000000 800000 600000 400000 200000
2006
2006
2007
2007
2008
2008
N ov em be r D ec em be r
O ct ob er
em be r
Au gu st
Ju ly
e Ju n
Se pt
2005
2005
M ay
Ap ril
M ar ch
y Fe br ua r
Ja nu ar y
0
2009
2010
2009
2010
Change % (2009/2010)
January
335 542
317 906
319 553
356 507
439 487
412 711
-6
February
397 081
344 921
358 564
478 666
448 896
434 032
-3
March
477 031
384 313
420 027
491 421
476 198
600 859
+26
April
499 676
484 488
502 471
495 746
547 671
610 230
+11
May
650 616
643 331
568 050
705 944
663 183
690 092
+4
June
713 230
728 524
682 167
770 423
764 941
July
940 806
902 446
867 053
1 000 901
963 521
August
769 703
765 062
758 731
832 229
816 245
September
544 459
550 915
531 333
537 336
532 226
October
574 767
534 187
490 097
542 484
577 465
November
475 588
464 972
457 763
490 214
486 677
December
476 450
466 503
502 435
512 471
518 976
6 854 949
6 587 568
6 458 244
7 214 342
7 235 486
TOTAL
2 747 924
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 21.06.2010 9
Passenger air traffic at Tallinn Airport (2005-2010)
200000
150000
100000
50000
2005
2006
2007
2008
International 2009
2010
2009
2009
2010
be r
be r
2010
Domestic change (%)
De ce m
No ve m
O ct ob er
be r
t
Se pt em
Au gu s
Ju ly
Ju ne
ay M
Ap ril
ar ch M
ry Ja nu a
Fe br ua ry
0
Total change (%)
2009
2010
change (%)
January
97 675
86 693
-11
1 666
1 835
+10
99 341
88 530
-11
February
90 295
82 599
-8
1 415
1 340
-5
91 710
83 945
-9
March
111 982
107 689
-4
1 645
1 591
-3
113 629
109 208
-4
April
109 859
87 422
-21
1 525
1 157
-24
113 627
88 579
-21
May
113 410
122 749
+8
1 866
1 956
+5
115 276
124 705
+8
June
124 801
2 257
127 058
July
125 580
2 754
128 334
August
128 283
2 367
130 650
September
116 964
1 723
118 687
October
116 175
1 733
117 908
November
98 001
1 754
99 755
December
90 882
1624
92 506
TOTAL
1 323 907
487 378
22 329
7 879
1 346 236
495 257
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 21.06.2010 10