TOURISM IN TALLINN March 2009
Among primary markets, British tourists stay the longest (2.48 nights), and Latvians spent the shortest time (1.40 nights).
In March 2009, 125,000 tourists stayed in Estonian accommodation establishments, 50% of whom stayed in Tallinn.
68% of accommodated tourists arrived for holidays
Arrivals in Tallinn: 62,300 (-21%) * Bednights in Tallinn: 104,100 (-28%) •
•
Foreign tourists: 52,200 (-19%) Bednights of foreign tourists: 88,600 (-26%) Domestic tourists: 10,100 (-29%) Bednights of domestic tourists: 15,500 (-38%)
Bednights down in March Primary markets: Finland: 42,600 nights (-22%) Russia: 7,100 nights (-15%) Sweden: 5,300 nights (-31%) Norway: 5,300 nights (-22%) Great Britain: 4,600 nights (-48%) Latvia: 3,100 nights (-35%) Germany: 2,800 nights (-46%) Secondary markets: Italy: 1,490 nights (-21%) USA: 1,290 nights (-42%) France: 1,100 nights (-5%) Spain: 657 nights (-61%) Belgium: 655 nights (-17%) Japan: 427 nights (-24%) China: 116 nights (-27%)
Shorter length of stay among tourists in Tallinn The average length of stay for tourists in March was 1.67 nights (-9%).
71% of foreign tourists stay in Tallinn for leisure purposes, 21% for business, 4% for attending a conference and 1% for other purposes. 57% of domestic tourists visit for leisure purposes, 33% for business, 9% for attending conferences and 3% for other purposes.
Room occupancy rates and price of bednights ** decreased In March 413 accommodation establishments offered accommodation services for tourists; 7 173 rooms and 14 441 beds were available for guests. The room occupancy rate was 30%, 12% lower than in March of the previous year. The average cost of a bednight in an accommodation establishment was 538 kroons, which is 6 kroons less expensive compared to March 2008.
Decline in passengers in air and sea travel The number of passengers at Tallinn Airport was 113 627, down 25% compared with March the year before. The number of passengers passing through the Port of Tallinn totaled 477 894, down by 4% compared with March last year. Passengers: Finnish traffic: 418 721 Swedish traffic: 58 458 Other passengers: 816
Stays by foreign tourists: 1.70 nights Domestic tourists: 1.71 nights
*
comparison March 2008, %
Tallinn City Tourist Office & Convention Bureau 20.05.2009
** Average cost of a bed-night — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
1
Tourists staying in Tallinn’s accommodation establishments During the period from January to March 2009, a total of 180,800 tourists stayed in Tallinn’s accommodation establishments (13% less tourists compared with same period in 2008). Altogether a total of 150,900 foreign tourists used the services of accommodation establishments (-9% or 15,800 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 28%, by 11,500 tourists, for a total of 29,900. (-9%) Bednights spent by tourists also shrank during the first quarter, with a total of 320,600 bednights (-17%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 13% (totalling 274,000 bednights), bednights by Estonian residents were down by 35% (total 46,000 bednights). Total bed-nights in Tallinn and market share of the bed-nights in Estonia, March
160000
100
140000
90 80
120000
70
100000
60
80000
50 %
60000
40 30
40000
20
20000
10
0
0 2004
2005
Bednights in Tallinn (March)
2006
2007
2008
2009
Market share of the nights in whole country (%)
Bednights in Tallinn
Market share of the nights in whole country (%)
Change (%) from previous years
2004
1 688 857
45
+32
2005
1 939 364
47
+15
2006
2 113 108
47
+9
2007
2 102 222
45
-1
2008
2 096 696
46
0
2009 (January-March)
320 566
46
-17
Tallinn City Tourist Office & Convention Bureau 20.05.2009
2
During the first quarter of 2009 the average length of stay for tourists in Tallinn was 1.77 nights (-4%).The average trip length among foreign tourists shortened by 4%, from 1.89 to 1.82 nights. The length of stay for domestic tourists decreased even more, from 1.68 to 1.55 nights, or 10%.
