SEPTEMBER IBA DIGITAL CATALOGUE 2022
beer.
rtds.
when all ‘cocktails in a can’ where planogrammed together on the one shelf***** • Sales were driven via incremental purchases driven by improved visibility and increased basket size with shoppers exploring the category across multiple brands • Our recommendation is to put ALL ‘cocktails in a can’ together on the one shelf TASTING NOTES • PINA COLADA - This famous rum cocktail combines the Caribbean Island Flavour of
Blanca Rum with fruity and refreshing pineapples mixed with coconut and sparkling water • CLASSIC MOJITO - This cocktail classic combines Australia's #1 light rum blended with lime, mint and topped with sparkling soda for ultimate refreshment • RASPBERRY MOJITO - This colourful twist on the Mojito combines the flavour of BacardÍ Carta Blanca Rum with sweet, tangy raspberry and revitalizing mint flavours with sparkling soda water PRODUCT DETAILS • ABV: 4.8% | 1 Standard Drink • 6 x 4pk | 250ml can • Available August 2022 • RRP SHELF:$25* > 33% Margin** • RRP PROMO: $23* > 30% Margin** • *Non CDS RRP’s -$1 • **Margins are approximate based on regular pricing & will vary pending fees *Source: IRI Temple - RTD & Spirits Database to 22/05/22; **Nielsen US Scan Off Premise Channels; latest 52 weeks ending 1/8/2022; CGA - The Australian On Premise Consumer PulseMarch 2022; CGA UK - The Mixed Drink Report - Q3 2021***Source: IWSR RTD Study 2021 - Australia; IWSR Global Executive Summary - RTDs Strategic Study 2021; Shopper Intelligence - Australia - Liquor - 2022****FiftyFive5BacardÍ research Mrch2022. BacardÍ sales uplift, independent channel, June 2022, 8 store sample.****** IRI Temple - RTD & Spirits - MAT to 04/07/21. NEW IBA LAUNCH DEAL* Order 1 x Case of BACARDI MOJITO & 1 x Case of BACARDI PINA COLADA and receive a BONUS CASE of BACARDI RASPBERRY MOJITO Send your order to ausbmasales@bacardi.com including outlet name, state, wholesale number and contact details requesting ‘RTD NPD IBA Offer’ *MAXIMUM ONE DEAL
RECOMMENDATION&NAVIGATIONCATEGORYPLANOGRAM • Making
• Made
• Supported
• BACARD
•
• Piña
•
• Launched
CONSUMERTARGET • Existing
•BACARDÍ RTD'S | A TASTE OF THE CARIBBEAN • THE COCKTAILS IN A CAN OPPORTUNITYCATEGORY • The RTD category continues to experience significant growth driven by light RTD (+24% vs +9% total RTD).* • The ‘ COCKTAIL IN A CAN’ segment is a key growth area as demonstrated in the U.S. where cocktails in a can are the #2 RTD growth segment, +1 15% (behind Seltzer).** • ‘Cocktail’ is now ranked #5 in the consumer decision hierarchy in RTD (above ABV) as consumers search out high quality, convenient formats of their favourite cocktails.*** • Attracting a young & premium shopper, selecting the right range canned cocktail range will help you unlock this category growth opportunity.*** WHY RANGE THE BACARDÍ RANGE OF COCKTAILS •
Light rum (glass) is 2nd fastest growing segment (+10%) as consumers seek light & versatile spirits. Í ’S first canned cocktail, Mojito, is #7 ranked RTD NPD Launch in Australia.****** The Mojito is the #1 most popular cocktail in Australian On-Premise.** Colada is #3 most popular cocktail in Australian On-Premise.** with natural ingredients. by the launch of Bacardí Coconut & Bacardí Raspberry 700ml flavour range. timings have ben aligned with Bacardí’s ‘Sounds Of Summer’ on pack consumer promotion to drive maximum sales and awareness from launch & new to category ’18-34 year old’s that love socialising the go consumers who are looking for convenient formats of their favourite drinks the cocktails in a can category easier to navigate will deliver shopper satisfaction**** A test case across a sample of independent stores delivered a 54% uplift in sales BacardÍ Carta
• On
NEWCollins?What’saAfusionofgin,Mediterraneanlemons&soda WHY RANGE CITRUS COLLINS RTD Canned cocktails are set to be the next major growth platform in RTD • Citr us Collins is inspired by the Classic Tom Collins Cocktail. Lemon is a flavour consumers understand and enjoy achieving MASS Appeal. • Citr us Collins features a blend of 100% Natural Mediterranean lemons. TASTING NOTES • Citrus Collins is a refreshing, zesty, vibrant citrus flavour, featuring a blend of 100% natural Med iterranean Lemons with our signature London Dry Gin, mixed with premium soda water. It captures the zesty citrus notes of fresh lemon, perfectly balanced with the vibrant juniper notes of Bombay gin. This light, bright and uplifting drink is a nod to the classic Tom Collins Cocktail. KEY INSIGHTS Bombay is #1 premium gin RTD brand through Bombay Gin & Tonic & Bombay Double Serve.* Gin RTD is outgrowing the RTD category (+16%).* Light Spirit RTD’s are driving growth (+15% vs +10% total RTD) .* Cock tails have boomed globally through Covid, with convenient options growing in popularity. Canned cocktails are set to be next growth platform (after seltzer) as seen in US, where it is #2 RTD growth segment +115%.** CONSUMER TARGET 18-34 year-old adults looking for high-quality premix drinks on the go. PRODUCT DETAILS ABV: 5.0% 6 x 4pk | 250ml Can • Avai lable August 2022 RRP SHELF: $25* > 33% Margin.** RRP PROMO: $23* > 30% Margin.** • *Non CDS RRP’s -$1 **Marg ins are approximate based on regular pricing & will vary pending fees. Bombay Citrus Collins RTD Source *IRI Temple - RTD & Spirits Database to 19/06/22 ** Nielsen IQ US Scan Off Premise Channels; latest 52 weeks ending 1/8/2022 *** CGA - The Australian On Premise Consumer Pulse - March 2022. IBA LAUNCH DEAL* Order 2 x cases of BOMBAY CITRUS COLLINS and receive a BONUS CASE of BOMBAY CITRUS COLLINS Send your order to ausbmasales@bacardi.com including outlet name, state, wholesale number and contact details requesting ‘RTD NPD IBA Offer’ *MAXIMUM ONE DEAL PER OUTLET
wine.
