2020.
O I L O F TR O P
CONTENTS
Biography Curriculum Vitae Product Commercial UI Design Branding & Identity Typography Others Others
CONTENTS
01. 02./03. 04. 05.
About Me.
About Me.
My name is Tapi Alya Rufaida, people call me Alya. I’m a graphic designer based in Jakarta, Indonesia. I’m the third of three children, the only one who’s blessed with a sense of design from neither my parents nor relatives. I’m the only one who loves to design something in my family! My passion comes from my early age, i used to draw a lot back then when i was 5 years old, and from that moment, I decided to deepen my passion and take this major, and i feel so blessed because I love what i’m doing right now. Hopefully in my future, i want to be an expert at what i’m doing right now which where my passion is, and i also want to be someone who makes a big effect, or a big change and i want to make people loves my creation. I really love to meet new people, new places and new environment to get more experiences in my life, and i want to take part and give a big effort to a good team work someday and hopefully i can make a lot of big positive and precious changes in the society.
01.
Tapi Alya Rufaida +6281-283-131-032 talyarufaida@gmail.com www.behance.net/talyarufaida
PERSONAL
SKILLS
Nationality Date of birth Place of birth Gender
Illustrator Photoshop Premiere In Design
: Indonesian : November 30th, 1998 : Jakarta : Female
EDUCATION Binus University
(2016 - 2020)
Senior High School
(2013 - 2016)
Bachelor Degree of Design Communication Visual Majoring in Creative Advertising 4 South Tangerang International Science Class
Grid & Layout
Interface Design
Image Editing
Color Theory
Good Sense for Typography
Team work
95%
Concepts
90%
Design
95%
Direction
90%
Junior High School
(2010 - 2013)
Elementary School
(2005 - 2010)
SKILLS
ORGANIZATION EXPERIENCE
2013 “Young Talented Author� certificate of achievement, Badan Narkotika Nasional (BNN) & komnas anti narkotika as the ambassador of anti narcotics.
2012 - 2013 Human Relation of Intra School Student Organization.
Al - Azhar 3 Bintaro Billingual Class
Amalina Islamic School
2016 International Language Programs, GE Proficiency (Graduated).
2016 - 2018 Human Relation of Student Departement Association Design Communication Visual Binus University
2018 Internship as Graphic Designer at IRIS WORLDWIDE, Jakarta, Indonesia 2019 Internship as Brand Creative at SHOPEE, Jakarta, Indonesia NOW Freelance Branding
Billboard & Digital Platform Concept Creating commercial billboards for product promotion in collaboration with BNI and cover digital application and social media contents for SHOPEE. Tools Illustrator Photoshop
02. Product Commercial
LED BILLBOARD FOR BNI
LED BILLBOARD FOR BNI
COVER FOR SHOPEE TANAM
SHOPEEBEAUTY_ID
shopeebeauty_id
shopeebeauty_id
shopeebeauty_id
WEB BANNER INSTAGRAM STORY INSTAGRAM FEEDS
UI Design for PUMA Campaign Concept Made one of the UI designs for Puma's latest campaign with the theme ‘NEON Lights’. Tools Photoshop
03.
UI Design Billboard & Digital Platform
UI DESIGN
UI DESIGN
O I L O F TR O P
X
TAR
Design
Freelance Work - Branding & Identity For more details https://www.behance.net/tardesign
Concept Creating Branding & Identity as well as for a number of brands with different scoops. the ďŹ rst for Pizzalab, a pizza restaurant located in Jakarta that sells New York Style Pizza. Dimes is a Dimsum bar that sells various kinds of Dimsum which is located in Cipete Raya. and the last one Fliphy is a digital platform that sells stick frame photos. Tools Illustrator Photoshop
04.
Branding & Identity Billboard & Digital Platform
PIZZA LAB
PIZZA LAB
JL. CIPETE RAYA VIII NO. 95A, JAKARTA SELATAN +628-2111-399-150 @PIZZALAB.ID
PIZZA LAB
PIZZA LAB
FARIS IRSHADI JL. CIPETE RAYA 8 NO. 95A, JAKARTA SELATAN +628-2111-399-150 // @PIZZALAB.ID
Jl. Cipete Raya VIII contact.pizzalab@gmail.com No. 95A, Jakarta Selatan, +628-2111-399-150 Jakarta, Indonesia. @pizzalab.id
PIZZA QUEEN MARGHERITA To m a t o, Pa r m e s a n , M o z z a re lla , B as il
25/170
LOMBARDI PEPPERONI To m a t o, Pa r m e s a n , M o z z a re lla , Pe p p e ro n i
30/200
MANHAT TAN FAVS TRUFFLE Tr u f f l e Pu re e, M u s h ro o m s a u c e, p a r m e s a n , m o z z a re l l a , t r u f f l e o i l
45/280
NEW YORK CHEESE B e c ha m e l , p ar m e s an , m o z z a re lla, c he dd ar, go r go n z o la
39/250
RO CKEVEGGIE B e c ha m e l , p ar m e s an , m o z z a re lla, mu s h ro o m , c a u l i f l owe r, t o m a t o c h e rr y, p e s t o
35/240
DRINKS BY ADARA COFFEE
COFFEE Es Kopi Susu Adara Ice White Caramel Ice Black Lemon
25k 25k 22k
SMO OTHIES Banana Smoothies Strawberry Smoothies Banana Strawberry Choco Banana
35k 35k 40k 38k
MO CKTAIL Virgin Mojito Apple Mojito Lychee Mojito Strawberry Mojito Tropical Blue +Float Adds
30k 32k 34k 34k 34k
TEA Ice Regular Tea Lychee Tea Lychee Mint Tea Hot Premium Tea
25k 30k 30k 25k
5k
SOF T DRINK MILKSHAKE Dark Chocolate Tiramisu Matcha Charcoal Red Velvet Taro
28k 30k 32k 30k 28k 28k
Cola Fanta Sprite Mineral Water
25k 25k 25k 10k
THE
CRUST
BRANDING & IDENTITY FOR PIZZA LAB
CRUSH TILL
角 钱
DIMES DIMSUM BAR
菜 单 书
BRANDING & IDENTITY FOR DIMES
菜 单 书
4/12
L O G O A LT E R N AT I V E
BRAND IDENTITY
8/12
I M P L E M E N TAT I O N
FLIPHY
J L . C I P E T E R AYA 8 N O . 9 5 A , J A K A R TA S E L ATA N +628-2111-399-150
FLIPHY
J L . C I P E T E R AYA 8 N O . 9 5 A , J A K A R TA S E L ATA N +628-2111-399-150
BRAND IDENTITY
Fliphy Photo Frame
Fliphy Fliphy
I M P L E M E N TAT I O N
BRAND IDENTITY
BRANDING & IDENTITY FOR FLIPHY
11/12
Other Works Concept Making one of the social media content promotion needs for the ďŹ lm DARAH DAGING released by STRO TV. Tools Illustrator
05.
OthersPlatform Billboard & Digital
SOCIAL MEDIA PROMOTIONAL FOR ‘DARAH DAGING’ MOVIE
O I L O F TR O P
2020.