Alumni Spotlight: Will Morel

For Will Morel, a member of the Tallulah Falls School Class of 2003, a little time traveling took place on October 25-26 when he visited all of the upper school art classes to share his story.

Morel attended TFS from sixth through 12th grade as a boarding student.

At that time, enrollment was 100-percent boarding students until his junior year, when there was one day student in attendance.

During the course of his two-day visit, meeting with all six studio art classes, Morel talked about his past and current work in the fields of finance, advertising/ marketing, branding, graphic design, and fine art. He worked individually with students on their own projects as well as being available to answer questions.

Beyond high school, Morel attended Wagner College in New York City to pursue a career in finance.

After interning with an investment banking internship, he pivoted to a creative career path, taking some classes at Fashion Institute of Technology, and moving into magazine work and advertising.

He shared the back story of his high-profile work, including the Emmy-winning Love Has No Labels project, one of the most successful campaigns in advertising history. Produced as a Public Service Announcement for the Advertising Council, the 2015 campaign won an Emmy and many industry awards. He also worked on the follow-up campaign, We Are America.

The campaigns remind us of our shared humanity, he said. “If you can hit an emotional connection with the consumer, that is what you want,” he said.

Visual arts teacher Stephanie Stuefer invited Morel to come to talk about his work and career path. Stuefer met him when he accompanied his niece Bella Mason on a school tour over the summer.

“He is a pretty incredible Emmy-winning creative producer and artist. He is also a wonderfully kind and generous person,” Stuefer said. “We are so lucky to be able to learn from him. He has loved being back on campus visiting with his TFS family again, spending time with his two nieces who are new TFS freshmen, and getting to know so many of our current students.”

2015 Emmy-winning Love Has No Labels project

Fully integrated campaign to show the purity of McCormick’s spices. The video was McCormick’s highest preforming video ever and has been repurposed around the world and was even a Super Bowl spot.