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2001 UK industry key facts - The audience
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2001 Key UK Industry facts 2001 UK industry key facts - The audience Information for the film industry
68% of UK population go to a film at least once a year, 24% go at least once a month; only 5% never go. Most cinemagoers are young. Multiplexes take 59% of total cinema visits.
Introduction UK film box office stats Film File Europe
Adults like comfortable seats, good sound and visual quality, car parking facilities and convenient performance times. Children and teenagers like good food and drink and friendly staff.
A Better Picture Information relating to people with disabilities India report EU Agencies: common declaration The Relph Report Regional Investment Fund 2001 Key UK Industry facts Index Introduction Theatrical Market Films Exhibition Distribution The video market TV The audience Production employment and training Building a sustainable UK film Industry
People prefer short trips to the cinema and usually go by car. People usually combine a cinema trip with eating or drinking out. Adventure movies are the most popular, followed by comedies and drama. Adventure movies are particularly popular with children. Most people watch television every day of the week; eight in ten watch videos or DVDs; over half use the Internet; and a third have games consoles or CD ROM/computer games. Sources: Cinema Advertising Association, CAVIAR, RSU.
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J' http://www.filmcouncil.org.uk/filmindustry/?p=keyfactsaudience
16/06/2003
~JIl...d-§ June - 8 June 2oq:LU-Kll x ~
1 2 3 4 5 6 7
8 9 10 11 12 13 14 15
The Matrix Reloaded Anger Management Bringing Down the House The Hunted X-Men2 Kangaroo Jack Ripley's Game Johnny English Secretary The .Iungle Book 2 I Ca~ture the Castle How to Lose a Guy in 10 Days PhOne Booth Old School Dark Water
Other UK films 26·To Kill a King 31 S Club Seeing Double 32 Hope Springs 35 The Pianist 36 The Actors 40 The Hours 50 In This Wond 55 The Last Great Wildem&ss 63 Extreme Ops 64 Pure
19 21 29 41 49 56
Other openers Broken Wings Dirty Deeds Drunk on Women and Poetry Day of Wrath (re) Fausto 5.0 Mon-Rak Transistor
USA USA USA USA USA USA USAlUKIlTA UKJUSA USA USA UK USA USA USA JAP
UK UK UKJUSA UKlFRAlGERlNETHIPOL IREJUKJUSA UKJUSA UK UKIOEN UKlGERlLUX UK
ISRAEL AUSlCAN SKOREA USSR SPA THAI
O1her comments on this week's top 15 results Against last weekend: -1 % Against last year. 10 % . Roiling 52 week ranking: 43 UK· films In top 15: 3 UK" share of top 15 gross: 6 %
Openers next week - 13 June A Guy Thing Dumb and Dumberer. When HlIITY Met Uoyd Identity Igby Goes Down Snake of June Springtime In 8 Small Town
USA USA USA USA JAP CHIIHONG KONG/FRA
2,485,938 1,768.335 754,488 394,122 332,741 258,814 197,249 152,589 85,615 69,634 51,089 47,942 37,544 37,030 34,978
Warner eoVTriStar BVI Redbus 20th Fox Werner Entertainment UIP Metro BVI Momentum UIP 20th Fox UIP Metro
£8,248 Pathe £5,876 CoVTriStar £5,448 BVI £4,051 Pallle £4.023 Momentum 0.561 BVl £l,965ICA £733 Feature Film Co £237 UIP £128 Artificial Eye
£20,840 £18,787 £6,201 0,320 £2,077 £658
Optimum Momentum Pallle
bfi Soda Pictures ICA
-33 -27
-17 -19 -16 7 ·21 15 -42 -46 -59
-40
3 1 2 1 6 4 2 9 4 9 5 8 8 5 1
-69 4 -76
4 9 5 20 4
-SO
17
27 -16 082 -58
11 5 4 6
-55
1 1
£190,375 £2,306,538 £1,048,187 £2,727,537 £449,391 £4,693,247 £128,268 £26,649 £26.562 £26,152
10 33 3 1 8 1
£20,840 £18,787 £6,201 0,320 £2,077 £658
17 113 16 7 10 4 5
4
Cinema Marketplace
Cinema Admissions
Cinema Screens in the UK
• Cinema has shown a remarkable and sustained rate of growth. with the highest
90
admission levels in 30 years.
