Helsinki & Tallinn in China The World tourism Organization predicts that China will become the world’s fourth-largest source of outbound tourists by 2020, with more than 100 million people travelling abroad each year Seasons: • • • 9 9 9
the technical visits (special interest programmes) are all year round the main holiday season is the summer three national holiday weeks in China: the Chinese New Year Weeks in January/February, the first week in May and the first week in October when people travel
86 ADS countries and regions (Approved Destination Status)
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Chinese tourists in Helsinki: travel patterns the demand from the market is big for the four Nordic countries tour. Finnair is the carrier of many of these tours. The volume is quite big. The length of stay is 4 – 5 days stay up to 6-day tour in Finland. Mostly length of stay in Helsinki is around 1,6 days. From Hongkong also incentive market is growing ADS (Approved Destination Status) status for leisure clients and business visa for technical visits 5/30/2008
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Chinese tourists in Helsinki Amount of overnights in Helsinki 60 000 (2006) direct flights by Finnair from Beijing, Shanghai, Guangzhou and Hongkong few groups are using Air China to Moscow and from there by train to St.Petersburg and to Helsinki overnights in Helsinki in 2006: 51,000, growth +25% compared to previous year; decrease Jan-May 2007: -21%
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Tallinn&Helsinki: activity plan 2008 COTTM - fair for travel trade beijing, April 2008 China Roadshow Workshop tournee in November (one and half week) - destinations Beijing, Shanghai, Guangzhou and Hongkong - cooperation with Finnish Tourist Board and Finnair Visit seminars held in November in connection with China Roadshow for municipalities, districts, regional governmental bodies organized by China Tekway CITM Fair (China International Travel Mart) Shanghai, 20.11.2008 – 23.11.2008 the biggest intl travel fair in China for the trade and general public 5/30/2008
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Tallinn&Helsinki: activity plan 2008 Development of Special Interest visits in Tallinn Visibility at the Chinese Internet site of Helsinki, www.visithelsinki.cn Media visits Training courses for travel trade Product development Product seminars twice a year, summer and winter operated by National Tourist Boards and/or local tourism organizations and invited tour operators from target market areas
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