PURCHASE SIX CASES RECEIVE ONE FREETORECEIVE BONUS CASE, ORDERS MUST BE PLACED WITH SHANE STILL P 0438 838 703 | E shane@redhillestate.com.au Not valid in conjunction with any other offer or promotion.
AVAILABLE NOW BONUS CASE Buy any 4 cases from Scotchmans Hill range and get a FREE case of Hill Moscato NV. Case allowances from $10 are included in this deal! Offer available NOW—Contact your Scotchmans Hill representative to order HILL SWAN BAY CODE CODE 513472 Cuvée Brut 638476 Vintage Brut 751774 Chardonnay 644189 Prosecco 548176 Pinot Gris 760383 Chardonnay 789434 Sauvignon Blanc 506221 Pinot Grigio 548370 Moscato 727115 Sauvignon Blanc 751457 Cabernet Shiraz 895560 Rosé 576755 Cabernet Sauvignon 780943 Pinot Noir 524211 Merlot 509135 Shiraz 561140 Shiraz 190 Scotchmans Road Drysdale VIC 3222 T: 03 5251 3176 James Halliday 2023 Top 100 Winery
SMALL PARCELS OF SINGLE VINEYARD FRUIT FROM THE BEST ROWS. EST BY TOCACIU FAMILY IN 1998. Carl Voss 0439 368 carl@patrickofcoonawarra.com728 EASTERN VIC Michael Goodger 0408 001 michael@patrickofcoonawarra.com671 WESTERN VIC ORDER VIA ALM. OR CONTACT US DIRECTLY. DEAL VALID: 01.09.22 — 30.09.22 BUY 4 CASES GET 1 FREE. BONUS CASE: SPARKLING P-SERIES BY PATRICK ALM CODES • SHIRAZ : 836710 • SAUVIGNON BLANC: 837180 • R OSÉ: 837156 • SPARKLING: 222283 RRP: $20 LUC: $9.07 (calculated incl. bonus) GROSS MARGIN: 50%
ContactAlenaOwenson0422272988oralena@fourthwavewine.com.auforallorders Promodealisvalidfrom 1st-30thSeptember2022
PRICING 577196 KIM CRAWFORD SAUVIGNON BLANC - MARLBOROUGH $24.65 $15.00 27.0% 784858 KIM CRAWFORD PINOT GRIS - MARLBOROUGH $24.65 $15.00 27.0% 629142 KIM CRAWFORD ROSÉ - HAWKE’S BAY $24.65 $15.00 27.0% 570775 KIM CRAWFORD CHARDONNAY - HAWKE’S BAY $24.65 $15.00 27.0% ALM CODE BRAND RPP LOCKDOWN DISCOUNT RETAIL MARGIN TRADE USE ONLY
spirits.
