Isla a14 media kit email

Page 1



CREATIVE BEAUTIFUL TREND SETTER ELECTRIC REBELLIOUS EDGY COOL ISLA GIRL


BRAND HERITAGE Born in 2005, TALULAH offers a range of classic silhouettes, sculptural tailoring and unique detailing to fit with the modern woman’s ever changing lifestyle and fashion needs. Each TALULAH garment nurtures the key messages of the brand; inner confidence, creative expression and keepsake collections. In 2013 TALULAH premiered a designer Swimwear range TALULAH Swim further embracing TALULAH prints for the beach fashion devotee and released its sister line ISLA, designed for a youth market. TALULAH & ISLA collections are distributed globally by over 300 wholesale accounts including specialty boutiques and David Jones department stores and ship directly to the consumer through the luxury TALULAH eBoutique. With both brands now receiving international attention and a list of high profile devotees including Demi Harman, Rebecca Judd, Taylor Swift and Carrie Bickmore plus nationally recognised fashion bloggers, ISLA & TALULAH are fast becoming Australia’s most loved fashion brand, encompassing all that is to be woman; effortlessly chic, timeless and ultimately beautiful.

Kelli Wharton TALULAH Creative Director



BRAND OVERVIEW ISLA was borne from the iconic TALULAH aesthetic that is now recognised world over. Building on the underlying feminine style of its sister brand, ISLA enters the market with its own personality in a range of cute minis, digital prints, flirtatious shorts and midriff tees. Clashing prints, mixed textures, reflective metallics and bright, bold colour ISLA is for the girl who dares to be on-trend and ahead of the curve. Add bright kicks to complete your look and the ISLA girl is ready rock; pretty yet rebellious, edgy while feminine, she pushes the boundaries with her ISLA pieces and individual flair. ISLA is not for the shrinking violet, she likes to be noticed and turn heads with unpredictable style combinations that work. She is the IT girl everyone wants to be.


ISLA BELIEVES Young women have the ability to explore designer fashion and style with confidence in high quality pieces that express their individual style. Fashion is made for living. Each ISLA garment expresses a playful personality to fit with every young woman’s charismatic lifestyle. Fashion should be accessible, but never steer away from quality, value and endurance. ISLA is innovative, fresh and ever evolving to fit a young woman’s everyday needs, while never compromising craftsmanship and excellence. Behind the designs TALULAH’s close knit team are dedicated to continually shaping the ISLA brand and always keep it true to its design philosophy.


ISLA 2014 ISLA in 2014 holds a new energy that now forms the foundation of the ISLA brand, its wearer and her attitude. Garments for the young modern woman, the ISLA girl experiments with styles and plays with wardrobe looks, challenging current trends and daring to be the first to wear what is new. From the release of the autumn collection in February ISLA offers body-con midriffs, T-backs, side splits, printed tees, fitted shorts, playful jumpsuits, flirty dresses and everyday wardrobe essentials the IT girl is after. With modern cuts, colours and in-house prints, ISLA collections are not only directional but wearable. ISLA will release five collections in 2014, be worn by key female celebrities and fashion bloggers, publish a music video for the Autumn collection and hold exciting marketing activations and events across Australia. ISLA is available in over 200 stores at selected national and international boutiques and David Jones stores and the new TALULAH eBoutique.



ISLA DETAIL STYLES Body-con Mini dress Crop top Hoodie Playsuit Mini skirt Maxi dress Skater dress Biker Jacket Print tee Shirt dress Tailored shorts FABRICS Rayon Crepe Jersey Cotton drill Ponte French terry

PRINTS Colour run Moro stripe Trellis floral Kaleidoscope floral Line geo Lime outline floral Painters palette Grey marl


ISLA SIZE GUIDE Bust (cm)

Waist (cm)

Hips (cm)

AU Size

Size Alpha

81cm

65cm

90cm

6

XS

84cm

68cm

94cm

8

S

89cm

73cm

99cm

10

M

94cm

78cm

104cm

12

L

99cm

83cm

109cm

14

XL


CONTACT TALULAH HQ Byron Bay NSW 2481 P 02 6685 7060 talulah.com.au Kate Wilson | Sales Manager kate@talulah.com.au Katie Forrester | Marketing Manager katie@talulah.com.au Jen Wakelin | Public Relations jen@cirqlatepublicity.com.au



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.