FS2: Measuring Audiences Divide the students into study groups and issue each group with one of the 3 tables. Each group prepares a short presentation on: • •
What the information tells them? How important this information might be in gUiding what the film industry does?
•
I.e. what films seem popular, why and in what ways might this shape future production?
1 TOP 10 FILMS AT THE UK BOX OFFICE 1998 Country of Origin
Box Office Gross [EM)
Titanic [12]
US
66.971.532
Doctor Doolittle [HG]
US
19.854,598
Saving Private Ryan [15]
US
17.875,260
Armageddon [12]
US
16.506,605
Godzffla[PD]
US
15,974,736
There's Something About Mary [15]
US
15,665,386
Sliding Boors [15]
US/UK
12,434.715
Film
Lock, Stock and Two Smoking Barrels [18jUK
11.520.069
Flubber EL]
US
10.891,774
Lost In Space [PGI
US/JK
10.664,453
2
1980 1990 1989 1989 1998
3 .
2% of Americans owned a video 66% of Americans owned a video $5 billion box-office return on US film releases $10 billion video sales/rental income One-third of the total revenue of a major studio comes from home video
In 1976 Alien cost $10.8 million to produce and $15.7m to advertise
•
In 19B9 video sales were the largest source of Hollywood's overseas revenue
•
In the 19BDs and 199Ds global market opened up mostly due to the expansion of New Delivery Systems [video. cable. satellite]
•
Upto 90% of income earned on a movie can come from overseas sales [Source BFI Handbook 2000]
FS2: Measuring Audiences Prepare a short presentation on the following table. You should consider: •
What the information tells you?
•
How important this might be in guiding what the film industry
•
does? Le. what films seem popular, why and in what ways this might shape future production?
TOP 10 FILMS AT THE UK BOX OFFICE 1998
Film
Country of Origin
Box Office Gross [EM) 66,971,532
Titanic [12]
US
Doctor Doolittle [HG]
US
Saving Private Ryan [15]
US
17,875,260
Armageddon [12]
US
Godzilla [PD]
US
16,506,605 15,974,736
There's Something About Mary [15]
US
Sliding Boors [15]
US/UK
Lock, Stock and Two Smoking Barrels (1S/UK Flubber EL]
US
Lost In Space [PGI
US/JK
19,854,598
15,665,386 12,434,715 11,520,069 10,891,774 10,664,453