THIS IS ME TAMARA MCCARTHY | DESIGN & ILLUSTRATION
THIS IS ME TAMARA MCCARTHY | DESIGN & ILLUSTRATION
TAMARA MCCARTHY | DESIGN & ILLUSTRATION 1 | 35
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Hola! I’m Tamara this is my work, its a mixed bag from my free flowing illustrations to my griddy design work. I’ve been working in Dublin for the past year as a graphic designer with Dunnes Stores (who need no introduction). The year’s experience has taught me loads about being a designer and has helped me to develop my skills. They say its a bad idea but I live to work and I love every minute! Most of the projects in this portfolio have seen me with a serious case of red-eye at some stage. I hope you enjoy viewing my work as much as I did creating it! Hasta la vista amigos.
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In the year 2020 Cod will be extinct. This piece shows five statistics on the extinction of cod. These are placed in a fish and chip wrapper where type is set on a newspaper, overlapping with the type on the paper and representing different aspects of how cod is soon going to disappear. The problem for this brief was to not only make type legible, but to find a medium that expresses the idea and statistics given appropriately. The newspaper where the statistics are placed was also designed, this was called “The Daily Catch�, where topics on the death of cod are also stated. The last statistic is pulled out of the wrapper, representing the last cod being pulled out from the sea. The main photograph shows the fish and chip wrapper, made up of the closed newspaper. This project shows the use of typography working within design, as well as layout.
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Fold & inside of wrapper
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Shake Your Rights Shake Your Rights is an international poster competition created by ART for The World Europa and NABA – under the patronage of the Office of the High Commissioner for Human Rights (OHCHR) and of the Italian Ministry of University and Research, for the 60th anniversary of the Universal Declaration of Human Rights. The main theme of the competition is “Dignity and Justice for all of us” and the project’s goal is not only to stimulate students’ creativity in order to create a poster, but to form a collective identity, that can help spread awareness of universal Human Rights. This poster won the development category and was exhibited in Milan, Geneva and New York. www.shakeyourrights.org/winners
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Gotham Cafe is a well known restaurant off Grafton Street, Dublin. A competition was held to design the website for the restaurant. This website won the competition. The idea behind the website is to recreate the ambiance of the actual restaurant through its website. Its navigation makes it easy for everybody from Internet savvy to not Internet savvy to look at and follow through. Elements of flash were embedded within this piece to create the environment of the site. The colour scheme was mainly based on the name of the cafe and what it means, as well as the interior decor and original logo. This is site is currently available on www.gothamcafe.ie
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ADVERTISING An advertisement campaign for Starbucks was designed to promote the food sold in the café. Starbucks prides itself of selling fair trade, natural foods and drinks so the colour scheme represents this message. Creative typography was designed to attract the eye of the client, using funny and interesting quotes to advertise on the street and within the café. The campaign uses phrases such as: “Tell me what you eat and I will tell you who you are” Flyers, posters, mugs and sugar sachets will all have the advertisement implemented onto them.
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D issue two
DUNNES STORES 1 | 25
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Savida Jacket ¤45 Trousers ¤29 Bag ¤16 Shoes ¤20
The sleek & sophisticated trend is making a comeback, and it’s doing so with a vengeance! Lately I’ve been going crazy for anything with neutral and suede, leather trims and wide-skinny trousers. But if you, like me, don’t have thousands of pounds to spend and you’re looking for inspiration on the current trend, Dunnes Stores is the place to go. The shop and magazine’s take on the classic look and is one that’s definetely worth checking out. With detailed ruffles, neutral colours, suede shoes and hints of red, the store ticks all the right boxes for the upcoming season.
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Savida Dress ¤40 Flower Head Piece ¤4
Delicate trimmings, strong colours and a feminine twist for the modern day woman is what the Spring 2011 collection by Dunnes Stores is all about. Our chic and playful collection is reminiscent of classic 1980’s sophistication and funkyness. Dunnes Stores collection reinvents eveningwear by adding ruffles, detailed trimmings and lace cutouts. The collection also nicely uses accessories such as detailed mesh tights, flower head pieces and bold statement jewelry to reinforce her collection as a bold choice this Spring. Team this look up with sexy red lips!
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Savida Jacket 造45 Trousers 造29 Bag 造16 Shoes 造20
Dunnes Stores Spring/Summer issue 2 is a seasonal online magazine/lookbook issued by head office for staff and customers to view the incoming trends for that season on-line. The magazine was redesigned to give it a contemporary look and inform staff where the inspiration for the collections came from. The magazine featured photography from Irish photographer, Barry McCall.
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red Trends came and trends went in 2010, but brilliant, bold color may well be what we remember from the year in fashion—and no color more than red. “Red is inescapable”. Why not add hints of red to your workwear? Red lips or accessories teamed up with your favourite white outfit will make people turn heads to look at you! Dunnes Stores recomends one of our Savida red clutches to glam up your style this spring!
DSDS | P108 | P2
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I LOVE TYPE (I REALLY DO)
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In the digital times we live in, everything seems to be made on the computer. ‘I Love Type’ is a collection of experimental hand rendered type, using different styles and mediums. The pieces range from photography based type to illustrated type. This collection of images is a celebration for those who still believe in working by hand and creating hand rendered pieces as well as my own love for drawn type. This piece holds a world of hand rendered type and explores different techniques, styles and mediums and how different styles can send different messages . “Typography needs to be available. Typography needs to be felt. Typography needs to be experienced. ” Helmut Schmid
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Fashion Branding short and sweet is a children’s clothing brand for children from 0-6 years old. The logo needed to be versatile enough to allow different creatives to modify and customise it, as well as being internationally recognised, simple and friendly (the logo can be seen below). The brand acts as a frame to portray creatives work and give them global exposure and promotion. Creatives will include: designers, artists, illustrators, photographers etc. Different promotional materials were also created for the brand such as a brochure, bags, swing tags and labels. short and sweet promotes an eco environment and their belief is that minimal packaging is a must, however an eco friendly package for shoes was also designed. The main photographs show two t-shirt designs, with they’re matching swing tags, price lags and organic cotton labels.
