FS2: Measuring Audiences Prepare a short presentation on the following table. You should consider: •
What the information tells you?
•
How important this might be in guiding what the film industry does? i.e. what films seem popular, why and in what ways this might shape future production?
•
1980 1990 1989 1989 1998
2% of Americans owned a video 66% of Americans owned a video $5 billion box-office return on US film releases $10 billion video sales/rental income One-third of the total revenue of a major studio comes from home video