91
_::!i,~~~t·z;;~~:.<lY.S"'"
• 82% of the UK population go to the cinema'.
1848 94 • • •I~~.......,~··~~~~S=:-;: 95 • • • • ~~1r6';B~~;.5!~~-r~' 2003
Cinema Admissions
96 C':tr.llfl*9l11"mAllg'i2I>.-.m'11;-j~~~11~3~2166 Admissions in millions
2383 98
150
99 135
1"Il'lltilWl!j-miIG4iJi,m;• • • • s·~~_i'.!'~'E;Ji.::z~~:::::'.~2638 "itJp'iOp,
00 1.!i.giil.'Y4,b
2992
01 1'.lDJ'' g@illl!j_;il§Pi1ii mb• • • • • • • • .r;;:·~~.]~~m~;",.;; 3223
120
02 III:f=I}i"yp,
105
Source: CAA/Marplan. GaUup/EOI
90 •
75
Multiplex Screens
.... Non.Multiplex Screens
A multiplex is a purpose-built cinema with 5 screens or more
60 45 30 15
o 84 90 93 94 95 96 97 98 99 00 01 02 03 Sourcc: CAA/Marplan. Gallup/EOI
Cinema Developments Since the mid 1980·s. the cinema industry has enjoyed rapid multiplex development. Multiplexes now account for over 65% of screens in the UK. Consequently. cinema is more accessible. with the average drive time now at 18 minutes'. This significant industry investment has upgraded facilities and created a comfortable environment. increasing enjoyment of the cinema experience . • CAVIAR 19
~
PEARl& DEAN
2
78
Cinema Audience
Cinema Audience Profile
The cinema audience is adventurous, willing to indulge in the latest products and take part in new
As a medium, cinema is unmatched in its delivery
activities.
of upmarket young adults.
61% of adult cinemagoers are under 35 years of
Light ITV viewers
age and 66% are ABC1. _
Sex Population
81 • • • • • • • • • • • 115
Tempted by products advertised
Cinema Audience
•••• ~~~:~~~:i.:58~•••••••_ ~~~~~~~=:"~'-:~-~8:2
114
I like to stand out in a crowd
132
I like to keep up with the latest fashions
ii••••••••••••••••
124
Enjoy splashing out on a restaurant meal
119
Class Population
I like to try new drinks
Cinema Audience
69 125 I love travelling abroad
" 76 119 Try to keep up with new technology
76 119 I intend to use the internet in the next 12 months
139
Age Population
I love to buy new gadgets Cinema Audience
82 115 :
Non-cinemagoers
Source: TGI
•
Cinemagoers
Inde••ersus all adulls
Source: CM/CAVIAR
~
3
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a9
• Film packages allow advertisers to exhibit with
How Does it Work?
specific releases. This produces tightly targeted campaigns and offers brand association with particular films. There is a huge variety of films to choose from, with over 400 features on release
Film packages are costed depending on the size of the release. A
film'~
success at the box
office can only be estimated. therefore, admissions are not guaranteed for individual
per annum.
releases. • Film packages are totally flexible. They can be bought weekly and are sold on a national, regional or conurbations basis.
Film Package Costs (based on 6 weeks of national exhibition)
• Commercials can be matched to individual films,
Release type
No. of screens
30" 6 week cost
A Blockbuster
175-250
£180k-£285k
B Major release
120-175
£120k-£180k
50-120
£75k - £120k
Upto50
Up to £75k
allowing greater scope for creative opportunity. • Example advertisers:
C Medium release
o
o
Limited release
OMEGA Weekly Cost Breakdown Week No.
