developing
Pittsburgh
Inaugural EdItIon august 2012
Media Profile
2012
The voice of The commercial real esTaTe indusTry in souThwesTern Pennsylvania.
Celebrate Pittsburgh’s resurgent commercial real estate market in the pages of developingPittsburgh... Pittsburgh is published in august and february by NaioP Pittsburgh and Tall
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Timber Group and is destined to become the voice of the local commercial market.
every edition of Pittsburgh provides data and analysis of the region’s office, industrial, retail and mixed-use markets from local experts, analysis of trends to watch, and profiles of the deals, developments, and firms making things happen. Published in both print and digital formats, it will be available at www.naioppittsburgh.com. developing
Who Gets
Pittsburgh?
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The decision-makers who comprise every sector of the commercial real estate development and investment industries in the Southwestern Pa area are the readers of every edition. Developers, Owners & Investors 35% Architects, Engineers, Consultants 20% Brokers 23% Financiers 10% Accountants, Attorneys, & Services 12%
Pittsburgh will go to elected local, in addition to these real estate professionals state & federal officials, regulatory & government professionals, corporate leaders like the regional investors Council, business owners with a large footprint, and selected global & national businesses. developing
Why Should I Advertise? To optimize your outreach…
Pittsburgh provides a new platform for reaching out to exactly the right people
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who make decisions that affect your business.
When people read what interests them in their own industry-specific magazine, they are open to new information. They take time to look at the printed page. They are ready for a message that speaks directly to them. That’s a very different mindset than when they’re online trying to get through email as quickly as possible or at a mixer trying to meet as many people as possible. While there’s no substitute for one-on-one relationships, print advertising always: * delivers the right message to your best prospects at a time that’s convenient for them. * reinforces your brand’s values to your existing customers. * introduces you to people you don’t know - yet! developing
and that means a captive and unique audience of potential buyers for you.
Pittsburgh ...
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Annual NAIOP Buyer’s Guide Advertising advertise in the new indispensable industry resource – the once-a-year Buyer’s Guide!
Be Seen with the Best a listing in the inaugural edition is just $300! and $400 puts a listing in two categories!
Actual ad size IKM Incorporated
at ... m r o f n m o ... 4 colu g o l / d a r u with yo
One PPG Place Pittsburgh, PA 15222 T: 412-281-1337 Mark Witouski mwitouski@ikminc.com www.ikminc.com Providing architecture, planning and interior design services to institutional clients since 1911. We are committed to engaging in a proactive design process. We utilize our knowledge-base and substantial portfolio of relevant experience to develop unique and custom design solutions. By understanding the business of our clients, integrating principal level expertise in the process, and taking an evidence-based, fiscally responsible approach we provide high-quality designs that meet and exceed the goals and expectations of the multiple end-users and stakeholders involved in design project.
an inaugural edition listing is just $300 in the category you choose. for an additional $100 per category, you can afford listings in all the categories you want. Choose from: architects, Consultants, Contractors, designer-Builders, developers, economic development, engineers, financiers, leed/energy Consultants, Professional Services, Property Managers, real estate Brokers, Surveyors, 1031 exchange. Call 412-837-6971 to reserve your listing before July 20, 2012. The inaugural edition goes to press on august 1, 2012. and if you reserve a listing for the 2013 Buyer’s Guide now, the 2013 listing will be just $250 – and we’ll bill you for next year in 2013. reserve a full page display ad in Pittsburgh, and a Buyer’s Guide listing is just an additional $100. The Buyer’s Guide will be available on NaioP Pittsburgh’s website! for an additional $50 per listing, you can get a live link from the Buyer’s Guide listing to your own website. You get the best of both print and online advertising environments. developing
DevelopsValue DevelopsVision DevelopsinDustry Developseconomies DevelopsJobs
“The leadership of NAIOP Pittsburgh wanted to create our own information resource to communicate about what is happening in commercial real estate in an objective, knowledgeable way. NAIOP has had a great working relationship with BreakingGround and its publisher Jeff Burd for a number of years and we felt he would be a perfect partner to help us increase the recognition of NAIOP Pittsburgh as the voice of the commercial real estate Pittsburgh will give NAIOP a platform to engage the industry in meaningful industry. We believe dialogue about the issues facing development.” Leo Castagnari, executive director of NAIOP Pittsburgh. developing
optimize your outreach – advertise in
Pittsburgh
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Prospective clients don’t really want to search – they want to find. Help them find you in the pages of
Pittsburgh.
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How will new customers find you? Where will they find you? How will they know you’re the right one to do business with? Because they found you in the pages of
Pittsburgh at these affordable rates…
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Call 412-837-6971 to reserve your space before July 20, 2012. or, email advertising@talltimbergroup.com.
Artwork Specifications full page no bleed* Two-thirds one-half vertical one-half horizontal one-third vertical one-third horizontal inside Covers outside Cover
Display Advertising Rate Per Insertion Size 7 7/8” x 9 ¾” 4 ¾” x 9 ¾” 3 13/16” x 9 ¾” 7 7/8” x 4 ¾” 2 ¼” x 9 ¾” 4 ¾” x 4 ¾”
1-issue $1,800 $1,260 $1,080 $1,080 $ 720 $ 720 $2,070 $2,100
2-issues $1,620 $1,134 $ 972 $ 972 $ 648 $ 648 $1,863 $1,890
3-issues $1,530 $1,071 $ 918 $ 918 $ 612 $ 612 $1,760 $1,785
NaioP Pittsburgh members get 10% discount off display insert rates only, not the Buyer’s Guide. * full page bleed: art at 8 5/8” x 11 1/8” trims to 7 7/8” x 9 ¾”. editions published in august and february. The Buyer’s Guide appears only in the august edition with the february focus on the NaioP awards. Buyer’s Guide 1 ¾” x 3” $ 300 $100 per additional issue or additional category live link from the online Buyer’s Guide to your own website is additional $50. Acceptable Files: Pdf, Tiff, and ePS files from adobe CS2 and CS3 (adobe illustrator, Photoshop, indesign or acrobat). all files should be 300 dpi and must be CMYK. all ads can be emailed to the Production Manager at design@carsonpublishing.com or submitted on Mac-compatible Cd, dVd or flash drives. * No rGB, JPeG, or PiCT files. additional charges will be incurred by the advertiser for creating an ad. If there are any questions regarding the above information call 412-548-3823 x 202. Submit all materials to: Carson Publishing, Inc., 500 McKnight Park drive, Suite 506 a, Pittsburgh, Pa 15237.
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Pittsburgh
500 McKnight Park Drive Suite 506B Pittsburgh, PA 15237 www.talltimbergroup.com