MONTHLY DEALS TAWNI GRIBBLE 0477 287 810 tawni@craftrevolution.com.au DEALS AVAILABLE VIA ALM PORTAL OR CONTACT DISCOUNT$20PER CASE *Cases can be mixed DISCOUNTPER25 CASE *Cases can be mixed Summer806613ThymeBlackthorn804962 Melbourne Dry 495713 859798 898128895235
IT’S ALMOST LIKE BEING IN ITALY... ALMOSTTiramisu|597138 Salted Caramel | 596352gelatodrinkco.comalmcodes MARGI | 597413 ESpresso | 597277 COSMO | 598304 ALM MRSTUBBSCOCKTAILS.COMCODES Introducing our new AVL Drinks Business portfolio
Unmistakably Hendrick’s with an invigorating blend of Scottish sourced coastal botanicals such as lime, coastal thyme and sea kelp. Serve with tonic/soda & cucumber. CONSUMER INSIGHTS Hendrick’s Gin up +5.5% vs the total gin category over the past quarter.* Hendrick’s has the 4th highest brand awareness in Gin category, and is #1 within premium gin.** Trial of two Hendrick’s gin variants on shelf next to original: 51% of purchases were new to gin category; 73% were new to Hendrick’s.*** RANGING SUGGESTION • Brand block next to Hendrick’s original on shelf. • RRP: $90 ($10 more than Hendrick’s Original) DEAL • $27 new ranging case discount (no min. order qty) • Case sizes: 6 x 700ml and discovery trend within gin through two limited release expressions from the most recognised premium gin brand in Australia. Conceived beneath the celestial light of the moon, it’s floral and deeply aromatic with a hint of citrus; ideal for night-time sipping. Serve with tonic/soda & cucumber. Product ABV Case Deal RRP Promo LUC Ex Margin
EAST652784POLE CLASSIC DRY MID-STRENGTH GIN 22.3% EAST971858POLE KAKADU PLUM MID-STRENGTH GIN 22.3% EAST005717POLE DESERT LIME MID-STRENGTH GIN 22.3% EAST652776POLE PINK GRAPEFRUIT MID-STRENGTH GIN 22.3% MID-STRENGTH GIN RANGE PLEASE CONTACT WIL ON 0481 271 478 OR DAMIAN ON 0414 684 518 FOR ALL ORDERS . 2 + bottles1
what's hot.
NEW!FIRSTTOMARKETOPPORTUNITY!AVAILABLEMID-SEPTEMBERLIMITED INTRO OFFER* *VALID UNTIL MONDAY 31ST OCTOBER,FROM2022 LOW SUGAR MARGARITACLASSIC500ML ALM: 29342 ALM: 29350 ALM: 29334 SPICYMARGARITAWATERMELON500ML CHARREDDAIQUIRIPINEAPPLE500ML CLEARLY AUSTRALIAN CAPI.COM.AU A CONTEMPORARY TWIST ON CLASSIC COCKTAILS. BUY GET5 1 FREE
5+2 DEAL
15%OFFPERCASE 15%OFFPERCASE
ALM CONTACTS VICTORIA WILL HE IBA PROMOTIONS 0427MANAGER769754 will.he@almliquor.com.au VIC CellarbrationsPROMOTIONS&TheBottle O 8368 vicpromotions@almliquor.com.au6330 DAMIAN BRICE IBA BUSINESS MANAGER damian.brice@almliquor.com.au MONIQUE FARROW PROMOTIONS & monique.farrow@almliquor.com.au0428MANAGERMARKETING790104 CHRISTOPHER BURNETT BUSINESSMANAGERDEVELOPMENT North Territory 0429 600 881 CHRIS BOSCHETTI IBA STATE SALES OPERATIONS MANAGER 0428 812 chris.boschetti@almliquor.com.au434 HEATH LEHMANN BUSINESSMANAGERDEVELOPMENT West Territory 0417 422 296 heath.lehmann@almliquor.com.au EVAN BRADLEY RETAILREPRESENTATIVEEXECUTION West Territory evan.bradley@almliquor.com.au christopher.burnett@almliquor.com.au DANIEL BOTWOOD RETAILREPRESENTATIVEEXECUTION North Territory 0407 255 009 daniel.botwood@almliquor.com.au NICK MARTENS BUSINESSMANAGERDEVELOPMENT Central Territory 0427 949 830 nick.martens@almliquor.com.au DAVID HUTCHISON RETAILREPRESENTATIVEEXECUTION Central Territory 0419 206 721 david.hutchison@almliquor.com.au CATHY SUN RETAILREPRESENTATIVEEXECUTION Central Territory 0456 716 cathy.sun@almliquor.com.au805 SCOTT ARCHER BUSINESSMANAGERDEVELOPMENT East Territory 0448 790 245 scott.archer@almliquor.com.au JODIE MONEA RETAILREPRESENTATIVEEXECUTION East Territory 0439570 435 jodie.monea@almliquor.com.au LEWIS SMANIOTTO IBA ADMINISTRATION COORDINATOR lewis.smaniotto@almliquor.com.au MICHELLE MURRELL IGACOORDINATORPROMOTIONS83686308 michelle.murrell@almliquor.com.au CUSTOMER ALMCustomerService@almliquor.com.au1300-881-458SERVICEIGA LIQUOR PROMOTIONS IGA Liquor Team 8368 iga.liquor@almliquor.com.au6318 https://portal.almliquor.com.au Please note items may not be available in all regions and prices may vary. Please check availability via Customer Service or the ALM Web Portal TODD HUNTER STATEMANAGERPROJECT 0419 165 738 todd.hunter@almliquor.com.au ELLA MADIGAN IBA MARKETING COORDINATORPROMOTIONSAND 0458 477 901 ella.madigan@almliquor.com.au