3 2,8 2,6 2,4 2,2 2 1,8 1,6 1,4 1,2
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
be r D
N
ov em
ec em
be r
r ob e
r be
O ct
Au
Se pt em
gu st
ly Ju
Ju ne
ay M
ril Ap
ar ch M
Fe b
Ja
nu a
ry
ru ar y
1
Tourists from Tallinn’s primary target markets (Finland, Sweden, Germany, Great Britain, Norway, Russia and Latvia) make up 85% of all foreign tourists in the first quarter 2009. Compared with the same period in previous year, the proportion of tourists from primary target markets remained the same. Percentage change in tourists from:
Tourists from primary target markets as share of all foreign tourists, I quarter 2009
Russia +15% Great Britain 3%
Russia 12%
other 15%
Latvia 4% Norway 4% Sweden 6%
Germany 2% Finland 54%
Sweden -8% Finland -9% Latvia -17% Norway -19% Germany -32% Great Britain -37%
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 20.05.2009
3
Arrivals, numbers of bed-nights and length of stay in March 2009
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
1
-9
-90
1
-32
-97
1,00
Austria
146
-67
-31
408
-197
-33
2,79
Belgium
276
3
1
655
93
17
2,37
Bulgaria
36
16
80
90
36
67
2,50
Croatia
64
25
64
186
29
18
2,91
104
-35
-25
406
-126
-24
3,90
14
-1
-7
23
-45
-66
1,64
635
-73
-10
1 389
-373
-21
2,19
Finland
29 391
-6 419
-18
42 557
-12 024
-22
1,45
France
429
-102
-19
1 129
-62
-5
2,63
1 209
-787
-39
2 805
-2 339
-45
2,32
Greece
51
-53
-51
141
-157
-53
2,76
Hungary
82
-58
-41
166
-351
-68
2,02
Iceland
17
-16
-48
43
-29
-40
2,53
Ireland
113
-54
-32
248
-151
-38
2,19
Italy
600
-128
-18
1 490
-402
-21
2,48
Latvia
2 224
-842
-27
3 104
-1 641
-35
1,40
Lithuania
1 420
92
7
2 361
59
3
1,66
18
-8
-31
39
-23
-37
2,17
6
0
0
20
-1
-5
3,33
424
-57
-12
891
-389
-30
2,10
2 275
-143
-6
5 351
-1 543
-22
2,35
629
158
34
1 303
263
25
2,07
Portugal
70
-79
-53
211
-316
-60
3,01
Romania
48
-21
-30
99
-189
-66
2,06
3 752
-487
-11
7 103
-1 233
-15
1,89
Czech Republic Cyprus Denmark
Germany
Luxembourg Malta Netherlands Norway Poland
Russia
Tallinn City Tourist Office & Convention Bureau 20.05.2009
4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
29
-8
-22
74
-21
-22
2,55
Slovenia
20
-39
-66
128
-4
-3
6,40
294
-419
-59
657
-1 020
-61
2,23
3 459
-966
-22
5 313
-2 374
-31
1,54
Switzerland
180
-33
-15
321
-139
-30
1,78
Turkey
131
49
60
236
13
6
1,80
Ukraine
228
13
6
467
18
4
2,05
United Kingdom
1 875
-1 256
-40
4 642
-4 338
-48
2,48
Other European countries
610
-76
-11
1 202
-1 167
-49
1,97
25
-27
-52
56
-88
-61
2,24
2
-15
-88
2
-39
-95
1,00
574
121
27
1 041
-76
-7
1,81
..China
43
-27
-39
116
-43
-27
2,70
..Japan
224
-20
-8
427
-137
-24
1,91
..South-Korea
56
26
87
103
47
84
1,84
United States
465
-426
-48
1 289
-937
-42
2,77
Canada
90
-28
-24
262
-66
-20
2,91
Total Central and South America
52
-47
-47
150
-50
-25
2,88
..Brasilia
24
11
85
66
26
65
2,75
Australia, Oceania
87
-48
-36
239
-119
-33
2,75
..Australia
61
-49
-45
159
-156
-50
2,61
Other countries
93
42
82
266
152
133
2,86
Spain Sweden
Total Africa ..South Africa Total Asia
Domestic tourists
10 061
-4 193
-29
15 551
-8 698
-36
1,55
Total foreign tourists
52 246
-12 293
-19
88 562
-31 359
-26
1,70
Countries of residence total
62 307
-16 486
-21
104 113
-40 057
-28
1,67
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 20.05.2009
5
Purpose of visit
Domestic tourists by purpose of visit, March 2009
Foreign tourists by purpose of visit, March 2009
business 21%
conference 4%
other 3%
conference 7%
other 1%
business 33%
leisure 71%
Leisure
Share, %
leisure 57%
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
2009 (JanuaryMarch)
126 300
70
39 400
22
12 500
7
2600
1
Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (28.02.2009)
53
413
6 110
7 173
11 884
14 441
Source: Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 20.05.2009
6
The average price of accommodation and room occupancy rate in Tallinn
600
60
500
50
400
40
300
30
200
20
100
10
0
0 2005
2006
2007
2008
Average cost of a guest night in March, kroons
2009
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-March)
31
542
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 20.05.2009
7
Passenger air traffic at Tallinn Airport (2005-2009) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
2009
change (%)
2008
2009
ec em be r D
ov em be r N
O
ct ob er
em be r Se pt
Au gu st
2008
2009
Domestic
International 2008
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
ry Ja nu a
Fe br ua ry
0
Total change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 701
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
111 384
-28
May
164 018
1 953
165 971
June
173 145
2 167
175 312
July
170 046
2 677
172 723
August
174 069
2 339
176 408
September
162 538
1 739
164 277
October
161 162
2 276
163 438
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
409 062
21 473
6 251
1 811 536
416 062
Source: Tallinn Airport
Tallinn City Tourist Office & Convention Bureau 20.05.2009
8
Passenger traffic (arrivals and departures) at Port of Tallinn (2005-2009)
1200000 1000000 800000 600000 400000 200000
2005
2006
2007
2008
ec em be r D
N
O
ov em be r
ct ob er
Se pt em be r
Au gu st
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
344 058
327 461
322 830
359 608
441 427
23%
February
406 475
352 610
362 252
482 160
450 492
-7%
March
489361
395 191
424 249
495 223
477 894
-4%
April
512 250
502 168
506 908
498 541
549 230
10%
May
663 928
672 852
572 854
708 267
June
726 927
748 545
688 037
773 338
July
961 773
926 267
873 622
1 004 059
August
788 759
785 254
765 194
834 852
September
556 699
562 076
536 508
540 157
October
587 422
541 020
494 367
544 779
November
485 288
472 523
461 773
492 280
December
484 591
474 182
505 700
514 102
7 007 558
676 149
6 514 294
7 247 366
TOTAL
1 919 043
Source: Port of Tallinn Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 20.05.2009
9