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short and sweet fashion branding elements
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PRESS LAUNCH Dunnes Stores held a Swimwear press launch where members of the Irish press were invited to view our new collection. Invitations for the launch were sent out and press were welcomed with a press pack and goodie bag. Design elements were designed to give a 50’s yet contemporary feel to suit the photography created by Irish photographer, Barry McCall. A swimwear mark was created to use on labels, store point of sale. bags etc. Swimwear bags were created for the press launch and were then introduced into stores due to their success on the press night.
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1. Barry McCall Photography 2. Press Goodie Bags 3. Press Pack.
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Ideas come from what I see around me, who I meet and what is in my
sketchbook
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MY RESUME IS WORTH HAVING A LOOK AT... (I promise) 32 | 35
I am a graphic designer and illustrator interested in print and online elements of design. My main interests are in fashion and the ability to send a message through advertising, packaging and promotional products. My computer skills include Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Quark, Microsoft and Excel, and I am fluent in both English and Spanish.
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resume
Education
2008-2010 Bdes (Hons) Visual Communications, The National College of Art and Design, Dublin, Ireland
2005-2008 BA Design Communications, Cork Institute of Technology, Cork, Ireland July 2009 Culture, Design & Fine Art, School of Visual Arts, New York, USA
October 2008 Chris Judge Illustration, Giddy Studios, Dublin
Relevant Experience
2010-Present (2011) Graphic Designer (Textile Marketing Department), Dunnes Stores, Dublin, Ireland. Responsibilities: • Designing point of sale for stores, window displays and Disney and Nickelodeon products. • Creating POS and merchandising manuals to advise stores on merchandising and POS implementation. • Devising look books for different departments within the company. • Packaging for products across a range of departments from hosiery, cosmetics and clothing labels. • Refreshing and revising the company website and facebook page to detail new product information and show latest styles. • Illustrating patterns and designs to implement onto clothing.
• Establishing a database of photographers and models based on requirements of individual shoots and presenting to managing director for approval. • Assisting stylists when choosing appropriate garments for a photo shoot. • Brain storming with the photographer and design team when choosing final photographs for press, POS and advertising material.
• Meeting and greeting press personnel on arrival to product press launch where collection concepts were promoted and explained. • Composing invitations and arranging gift bags to reflect collection concepts.
• Participating with visual merchandising manager to plan venue layouts for publicity launches for the company, where lighting, props, accessories and graphics were suggested to enhance the room layout.
• Assisting buyers and designers when producing sketches and mood boards based on current trends to showcase new designs to management teams. • Liaising with merchandising and fixture management when choosing and planning visual layout looks. • Identifying suitable printers and negotiating to establish the best possible price for printing while insuring top quality and optimum delivery. • Communicating with printers in Spain to discuss and translate packaging, labelling and signage for Dunnes Stores Spain. • Updating weekly costs to ensure budgets are adhered to. • Using buying programs such as the AS400 to track and deliver POS.
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resume
2005-2010 Sales Assistant and Assistant Merchandiser, Zara, Dublin and Cork, Ireland. • Developing and understanding customer buying habits through suggesting different products based on current colours and trends. • Coordinating ‘looks’ for customers based on particular events resulting in a positive experience for customers and thus repeating business. • Collaborating with other colleagues to achieve sales targets.
Internships 2008/2009 Graphic Designer, PCC, Dublin (Specialising in magazine layouts and hand rendered type illustrations). Graphic Designer, Idea, Dublin (Specialising in branding and advertising for the property market).
Freelance • Freelance designer and illustrator creating work for press, fashion and animation. • Designed two covers for “Le Cool” Magazine, Dublin, Ireland (www.dublin.lecool.com) • Presented trainer designs for Asics, which is currently being discussed by management. • One of three illustrators selected for the “For The Love Of” exhibit in conjunction with Redress at the Electric Picnic Festival, Ireland.
Achievements
2011 Selected for the ICAD Upstarts program, Dublin, Ireland.
2010 Selected for the RDS Student awards 2010, Dublin, Ireland.
2009 Awarded $500 from The School of Visual Arts, New York as the most diligent and creative student on their summer course. 2009 Competition winner to design a website for the Gotham Café, Dublin, Ireland (www.gothamcafe.ie)
2009 Represented the college at “For The Love Of” LIVE exhibition at Filmbase, Dublin, Ireland and FTLO Castlepolooza festival (www.krop.com/fortheloveof)
2008 Winner of the United Nations Human Rights poster design which exhibited in New York, Milan and Geneva (www.shakeyourrights.org)
References
Aoife McCormick, Graphic Designer, Textile Marketing Department, Dunnes Stores (amccormick@dunnes-stores.ie)
Stephen Young, Graphic Design Lecturer, Cork Institute of Technology (steven.young@cit.ie)
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e THANKS for taking the time to look at my work.... gracias! View this portfolio online at www.issuu.com/tamaramccarthy
www.tamaramcc.wordpress.com www.tamaramccarthy.com tamara_mccarthy@hotmail.com