% of 6 week cost
35%
2
30%
3
15%
4
10%
5
5%
6
5%
For more Information on forthcoming films, please refer to the Pearl & Dean interactive film planner at pearlanddean.com, or see our printed film guide.
Release A - Blockbuster Lord Of The Rings: Two Towers (PG)
Release B - Major Release Ocean's Eleven (12)
Est. 6 week box office revenue £55m Industry screens: 1000
Est. 6 week box office revenue £23m Industry screens: 433
Estimated Audience profile Sex
Audience profile
Class
Age
Sex
Class
Age
Release C - Medium Release My Big Fat Greek Wedding (PG)
Release 0 - Limited Release Monsoon Wedding (15)
Est. 6 week box office revenue £12m Industry screens: 341
Est. 6 week box office revenue £1.5m Industry screens: 55
Estimated Audience profile
Audience profile
Sex
Class
Age
Sex
Class
Age
Aud. ncc
cllvc,-y
Package (ADP)
How it Works
Audience Delivery Package
• Advertisers bUy a guaranteed level of
• As the name suggests, the ADP delivers a
admissions. The price of the campaign is
guaranteed level of admissions to advertisers.
calculated on a fixed cost per thousand
• It is the most cost-effective way to achieve
with a seasonally adjusted admissions base.
rapid cover of the core cinema aUdience, as
• A minimum admissions guarantee is agreed
ADP advertisers appear with all films
at the time of booking and monitored
(blockbusters not guaranteed). Consequently, commercials must be suitable for universal
using independent data, provided by EDI
exhibition and carry a U certificate.
(Entertainment Data International). " Although commercials are screened with
• The ADP can be bought on a national
all films, it is possible to apply a 10% filter
or regional basis (lSSA areas).
to exclude the children's audience, thus
• Example advertisers:
JJT'OPenwcrid -
Broadband
maximis;ng the targeting of adults .
• ••
CO'st Per Thousand National
£49.41
London", South and Midlands
£62.64
Other regions
£ 43.42
Based on 30 seconds • London only campaigns will be subjecllo a 10% surcharge
CC?sting the ADP Area
London
P&D ADMS
30 CPW
P&D Screens
31.4%
278.502
.£17.445
270
38.3%
111.718
£6.935
77
72,710
£3.157
76
P&D ADMS Share
Industry Share
Total Industry ADMS
Industry 30 H CPW
Total Industry Screens
27.0%
886,950
£55.559
759
357%
P&D H
South
8.8%
289.080
£18.108
238
E.England
6.2%
203.670
£8.843
195
Midlands
14.3%
469.755
£29.425
462
31.7%
148.912
£9.328
145
Yorkshire
8.0%
262.800
£11.411
294
40.7%
106.960
£4,644
104
3.6%
118.260
£5.135
106
47.8%
56.528
£2.454
50
10.6%
348.210
£15.119
394
43.6%
151.820
£6.592
169
Wales & West
6.3%
206.955
£8.986
257
39.1%
80.919
£3.514
100
SouthWest
2.2%
72.270
£3.138
96
48.1%
34.744
£1.509
38
Border
1.0%
32.850
£1.426
41
37.6%
12.363
£537
20 90
N. East Lancashire
C.Scotland
6.9%
226.665
£9.842
251
33.0%
74.799
£3.248
N.Scotland
2.1%
68.985
£2.995
67
78.9%
54.417
£2.363
47
N.lreland
3.0%
98.550
£4.279
158
23.9%
23.557
£1,023
28
100.0%
3,285,000
£162,312
3,318
36.7%
1,205,595
£59.568
1.214
National
Source: EDIICANPearl & Dean NB. Based on 03 screens + P&D Changes unlil year end
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PEARl&DEAN